CIRCULATION
12. W hn h of I lie follow inn applies In mil? h, V .ill ihal apply 1
(id paper delivered in im home
(dorm, sorority, fralcrmly. etc ) I
(id p.i|K’r on the racks located on campus 2
Gel paper from friend '
Ciel paper left behind I ruin previous reader 4
(id paper troiii racks located oft lampus 5
Other_ h
CLASSIFIED
1 I Him f lit | mu 11 s do mil refer In I he Oregon Daily filler aid classified.'
l-.sery issue I Couple times a month
2 I limes a week 2 ( miple times a term
I )ik e a sseek ' Sever
4
s
b
14 I Mould like In see more advertising mini
folliming pi ndm Is or si'i v ii es: i. Iks k all Ihal
Sew i ars irueks I
I sed cars trueks 2
I tiloring sen lies
I - mans lal set \ u es 4
I v ping sen lees
I urmturc h
15. Have mu evei placed a classified ail in tin
U's I
inlinn in tile elassified seelion on the
ipply I
I able teles ision
I’eisonal ads X
Real estate lo buy *4
Real eslale lo renl Id
I ravel I I
Vacalton rentals 12
I iregon I tails I mi l aid ?
So
lt>. II ns. him would mu rale the response lo your ad?
I veellenl (sold Hem or service advertised) I
Salislaciory (reecived calls) 2
Poor deceived very lew calls! I
17. Which paper would you look to first for the folliming ads?
Oregon Register
Daily f met aid Guard Oregonian
Help wanted employ menl
Personal ads
SCM c.llS
l sed cars
Real eslale lor renl
Real eslale loi sale
Mm loi sale
Cornpulei electronic
( oupons
READER SHOPPINC
I Ik- Inlloss mu mlm mat inn atmiil sotu shopping plans ssill help us pla.c ailsertismg useful to
SOU II! (Ill- p.ljHT
IS. I)<i miii n ail tin' ndscrtiscnH'iits in the Oregon Dails I imralil?
Vos alssass I Vis sometimes '
Yes. itkisi nl iIk- lime - Karels 4
Id. Du .uls in Ihe Oregon Dails I im ralil influence sour shopping ’
Yes. Irequenll> I Seldom
Ye- sometimes 2 Nisei
2(1. Do sou use coupons sslien Mill shop?
All the tune I
Sometimes 2
N e s e r
21. Do miii nail ails ertising seel inns 11- mil hall. I arm I racks, \ a lies I nlk f estis al. ete. I
inserted into the Oregon Dails Inierald?
\lssass 1 Sometimes
Must nl the lime 2
22 Do soil use ails in the (tregon Dails I imralil to make shopping decisions or plan sour
sseekls shopping?
Mss ass I Sometimes <
Most nl the time 2 K.uels 4
2 I. What Is }H's ol ails ss on lil soil like lo see more ol in the Oregon Dails h aneroid? u heck
all that appls i
i omputer levhnnlogs
Vutomotise
Children's products
c luthmg
Department store
I nterlainment
l inaneial sers lees
< l roc c r\
Home related proeluels seisi.es
Stereo ele, ironies
Medical health .ale
X
l)
10
11
I’et pinduets sers lee
Professional sets ices
Real estate
S|sort reeieatinn hohhs
Restaurant
Retail store
Sell miprosemen! career
.ulsancement v lasses
I i.isel
1 ite'al esents enteitatnment
t able teles ision
12
I }
14
15
lb
IK
Id
20
21
'4 \\ hit li of ihi- following items tin you or mm family pl.m to Inn in tin nest I 2
month"-? . !i-. - 1 .iiI tli.it apply 1
Real estate
I urmlute
\nwork
\ppluiiKc i mii|oi i
Bk v - Ic
( amct.t equipment
( ar stereo
i Personal) computer
lew eln
l awn garden supplies
Musie.il instrument
Phone equipment
Portable radio cassette
Stereo equipment
I el - Non VCR
I usedo rental purchase
Video camera
\\ edding supplies
10
I 1
12
II
14
15
It.
17
IX
25. \\ Inch of the following do sou nr sour Tamils plan to Inn In the nest 12 months?
nheck all that apply i
V a car 1 New pickup '
I sed c nr 2 I sed pickup 4
2f>. \\ ithin M .IKMI, how nun h do you plan on pay for the velude theehed above?
Amount will probable pay 5_
27. \\ hit h of these products do you or your family plan to buy in the nest 5 months?
\it supplies
\uto parts
Baby i lollies
Beet
B.s'ks (not leslbiKtks)
( imrputer soltware
film
Greeting cards
llcallh toml v itanuns
k tiehen items
f
4
s
b
X
V)
10
lie ironic equipment
Pel food supplies
Pharmacy prescription
Records CD's tapes
Sporting goods
Blank recording tape
I'll) s
\ CK niovics
Wine
12
I <
14
15
lb
17
IX
10
2X. \\ hit h id the follow mg recreational items do you plan to buy in the nest 12 months?
tehe e k all that apply I
All terrain vehic le I
Power boat 2
Sail |i.iat t
Camping equipment 4
Jet ski 5
Roller blades b
Skateboard
Motoie ve le moped
Pie kup w ith camper
Snow mobile
I cut trailer
I ravel nailer
W mdsurfing board
Snow board
X
0
10
11
12
I ?
14
2d Which of I he billowing sirs ms do you plan lo use or buy in the next 12 months?
(chec k all that apple i
Resume typesetting I
Automotive repair 2
Beauts styling salon 4
Pizza delivery 4
C hild care 5
Continuing education'classes
(non college) b
1 xercise aciobic class
film processing 8
Loan finance d
florist 10
Medical I 1
Health club 12
Counseling mental health I 4
I asvyer 14
1 ong distance carnet 15
Housecleaning lb
Pet grooming 17
Realtor IK
Tanning salon Id
Hies cle repair 20
f ravel agency 21
Veterinarian 22
Apt likatcr service 24
Chuich 24
.40. In the next year, which of the following
that apply I
Auto I
Dental 2
Homeowner 4
insurance needs will you shop for? (check all
I lie
Medical (health)
Renter
4
5
Cl
.41 \\ here do you shop? 44 hich of the following shopping areas, towns, or shopping
centers have you shop|>ed in in the last .4 months? (check all sou have shopped in the last 4
months)
I 4th Avenue area I
Oakway Mall Coburg Rd 2
hugene downtown 4
*>tfi Street Public Market 4
(ialcw.is Mall 5
Valley Riser Center b
Spiinglield Mall
Portland 8
Horence d
Other Oregon Coast 11)
.42. Do sou plan to vacation in any of the places listed helow in the next 12 months?
teheek all that apply I
Oregon Coast I Mexico
Bend area
Southei ii ()rccon
Portland area
44 ashtngton i State)
Southern ('ulitormu
2 luiope
4 Asia
4 Canada
5 Hawaii
b 1 he Caribbean
8
d
10
11
.4.4. 44 here does sour household Imv most of vour groceries? (check one mils l
4lhertson s I
C ostco 2
food 4 alue 4
I red Meyer 4
friendly fmxls 5
(>a is Natural I • khIs (i
Safeway 7
Shop N' Sase 8
Sundance d
Warcmart 10
Other_ II