University
News needs change
By Peter Cogswell
t merakl Repdc
Newspapers w ill pi.iv .1 great
er role in people's lives m the
future than the\ do now said
|a\ Harris, vice president of op
erations and assistant to the
President of Knight Kidder.
Inc.
Harris was tin guest speaker
in the lath Annual Knhl l.e<
lure held Tuesdav , in memorv
of Kohert Kuhl longtime editor
and publisher ol the Madfurd
Mail lrihunt■ Harris speech
was entitled ”(ihange. Trade
Iional Willies and (iontinuing
Responsibilities
Newspapers are currentlv in
a downward slide that will end
through fundamental i hanges.
Harris said It these t hanges are
made, newspapers w ill prosper
in the future
Harris attributed tins down
ward slide to several factors
llie first and foremost of these
being an espanded role ol tele
vision in reporting news to the
pulil ii
"(INN (tile liable News \et
work) is now a major force in
journalism and National I’ulilii
Radio has turned the dreaded
dailv < ommute into .1 dailv in
tmillation tune. ' he said
Harris said other problems
fat ing newspaper s todav 111
i hide a dei lease in the number
ot dailv publications and a de
i line in dailv readership
'' Wist siicietal 1 hanges 1 on
tribute to this." Harris said
Also, the struggle with illiter
acv If people can't read lliev
won’t spend mill Ii time with a
newspaper
Some ot tile i hanges that w ill
have to lie made if newspapers
are to end tins downward trend
and enter into an age prosperitv
mi hide no longer reporting as
tiie first or primarv source ot
news and making sure not to
Ja> Harris
write more than is ne< essarv on
certain stones. Harris said
'( hie thing that has i handed
is that newspapers are no long
er tile Inst or pi tman soon e ot
news, hut mans ot them still re
port as it thev are." tie said
'Newspapers need to devote
more space to the why ot the
news
Too mans eddors do not
edit he said 'Newspapers
need more color and need to
hei nine more interestmg
I tarns said that it ss ill also he
important for newspapers to
real h out tin the news in the
future especiulls to minorities
' "Fhe face ol America is
i hanging and newspapers must
reach out to the ness Amei u a
Harris said "Minorities must
he represented
'' I ndus . minorities are as
suming leadership roles in
business ami government Hies
lire the cornerstone ol the fu
ture ot A mem a
I tains said i i is erage of mi
nonties has let! something to
tie desired in the [last and that
in light of grossing racial ten
sums it ssill he interesting to
see hnss the media real Is
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