Rentals
Higher Education
The total cost of attending a
public college or university has
risen 34 percent in the last four
years, according to the Student
I.oan Marketing Association
Comparitively. the rise in con
sumer prices has been less than
20 percent over the same period
S.A.D. News
Everyone knows that too
much sun can cause skin cancer,
but now researchers say there’s
something to worry about if you
don't get enough exposure to
sunlight
The National Institute of Men
tal Health says they have
demonstrated a strong connec
tion between lack of sunlight and
seasonal affective disorder
(S A D ). Commonly referred
to as ‘cabin fever' or the w inter
blues,' symtoms of the ailment
include an inability to concen
trate. lethargy and depression
Future Shock
In his 1419 booklet. Pro
phecies of Eugene's Future A.s
They Arc Written in History.
author Sam Rugh wrote that
Eugene was "a city morally and
physically clean, whose in
habitants may worship God
under their own vine and fir
tree; according to the dictates of
their own conscience without the
slightest odor from a blind pig "
Changing Times
The values of college
freshmen on careers and hie in
general have changed over the
past 20 years According to an
ongoing study being conducted
Cartoons
Continued I rum Page 5
year
Marjorie Taylor, assistant
professor of psychology at the
University, says tie ms can con
fuse children.
There is some evidence that
children under the age of 7 can
pick up some cues that help them
differentiate between conimcr
cials and shows, she says But
“to the extent that these cues are
reduced such as when you're
using the same character in the
show as m the commercial it’s
quite likely they're not going to
be making the separation bet
ween the commercial and the
content of the show
And research indicates
preschoolers generally have pro
blems distinguishing between
what is real and what isn't, she
savs Before the age of 7, most
children lend to accept
everything they see on television
as fact, she says
"Until second grade, they
really don't understand about
I V economics at all,” she says,
"and pari of understanding TV
economics is understanding
commercials " For instance,
preschoolers don't understand
that actors arc paid to be- in com
mercials, she says.
Children aren't the only ones
affected by the practice Parents
are the ones children pressure to
buy the toys
"I think it's really hard on the
parents especially when these
arc the toys that tend to be over
priced.” Taylor says
And even though buying the
toy legitimizes toy makers’ use
of tie ins. the answer isn't as
easy as simply not purchasing
the toy It's easy to say. 'Don’t
buy that toy,’ Taylor says, but
when that's the toy your child
wants, it's hard to say no.
As for changing the FCC's
view of tie-ins, Charren has
resigned herself to waiting out
the Keagan administration,
which appointed the FCC's cur
rent administrators
"This administration has in
dicated that it divs not care,"
she says
She also says parents can
make the best of the situation by
picking the best of what s
available, knowing when to turn
the television set off. and by
helping their children unders
tand what they're watching.
- MICHKI.U BRKNCE
by Cooperative Institutional
Research Program at UCLA. 25
percent of 1985 freshmen said
they plan to major in business,
compared to 14 percent in 1966.
()n the other hand, those who
said they intended to teach at the
elementary or secondary school
level changed from 24 percent in
1968 w ho said they would to on
ly 6 percent of 1985 freshmen
Old News
Twenty years ago. the front
page stories in the Oregon Daily
Fine raid covered the new rating
system for faculty positions,
construction of the "new com
puter center across from the
bookstore and the State Board of
Higher Education was consider
ing raising tuition to SI25 a term
an increase of $ 13 at the time
In the classifieds, a new
Volkswagon with only 4.800
miles was selling for $1495, cof
fee was 69C a pound and “The
Virgin Tammy” wished Jim a
Merry Christmas.
Christmas(....
day of Advent, and I tried to
get people aware of the fact
that they do need to find the
real purpose of what
Christmas is about And I told
them that it's kind of impossi
ble to go against the grain of
what’s happening around
them, but I kind of suggested
ihings like. "Think of the per
son first and get something, if
you have to get something
that will benefit that person
For those concerned with
the direction Christmas has
taken in 20th century
America, there is hope that
the meaning of Christmas can
somehow survive and be
retained
“The important thing is for
every person to decide what
is important about the
celebration You have to be
kind of disciplined about that,
you need to set aside some
time, be quiet, fantacize about
the perfect Christmas,
something that will let you
look inside yourself to what it
is you need and want from
the celebration." Robinson
says.
"I think the trick is always to
make ourselves aware that
there is something else going
on here And while the com
mercialism isn't bad in itself, if
it becomes the only thing,
why celebrate Christmas?
People need to discover why
Christmas is the way it is and
let it go through the rest of the
year." Rustia says.
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