Women
Continued from Page 9
women or men. just want equal access to the
reigns of power,” Kessler said.
Although there is nothing wrong with a
man being in a leadership position, a woman
in the same position might be able to see
things from a different perspective — such as
the bias that women face concerning their ap
pearance on camera. Matt said.
A large percentage of anchormen are over
the age of 50 and are considered to be the top
in their field, but an anchorwoman over that
age is unheard of, she said.
“There is not a female equivalent of
Charles Kuralt in the newsroom today.” Matt
said.
"There's a gender and age bias in our
culture,” Kessler said. “For some reason, men
with gray hair are distinguished, but women
with gray hair are hags.”
"It’s obvious that discrimination goes on
in on-camera jobs, and that is an important
distinction.” said Janet Wasko. an assistant
professor in telecom mu neat ions and film at
the University.
This kind of bias has been going on for
years and has been brought to light by
discrimination suits filed by television news
anchorwomen such as Christine Kraft. Wasko
said.
"It’s harder to get a sense of discrimina
tion in public relations, but it's definitely there
in television news." Kessler said.
It is also difficult to generalize that it is
easier for a woman to find a job in the com
munication field today than it used to be.
Kessler said.
For example, it is easier for a woman to
break into public relations or television news
when working In a relatively small market for
a small company, she said. But high-powered
corporations and larger markets still tend to be
male-dominated, she said.
“One reason for this is the pay." Kessler
said. “Small markets don't pay well, and low
paying jobs have traditionally been open to
women."
Kent faces a different challenge than Matt,
she said. While women are expected to look as
young as possible when working in front of a
camera, when serving as a spokeswoman for a
nice hotel, women are expected to appear
dignified and experienced, Kent said.
“There is a 'good old boy' network in this
industry . there is youth/age discrimina
tion... if you look young, it works against
you. . .it really surprised me," Kent said
When entering the communications field,
it is important for women to present
themselves in a professional manner and take
themselves seriously, Kent said.
“Entering into the market, your image and
presence is really important . . you really have
to shift from the school mentality to the profes
sional mentality." she said.
Being as well prepared as possible and
having as much experience as possible is also
important, especially in television news. Matt
said.
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