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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Jan. 13, 1986)
Book attempts new strategy By Mary Lichtenwalner Of th* Kmrmld Th« University yearbook made a comeback this year as an independent organization, no longer receiving funding from the University. And although the creative plans for the book may have been strong/ the book stood on. weak financial legs un- ' til a decision .was reached in November. ‘ ! • ■ - ? The decision involved . separating those handling0 the 'production_ of the tx>ok. from those taking t;are of ina'rknting-,* Kditqr »Sigrid Wrlgjht says... ‘. *’\ .This-, division allots Jim. .Bellomo, a. sales representative • ‘,‘for* the- .yearbook ° pom pan jT . • JiisJen s •lnc\. ’arid.‘'marking „ \ jJhnatiageV Leslie Vroman to Ifqc us ■ on'.’-successtul riiarkejing • sjrategies,’W.right says./ o. ; ° • New . marketing 0‘plans .'ah-; helping .the book 4o come, back* .'•a after five years .of absence as’a ppssibl#national award winner.. sayaDcnqmo. . 0 ’ * will easily .be the best' * lx>yk. in •the' Pac-tO;‘- Bellomd °says* ' • . •••’. . .. Kditors of o the'.‘book* bring . ■ much-experience to.the now’in- • • -d e p-e. n'dent . publicatlofi. Beilomosays.... Wright is . a 2 former >«ditor of South Fugene' ■ High School's yeurlMM)k! which . Bel Ip tn.o say.s was -the bbsY i.ri the .•/state. ..•••■. . > oT-he, ° ne'w 'hp’p’k...**T.K e * ; .. - Oregon,” is not to.be mistaken •for the earlier.' book.' "The • Oregaiia." ’ After -disappearing-' ln‘ 1.970 $nd. making tifcomeback ' ifi If)7s5,".the. 980 edition. t»f .. ! ’The jOrega na" ne$er made It to the printing press The hook left ’ the University.with a.$44,(MM) . debt t hat t he school had tb pay But that won't happen this year. Hellonio savs. "There will in? a book tjiift year .... wo re too deep in to hack out now/.' he says. ; V . . •; ' •• ; "The Oregpn.'*' is- indepen dent oOhe' University, witli fun ding codling primarily from advertising and Istok sales, Wright says. 5 ,T ■. . The staff, which consists0 of about 40 volunteer writers and; photographers, and three,paid editorial positions., rents off campus office space/In : the Upstairs of a-local home. Rent for’the rooms and salaries for the editors have come from the 500-750 student subscript ions the book sold during its fall term sales push, Bellomo says. But about $20,000 still is needed to print t.000 copies of the l»ook and that amount will have to come from advertising, Wright says. “Book safes are simply npl enough to cover the production • of the book." she says. The staff has collected about $1,300 jh book sales, far less .than' anticipated. Bellomo says the staff .hopes ultimately to sell . at 1‘ebst, 1,300 books. •*... .Proftfsof 32 ‘pages" the staff - sont'.irMo the yearbook.company. “c'urrmitly are.IxuVig reviewed "by . t.he“edftors.ahd. Ht> mote pages '-.areduo this week/The 343-page .l«><>k must be completed bit spring" break,t../•* *’;■•’ .•That means.'the staff doesn't* • fiuv*elinarto worry aboiit nufticy matters,, Wright, says’* She* said: *the division., made in'the. fall idlo'ws her. to concentrate on meeting’ -production deadlines and/ making the bdok ” look c.lean.1- ’while Be Horuo. and • .V5rdnVan°. concentrate ori • marketing strategies. •• . ‘ * - V One plan is to eliminate the usual advertising in the back of the yearbook. Vroman and Bellomo say it is unnecessary and subscribers usually don’t pay much attention to the ads. Instead, "The Oregon" offers businesses an advertising pro gram that consists of several marketing alternatives, in cluding advertisements in a coupon book to tar distributed at • registration times. '. ■ . • The program is sold with a ■ rnoney-back'guarantee.’bellomo •aays. ."H. you . don’t -get • 30 * coupons back'.ip a.month*, you get your money back.'’ he stays. ” . - He says the program should la* •effective'. * “Right now?;, our only* majo’r •pFObleih Is finding f people to-do-sales?" he "says. • ” • ‘Photos for a- section featuring.» seniors and graduate, students will he taken in February..-/Iain-. ■pus .organizations, and groups also will be» featured in, the book’apd a.°" people" -section” Will include photos 'of* those . students who want tb.be in-the .bm>k but tire not affiliated with.a " campus.group.Wright says.. l^nn Pam Hurke. left, andSigrid Wright art! working to 'make the University's new yearbook a sntcess. 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Tp qualify, you ust have taken out a National Direct, Guaranteed or Federally Insured Student Loan after October 1,1975 And your loan can’t be in default, . So if you’d like Uncle Sam to pay off your college loan, pay your local Army Recruiter a visir today. Or call. 687-6431 ARMY BEALLYOUCANBE. Invites applications for the following areas in 1986- 87: qrxd CONTEMPORARY ISSUES PERFORMING ARTS POPULAR CONCERTS HERITAGE MUSIC GENERAL PROGRAMMING JAZZ CONCERTS VISUAL ARTS FILM & VIDEO BEER GARDENS V * Stop by the office to learn more about the rewarding experience of working on the Cultural Forum I I I I I I I I I.NTT These are volunteer student positions offering intense practical experience coordinating major events. Applications and detailed job descriptions are available in suite 2, EMU. Deadline for applying is Friday, January 17. 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