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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (May 1, 1985)
Taber goes back to the fast lane By Steve McCurdy Of the Emerald He sits with a cigarette in one hand and papers in the other. His blue suit and polished black shoes break the conventional but casual dress code of most University professors. He appears fidgety, rolling his pencil between his hands and moving papers around on his desk top. A student knocks and enters his office with a late assign ment, but Bob Taber, assistant journalism professsor, will not accept it. The paper is late, and Taber will not make any exceptions. “I’m just preparing the student for the working world,” Taber says. Taber, who has taught at the University since 1980, will go back into the "working world” this July as director of manage ment development at a New York-based national trade associa tion. The Association of National Advertisers has a staff of 25, researching ways to make advertising more effective, Taber says. He adds that his position will include consulting top advertising companies in the country. "My job is like teaching because I will be designing seminars, workshops and the like for clients involved in the company,” Taber explains. Taber applied for the job when a colleague from a previous job in Seattle contacted him about the available position and told him teaching and professional experience were the prerequisites. „ Taber says the school environment is not competitive enough for him, adding that the only incentive in teaching is ac quiring tenure. "Why work harder if there is no incentive to do so? You don’t get paid any more, so why bother? This attitude is per vasive among some faculty, and it is understandable,” Taber says. "Because of a lack of direction, there is little pressure to make things happen. I’m an achiever. I like to make things hap pen and change,” he says. "In the ad business one is able to work with more money and more professionals. I like that aspect because with that com bination,. one is able to accomplish a lot.” Taber adds that his change in jobs is also motivated by his need to live in a more progressive city than Eugene. After Taber finished his undergraduate degree at the University of Idaho, he transferred to graduate school at the University in 1971. He says E.ugene seemed like a good-sized city. Taber looks forward to the "challenge” of working in New York. “You have to be sharp, quick and have lots of energy. It is continually stimulating,’’ he says. “You are always surrounded by sharp, enthusiastic people. In New York you have to have an edge in life, and you cannot keep this edge in this kind of environment. “Besides, I’m too young, career-wise, to stay in this kind of environment,” says the 35-year-old professor. Taber adds that the job offer was hard to turn down, since he will earn more in one year at the association than he would in But Taber admits that teaching was something he always wanted to do. After receiving his master’s degree from the University in Bob Taber -j JL-J 1973, Taber spent five years as an account executive at advertis ing agencies in San Francisco and Seattle. In 1978, he moved to New York and worked for N.W. Ayer, the oldest advertising agency in the country. In May 1980, Willis Winter — one of Taber’s former Univer sity journalism professors — told him about a teaching job at the University, and Taber took it. “Originally it was a temporary job for a year. But I liked it. And apparently they liked me, so I stayed,” Taber explains. “But it’s time to go back to work,” he adds. Winter is heading the search committee for Taber’s replace ment and says that no one has been hired for the position yet. But Taber says his career in teaching may not be over for good. “If 1 do decide to teach again, it will probably be to retire.” EMU budget to face IFC action The EMU and its various pro grams met the Incidental Fee Committee on Wednesday to discuss the organization’s 1985-86 budget request — a figure representing more than $1.2 million in student fees. Last year the IFC allocated ap proximately $1,227,045 to the EMU, the larger percent of which went to its administra tion and house branches. The EMU’s current request, to be decided at the end of tonight's 5 p.m. hearing, does not yet in clude subsidies for on- and off campus child care facilities, which totaled $45,000 in each of the past two years. Groups within the EMU’s ad ministration to approach the committee included the EMU Main Desk, seeking $13,533 for next year; the Craft Center, re questing $14,350; Club Sports, whose new budget request is $47,453; the EMU Board, seek ing $3,919; and Program Ad ministration, asking for $296,647; the Cultural Forum, requesting $72,720; and the Program Consulting Office, seeking $4,990. While the EMU’s Food Ser vices, Recreation Center and Print Shop are included in the budget, no funds are being sought for next year as the groups’ projected incomes either meet or exceed their pro jected expenses. At today’s hearing, the com mittee will review the Outdoor Program’s budget request of $20,860 before voting on the EMU’s overall budget. The meeting will be held in Room 337 EMU. et al. MEETINGS PRE-LAW STUDENTS: There is an im portant meeting today at 4 p.m. in Room 164 Oregon Hall, regarding the internship program in Lane County law firms for in terested students. WOMEN IN COMMUNICATIONS meets today at 4:30 p.m. in Room 307 Allen Hall. It is important that everyone be there to discuss this month's program and officer elections. HAWAII CLUB MEETING tonight at 7 in Room 112 EMU. We will discuss our ban quet, elect new officers, etc. ASKLEPIADS meet tonight at 7 in the University Inn lounge. The meeting will include discussion of a new date for the Portland trip. LECTURES ASUO PRESIDENT JULIE DAVIS will give a slide show presentation on her re cent visit to Nicaragua today at 11:30 a.m. in the EMU Forum Room. ROBERT SANFORD will present a lec ture titled ‘‘Men and Women: Sex and Power” tonight in the Carson Hall Gold Room at 7 p.m. MISCELLANEOUS MEN AGAINST RAPE will present a movie tonight at 7:15 in EMU Century Room B. The movie will be on acquain tance rape. Deadline for submitting Et Als to the Emerald front desk, 300 EMU, is noon the day before publication. Et Als are run only once, depending upon space availability. Events widi a donation or admission charge wilt not be considered. Events oc curring nearest the publication date, and campus-originated events will be given priority. Weekend Special $2700 200 FREE MILES Pick up on Friday, Return Same Time Monday A-WAV RENT A CAR 683-0874 #7 Coburg ROad Some Restrictions -emu What do the EMU Skylight Refectory ( and an Italian vt restaurant in Rome have in common? 0 Fc«e OtaBaa food pxepaied (twk (hub) 0 Relaxing. pleaMud abnMpheie '0 Red & utkiie checkered lahleclolkd 1^* /l ..I «v«.. ai fig fl ty a..« n.l / |»f|» ll tlHiyi 1 n vtcttr uk TvtWuJt VvuWvJtufn STEP UP TO THE SKYLIGHT REFECTORY AND DISCOVER THE FLAVOR OF ITALY Check CLASSIFIED section for today’s special! Fine, quick cuisine at reasonable prices International Desserts Too! Located a cloud or two above the EMU Main Desk Open: Mon -Fri 10:30am to 2pm -UO Bookstore, e hnrottd in Come in and meet STEVE SOLOMON Author of Organic Gardening West of the Cascades Grow ing Organic Vegetables West of the Cascades Owner of Territorial Seed Company WEDNESDAY MAY 1 12:00 to 2:00 • Autograph Party • Seed Packets for Sale • • Pep Talk on Gardening • • Drawing for May Basket • UNIVERSITY OF OREGON BOOKSTORE 895 East 13th Ave. 686-4331
