(SORTOE) Now why’s that? It’s simple. There’s an Oregon state law that prohibits the sale of non-pasteurized beer in stores. And since Coors isn’t pasteurized (more on that in just a minute), we cur rently cannot sell our C<x>rs in bottles and cans outside of taverns and restaurants. We could have changed C(X>rs to meet the law. But once you taste it, you’ll understand why we didn’t. Now you can get the same pure, fresh Coors we sell everywhere else. But in Eugene, it's only available at your favorite taverns and restaurants. In this day and age, does beer have to be pasteurized? | No. Pasteurization is heating beer to extreme temperatures. But since the 140° pasteurization temperature affects the way beer tastes, we won’t do that. And we don’t need to. Coors eliminates the need for pasteurization by an exclusive sterile filtering and filling process that re moves bacteria and yeast before they ever get into our cans and bottles. Other brands don’t do this. We think our way is better. The bottom line. The only w ay you’ll ever get Coors is the way we make it: pure, fresh and natural. So for now, please enjoy our refreshing Coors at your favorite tavern or restaurant. We think you’ll agree. Coors tastes too good to change. IT S YOUR COORS NOW EUGENE. THE BEST OF THE ROCKIES IS YOURS. C < <x»o*(o . txikktv Colorado HO-tOl Brewer of fine qualm brers since IH"\V 2. Section B