(SORTOE)
Now why’s that?
It’s simple. There’s an
Oregon state law that
prohibits the sale of
non-pasteurized beer in stores.
And since Coors isn’t pasteurized
(more on that in just a minute), we cur
rently cannot sell our C<x>rs in bottles
and cans outside of taverns and
restaurants.
We could have changed C(X>rs to
meet the law. But once you taste it,
you’ll understand why we didn’t.
Now you can
get the same
pure, fresh Coors
we sell everywhere
else. But in Eugene,
it's only available at
your favorite taverns
and restaurants.
In this day and age, does beer
have to be pasteurized?
| No.
Pasteurization is heating beer to
extreme temperatures. But since the 140°
pasteurization temperature affects the way
beer tastes, we won’t do that.
And we don’t need to. Coors eliminates
the need for pasteurization by an exclusive
sterile filtering and filling process that re
moves bacteria and yeast before they ever get
into our cans and bottles.
Other brands don’t do this.
We think our way is better.
The bottom line.
The only w ay you’ll ever get Coors is
the way we make it: pure, fresh and natural.
So for now, please enjoy our refreshing
Coors at your favorite tavern or restaurant.
We think you’ll agree.
Coors tastes too good to change.
IT S YOUR COORS NOW EUGENE.
THE BEST OF THE ROCKIES IS YOURS.
C < <x»o*(o . txikktv Colorado HO-tOl Brewer of fine qualm brers since IH"\V
2. Section B