WT
Davspring
Cafe
-COUPON
99«
Breakfast
2 Eggs, Homefries
and Toast
(limit one breakfast per coupon)
Only at our Downtown Location
Expires Nov. 20, 1981
OPEN 7-5 Mon-Sat
| 8-3 Sun
46 E. 11th Next to Collins Bike Shop 345-6265
I-COUPON. —
FEAR NOT, DUCKS
WE RE OPEN TIL 9
ON FRIDAYS.
for burgers, omelettes, soups,
salads and sandwiches.
Xam burger
Terry's
“enrat burners,omelette**, ...and more”
downstairs at the 5th St. Public Market
EMU FORUM • NO ADMISSION CHARGE
7:30 Friday, Nov. 11
Ultrasonic pen cleaning to make your technical p>en
work like new!
At your Bookstore in the Art Dept
Don't judge a record by size
Have you ever set the stylus carefully on the
record groove, settled back to listen and been amaz
ed at how long the guitarist could sustain that chord,
and surprised at how deep the singer could drop his
voice?
But then you realized you've been had by a mini
LP that plays at 45 rpms and not an LP that plays at
the standard 33Vi rpms.
With the resurgence of mini-LPs, EPs (which
stands for extended play) and the 12-inch single,
record listeners are going to be forced to turn on the
lights and squint at the label to find the right speed,
just because it's round, black poly vinyl, and the
same size as an LP (which stands for long player)
doesn't mean that it is.
EPs have been on the record market since the
1950s. Elvis Presley issued 12 EPs during his career.
The Beatles released a number of EPs early in their
career. But in the mid-60s the EP format all but died
out.
Franklin Markowitz, owner of Earth River
Records in the Downtown Mall, says the latter-day
history of EPs is complex.
"In 1976 they got popular, but in 1979 they died,"
Markowitz says.
But three years ago the EP market started picking
up when new wave and disco music crossed, accor
ding to Markowitz.
"They were a major force in the European
market," says Bob Lee, owner of Face The Music on
13th Avenue. "Only recently has America recognized
their value."
A lot of record buyers purchase EPs for various
reasons. The foremost is price. EPs are priced about a
third less than a full LP.
Bob Altschuler, vice-president of the CBS
Records Group, believes price is the major force
behind the rise in sales of EPs.
"It was economic conditions, starting in '79,"
Altschuler says. "People were price-sensitive. The EP,
mini-LP were a good marketing tool."
"An EP is the first test of an artist," says
Markowitz. He cites Duran Duran as an example of
the synth-pop bands that released material on import
EPs to test the market.
Markowitz sees the new record labels (not the
major labels) getting into EPs because it's cheaper. If
the EP makes money, the label can issue an LP.
Lee recalls the case of Thomas Dolby as a prime
example of an EP breaking an artist or group. Dolby's
"Blinded by Science" came out as a mini-LP in 1982.
The record sold well, so well that the record com
pany issued a full LP, Lee says.
"For new acts, success or failure will depend on
an EP," Lee adds.
From the record company's point of view,
Altschuler sees EPs and mini-LPs as a "marketing for
mat." EPs and mini-LPs enable the consumer to hear
artists. "We want to see sales expand in any capaci
ty," he says. But Althschuler notes not all artists need
to use the EP format.
"It wasn't necessary for Men at Work, Quiet Riot,
Culture Club or Bonnie Tyler," Althschuler says.
The recent introduction of 12-inch singles into
the market have added a whole new dimension to
record buying — and record marketing.
"Record manufacturers have only realized the
potential of the 12-inch market," Lee says.
Lee speculates that the 12-inch market was
developed by the disco scene and black market. A
12-inch single is usually a "souped-up" remix of a
previously recorded song. Often the mix is called a
"dance mix" or "club mix" depending on the style of
the artist.
"The listener wants a hot sound" on the 12-inch
single, says Altschuler. He notes the success of CBS'
12-inch single release of Michael (ackson and Paul
McCartney's "Say Say Say" to illustrate the rise in the
market.
One thing is certain: when record buyers go into
a record store they aren't faced with selecting one ar
tist over another — only whether they'll buy the
12-inch single, the EP or the mini-LP.
Corf Fernald
Ginsberg brings the Beat to Eugene
STUCK AT SCHOOL
THIS WEEKEND!
Weekend Special
at the Fishbowl Deli:
Cup of Soup with the
purchase of any Deli Sandwich!
Don't Forget the Fishbowl is still a great
place for soft drinks, coffee, pastries,
yogurts and more!
*
14 Kt. Gold Cultured
Pearl Pendant or
Earrings. . .
YOUR CHOICE
19"
Lustrous cultured
pearl and 14 Kt. Gold
pendant Includes 14
Kt Gold 16"
serpentine "JT chain
Elegant 14 Kt Gold
and cultured pearl
earrings for her
Makes a wonderful
gift
Student a Accounts Invited
vaiidr anme ctataa_
Oeu, MMot Set <oiot Oen IXiolK
Sunen 'Iml ts»i
We're
Great Fun
All
Week Long
at
&hlla/i0s
440 Coburg Rd.
343 1221
Lotsa gifts & &JL*.
free gift wrap
at your
Bookstore.