WT Davspring Cafe -COUPON 99« Breakfast 2 Eggs, Homefries and Toast (limit one breakfast per coupon) Only at our Downtown Location Expires Nov. 20, 1981 OPEN 7-5 Mon-Sat | 8-3 Sun 46 E. 11th Next to Collins Bike Shop 345-6265 I-COUPON. — FEAR NOT, DUCKS WE RE OPEN TIL 9 ON FRIDAYS. for burgers, omelettes, soups, salads and sandwiches. Xam burger Terry's “enrat burners,omelette**, ...and more” downstairs at the 5th St. Public Market EMU FORUM • NO ADMISSION CHARGE 7:30 Friday, Nov. 11 Ultrasonic pen cleaning to make your technical p>en work like new! At your Bookstore in the Art Dept Don't judge a record by size Have you ever set the stylus carefully on the record groove, settled back to listen and been amaz ed at how long the guitarist could sustain that chord, and surprised at how deep the singer could drop his voice? But then you realized you've been had by a mini LP that plays at 45 rpms and not an LP that plays at the standard 33Vi rpms. With the resurgence of mini-LPs, EPs (which stands for extended play) and the 12-inch single, record listeners are going to be forced to turn on the lights and squint at the label to find the right speed, just because it's round, black poly vinyl, and the same size as an LP (which stands for long player) doesn't mean that it is. EPs have been on the record market since the 1950s. Elvis Presley issued 12 EPs during his career. The Beatles released a number of EPs early in their career. But in the mid-60s the EP format all but died out. Franklin Markowitz, owner of Earth River Records in the Downtown Mall, says the latter-day history of EPs is complex. "In 1976 they got popular, but in 1979 they died," Markowitz says. But three years ago the EP market started picking up when new wave and disco music crossed, accor ding to Markowitz. "They were a major force in the European market," says Bob Lee, owner of Face The Music on 13th Avenue. "Only recently has America recognized their value." A lot of record buyers purchase EPs for various reasons. The foremost is price. EPs are priced about a third less than a full LP. Bob Altschuler, vice-president of the CBS Records Group, believes price is the major force behind the rise in sales of EPs. "It was economic conditions, starting in '79," Altschuler says. "People were price-sensitive. The EP, mini-LP were a good marketing tool." "An EP is the first test of an artist," says Markowitz. He cites Duran Duran as an example of the synth-pop bands that released material on import EPs to test the market. Markowitz sees the new record labels (not the major labels) getting into EPs because it's cheaper. If the EP makes money, the label can issue an LP. Lee recalls the case of Thomas Dolby as a prime example of an EP breaking an artist or group. Dolby's "Blinded by Science" came out as a mini-LP in 1982. The record sold well, so well that the record com pany issued a full LP, Lee says. "For new acts, success or failure will depend on an EP," Lee adds. From the record company's point of view, Altschuler sees EPs and mini-LPs as a "marketing for mat." EPs and mini-LPs enable the consumer to hear artists. "We want to see sales expand in any capaci ty," he says. But Althschuler notes not all artists need to use the EP format. "It wasn't necessary for Men at Work, Quiet Riot, Culture Club or Bonnie Tyler," Althschuler says. The recent introduction of 12-inch singles into the market have added a whole new dimension to record buying — and record marketing. "Record manufacturers have only realized the potential of the 12-inch market," Lee says. Lee speculates that the 12-inch market was developed by the disco scene and black market. A 12-inch single is usually a "souped-up" remix of a previously recorded song. Often the mix is called a "dance mix" or "club mix" depending on the style of the artist. "The listener wants a hot sound" on the 12-inch single, says Altschuler. He notes the success of CBS' 12-inch single release of Michael (ackson and Paul McCartney's "Say Say Say" to illustrate the rise in the market. One thing is certain: when record buyers go into a record store they aren't faced with selecting one ar tist over another — only whether they'll buy the 12-inch single, the EP or the mini-LP. Corf Fernald Ginsberg brings the Beat to Eugene STUCK AT SCHOOL THIS WEEKEND! Weekend Special at the Fishbowl Deli: Cup of Soup with the purchase of any Deli Sandwich! Don't Forget the Fishbowl is still a great place for soft drinks, coffee, pastries, yogurts and more! * 14 Kt. Gold Cultured Pearl Pendant or Earrings. . . YOUR CHOICE 19" Lustrous cultured pearl and 14 Kt. Gold pendant Includes 14 Kt Gold 16" serpentine "JT chain Elegant 14 Kt Gold and cultured pearl earrings for her Makes a wonderful gift Student a Accounts Invited vaiidr anme ctataa_ Oeu, MMot Set