Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (April 6, 1978)
6 ^ Tq photo g rap h y Cdtion Let us plant some great Ideas in Photography and Savings with YOU this Spring! SPECIAL EXTRA DISCOUNTS ON ALL NIKON LENSES Special Order Gladly Accepted Pace 6 Section R CHROME BLACK BODY Add $1500 Smaller, lighter, sharper... with better-than-ever handling ease! There will be more than 30 new Al-Nikkors, ranging from 6mm Fisheye to 600mm Ultra-Telephoto—all with the legendary Nikon sharpness and Nikon s exclusive multi-layer Integrated Coating for crisp contrast and color fidelity They couple to all the automatic controls of the latest Nikon What makes the new EL2 the automatic choice in automatic sir's? Practically everything.., from its fast acting and accurate Silicon Photo Diode metering to the electronically-accurate all-metal shutter. Enjoy th< certainty of automatic exposure precision through more than 55 multi-coated Nikkor lenses and virtually any accessory. Then, slip on the optional, cordless Nikon Auto Winder for high-performance automatic firepower as fast as two shots per scond! With the Nikon EL2, fine photography is faster, surer than every before—come in and see for yourself! BLACK BODY Add *1300 you’re guaranteed a better buy at Photo Factory That’s right Photo Factory does guarantee you a better buy in the way we sell our cameras and photo equipment to you—our customer! FIRST, we demonstrate. We compare. We explain product features. We recommend the right equipment and accessories to suit every need. And we sell only brand name products at Photo Factory everyday discount prices. All Photo Factory products come with a manufacturers guarantee. SECOND, if you buy a camera, we add a FREE subscription to LENS Magazine. third, if you’re not completely satisfied with your camera purchase, return it within 30 days, in new condition, and we’ll exchange it for any other camera in stock. This privilege applies to flash accessories and lenses, too. Sorry, no refunds. FOURTH, if within 30 days from the date you buy a camera, you see an ad for an identical camera, in a regularly scheduled and audited Oregon newspaper, dated within that 30 days period, at a lower cost —present that ad to us and we'll refund the difference in cash! Excluding one of a kind or limited sales items. We assure our customers service, quality, exchange privileges, factory guarantees and a Photo Factory better buy at everyday discount prices. NEW NIKON FM JUST OUT... SPECTACULAR NEW AI-NIKKOR LENSES FOR ALL NIKON AND NIKKORMAT CAMERAS BODY ONLY 24995 Amazingly compact and light... yet packed with uncompromising Nikon precision and quality. The Nikon FM gives you advanced Gallium Photo Diode metering*for fast and accurate response, easy to see LED exposure readouts, split-second lens interchangeability, multi-exposures and more. Accepts a new, economical Nikon MD-11 Motor Drive for high-performance automatic firepower at speeds to 3.5 frames per second... and more than 55 matchless multi-coated Nikkor lenses for unrivalled versatility. All at a price you'll find hard to believe, but not hard to afford. system cameras, and operate perfectly with all previous Nikon and Nikkormat sir F- mount cameras, too! The Al-Nikkors are exciting news for every Nikon system photographer and one of the best reasons for buying a Nikon system camera in the first place! Come in and see them now! AI-NIKKOR LENSES with Nikon quality 50mm f2 At.*75°° 50mm f1.4 Al.$15500 24mm f2.8 Al.*229” 105mm f2.5 Al.*229’* 55mm f3.5 MICRO Al . *19800 LOOK FOR THE NEW NIKON F2-AS THE ULTIMATE IN SENSITIVITY AND capability Body Only CHROME .$57997 F2-AS BLACK .. $59597 NOT AVAILABLE AT ALL STORES NEW NIKON F2A Choice of professionals the world over NEW NIKON EL2 Body Only *459” chrome Black, *474*7 In the history of photography, never has one camera so totally dominated the art and the profession as has Nikon for the past two decades. This is the camera incredibly rugged, supremely versatile, the focus of the most complete system in 35mm photography. Totally modular, with interchangeable finders, screens, backs, lenses If you're serious about photography, settle for nothing less OPTIONAL MD-II WINDER NOW ONLY $188 OPTIONAL AW-1 WINDER ONLY $115 WE HAVE IT... INCREDIBLE EW NIKON FM THE ONLY COMPACT WITH NIKON QUALITY ITS HERE! NOW! THE AMAZING NEW NIKON EL2 THE ONLY AUTOMATIC WITH NIKON QUALITY F-1, AE-1, AT-1 ADD *70°° for 50 1.8 LENS F-1, AE-1, AT-1 ADD *11700 for 50 1.4 LENS Body Only £ Canon AT-1 * 179 • AND SPEEDLITE 155-A FOR PERFECT FLASH EXPOSURES • ACCEPTS MANY CANON INTERCHANGEABLE LENSES AND ACCESSORIES jA Canon f/n i\\xV _ A classic redefined How do you improve on a classic7 Very carefully, in the case of the famous Canon F-1 system camera, we did something unusual—listened to what photog raphers wanted, and then incorporated these improve ments into the camera Now, more than ever, the fantastically versatile F-1 system camera is even more convenient to use and versatile See it soon. Professionalism highlights everything John Newcombe does on the tennis court But when it comes to taking pictures, he wants a camera that gives great asults, but doesn't take a degree in math to erate That s why he likes the Canon AE-1 if you want to lose your amateur stand ing in photography, thfc> Canon AE-1 is thfe way to go 4—-~ Canon Fully electronic automatic exposure single-,ens reflex camera Handsome, light weight, compact and easy to use • Compact Power Winder A for action shooting Speedlite 155A for perfect flash exposures • Accepts many Canon interchangeable lenses and accessories • Unbeatable performance at an unbeatable price CHROME BODY f $20997 Black Body $22697 Flash Extra So advanced, it's simple Canon Winder and Flash pictured above optional extras • FULLY ELECTRONIC OPERATION • HANDSOME, COMPACT, LIGHTWEIGHT • ACCEPTS POWER WINDER A FOR ACTION SHOOTING • Improved winding lever with contoured tip, shorter stroke • Fast, easy double exposures, ASA range expanded to 3200 • Improved, brightened focusing system; memo holder for fi;m box end • Screw-m type terminal for extra security • Central spo metering measures only the center 12% of the fmder area • Accepts more than 40 Canon lenses for any application • Accessories available for any photographic challenge Body Only *384°° FD 20mm t2.8sscw/cs.$23900 FD 24mm f2.ssscw/cs.$189o:) FD 35mm ts.sscw/cs.$9600 FD 100mm t2.8sscw/cs .. . $14900 FD 200mm t4.oscw/cs ... . $18600 FD 135mm t3.5 sc w/cs.$10997 FD 100-200mm ts ezoom . $196°° Canon IF2D Lenses Cation Canonet • Fast, sharp Canon F2.8 lens • Automatic flash with Canolite D Flash Extra • Combined range/view finder shows shutter speeds, exposure warnings • Fully auto exposure control, day or night • Compact and lightweight • Accepts a wider range of films than available in cartridge cameras faal For results you never thought were possible. Canonet 28 w/CS *79°° Canon teal value in a GREAT camera! • Canon quality in an economical price range • Center-weighted through-the-iens metering • Hot shoe for cordless flash photography • Accepts nearly 40 Canon FD and FL series lenses • Exclusive breech-lock lens mount TX w/50mm 1.8 LENS, $1 69°° Power Winder A for AE-1 & AT-1 .. *79°° Motor Drive MF Set.*39800 Bellows FL.*78“ Case for Canon EF.*15“ Canon CJanonet \ ia Canon • VERY FAST CANON 40 mm f 1.7 LENS • AUTOMATIC FLASH WITH CANOLITE D • ALL THE FEATURES OF THE CANONET 28 PLUS SHUTTER SPEED CONTROL CANONET G111-17 w/CASE $10977 SPECIAL REDUCTION!! COMPUTE YOUR SAVINGS ON THESE CANON CALCULATORS 4 CANON PALMTRONIC 85 *12“ CANOLA L-813 Calculator $267’ NOT ALL ITEMS AVAILABLE AT ALL STORES MAIL ORDERS WELCOME ...ADD *1.50 SALE ENDS SATURDAY NIGHT Rain Checks gladly if we run out EUGENE 1004 Willamette 485-4181 SPRINGFIELD Springfield Mall 2090 Olympic 746-8721
