Oregon daily emerald. (Eugene, Or.) 1920-2012, December 07, 1972, Page 10, Image 10

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

    Because malt is so important in
brewing, we use the finest Western
barley available in addition
variety. The extra
of this premium barley is worth it. since
makes for a milder, more pleasant beer. Here,
our barley is first cleaned, graded, washed
and steeped, then allowed to germinate for a
minimum of five days under a gentle stream
of humid air in slowly revolving drums.
Penetrating heat halts the sprouting process
ami dries the grain. Rootlets are screened off. 1
The cleaned barley malt is stored until needed for
grinding in the Brew House.
Meanwhile, specially selected rice is crushed in separate nulls
and weighed. Budweiscr is brewed with rice (including actual
ia6/e-grade rice) even though many brewers use corn syrup instead
because it is much cheaper. But cheaper is not for Budweiser.
I
The ground rice sad barley malt are vetted
with clear, filtered water (absolutely ideal lor
/ quality brewing) and cooked. This mash is then
- strained in huge tanks, producing a clear amber
liquid called icort.
The hopped wort is strained,
pumped to cooling towers, and
then to fermenting cellars. Yeast, made
from our own special pure culture.
is added and fermentation begins.
1b these patented Anheaaer Batch fermenters, the
brewer! yeast changes sugars from malt and rice into
alcohol and carbon dioude
Many been would be ready (or artificial car bona tiem. filtering and bottling at tkts point, bat not Badwcstcr.
Instead, it goes to kuge tanks in tke lager ccllan. Here, beeckwood strips are spread acrom tkc bottom of cack
, l*ger tank, beer is pimped in. freskly yeasted wort is added, and tkc beer u allowed to carbonate itself nat
orally as it ferments and ages, slowly and qoictly a second tunc.
(Tku is tke exclmve Badweiser Beeckwood Apia* process, it takes more lime
(actaally as mack as thru timts as long as tke process some beers aaef) and coats
more money, bat tke strip* of beeckwood provide estra sarface for tke krewers'
yeast to cling to— and kelp clarify tke keer aataiaily.)
PThe final step: the beer u carefully
filtered — creating the sparkling
brilliance and clarity that have made
Budwciacr famous throughout
the industry. And the world.
Hops are ike “seasoning" of fine beer. Only the choicest imported hops
from the honored fields of Central Europe and the very best of domestic blossoms
from the western United States are used in brewing Budweiser. (Absolutely no
extract is used ?) The result is Bi»d**s rich, mild aroma and snappy, refreshing taste.
Here, these choice hops are added to the wort, which is boiled in giant brew
kettles until the wort has assumed just the right delicate hop flavor.
All tkat a left to do now. . Legging, bottling end
* canning operations and adding tbe familiar label that identifies
tbe most popular brand of beer tbe world has ever known:
Budwetser, King of Beers.
I
A*fccMer-B*Mfci*c • St, Lera
Brewing beer right does make a difference!
mmmmm
imm