VIEW FROM HERE
Spectacular Keynote
Of Coming TV Shows
By Tom Brown
Radio and TV Editor
Spectacular la the word that
keynote* the year ahead tn tele
vision. All of our major networks
arc trying a monthly 80-minute
format, and are prepared to
spend a lot of money oil talent
for them.
CBS started off the season last
week with a "Jubilee of Star*,”
with Judy Garland and David
Wayne, and wdl follow it up with
shown for Bing Crosby, Noel
Coward and Mary Martin. Kven
Kdward R. Murrow will stretch
Ids "See it Now" to 90-mlnutes
occasstonally.
TV Here to Stay
Another big change in the
Viewing picture is the* decision on
the part of the major movie
studios that TV can't be licked,
fto it will have to be joined.
Several of them have decided
the new medium la here to atay.
and Hre trying to figure out
method* of using it to build box,
office a Lara and promote their
picture*. Their influence will be
increasingly felt aa the aeaaon
progress.
Intereat and front-page head
line* created by the "$64,000
Question" has goaded the other
networks into the give-away
field and they have come up
with some rather frightening
ideas. NBC* "Big Surprise" will
have $100,000 with which to
tantalize the contestants and,
they hope, millions of folks at
home.
Incidentally. CBS officials are
trying to figure out a way to lei
their contestants take home a
bigger thunk of theii $64,000 if
they win it. It seems that
"l-'ncle" gets a little greedy with
his takes tin that kind of figure.
Color Big News
And finally, though probably
not for Eugene lit costa too
much i color is big news this
year. Football games, spectacu
lars. and regular shows will be
in color, and the networks are
scheduling (laytime programs so
shoppers will be able to see what
they are buying, by seeing a
color set in the TV store. Lucky
sport fans in the East viewed
some of the World Series games
in color.
On the local sets this week,
there will he an unusual lineup
of talent. Today at 4 p.m. on
"Guest Book,” Bov Brunton will
interview U of O coed Karen
Miehelson, who plays a wonder
ful piano.
Tonight at 9, Ken Murray’s
mystery guest on "Where Were
You?" will be a man who joined
the ranks of the world's dis
tinguished citizens by his ac
tions on Feb. 24, 1949.
Ilob Hope Debut
Tuesday night. Bob Hope will
start his television season at 8
p.m. with Jane Russell, Janis
Paige, Roy Rogers and Wally
Cox.
Wednesday night at 7:30, "Dis
neyland" will present “The Olym
pic Elk." another of those charm
ing and beautiful nature pictures
that have brought so much com
ment.
Arlene Dahl Is Duckling
At 9:30 p.m. Thursday, beau
tiful Arlene Dahl presents a mas
j^NO ONE—but no one—makes^
iheavenly hamburgers, french!
>fries and creamy milk shakes
like
BOB ASHBY'S
1224 Willamette St.
terful characterization in por
traying an ugly duckling on the
"Ford Theatre.” This is said to
be the outstanding drama seriea
of the current season, and should
be worth watching.
Broderick Crawford stain In
“Highway Patrol” Friday at 9:30
p.m. This show Is now consid
ered to be the most exciting po
lice action show on TV. and is
NBC’s answer to "Dragnet.” The
show is filmed, and the sets are
real. It's a top production all
around.
Saturday night sees the fall
premiers of "Caesar’s Hour," at
8 p.m. and the "George Gobel
Show” at 10 p.m.
“IB76” Is Hour-long
Likely to be the big event of
the week will be the hour-long,
"1976,” Sunday at 8 p.m. This Is
a show that is being promoted
with superlatives, and just might
warrant them.
The show is sponsored by the
American Petroleum Institute,
and is the opening gun of Oil
Progress Week. The budget is
big, and NBC is doing its best to
make it better than last year's
highly successful "Diamond Jubi
lee of Light.”
Among the top-bracket stars
who will appear are Cyd Caesar
and Nanette Fabray in a comedy
sketch, entitled ’’The Commuter
Of 1976."
They have pulled out all the
stops for this one, and it should
be first class entertainment.
Tryouts Still Held
For 'Pennypacker'
Several roles in the first Uni
versity theatre production "The
Remarkable Mr. Pennypacker"
are still open according to
Daniel Krempel, director.
A special tryout will be held
today from 3 to 5 p.m. in the
mam auditorium for those who
have not previously tried out.
Students unable to attend tKe
afternoon tryouts will be given
an opportunity during the eve
ning. The meeting will be at 7
p.m. and will also be held in the
mann auditorium.
Today's Staff
Make-up editor: Pete Taussig
News desk: Anne Ritchey, Mar
cia Mauney
Copy desk: Bob Scherer
Night staff: Sam Vahey.
KVAL-TV
Channel 13 — Eugene
Weekly Program Schedule
MONDAY—
K 10 am. World Series Showca
H 10 World Scries Rase ha II (imm
i :•*$ p.m. Matinee
4:00 (in***'t Rook
4 .10 llik Roundup
5 :00 Pinky Lee
5 50 What One Prrson Can J) t
5:4 5 The News
5:50 Sports Headlines
5 :55 Weather Report
6:00 For Your Irnagination
6:15 Little Rascal*
0.50- Watch Mister Wizard
7:00 Kin Tin Tin
7 :30 Surprise Theatre
8:00 Grand Ole Opry
H : to Radge 714
9:00 Where Were You?
9 :10 Robert Montgomery
10:30 The Hunter.
TUE8DAY—
H:30a.m Work! Serie* Showcaic
8:45 World Serifs Paschal] Came
2:45 p.m. Matinee
4:00 Four o'( ’luck Date
4 : to Hi# Kotindup
5 :00 Pinky Lee
5:10 Paul Killiam Show
5 45 The News
5:50 Sport* Headline*
5:55 \\ rather Report
6:00- For Your Information
6 :15 The Little Pascal*
6:50 Industry tin Parade
6 4S Patti Fatfr
7 00 Curtain Call
7 ;J0- The Falcon
K :00 Thr Chrvvv Show
0:00 Firestone'fhratrr
9 ‘0 The Star and the Story
10:00 Paris Precinct
10:30 Thr Eugene Scene
10:40 Famous Playhouse.
WEDNESDAY—
2:45 |< m Matinee (“Sky-bound**)
4:00 Cneat Hook
4:30 Hi# Roundup
5 :0O Pinky Lee
5 :30 Paul KtUtam Show
5 :45 The New*
5:50 Stiorti Headlines
5:5 5 Weather Report
6 :O0 Superman
6 t0 Industry On Parade
6:45- Webf'*ot Peats
7 On I led Three Lives
7:30- Disneyland
H to Life <#f Riley
9 oo Science Fiction Theatre
9:30 Sherlock Holmes
10:00 Race to the Ro*e Howl
11 00 Special Featurette
THURSDAY—
2 4' p.m Milmrf O'M ek'd;. Par J ^”)
4 00 Four o'Clock Date
4 JO Big Roundup
5 00 Pinky I >ec
5 JO Paul Killiam
5:45 The New*
5:50 Sj*orf* Headline*
5:53 Weather Ret>ort
6 00 Annie Oakle>
0 JO Industry On Parade
6 45 Patti Page
7 :00 Western Marshal
7 JO A mo* 'n' Andy
8:00 You llet Your Pile.
H JO Waterfront
9:00 Dragnet
9 JO Ford Theatre
10:00 Inspector Mark Sal»er
10 JO The Cun Corner
10 35 Channel 13 Theatre
FRIDAY—
2 45 p.m. Matinee
4 :00 Roy Roofer *
4:J0 Rig Roundup
5 .00 Pink> Pec
5 .30 Birthday Party Time
5 45 The News
s .50 Sports Headline*
5:35 Weather Report
6:00 Cavalvadr of Sport*
6.45 Piano-Organ Punch
7 :0Q The Great Cildcndecve
7 :30 Pet’s Co Fishing
7 :45- Sportsman’s Club
8:00 City Detective
8 :30 Cr<«*s Road*
9:30 Frank Leahy Football Forecast
9:15 Road to Adventuic
9 30 Highway Patrol
10 :00 Wrestl ng
; >1 :00 Spotlight On Su*i>efa»r.
SATURDAY—
4 :00 p.m. Stars of Western Range
: 00 Saturday Matinee
<• 30 The Big Picture
WELCOME
U of O STUDENTS
• • o
Need Shelving Boards?
WE HAVE KILN DRIED
1 x 10 and 1 x 12 Boards
in 3, 4, 5 and 6 Foot Lengths.
Prices Range from
12c to 2Cc per Lineal Foot,
Depending on Size and Grade.
Twin Oaks Builders’Supply
669 High Plenty of Free Parking Phone 4-3248
7 :00 Lawrence Welk
8:00 Caesar’* Hour
9:00 IViple Arr Funny
') 30 flit Honor Homer Hell
10:00 fleorge liobrl
10:30 Your Hit Parade
11 :00 Keque«t Playhouse.
SUNDAY—
a.m. Professional Football f
*.m. Faith f'»r Today
People, Morgan Beatty
This Is the Life
Special Featurette
f hristian Sc ience
What fine Person Can Do
Meet the Press
Life with Eliza bet ft
It’s a Great Life
Story of the Century
■ 1976
The Whistler
4 Star Playhouse
Loretta Young Show
Sunday Show Time.
lame
Representatives Named
For Tobacco Company
John Frey and Joan Rainvilje
have been appointed American
Tobacco company representatives
on the University of Oregon cam
pus by the Student Marketing
Institute of New York.
The representatives will give
members of the student body
sample packs of Lucky Strike,
Pali Mall, and Filter Tip Tarey
ton cigarettes throughout the
year to acquaint them with the
qualities of the products.
They are willing to cooperate
with campus organizations in
planning college floats, decora
! tions, parties apd smokers. The
| representatives also cooperate
with local campus stores to in
1 crease their cigarette sales.
ADVERTISEMENT
On Camp®
Mth
Max<&
1
(Author of "Barefoot Boy With Cketk," etc.)
HURRAY FOR THE RED, WHITE AND GOLD!
There’s a new package on Philip Morris Cigarettes. It’s red
and white and gold and pretty as a picture. You’d never guess
that behind anything so bright and cheerful is a saga packed
with action and passion, with love and romance and not a
few tears.
It started quietly enough. The makers of gentle Philip Morris,
as hale a bunch of fellows as you ever clapped your eyes upon, got
to talking last summer during their annual outing on Attu, a
secluded and unspoiled island, often called “The Capri of Alaska.”
Capri, on the other hand, is often called “The Attu of Italy.”
But I digress. I was saying that the makers of Philip Morris,
jim-dandy fellows every man-jack of them, got to talking on their
last outing. “Don’t you think,” said one maker to the other
makers, “that our brown Philip Morris package, though in many
ways terribly fetching, doesn’t quite reflect the basic quality of
today’s Philip Morris—its happy gentleness, its jolly lightness?”
“Why, yes,” replied the other makers to the first maker, “we
do think that our brown Philip Morris package, though in many
ways terribly fetching, doesn’t quite reflect the basic quality of
today’s Philip Morris-its happy gentleness, its jolly lightness.”
“Let us have the pack re-designed!” suggested the first maker,
whose name is Laughing Ned.
“Yes, let us!” cried the other makers, whose name is Fun
Loving Tom. "Let us! Let us! Let us!”
The makers forthwith engaged the prominent firm of package
re-designers, Sigafoos and Associates. It was with full con
fidence that the makers entrusted the task to Sigafoos and
Associates, for Sterling Sigafoos, the senior member, is known
the length and breadth of the world as “The Grand Old Man of
Package Re-designing,” and his partner, Fred Associates,
though a younger man, is everywhere regarded as a comer.
Sigafoos and Associates began their job by conducting inter
views from coast to coast to determine what kind of pack people
wanted for Philip Morris. The partners could not do the inter
viewing themselves — Sigafoos because of his advanced years;
Associates because he is subject to motion sickness — so they
sent our two trusted employees: Mr. Walker Nylet (Yale ’51)
and Miss Felicia Sigafoos (Radcliffe ’52), daughter of the
senior partner. After canvassing the entire nation and tabulating
more than 90 million interviews, Mr. Nylet sent the following
communique to the home office:
“Dear Dad and Associates,
I call you Dad because Miss Sigafoos and I discovered
during our long and exhaustive survey that never were two
people so admirably suited. We have accordingly been
married and have accepted a position with the United States
Government keeping the lighthouse off Gay Head, Martha’s
Vineyard.
I hope you are not too upset by this news. May I suggest
you look at it this way: you haven’t lost a daughter; you’ve
gained a beacon.
Sincerely,
Walker Nylet”
Well sir, old Sigafoos fumed for a while, but at last he calmed
down and went to visit the newlyweds in their lighthouse, bring
ing them a suitcase full of twenties as a wedding gift. It was
there he learned that people want Philip Morris in the red, white,
and gold package which you are now, I trust, holding in your
very own hand. ©m« stwiraan. 1953
The milkers of PHILIP MORRIS uho bring you this column beg to
remind you that for a while you'll still be seeing Philip Morris both
ways — in the bright new red, white and gold package, and in the
friendly familiar brown.