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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Jan. 4, 1946)
Famed Musical Ensemble To Appear at Mac Court The Salzedo concert ensemble, composed of two harpists, a flutist, and a cellist, will appear at McArthur court Thursday evening January 10, under the auspices of the Eugene Civic Music association. Only members on the ECMA and students presenting ASUO cards will be admitted to the concert, which will start at 8:15. Carlos Salzedo, internationally known harpist, is the founder of the concert group and also a member of the ensemble. The re maining three members are Ruth Freman, flutist, Mimi Allen, harp ist, and Mary Hill Doolittle, cellist. Transcontinental' Tour These four have made two transcontinental tours in three consecutive seasons. The tours have taken them from Maine* to California and from Mexico to Canada. They present solo per formances as well as . diverse combinations and the compositions range from the classic masters of the eighteenth century to con temporary composers. * Miss Allen and Salzedo use harps which differ radically from the old fashioned, traditional “golden harp” with ornate decor ations. There is no gold on them and the frames are of maple with a high French finish. The original sketches of the modern looking in struments were made by Salzedo. From the sketches Witold Gordon, Polish artist, made the design, and the manufacturing was done by Lyon and Healy in Chicago. Because of the advant ages of such harps, many harpists of this generation have adopted the Salzedo model as their concert instrument. Harp Colony In addition to his tours Mr. Salzedo conducts the summer harp colony of America at his summer home in Camden, Maine. The Maine town has become known as If a harp colony since many harpists come to his classes from all parts of the country. During winter he directs the harp department of the Curtis In stitute in Philadelphia which he founded in 1924. Journalism Grad Gives Prize Money George Turnbull, acting dean of the school of journalism, recently received a $500 check for the school of journalism from T. Neil Taylor, an Oakland' business man who graduated from the school of journalism in 1931. Taylor remembers the exper ience of his senior year and the lengthy thesis demanded of the fourth-year students, and the check is by way of a solace. Out of it comes an annual prize for a well-written thesis turned in by a member of the senior class in “In vestigative Methods in Editing.” For a number of years Taylor has been sending sums to provide prize money, which has been fixed by the school at $100 annually. The check this year raises the reserve fund to close to $800. Tickets on sale at the Co-op for the Senior class ‘‘Music Box Ball.” —. ■"'■"■Ti V w JUST STARTING TO SCHOOL? If you have just come to the University and have found you plan to live, you will undoubtedly want to start to fix your room the way it will be the most com fortable and convenient. We suggest lovely plate glass mirrors to reflect the beauty of any room and boudoir chests for extra drawer space. Shop our Houseware Department down stairs for many needy home items. GENUINE PLATE GLASS MIRRORS We carry all the popular sizes in this genuine plate glass mirror. Round, oblong and square shapes. Venetian styles. 3.98 HANDY BOUDOIR CHESTS This pretty washable chest is 32" high, 15" wide, 11" deep. Store your gloves, undies, bags and blouses in its roomy drawers. Strong wood-frame construction. 4.98 Millican Explains New Ad Methods Advertising, and its obligations in the postwar world, was the topic of an article by Richard D. Millican, assistant professor of advertising. Tile article entitled "The Postwar Techniques of Ad vertising” appeared in the Decem ber issue cf the Oregon Business Review, a monthly business maga zine put out by the business ad ministration department. The first obligation of advertis ing is to hasten world prosperity by creating new markets, Millican said. Informing the people of the pre war goods that will again appear on the market is the second obli gation of postwar advertising, Millican continued. "Advertising’s final obligation is to acquaint the foreign market with America’s offerings” said the advertising instructor. More color advertising and more subtle advertising copy will be a rule of the day in advertising of the future and the addition of television to the channels of ad vertising will cause great strides in the business, the professor pointed out. Psychology of the readers will also' be of prime importance, Milli can said, emphasizing their re actions to color and certain types of copy. Scientific market studies will be used more and more, the advertis ing professor said, in fitting the product to the market, in keeping alert as to general business and buying trends, and in selecting the type of advertising, with the result that advertising will Jbecome a more technical devise in business. New Students to Take Placement Examinations Student placement exams, re quired for all entering freshmen Saturday morning at 9 o’clock and transfer students who have not yet taken them, will be held in 207 Chapman, it was announ ced yesterday by Dr. Leona Tyler, assistant professor of psychology. Former U. of O. students will not be required to take this test, as their fresh man records carry their grades, Miss Tyler said. CAMPUS CALENDAR TODAY Rushing continues. Kappa Kappa Gamma open house, 3 to 5 p.m.' Chi Omega open house, 3 to 5 p.m. All Phi Psi’s are to meet at the Side today at 4. If unable to attend please contact Jim Longwood at extension 275. SATURDAY Music Box Ball. . JUST ARRIVED! WHITE BLOUSES PETER PAN COLLARS Other Styles— Jewel and convertible necklines. $2.95 to $4.95 Rayon Crepe and Shark skin Dickies — Peter Pan and conventional collars also frilly necklines. $1.29 up Gordon’s of course Every piece of merchandise offered at clearance prices is right out of our regular Tops in Fashions fall and winter stock ... so buy now at these low, low prices, for there's plenty of cold weather yet this year to wear such warm apparel. ARDELS CLEARANCE DRESSES Values to 11.95... .. 6.00 Values to 16.95. ___10.00 Values to 24,00 .... 15.00 Values to 29.50___17..00 ♦ ARDELS CLEARANCE COATS & SUITS Values to 29.50_16.00 Values to 39.50_25.00 Values to 49.50_32.50 ♦..ARDELS CLEARANCE . FUR-TRIMMED COATS 6c SUITS Values to 59.50_39.00 Values to 79.50 .49.00 Values to 119.50.79.50 Other fashion merchandise also at reduced prices. Come in early for the choicest selections. For your ^fter Christmas convenience, use our lay-away or charge account plans. ARDELS Tops in Fashions ... 991 Willamette