i ClUkei . . .
By MARGIE ROBINSON
Coeds can no longer be “beautiful but dumb” where na
tional War v.aiming and conservation of resources are con
cerned. .Foi as hie OPM (Office of production management)
pinches priority rationings more tightly carefree college cuties
adapt a businesslike mien and rush to replenish their ward
robes, which haven’t dwindled yet, but . .
wnat are the facts behind
hoarding of merchandise which
may become rare in the future?
What implications do priorities
hold for today’s college woman?
Perhaps it would be wise, starry
eyed young romanticists, serious
young bookworms, and laughing
activity girls, to pause for just
a moment and think about these
things. The answers to these
questions are bound , to affect
something near and dear to each
of you, from the whitish streaks
in your^ tawny hair to the dainty
elastic garters some of you still
wear; from the four spicy co
lognes you dash on yourself for
"him” to the high rubber boots
you put on to splash through
mud puddles.
Coeds Must Sacrifice
Here is the gist of this priori
ties business: when a, mighty na
tion is in the throes of conflict,
she has especial need of certain
vital materials for her wartime
industries. Guns, tanks, uniforms,
planes, battleeships — all these
must be produced; therefore cit
izens (this includes you, coeds—
you should be the fightingest,
fiercest, and most courageous
femmes in the country) must be
prepared to sacrifice essentials
which are used in the production
of defense equipment. The huge
industries which keep Uncle
Sam’s powerful war machine roll
ing smoothly have precedence or
“priority” over others inferior.
In addition crises on distant
parts of the globe leave a deep
gash in the heart of U. S. ship
ping activity; imports have fallen
off and will plummet still further
downward before hostilities cease.
The nation must clench tightly
the precious substances which
may no longer be secured by
ocean-ways, and if this means
fewer rubber balloons for college
jive sessions, what of that? The
danger most likely to result from
this scramble of busy factories,
civilian curtailments, and war
shortages is not that college girls
and other American women will
not be able to get hose, wear gir
dles, buy wool coats or bobby
pins. It is fear buying. It is excit
ed, thoughtless women’s fleeing
home from crowded sales coun
ters with their precious little pur
chases so that they may gloat
over their three pair of rubber
soled shoes while others ....
How About Other?
What will others do ? It is cer
tain that resourceful American
geniuses cannot fail to provide
satisfactory, yes, even better sub
stitutes for materials now being
requisitioned for war purposes so
that women’s apparel is affected.
Future college girls will have at
tractive clothes, rosy cheeks,
sturdy shoes, and some type cur
turn to pane eiaht •
Hew about a perky bonnet
to “ n up this sprir j s darker
than-usual colors?
Inexpensive at $1 93 to $15.09.
You’ll find just the one \ u need among
the in y lovely new hats t THE BON
NE'” N ■OK. . . . Pastel fen . crisp straws,
and flowers galore.
907 Wiliam e
'iitii'juu; IiECEPTION . . .
. . . can be received by the Philco combination of radios above from
Johnson Furniture Co. The handy portable is just the thing for the
romantic mood on spring term picnics. The tabic mode, will fit in
your own room anil the downstairs living room can use a new radio
phonograph set before priorities get them.
Photo by Marion White
Angora Sox
Will Fill Menu
For Milady\ '42
Anklets, in pink and blue, with
angora tops of a combination of
angora, are the rage this spiing.
The best sellers in the regular
shades are the garter-tops, good
for sportswear and designed not
to slip and slide. A perfect fit in
hosiery is obtained by the new
Air-Spun specialized fit method.
Taking into consideration the
height and weight of the buyer,
the size of the stockings are based
on the shoe size, stocking size,
length desired, and any fit trou
ble that the buyer has previous
ly had.
Men's styles are running to
polka dots this year. Brown and
orange ones decorate a linen
handkerchief.
First Choice for Spring
A UNANIMOUS CHOICE
OF THE COLLEGE GIRLS ARE
The busy American College Girls are unani
mous in their approval ol' Ward’s Sport Suits
for trimness, comfort, and all-around wear
ability. The suit Miss Yvonne Torgler is wear
ing is the Narrow Herringbone Tweed in a gay,
cheerf’ ! gold that’s leading the Spring Parade.
The Jacket is the new long tie front with a
full p at.ed spirt. Accessory changes make it
look d *essy or tailored. See it at Ward's and
ONLY
savj<j too:
1059 Willamette
Telephone 4UOO