Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (March 5, 1942)
i ClUkei . . . By MARGIE ROBINSON Coeds can no longer be “beautiful but dumb” where na tional War v.aiming and conservation of resources are con cerned. .Foi as hie OPM (Office of production management) pinches priority rationings more tightly carefree college cuties adapt a businesslike mien and rush to replenish their ward robes, which haven’t dwindled yet, but . . wnat are the facts behind hoarding of merchandise which may become rare in the future? What implications do priorities hold for today’s college woman? Perhaps it would be wise, starry eyed young romanticists, serious young bookworms, and laughing activity girls, to pause for just a moment and think about these things. The answers to these questions are bound , to affect something near and dear to each of you, from the whitish streaks in your^ tawny hair to the dainty elastic garters some of you still wear; from the four spicy co lognes you dash on yourself for "him” to the high rubber boots you put on to splash through mud puddles. Coeds Must Sacrifice Here is the gist of this priori ties business: when a, mighty na tion is in the throes of conflict, she has especial need of certain vital materials for her wartime industries. Guns, tanks, uniforms, planes, battleeships — all these must be produced; therefore cit izens (this includes you, coeds— you should be the fightingest, fiercest, and most courageous femmes in the country) must be prepared to sacrifice essentials which are used in the production of defense equipment. The huge industries which keep Uncle Sam’s powerful war machine roll ing smoothly have precedence or “priority” over others inferior. In addition crises on distant parts of the globe leave a deep gash in the heart of U. S. ship ping activity; imports have fallen off and will plummet still further downward before hostilities cease. The nation must clench tightly the precious substances which may no longer be secured by ocean-ways, and if this means fewer rubber balloons for college jive sessions, what of that? The danger most likely to result from this scramble of busy factories, civilian curtailments, and war shortages is not that college girls and other American women will not be able to get hose, wear gir dles, buy wool coats or bobby pins. It is fear buying. It is excit ed, thoughtless women’s fleeing home from crowded sales coun ters with their precious little pur chases so that they may gloat over their three pair of rubber soled shoes while others .... How About Other? What will others do ? It is cer tain that resourceful American geniuses cannot fail to provide satisfactory, yes, even better sub stitutes for materials now being requisitioned for war purposes so that women’s apparel is affected. Future college girls will have at tractive clothes, rosy cheeks, sturdy shoes, and some type cur turn to pane eiaht • Hew about a perky bonnet to “ n up this sprir j s darker than-usual colors? Inexpensive at $1 93 to $15.09. You’ll find just the one \ u need among the in y lovely new hats t THE BON NE'” N ■OK. . . . Pastel fen . crisp straws, and flowers galore. 907 Wiliam e 'iitii'juu; IiECEPTION . . . . . . can be received by the Philco combination of radios above from Johnson Furniture Co. The handy portable is just the thing for the romantic mood on spring term picnics. The tabic mode, will fit in your own room anil the downstairs living room can use a new radio phonograph set before priorities get them. Photo by Marion White Angora Sox Will Fill Menu For Milady\ '42 Anklets, in pink and blue, with angora tops of a combination of angora, are the rage this spiing. The best sellers in the regular shades are the garter-tops, good for sportswear and designed not to slip and slide. A perfect fit in hosiery is obtained by the new Air-Spun specialized fit method. Taking into consideration the height and weight of the buyer, the size of the stockings are based on the shoe size, stocking size, length desired, and any fit trou ble that the buyer has previous ly had. Men's styles are running to polka dots this year. Brown and orange ones decorate a linen handkerchief. First Choice for Spring A UNANIMOUS CHOICE OF THE COLLEGE GIRLS ARE The busy American College Girls are unani mous in their approval ol' Ward’s Sport Suits for trimness, comfort, and all-around wear ability. The suit Miss Yvonne Torgler is wear ing is the Narrow Herringbone Tweed in a gay, cheerf’ ! gold that’s leading the Spring Parade. The Jacket is the new long tie front with a full p at.ed spirt. Accessory changes make it look d *essy or tailored. See it at Ward's and ONLY savj<j too: 1059 Willamette Telephone 4UOO