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About The news-review. (Roseburg, Or.) 1948-1994 | View Entire Issue (March 27, 1951)
Tht Newt-Review, Rotcburg, Ore. Tuav, Morch 27, 1951 The Story That Comes Dowrt From Biblical Times No Trace Discovered I ENROLL TODAY o For New Classes in SHORTHAND TYPING ACCOUNTING BOOKKEEPING COMMERCIAL LAW BUSINESS ENGLISH PENMANSHIP STARTING APRIL 2 Approved for Vereroni Day ond Evening Clone. GRANT BUSINESS COLLEGE NOW UNDER NEW OWNERSHIP and MANAGEMENT 112 North Stephen! . Dial 3-7254 Of Lost Flying Farmer IIKI.KNA, Mont. (-11 Offi cials announced end of Ihe "all out" search for Julius Bcchard, 60 yearold flyins farmer who dis appeared Thursday on three hour flight from Ueraldine to Spo kane, Wash. lkk Btechbill, assistant Mon tana Acronaulics commission di rector, said ' an "intermittent" seach will continue (or several days, then fade out. The entire area has been checked once." Brcchbill said. "We've had as many as 60 planes in the air at one time. . . there's aovriulely nothing to go on. . ." Uechard left his farm to bring his daughter, Alice, 18, a Spokane business school student, home for taster. Published Daily Eicept Sunday by tht News-Review Company, Inc. taUrti roti 4 rim mttltr Mjr 1, Id;. tb pt flirt t KbMr. Urrfvn. undtr r f Hjrrta 2, IH74 CHARLES V. STANTON EDWIN L. KNAPP Editor Manogtr Mttnbtr of tht Atiociottd Preti, Oregon Nwooptr Publiihtrs Anociotion, tht Audit Bureau of Circulations EprrRltf by LK I -IIOII.IM A V CO.. INC., ffitra In New Turk. fblrt, EaUr4 ftin4 ( Ui ftUIIrr Mar 1. "' ! Ih Ho.i Oflir t tcburf, Oregon. I niOr Arl ( Manh 1. n Irantitt. Aitgrlti, Kralllt, Pvrllant, 81. l.ault. UBSmiHTION RAT'! Ortfon ll Mill Prr yr. 110. tlx mnnlhi. I5S: thrr manltak. I?. 15. Hv Ntwi-fUvJrw ( arrlar Vtr Vfar, I It. on (In ad vantP) lata than an year, par monih, ll.iMi. Oultlila Orun By Mall Far laar. 111(H); ail anonlhi. VMt Ihfta monlhi, lU.M. ADVERTISING BENEFITS By CHARLES V. STANTON Anionif other things this is Advertising Recognition week. It seems that every week mid every day of the year carries some sort of special designation, some sort of pro motion. Advertising Kecoi?nition week prnlmlily no more de serves mention than m;tny of the other observances, ex cept, for the fact that the newspaper is more interested in Advertising Recognition week than, for instance, Kducation of the Hottentots week. A newspaper is interested in advertising because with out advertising it would be extremely difficult to maintain the newspaper. The subscription price paid by readers frequently is insufficient to pay the newsprint, ink and dis tribution cost. Newspaper profits come from advertising. Consequently, the newspaper is interested in advertising volume. Advertsing volume is obtainable only when advertis ing products results for the advertiser. The advertiser must be convinced by experience that a dollar spent in presenting his wares o- services to the public will come back to him in profits. The public thereby is led to accept advertising as a business activity with no benefits other than to the news paper and the advertiser Iiut a little study of the subject, we are sure, will convince anyone that advertising has a most important bearing on our everyday life, our general welfare, and, in fact, our health and safety. Promotes Better Living Without advertising there would be fewer jobs, poorer pay, lowered living standards. Advertising is competitive. I'.ecause of competition, business and industry are stimulated. This stimulation re Mdts in increased employment. As more people are em ployed,, with corresponding decrease in unemployment, em ployers must raise wares and salaries to attract employes. Thus everyone benefits. Through advertising we learn of labor-saving appli ances. Take, for example, the average American home. Today we have iras and electric appliances in nearly all urban and most rural areas. We have vacuum sweepers, automatic washers and ironers, dishwashing machines, and hundreds of other labor-saving devices. Perhaps all these things minht have come in time with out advertising, but the stimulation produced by advertising has vastly speeded the production of household appliances, improved quality and lowered cost, because of competi tion, manufacturers must constantly strive to produce the best possible commodity nt the lowest possible cost. If his rival does a better job, the rival gets the business. This is true, however, only when advertising informs the public of the superiority of the rival's product. How many of these fine products would you have in your home today if you had had to learn about them by word of mouth, rather than through advertising? What have been the effects of advertising on public health, through dissemination of information on prevention and cure of diseases, avoidance of accident, prevention of fires, and other such topics? Newspaper Advertising Leads Recent studies, particularly in cities where strikes or other events have halted newspaper publication tempor arily, have shown conclusively that there is no adequate substitute for newspaper advertising. In cities without access to newspapers, nearly every line of business suffered. Many people were thrown out of jobs temporarily. lift nil sales slumped alarmingly. Theater attendance was particularly affected. Real estate sales almost came to a standstill. Kvcn drug stores were affected. Other advertising methods radio, posters, cir culars, direct mail, etc. -were increased in an effort to off set the lack of newspaper space. Vet declines continued in face of greater use of other media. Advertising particularly newspaper advertising-has a decidedly beneficial effect upon our daily lives and our economic and social welfare. Without advertising, our lives would be much poorer, not only financially but socially. Our health anil safety would be adversely affected. The industrialist or merchant who advertises consist ently not only benefits his ow n particular business or service but is making in addition a valuable public contribution. if 1 m . M'jSm FLORIST INDUSTRY OUT WASHINGTON (.'Pi The government today exempted the llorist industry from price control. The order goes into effect tomorrow. IF YOUR PAPER HAS NOT ARRIVED BY 6:15 P.M. DIAL 2-2631 DETROIT, MICHIGAN origimllv founded u a French trading pou in 1701 ...today, the automobile msaufacturing cenier of the world. lewis Fulion widely published by Yale Univer sity Press. The almost indestructible Elinor Upper survived 11 years of starva tion and agony as a Soviet slave. She recites names, dates, places and tortures in page after page of her book. She is of German Jewish parentage, a medical stu dent who went to Berlin from Brussels in 1931. There she became a Communist. In 1937 she went to Russia to live. Two months after arriving, still glowm with expectations from the Promised Land," she ua a rrtt pH in a mir"n In th W AMll.Mi 1 U. Madntf&n is a City in ovitn Mbona. summer of 1948 she was released Jr. irv: It is one of thn biggest litissian air bases in existence, equipped with Soviet jet fighter, and copies of the I'.S. I'.-29 Iionihcrs. In 12 years the city grew from a few shack to a major aircraft and communication center of 10.000 Uussians. - Ihe chance of you or me ever had spread them to a free trip visiiing niacin is nil. 1 wo Aincr- lor reasons nuw unknown. Natur following the intervention of Swiss authorities. She is a Swiss citizen. Slave labor camps today arc unbelievable gravestones of hu manity that Communists across the globe refuse to recognize or admit exist. The suckers who buy the Soviet brand of freedom ought leans, however, have been there, ! ally, neither of them could keep . ,(, w, ' ,PX or in the vicinity. They are Owen (lm.t abml, ,he jv5 ,cy discov- ,rd n!!h7' l,L f lien li Latiimore, the Baltimore Bugle ered on their visit. Wallace a na-1 """. ''k' ' ,,p' a'S0- " who spends bis lime now explain- lural bui n grass lover, tells about j " 1 Polson lnem- ing the line points of Secretary u,e lUissian Commander Nikishov, ! ,. p. r ii; Achc.son's foreign policy to school w0 entertained him. ,IIC(I1 I lUlOH L.ew)S IJUHy rhilflren and llenrv U:i!:it'i Ihp ! ..... ' f eni'n j nn n r :. , . . i. iMKisnov gamoocn anout, en- "albice and l.attimorc got back from Magadan in Soviet Siberia late in 1914, after we, taxpayers In the Day's News By FRANK JENKINS (Continued from page One) inglnn. offered this flat opinion: "If Stalin Hied today, Mololov uould start the war within two weeks." He added: "In any case, war with Russia is likely wilhin a year. . . . Ihe Korean fight ine is part of Bus sia's plan to get control of Japan and bung all the Far Kast under Soviet duminalion." So. you see IK we patched up some kind of peace with Med China If out war luiom busted and we went into a peace-time deflationary tailspin IK we were so iillcrly Hope-fool ish as lo abandon military pre paredness and stampede back to ward the fleshpols of peace, as we did in l!tl.'. ' all wk won.n ACCOMPLISH I WOlM.lt HI-: TO IM.AV TI1K liAJiK ! OK TIIK Kit KM I. IN WAK LOIfDS, i WIK1SK. l'l ltl'OSK IS TO CON i UVV.K TIIK WOlil.l) IN T II E i NAM K OK COMMl N1SM. nil Vwhnrtt .?. Martini; J. ' l.ast evening we were pleasantly inlerriipteil in .: ir reading of "Driftwood Valley" by a knock. And in a short time, visit mu wilh the Mc A's. our mental iourney was changed from the Canadian Wilderness to the Orient. l or the Mc A s son, an editor in Bakersfield (Calif.), was now m Washington, I). C, lor six weeks, alter which he would lake olf lor Singapore! The McA's themselves were not very much more sur prised than their son was. He bad applied for an appointment with Ihe foreign service. . . and had given up the idea bvcause the time-limit which had been men tioned in Ihe reply h ad long elapsed. Then right out of the blue came the call lo Washington! He hid only two weeks to "finish'' with the newspaper. He made one hurried over-night visit to tli Mc A'r, who live on Highway .18. So now the Mc A"s little four year old grandson will be a long ways away, lor their son is taking his family, too. It seemriPan en couraging llifri i'i these troubled days, lo learn lii. lS.Odfl pounds of furniture etc., had been allowed transportation, if desired, (jood- I n', th.-il'y a lot of things! Surely it .my "liouble" were antii-ip;tlcd in lh;it aicii, I'm-le Sain would not ho using ship spacr for "furni ture"? So now we shall he hearing, wiu'n we ee Ihe Mc A's, about Singapore! We hope only happy news. j How (he iKirne ties do lengthen tiVfe days! Our mad carriers, the j Whaleys, hiive had their sou home (or uno preciuus week. His ship was m ihe Korean area. It did reni too had the snow came just ! that veiy work, hut I learned long nun th.it a hoy, when he comes I;-tine, wants to refresh nod store 'up his heart with something that tli snow would not alhn-l at all. i I'm sure, even if he "griped" about the snow, ili;ti Ins wrek at home war a deeply satisfying one. No telling, nowadays, as we con tact others in our daily comings and goings what lies back of (he smile with which we are greeted. My neighbor, Mrs B., wlSi lives on the bill beyond us, is finding it hard these days to meet the world with nervMu,! bright, crfBrery smile. But she does it! Her" son left for the army last week. Kvei v where, In every little hamlet, & What we must realize is that the only way to avoid war is lo get so strong that the Kremlin war lords won't dare to tackle us. Back on the home front. Sena tor Kctauvcr, chairman of the sen ate crime committee lint has been making big headlines for months, makes this statement m Washing ton: "The time ha come for Ameri can cities to clean out their un derworlds w ithoiit congressional help." Thai raises greatly my respect ! for Senator Kelauver, who is a comparative newcomer to Con fess (he was elected to the Sen ate horn Tennessee, where he heat : the powertul and corrupt I'rump political machine). ' That's exactly what our Ameri can cities and states and towns ought lo do They ought to clean an,hon.a,,Ve account of slave la- Hi v i .in mi i4 i ii 'inn ..-. i,OP m Russia ever written out joying the wonderful air im mensely." Wallace informed a breathless nation when he re turned. He said, also: "Big husky young men, who came out to the Kar Kast from Kuropean Russia, work in the gold fields. Such is the return of the exiles to Siberia they are the nioneers of the ma chine age, builders of cities." The lyrics temporarily end here, but keep them in mind. Now for l.altimore. Along with Wallace, he is one of the few Americans ever to set foot in the Magadan country. And just like Wallace, Lattimore could hardly contain himself for joy. He got a job wilh Elmer Da vis' Office of War Information when he returned to the U.S.. and when be wasn't telling us what a fine war the Russians were fight ing he wrote like this about Maga dan: "There has probably never been a more orderly phase of pioneering than the opening up of Russia's tar north nder the Soviet. Maga dan is also part of the domain of a remarkable concern, the Kar Northern Construct Hon company, which can be roghly compared to a combination Hudson's Bay com pany and TVA." Commander Nikishov made quite a hit with I.attTmore too. "Mr. Nikishov, the head of Dal stroi. had just been decorated with the Order of Hero of the Soviet I'nion for his extraordinary achievements," he said. "Both he and his wife have a trained and sensitive interest in art and music and also a deep sense of civic responsibility." Now let's look at the facts. Maga dan embraces one of the largest Soviet slave labor camps in ex istence in Russia. Thousands of political prisoners mine gold in the region, keep roads in repair, and Ihey were there long before Lat timore and Wallace visited the place in 19-14. It isn't likely that you'll want to listen to any more Wallace or Lattimore on the subject, hut El inor Lipper, a slight, pert-faced woman in her mid-3()'s. spent 11 years in the region of Magadan as a Soviet slave laborer. She has told her story in a book, "Eleven Years in Soviet Prison Camps," published by Henry Regnery com pany, Chicago. David Daliin, author and recog nized authority on Soviet Siberia, says the Lipper book is the most OnKRXR,4:00 P.M. And 9:15 P. M. RECORD SALE 3 DAYS ONLY TUES..WED.-THURS. 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