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About The news-review. (Roseburg, Or.) 1948-1994 | View Entire Issue (June 14, 1950)
4 The Newt-Review, Rotebur8, Qrt.-w.t., Jun. 14, 1950 1 Boosting Octane Rating Of Gasoline Would Cost Companies Plenty Cash By SAM DAWSON NEW YORK-i Oil company treasure wince if you ask when Ihe company it going to raise the octane number of iti gasoline. Some estimate it will cost the industry about $450 million each time it raises the octaiie rating by one number. That is about SO per cent more than it cost during the war, oil engineers say. In the war years 1864 million was spent on facilities for making 100 octane aviation gasoline. By the end of the war much of the equipment was available for niak- g motor gasoline. Yet between 1941 and 1946 auto gas went up the average only about three our own American fishing industry will be irreparably injured and our economy weakened." ALL DOLLED UP in her rodeo fogs is Queen Ardis Giles, 16, of Milo, near Days Creak, (purer Ardis will rule over the forthcon ing Douglas County Sheriffs Posse rodeo June 24 and 25. H special riding equipment has been supplied by the posse. The queen will be a junior in high school next year. Her horse, Skip, bought for hor by her step-father, R. D. Williams of Milo, is a paint, white with black spots. Queen Ardis' hobbies are riding, collecting miniature horses and swimming. Her grandfather, Frank Ciles, who operates the Three Rivers ranch at Moran, Wyo taught her to ride, and to rope. In addition to ruling over the rodeo both Saturday night and Sunday and heading the parade, the queen will appear at the two rodeo dances Friday night, June 23. There will be four official rodeo dances two at the armory and two at Kennody's on Friday and Saturday niqhts Dance tickets will go on sale June 17. (Picture by Miller Mod- erne I Halt On Russian Imports To U. S. Again Demanded WASHINGTON, -ffl-Rep. Talking About a Home? So many people do noth ing but talk about itl But if yoi really want to c n our home, consult m now. Personal attention. Economical terms. RALPH L RUSSELL Loam and Insurance . Loan Represenatlva Equitable Savings dt Loan Assn. 112 W. Caas Phong 913 Mach fJl-Wash) has renewed his demand that the government halt importation of goods produced by Russia and its satellite countries Mack, in a statement, said the value of such goods amounted to $42,000,000 last year. Russia, on the other hand, bought only $6,000,000 of products from the United States he said. "By these transactions," Mack said. "Russia obtained $35,000,000 American dollars and credit with which to buy goods in other na lions that would strengthen her economy and war potential . . He quoted from a recent speech ot Willard Thorp, assistant secre tary of stale, in which thnt official said there is "mounting evidence" that Russian 'goods are produced by slave labor. "Yet despite Mr. Thorp's state- ment and our efforts, and those of western fisherman to ban further imports of Russian canned crab," Mack said, 1 1 lie treasury depart ment has arrived at no decision as to what it will do. Mack maintains that under the law the secretary of the Treasury is authorized to stop imports of goods produced in whole or part bv slave or forced labor. He said that as far as he knew only two groups the Russians and the Communist parly of the USA want Russian canned crab to come i into this country. "If." Mack said, "the Irensury department decides to continue to permit Russian goods lo flow into Ihe United Slates, Russia will he further strengthened . . . while A.'V . -p. , I, ltiiJT tm w r Any wav you figure it, rabbits do belter, make faster gains, (jet lo market sooner, and as a result, earn more pro tits, on a two-feed program. For the doe and litter, where milk production and rapid gains are 'essential, feed Albers RAUHIT FAMILY RA TION. It's especially formulated to meet these require ments. Breeding bucks and does should never be permitted to fatten. Vet they mint be kept in good condition. This re quires a feed like Albers RABBIT HREEDl-RS PAKS. For profitable rabbits, be sure you feed the Albers H'av. See us today for Albers FtcJi and other rabbit supplies. BUY WHERE YOU SHARE IN THE SAVINGS DOUGLAS COUNTY f-crii Bureau Co-Operative Exchange ROSEBURG, OREGON Phone- 98 Located W. Washington St. ond S. P. R, R Track. octane numbers almost $300 mil lion investment for each octane number gained. Since the war the industry has spent more than $1.5 billion on re fineries, most of it to meet the firessure for more and more gaso ine. But, with that pressure eased, the industry is working now on raising the octane rating. It finds that task increasingly expensive. Costs Jump Costs advance sharply as you go up the octane scale. And the cry for higher octane gasoline to power the promised higher com pression auto engines comes when oil companies have been earning less than they did a year ago, and just after some of them found themselves Involved in gasoline price wars. Here is how Ihe costs catapult as you squeeze higher octane gasoline from crude oil, as estimated by W. M. Holaday, director of Socony Vacuum laboratories. In each case the capacity of the sample refinery is 100,000 barrels of gasoline a day. For $16 million you can build a straight-run (distillation relin ery, producing 68-70 octane gas. Add thermal cracking (breaking up crude oil molecules under heat and pressure), and the refinery costs $24 million, but gives 71-74 octane gas after you put one cubic centimeter of tetraethyl lead in each gallon. A catalytic polymerization re finery (using heat, pressure and a catalyst to combine gaseous mole cules and form liquid products in the gasoline range) produces 78-83 with one c.c. of lead, and costs $27. 5 million). Cast $90 Million The real super job could cost $90 million. That 100.000 barrel-a-day refinery would hydroform all straight-run gasoline and do all cracking catalytically. It would produce 87-97 octane gasoline wilh one c.c. of tetraethyl lead added, or 89-99 octane with three c.c. of lead. But 20 percent of the stragiht run gasoline would be lost in hydro form. And operating expenses would be very high. However, higher octane gaso line is coming, most in the indus try agree. Auto engineera talk of higher compression engines in the years just ahead. The oil industry is budgeting expenditures for the next few years that will gradually increase high octane gasoline ca pacity. It will be costly. The gasoline may cost more. But if you get more miles on the road per gallon you'll be ahead in the long run. Be sure It's pure CH can sugar By the Vote of the Manufacturers Whose Products You Sell 133 Elk rasa mm, m m m i e m m h is m i-j pi rl NOW MANUFACTURERS ARE BACKING YOU WITH MORE LOCAL SALESPOWER THAN EVER You who sell at retail have seen it happening right along right here in town in the columns of this newspaper. You've seen how, more and more, the man ufacturers whose products you sell have chosen newspaper advertising to help you ring up still bigger sales. All over America, the same thing has been happening. Anc naturally, national adver tising in newspapers has been growing from $270,000,000 in 1946 to $.'557,000,000 in 1947 - to $389,261,000 in 1948 - to the fourth all time high of $445,015,000 in 1949. All over America, it's been happening be cause manufacturers have been discovering what most retailers have alwavs known: There's nothing like newspaper adver Using to make merchandise move. For the simple reason that no other kind of adver-1 Using reaches so many people is so sure to reach all your customers and prospects, or so sure to hit them when they're ready to buy. That's why it's good news for everybody who sells that newspapers now top all other media in dollar expenditu by national advertisers. Actually, in 1949, national adw ;ers in vested in newspapers More than IS times as much as in farm magazines. More than twice as much as on all four of the great national radio networks combined. $32,000,000 more than in all general mag azines combined. Over $4,000,000 more than in all general and all farm magazines put together. For you who sell at retail, that's local salespower plus salespower right here in town and nearby, where you need it. When your manufacturers back you up with newspaper advertising, may we suggest that it's smart business to make the most of this extra, local salespower with such things as good shelf position, better display, extra push in your own advertising. When your manufacturers don't gire yorj this kind of support ask them whv. IMyUH ". i. , "I 1 ' 1 'JrBW 1 anna BMB3M Advertising Phone 100 BssMzaa off Ikcfoep&itinp AMERICAN NEWSPAPER PUBLISHERS ASSOCIATION of which this newspaper and approximately 1,000 other daily newspapers are tnembtrt ( m with 6H