Roseburg news-review., September 30, 1925, Page 4, Image 4

ROSEBURG NEWS-REVIEW, WEDNESDAY. SEPTEMBER 30, 1925.
FIVE
5 11 L 1
C A f M h
BEAUTY COMFORT CONVENIENCE UTILITY
II
Qood Looks as Well as Qood Service
. ' The improved Ford Runabout, vrith its
' ' all-steel stream-line body, is an unusu-
; t ally good-looking car.
It hangs low to the ground, and the body
has been lengthened ana re-designed
for greater comfort and convenience.
The gas tank under the cowl is filled
from the outside, and the weatherproof
storm curtains open with both doors.
RUNABOUT
$
260
r.o.jt.pBTsoiT f
Touring car $290
coupe . . . 520
Tudor sedan : 580
Fordo r Sedan 666
Draoamablt Kim tad Stiflsrlitra
oa opea Cm . t
" OmlaintoCtlti 1
Under the sweeping rear deck is an un
usually large compartment designed for
convenience in carrying luggage.
Standard equipment includes four cord
. tires,nickelednead-lamprimsandwind-.
: shield wiper.
! , , The price remains the same $260, and
' ' ' you can buy on the Ford Weekly Pur-
' , chase Plan. . ,
' ' FORD MOTOR COMPANY, DETROIT, MICH.
Inquiries from all over the mid
dle west are pouring Into Ihe
headquarters of the National Mo
torics Association relative to de
tails of the Motorcade from Chi
cago to the Uulfcoast of Missis
sippi and Florida to be held early
In October. Automobile owners
are seeking information in regard
to the route to be taken, Its
character, time of the entire trio
and places to be visited along
with a score and more of minor
Inquiries.
Trail blazers have been busily
engaged for many months map
ping a new routo to the south
land from Chicago. Thv have
discovered a new route thai
shortens the time between Chica
go and Florida by motor by many
hours. It Is over this fresh trail
with its winding ribbon of con
crete, many hundreds of miles of
the distance, that the big motor
caravan will travel to the south
land. It Is expected to open up
the most popular route to the
south and cause thousands cf
(ourltts to visit Mississippi and
Florida who have delayed motor
ing there on account .of the haz
ards of bad roads especially
through mountainous districts.
The Impressive motor caravan
sponsored by the National Motor
ists Association and the National
Highways Association will be
started from Chicago at ten
o'clock. October 1 2th. It will
proceed In three divisions. The
progress of these trail blazers wilt
be marked by luncheons, dinners
and receptions all along the line
of travel.
The first luncheon stop will be
at Kankakee for the first division
and Momence for the second.
Dinner and overnight stop the
first day out will be at Effingham
for the first division: Mattoon
for the second and L'rbana for the
third.
For complete details In regard
to this minor treak to the South
land, motorists should write to P.
J. Martin, General Manager, Na
tional Motorists Association. 2819
S. Mlchlgun Avenue, Chicago.
There will be no admission fee
and the entire trip can bo nego
tiated at a minimum eipense.
build not loss than 10,000 cars
a month to maintain the price set
on this car, and It is but one of
the four models which will be
built on this chassis alone.
The specifications of this Over
hand Standard' Sedan make the
1 low price all the more remark-
I able and Indicate that what ex-
jtent manufacturers can go In put
ting quality before buyers and
i still keep the price far down on
I the scale.
I Molybdenum steel Is used In
I the axle shafts and steering con
nections, chrome vanadium steel
Is oed in the springs, full equip
ment. Including speedometer and
oilier essential accessories are In
otuded at the price and the body
dimensions are those usually
, found on cars In the co-called
('light six" field.
I in the general construction of
I the car, there are no departures
' from the type of design which Is
used In the more expensive pro
I ducts, so that the buyer Is get
( ting what is comonly accepted as
. quality car design, finish, mater-
lal and equipment.
I One big field of sales open to a
car if this type Is that of auxil
iary cars to owners who also have
larger automobiles. Among this
class of buyers there is a great
demand for a car which Is easy
to hundle in traffic, easy to park
and economical to use.
I The trade is watching the move
made by Willys-Overland with the
greatest amount of interest. It Is
i accepted aa the fore-runner of
.other offerings of like nature, but
'in general the feeling Is that
there are not more than three
I manufacturers In the Industry
'whose manufacturing equipment
!at the present time will enable
them to make competitive offer
ings.
M ACTIVITY
A Bargain Li Quality
Fine One-Profit Studebaker Coach
at a new low price
THIS Standard Six
Coach has always
been a wonderful value
a leader of the Stude
baker line. Yet on Au
gust 1st, its previous
low price was reduced
one hundred dollars.
Today you can buy
the same fine car with
out a single change in
equipment or construc
tionat this new low
price which only
further emphasizes the
Studebaker policy of of
fering you a "bargain
in quality."
Here is a truly fine coach built through
out from quality materials and careful work
manship. Fine northern white ash and hard
maple are used in body construction. We pay
a premium to obtain the toughest grades of
steel. The upholstery is a durable woolen
DISTINCT FIELDS
NO ' IN CiR E A'S E IN PRICES
See the complete showing of the Improved Ford Cars nt the Oregon State Fair,
Salem, September 26th to October 3rd.
IS DISREGARDED
That the tew 8tt law con
cerning automobile heiMillghta ta
getting a lot of people Into trrni
ble one way or another, and that
It la nxt to Impossible to enforce
the meaaure In practical applica
tion, la the opinion of l'ortlnnd
traffic officiate and police, who
'have been kept buay trying to
prevent accident n, according to
the Orejcontan, which nays::
That the newly enacted and yet
unenforced atate auto-llKhtinjt law
la destined to become a rion
menace to traffic because of the
Bneral non-observance of its
dim rain features wan the predic
tion made yesterday by police of
ficials, based on a study of the
workings of the law uti two rainy
days last week.
The average motorist, t.ho has
compiled with the law by having
hta.sjlxhta adjusted, thinks no
more-of the matter, the police
ay, and drives with bright lights
On wet and glistening pavements,
lie disregards the rule to dim on
wet. pavement! and the result is
that all motorists are confronted
With an array of daszllng. blind
ing lights when driving on rainy
Bights.
fcaffirwmcnt iVrtnrrri IiiimmmIIiIo.
AtMhe time certain commercial
Infeftyta fostered the new meas
ure proposed the change from
Oregon's dimmlnK law. It was pre-
I dieted that ones the new act, went
Into effect, the dimming feature
would be entirely disregarded.
Tollre traffic officials assert that
lens than 10 per cent of motor
ists driving with bright lighta
complied with the law.
! The new measure, which became
; operative September t and which
has been obeyed, according to of
ficial records, by about 25 per
rent of the auto owners of the
stale, was the work of technical
men a n d co nt me rein I In t e rest s.
Various amnmolitlea bodies also
got behind the measure and work
ed for Ita passage.
Irrtinft acquainted with th
difficulties of traffic-law enforce
ment predicted that the new law
was too difficult of enforcement
to be of any value. It waa gen
erally admitted that if It could
be enforced, It would be a slight
Improvement over the former law,
a more simple measure but Itself
unenforceable.
Kill In re lt lm I nuvrmi.
The replaced law was known as
a dimming measure and required
that motorists, when pausing,
should dim their lichts. The law
was never more than half enforc
ed and In Its nnn-enforcement
arofo Ihe greatest protest against
It.
Then came the new law, which
required certain adjustment for
atitn bcsdliglits, specified that ve
hicle owners were required to
have a certificate of examination
of lights from some commercial
testing station, provided certain
regulations regarding spot and fog
lights and generally complicated
the legal aspects of automobile
lighting.
The new law eliminates the
dimming feature, except on wet
pavements, and requires machines
when parsing on black surfaced,
wet pavements to dim as of old.
!t Is In the non-observance of that
phase of law, traffic experts say,
that the great danger lies.
Wr njr, lniHTSMlon totiveyrd.
Illuminating engineers declare
that there Is no light so blinding
or so darxltng as the rays of a
bright light diffused on a wet
pavement. Portland motorlMs ex
perienced that Friday and Satur
day nights. One-tenth of the dri
vers who had bright lights obey
ed the law and dimmed when pas
sin. Ihe other nine-tenths drove
blithely along, the rays of their
headlights daxxltng all other dri
vers. On down-town streets,
where the autnlst must watch for
the pedestrian as well as the
other autotst, the danger Is In
( reaped 1 0 11 per cent, traffic offi
cials said. t
As yet, state authorities have
made no attempt to enforce tho
new law and the public has ?hown
no Inclination to obey It. The
new measure Is complicated and
ox'remely technical and traffic
experts say that It is practically
impossible of enforcement. Its
pains, they say, has done one
thing to break down safety-first
work It has given tho people
of Oregon the Impression that
dimming la no longer necessary,
and In a state where thero Is to
much rain, this Impression la a
dangerous one.
A Word About
Your Car
Kxpenslve repairs muy bo
avoided by having us look
the motor over or correct snjr
weakness 111 (ho chassis.
Talk It Over With Us.
Hall & Young Garage
131 Winchester St, Phone lit
o
PINE STREET
MACHINE SHOP
Opposite Flour Mill
General
Machine
Work
Automobile Work a
Specialty .
Gear Cutting
With the major activities of
Ihe better known motor car manu
facturers turned toward the pio
dncllun of light cars at low price
and with the eyes of the buying
public looking forward to the re
sults of the new move. Willvs
Overlnnd la the first to strike tho
big popular note with a full-size,
five-passenger Sedan, priced he
low tKOO at the Factory, snld K.
V. Chase, of the local agency.
Since the announcement of this
new Willys-Overland product the
rumors regarding tho activities of
other manufacturers have been
coming In thick and fast.
Three distinct fields of manu
facture have suddenly developed:
the large cars, with either six or
eight cylinder, the light six and
the still lighter four, so designed
that it affords the room and con
venience of the sixes and the lar
ger cars, but so priced that It
meets Ihe financial requirements
of the 2.000.000 aad more buyers
each year who must be served
within the 1600 to IsOO price
mark.
It is this latter field which will
see the greatest amount of atten
tion from manufacturers during
the coming twelve months.
At Ihe Factory of Willys-Overland
In Toledo. Ohio, over $2.
Ouo. 000 are being spent In plant
addition alone to take care of the
Increased production which Is a
natural result of the development
made In the standard Overland
models which serve the huKe buy
ing field of Unlit car owners.
Profitable production requires
huge outputs in low priced ears
It Is staled that on the standard
Sedan model alone. Willys mu-t
o
Do You Realize That
SARFF'S
Auto WrecKing
House
329 N. Main St
is the place to save
money on auto parts.
We will soon lie the
house of a million
parts. Come in or
Phone 553
One of the best automobile sea
sons in years Is looked for this
autumn by Iludson-Kssex dealer,
who declares that every factor he
can observe points to unusual
prorperlty and activity.
"The most Important of all fac
tors," said Mr. Catching, "lies In
the fact that the average motor
car buyer believes that rircht now
.he can obtain the best values ever
orrered him. The best engineers
and experts agree that this is so.
With this firm belief Is his mind,
the motor car buyer Is obeying
his Impulse to buy the car which
he may have been considering for
months.
"The great nation-wide factors
favoring this activity are gener
ally good crops, good prices, wide
spread employment at good wages
and a general air of enterprise
and optimism. When you add to
these underlying factors the all
imporfnnt favorable opinion of the
man who Is going to buy you have
a situation which means good
business for all concerned.
"We dealers who handle the
Hurion-Kaex line of cars are
gratified to see the Increasing em
phasis which is placed upon value
In motor cars. Value is made up
of no one thing In a motor car
nor even a combination of special
features, but rather Is the whole
total of the useCulness and reli
ability of the whole car. The mo
torist thinks to himself, 'What
will this car do for me? What
service will It give, and Is that
service in proportion to the sum
which I am asked to pay for it?
This state of mind in the buyer
Is commendable Indeed, and In
rldcQtally it is one which Hudson
Essex has been seeking to cresto
over a period of many months.
'Value for the money offered has
been the very keynote of the Hudson-Essex
story.
"The sale of Hudson sod Essex
cars continues most active. In
part this is undoubtedly due to
general conditions, but there is
behind It also a particular demand
tor our line of cars. At the pre
seut time, as for several months,
Hudson-Essex Is the largest manu
facturer of six-cylinder cars in the
world. It Is this volume Indeed
which makes our values possible."
Hera it a Couch with a gas
oline i augt on the dash
Six Coach is the most powerful car of its
size and weight. Full-size balloon tires and
an especially designed steering mechanism
. add to its riding and driving ease. A com
pletely machined crankshaft gives perfect
engine balance and reduces vibration to a
minimum.
Yet this Standard Six Coach sells for no
more than competing cars its low price is
$1435 Delivered for cash in Roseburg.
Or, under Studebaker's fair and liberal Budget Payment
Plan, this Coach may be purchased out of monthly p4iO
Income with in initial payment of only DOWN
made possible by the Studebaker policy of
one-profit manufacture.
There are only two cars manufactured on
this one-profit basis. Studebaker In the fine
car field, and the Ford in the low priced field.
Only in these two cases does one company
in its own plants make all bodies, all engines,
all clutches, steering gears, differentials,
springs, gear acts, gray iron castings and
drop forging.
This one-profit policy not only eliminates
the extra profits of outside parts and body
makers but it also makes possible unit
built construction. All parts for Studebaker
cars are designed, engineered and built as a
unit. And being built as a unit they function
as a unit which results In years longer life,
scores of thousands of miles of excess trans
portation, greater riding comfort, lower re
pair costs and much higher resale value.
But the only way to judge this Standard
Six Coach is to see it to actually sit behind
the wheel and drive it through the thick of
traffic, over the steepest hills and rough
country roads. Then, and only then, can
you completely appreciate its amazing
power, its velvet smoothness and wonderful
riding qualities.
fabric r the wind
shield and windows
are real plate glass.
Extra equipment
includes a gasoline
gauge, clock, stop
light, etc. ,
According to the
rating of the Na
tional Automobile
Chamber of Com
merce this Standard
W. A. BURR & SON
Central Garage Roseburg, Oregon
Phone 385'
THIS IS
STUDEBAKER; YEAR
4
grown In popularity by leaps and
bounds, factory records reveal, be
cause of its meeting a special de
mand In the two-door liody types.
Long narrow windows, giving
the maximum of vision and ven
tilation, also provide safety facil
ities for the small family, while
the arrangement of the specially
folding front seat backs permit
free and unencumbered access to
the rear aeat. Willys-Overland
dealers declare tho Overland
Standard sedan is the fastest sel
ling car the company has produc
ed in the Overland line, and the
volume of bustnetw at the record
breaking low price of ISKS.00 is
expected to treble that established
alnce the Overland Standard so
dan waa introduced.
Proof of tne pudding la in tast-l If you don't believe what you
Ing whether Buyer or seller read read, never seek opportunity
tbe classified ads. I through the classified columns.
MUM
' mm sj
Willys-Overland officials point
out that Ihe tremendous success
of the Overland Standard Sedaa
In conjunction with Improved and
Increased production facilities for
this model aro responsible for th
tiiO drop In price, bringing this
full-slied, five-psnsenger sedan to
new low price level that has
never been attempted in the in
dustry for a car with sliding gear
transmission.
In making Ihe new announce
ment. Willys-Overland also an
nounces that several Important
features have leeh added to the
Overland Standard Sedan that
materially Increases Its value. The
latest in one-piece windshields
now comes as standard equipment
on thia car, giving a maximum of
vision and ventilation. Wider and
deeper seats and cushions add to
Ihe comfort and riding ease of the
car, while the radiator and head
lamp rims are now available on
all Overland Standard sedans In
nickel finish. Ieplte Ihe tact
that this car made iia public bow
less than three months ago, the
'overland Standard sedan has
nicassary
aa
brakti"
Bosch
Electric
Windshield
Wiper
Don't
. Drive 0
Blindfolded
o
6psd Is Constant
Costa Nothing to Run
Quiet Powtrful
L. G. Devapey
Pbena 84
404 W. Cass
m star
''''"'nnw
CARS
LEAD
In
Beauty of design, performance under actual
tests on a hundred "impossible hills" of the
coast, and in the perfection of the "Million
Dollar Motor."
We stand ready to demonstrate this wonderful
car to all investigators. At our show rooms
may be seen some of the
Coupes
Touring Cars
Sport Models
Sedans
Look them over, compare the graceful lines,
the upholstering, the painting, the motor with
anOother car in the price class. '
RaAPP BROTHERS
CASS AND PINE
DEALERS
PHONE 371