. ' " "... -
ROSEBURG NEWS-REVIEW WEDNESDAY. FEBRUARY 4. 1925.
FOUR
1
3fe
1 1'
DddbeBrdthers
COACH
Dodge Brothers Coach measures up in every
detail to the high standards cf its builders.
Low, graceful and sturdy, it looks and per
forms the part of a hue aristocrat.
The interior is roomy, comfortable and inviting.
The lacquer finish is exceedingly attractive in
Dodge Brothers blue with body stripe of
cartouche yellow.
The chassis is the same on which Dodge
Brothers have concentrated all their experi
ences and resources for a decade. Comfortable
riding qualities and dependable performance
are therefore obvious attributes.
J. 0. NEW LAND & SON
Dodge Dealers and Accessories 1 .
ROSEBURG. OREGON
The year l'JDl waa the mont uc-1
ci-sstul In the history of JioiIkb
lli-miiem, accimiiiiK to company
ex-culive;.
While, tin: automobile Industry an
a hull' showed a production de- ,
crease of S per cent for the first
n n months of the year, compared
with the fame period fur 1923,
liodt-e ISrothers Increased their
production utid tales 3S.6 per cent.
' The lis-'tires for the remaining
two tuuniiia of the year will show
j prior to It, I have seen nothing
: but better business ahead for the
: antnniobilR trade during 1825.
) The Winter rains, while mill not
m-neral enough, have created
much optimism In the country
districts. It la the good feeling
we have all been awaiting for the
j increased sales of all lines of mer
chandise."
Oregon motorists who are plan
ning In iiirlmle a ft-Ui to California
j about til- ti.me per ceniat,e oi kiu in tlll,lr 8ciuu of spring or sum
lacconlim: to John A. Nichols, Jr..i n.r 0utlug will find interest In
! general sales manager. I ln,, announcement that the Gener-
! "It will be recalled that 12S wm a, petroi,.um Corporation Is this
! tin; banner year of the Industry," we,., placing Its popular lienerul
Mr. Nichols added. "Trior to lliLt. It; ,.llsoijno on the market ln the San
was also Doogc nroiiit-ra u.-m year, 'iancisco territory.
:i-'r;-.c I
V lll'lt.-Ktr.
I ( r i 111 II i
n it
. 'V . V r?. I, li ioii.e
I1 Ml VA jr-e Jii'i1 - I "o-"l
-Jpk MSm wi3if J
.- Cv i
Envelopes, bill heam, calllni I tion printed en short notice by
cards, buislness carda, postera, tho News-Hcvlew exclusive fob
folders, booklet, of every dc.crlp. I printing department. Phone 136.
alul 111 view ol tins, UUI i.WKe 111-
ciease last year Is especially not
wortliy.
"It is not exceptional for a small
company, or one Hint Is just getting
under way in business, to make
such an iiicn ase. Hut for Uodge
Hi others, who aland among tile
three or four largest motor car
manufacturers in the world, to ad
vance so sharply ovr an extra good
previous year, is conceded by all
authorities to be actually remark
able. "Our 11121 shipments to dealers
aggregated 22."i,lo! cars, of which
rj3.Mil were of the passenger type
and 31,213 commercial.
"Dodge Hiothers ended their
tenth year with a total of 1,250,001)
cars built and sold. Keglstration
records show- that more than one
million of tills number aro still ill
daily service, giving some Idea of
the materials and methods employ
ed In building the car.
"It is public coniidence, coupled
with constant, diligent Improve
ments in the car, that accounts for
j i nidge llrotlpTi incn aseu business
! In. Hie face of a general decrease.
"Mr. .ilaynes. of course, insists
that he Is simply carrying out the
Piiuelplcs that would havs been
lollowed by John 1 and Horace K.
liod:;e. were they still in peivonal
stipervlsftm. He beiian learning
tiiese principles just 2i years ago,
having first met John Dodge on
January 1, l'JUO, when he went to
work lor liitn. Mr. Dodge, at that
time, was .upcrlii1emlent of the
National ("cle and Automobile Co.,
ol Hamilton, Ontario. Tile meeting
with Horace Dodge followed a few
months later. 1 luring the many
years ol their subsniuent associa
tion, Mr. Ilaynes naturally had
every opporlunii y to observe and
analyze th" methods and policies
ihHlbrmighl Hie Dodge Itrothers
islich great prominence and success
and he has i:lwas said that as long
as those principles continue to gov
ern an Institution, U will prosper."
Ml'. Nichols also expressed the be
lief thai Hie year !"25 would be
een more prosperous Hum Ui24 and
that production plans are being
made accoullngly. Dodiu Brothers
dealers are unllonnly optimistic and
looking torv. aid to a period of ac
tivity excelling that of the war
days.
i
nai n innTnrp,n
Four-Wheel Brakes
That Heat and Cold Do Not Affect
Buick mechanical 4-Vs'Ih'cI Br.ikcs func
jion piOjjicrly and safely. Tlicy are
ilesifMioit fat winter driving as well as
sum"!!-." Their operation is not
allrrrc! by extremes of lie.it and cold.
Buick is engineered to be immune
ft- prripM'M ftir rli:inges.
ROSEBURG
MOTOR SHOP GARAGE
Distributors f;r DoujIpi Cowiy
BUICK MOTOR COMPANY, FLiNT, MICHIGAN
SrnrliiK liirsi-m ;;iin hi n
iliit iiiHi in (In.1 wholi nuiuninliUrt
InthiNtry, tin Hihhon Mntnr Car j
Ctnnp:iuy pr(lurt'(l ninrp than i
1,1-1. (hh IlintHon nml Khh x cars I
til 11'lM. nr an inrri'aso of renter j
than aO poiri-nt uver 1 !:':!. hc-
rnrtltiiK to miuplrtr rii:urfs for
1f;'t. which liavo Just hornme ,
available.
This s H!atlonal rain In lni
iiimh was Hfi urnt. it was nahl. 1'
fpit a ft!afk In tho in
dustry, ami was ti.is.'tl loiutly on
tlu' HiucfSH of th( Ksscx si-ry-
jiiil r car uml the prcat wavo of
pnhlic ili'tnaml for clost tl vuva at
inot rati pricrw. which was -nct-ly
met liy tin- HihImhi ami Kssex
coat hc.-t.
SutTtsM In
Tin- sii.T. ssUil rc-i-onl in I t-I,
li i's said, iiiarkr,! the tliiitl siir- ,
ce .he ear In wliirh llmi-in- l..--:t'
has estnMisli'Ml new produc
tion records. In about ntt y
tlumsaiid cars weir made a new
r.c.rd at that ttnic; in I :i f.0
perci ni increaso boosted this total :
td 'i nml; and In 1 !' - I a in t her
r.ti p. tcent raided thU to more 1
than KH.fnti.
Thiv-o Ihrro Km'ccssivo years of
;t'. !;.. luive I.e-.-n t!ie eais In
which lludson-Kssex has np.--t il
i.. .i in the coach. The first ct;u'h
er d. el.petl was shown at the
l .tj: .ii'w on an K ox rlia.-sls l!
was III'1 niMomoliile iiitl uhi ry k lirst
aMempt to product an inclosed car
at Ma. lie illy an open r.n price.
The stroiiK tendency to inclosed
c.irf Mine then has carried Mud
nr; F-i-ejt of a navo nf hit in
cr. a-ii' lMislrifss. This -ar 1cm
f.ii! ml 1 1 ti.l-on K ex bn -iii.-M ."
P r cent in to;i h s. w i;h tin op'H
t irs In recent men: hs a ranr .
This v-rciali.'.al!on hi- fo si'upli
Tletl Tiiamifa. luie that I oh llun
von u:i.l K-M t o o lies .Hv How
., ld at a Kmcr price than open
earn- the tnl cj" of the i-.'rt on
ft ei d. '
In the tlrce y. .lis HiuI-.-u l's
hvx has. inailo inuii- ti.au iso.i'i'i)
co. u lies.
Tho d?manii for General easoliue
Is that district by Independnnt
dealers who have heard of 1U nuc
cesH in OreKon and WashinKion and
by motorics w ho learned it quali
ty on their trips into the Pacific
northwest had been so strong that
temporary arrangements for Btor
ae and dlsLribution have been
made there and service started
without waiting for the completion
of the bif? plant under construction
at Oakland, according to K. G.
How inan, manager, the General Pe
troleum Corporation, Oregon.
"It is expected that the new
storage plant there, which will oc
cupy ten acres and represent an
lineal ment of more than $60o,(HM,
will be completed in time to take
care of the rutch period starting in
the spring," he explains, "but in
the meantime the independent deal
ers w ho are going to haudle our
gasoline will be able to get their
service under way.
"This summer when Portland
motorists drive into Oakland or San
i'rancisco, lliey are going to feel
very much at home, as they see the
lib- ral supply of green and-white
General sigus and realize that they
can get the some good 'old-fash
ioned' gasoline that their engines
have been accustomed to use.
"Of course those who confine
their summer outings to Oregon
and Washington are scarcely going
to be able to get out of reach- of
General service. There is now no
point of importance from the north
ern boundary of Washington to tho
southern boundary of Oregon
whore General gaswiiue cannot be
obtained."
IMJ
ei.
O.fKI.ANM). Calif
Tacioiy production on the upward
trend, business generally on the
1'acii ie coast is show inu big in
creases, and an el fort is being
made to i nc lease material ship
ments to take care ol tho produc
tion seh" dule incleases dUling the
net t hree niout lis.
This, in brief, was an announce
ment lioni .Norman HeVanx. vice
president and v:eiioial manager of
the Ihirant Motor Company of
Catiloritia. upon his return here
from a tour ef the Northwestern
territory. ' Original estimate for
production hae bet ti almost k -tockeitcd,
and it will bo lleces
Airy tti bend eery effort during
tho next few weel.s to briii,'.; pro
duction u p i' noil Kb to take fa re
ol st ores of tciders that are piling
up at the lacioiy.
ith the intention of p. ttii.c
more material for t he Oaktan-l
iac;..v. iifurni' K. Scot. aiMaii:
general manager, tfcis lea lor
K.i-teru tr.ule t fillers ami w ,:i
pe,ld i ti ree w e ks t r in 8 to i:i -ci
a -e -h: pMielil-i of material : 1
Oatvlaud. at.d MMting the nation i
aiitomo!ile .--how in Chna- o
well.
Neer, itccortliiig to V 'n.
ha- i hei'e I'ft n e. u h a i c
markahle and iinmed'ate itn-rea e
ot loi-,ne-.s H ; that i t tl'e lMU'.r t
Vi'tol' CtUiipaiiy il:inriL' T h e- moi: : i
ot January, Tr.1. t t . : .
(My r. T. Strong, (Jeneriil Rales
Manager liuick Motor Co.)
Ibdng men of experience and
familiar with what the public
needs and demands, automobile
dealers will naturally gravitate
toward the tympany that is most
successful in supplying the pub
lie's requirements.
The HiK tiiat ing dealer earns no
recognition from the local banker,
nor doe he build up a clientele
of satisfied customers who will
be an asset to him In the years
to come. He is utterly unable, to
cash In on the cumulative bene
fits accruing from the cars he sold
In previous seasons, because by
taking on other lines of cars he
has automatically divorced him
self from his former customers.
The dealer goes into business
to make money, tho same as any
other business man. He markets
his cars in a certain territory. He
' gets a certain commission from
t the sale of the cars. The less
trouble the cars are to him In a
service way. the less they will
Cars
Worth
Having
i'
an in ;.. r oi
d i i!"i'"r
li.--:. h.r..'
I.um;.. '.
U ,.
I'.iflL-."
Ih,- in. r
li -,d Hp
I i i 1 . 1 :rii
I;':'., star
Milium I
TU..UV .it ti
ill.' S .ir aivl Our.,
;i'i,l .;. .,1, r ..rraii!
It 1 .'I t.l .1 11 tin I ... -
".HO
.lll
ill K"
rii-i
-.11.1.
i.i :
' i I'l.'
nil i
r llr.- i'!:
ir M..l.r
ii.hnu. w.l
to :
'O'H
1 1 11-111. -
In. n I
lll'll t
111 ',11.
mill :
it'll! IH '
When better aulomobilfH arc built, Unick i ( lniM tW"
lllllillll llU-lll.'il-. IS Ul50 htlO"
:i uuili'riAl UHToil!o tluniiK ti:o
Tiik" 'ir vrlniins lu-wN to I lie l,!1H nt l. im the I rip 1 Ii.im.
N. wi. kVvlow rxclutitt job print- J""' i".i'il.
,u UiMrtuat , ilivou.li BomlH'ia v. uiurm )M;
TERMS
Nish Touring $350
ludson Touring $275
I ludson Speedster $750
Essex 4 Coach $700
Hudson Sport $650
Buick Touring $350
Ford Sedan, 4-door $550
Roy Catching
Motor Co.
Across from City 1 lall
Main aiid O.ik Sts.
Roscburg
raj.
, For Ten Years . i
the World's Greatest Buy
Hudson's position as the world's greatest value is not merely a
new attainment. For ten years the Super-Six has'stood alone in
-mechanical supremacy. Basic patents have kept others from
copying its motor. The smoothness and long life it gives are
exclusive. No motor has yet equaled the Super-Six in smoothness
and long, economical car life.
A Leadership Never Disputed
Hudson, because of the simplicity of
the Super-Six, has always enjoyed
manufacturing advantages that per
mitted a lower selling price than is
possible with more complicated types.
That, in part, accounts for its 10 years'
of leadership. Hudson is the World's
Greatest Value, because it costs much
less than any comparable car.
' And because it hasalways provided better
looks and more comfort at less money.
No rival disputes that and every motor
ist knows it.
HUDSON
COACH
1345
SEDAN
S-Pass. 7-Pass.
1795' 1895
Freight and Tax Extra
The World's Largest Builders of Six-Cylinder Closed Cars
ROY CATCHING MOTOR COMPANY
Show Room and Service Station Across From City Hall
Oak and Main Streetc Phono 433
Wrecking Car General Auto Repairing
cost lilm to maintain and tlic
in I
more his standing will crow
that community.
llurinc nearly twenty years the
Htllck reputation lias been con
stantly crowlnE and liulik tales
have .crown with it. There la no
"missionary" work necessary on
the part of the Hulck dealer, lie
cause almost every motorist Is al
ready fainillnr with the Hulck If
he does not actually own ono. So
'that while liuick miles have reach
ed wonderful proportions, there is
'no nue.-tion hut that each succeed
ing; season Is bound to see mem
mount higher as UnowledKf of
motor cara and their uso in.
creases.
GARAGE
r
A JUST ACCUSATION
We accuse you of bring indif-fi-rent
lo tlic safc-puardiiiR
of valuable property if you
art' risking tin- repair of your
automobile with anyone who
in not capable or expert
work. Motor knowlt due miiht
be up-to-date, in every re
spect. We guarantee satis
faction. Hall & Young Garage
C31 Winchester St. Vnono 33S
Kosi burg, X)re.
See the New-
Chevrolet Coach
AOW ON DISPLAY
jor Economical Transportation,
u jLrjrriij
SALES AND SERVICE
ED MARSH MOTOR CO.
Plionc 446
Oak and Pine St..