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About Daily capital journal. (Salem, Or.) 1903-1919 | View Entire Issue (April 19, 1913)
WITH 0. A. C. IS OFF Wet Grounds Cause Action to Be Taken By Willamette and Fans Are Sore on Weather Man. . The basoball game between Willam ette and 0. A. C. scheduled lor this af ternoon on Willamette field, was called off last evening, owing to the poor con dition of tho grounds, following the rain. Last Saturday tho University of Oregon team got here before tho game was called off and it cost the Willam ette association $00. It was decided to take no chances this time, inasmuch as the best that could be expected would be a mediocre game on wot grounds. Tho Willametto team is in splendid shape for a game and the fans are much disappointed because it has been impossible to Beo them play a strong team so far this year. It is believed that both the Univer sity of Oregon and 0. A. C. will have to travel fast if they boat the local ag gregation. Games at Corvallis and Eu gene are scheduled and will be played if weather permitB. track men who went to Corvallis were: Merle Fruit, Ivan Fruit, Bert Ford, Ce cil Sarff, Paul HcndrickB, Ben Mct'lol lan, Justin Rowland, Elmo Wright, Vic tor Bradison, Allan Bynon, manager and Merritt Davis, coach. The nigh school baseball team left this morning for Newbcrg whore they will play the Nowberg high. The University of Oregon baseball team is scheduled to moot the Multno mah Amateur Athletic club on Mult nomah field this afternoon at 3 o'clock, Champion Johnny Eilbane boa fin ally decided to do some fighting, and on tho night of April 29 will meet Johnny Dundee in a battle for the featherweight title. Bud Anderson Is to be given a con quering hero reception on his arrival in Vancouver next Tuesday. The Chemawa baseball team scored 3 to 1 in a 5-iuning game with the Washington high school team at Port land yesterday. 4tMHttt4-t JOLTS Members of the high school track team loft this morning for CorvalliB, whore the first meet of the season is being held with the Corvallis high. The National League. R. It. E. Cincinnati 5 11 0 Pittsburg '. ill 1 Battories Frommo and Clark; Cam nitz, Robinson and Gibson. R. H. E. New York : 13 20 2 Boston 4 6 3 Batteries Demareo and Wilson, Hartley; Tyler, Brown and Raridon. R. II. E. Philadelphia 17 1 Brooklyn 0 4 1 Batteries Seaton and Dooin; Suck er and Miller. R.H. E. Chicago 2 6 4 St. Louis 8 8 1 Batteries Lavender, C. Smith and Bresnahan; Sallee and Wingo. 4ttHHtH MM Scientific Advertising The Seventh of a Series of Twelve Articles on Advertis ingWritten Expressly for The Capital Journal by T. H. Shore. Copyright, 1912, by T. H. Shore. Advertising is becoming more of an because they approached their tasks exact business as time passes. Many with prejudiced minds and little busi American League. R. H. E. Boston 8 14 2 Philadelphia 5 12 2 Batteries Foster, Bedient, Loonard, Wood and Carrigan; Brown, Houck, Bender and Lapp. R. H. E. Washington 7 11 3 Now York 5 7 3 Batteries Hughes and Ainsmith; Pacific Coast League. W. L. Pet. Loa Angeles 10 5 .667 Fisher, Keating, Sehultz and Sweeney. uakland v o. .843 1 j jj, e. Sacramento 7 7 .500 gt 3 12 1 Portland 6 8 .429 .Dotroit 2 7 5 San Francisco 7 10 .412 , Batteries Weilmaa and Agnewj Venie 7 11 .389 Lai,0 and Rondeau. Yesterday's Besulta. R. H. E. At Portland Portland-Los Angeles .Cleveland 4 6 1 game postponed; rain. At San Francisco San Francisco, 6; Oakland, 5. At Los Angeles Venice, 7; Sacra mento, 0. Chicago 0 4 2 Batteries Stocn and Land; Bcnz, Russell and ochalk. Journal Want Advs. Bring Sennits, THE ROUND-UP Mason Warnock, aged 73, and a pion eer resident of the Springwater sec tion, about 20 miles east of Oregon City, Friday captured Charles Mahor, who had stolen one of his horses, as the lattor was riding the animal. Tho old man had an antiquated musket, with a hole in it as big as tho end of a barrel, and, making the thief dis mount, ho straddled tho horse and marched tho thief 18 miles to Oregon City, whoro he is now in jail awaiting the action of tho grand jury. The wreck of the Anvil, at Florence, 19 rapidly breaking up under tho fierce pounding of tho heavy seas. The Brownsville Ladies' Civic Im piovcment club will place two public drinking fountains in the city in the near future. Lawrence McCloskey, aged 6, and William Smith, aged 10, were drowned In the Deschutes river at Bend Wed nesday Boiel Smith, aged 13, was ros- cued aftor after hanging on tho rockB for nearly an hour. A balloon was seen by Newport folks Tuesday It was over the ocean some distance northeast of tho town, and was traveling north. Tho Degree of Honor lodges of Port land initiated 51 members Thursday night. Portland barber shops will horeafter lie kept open half tho day on holidays. Good news for the man with the fits. Leaping from the wagon bridge over fiie Willamette river at Springfield into the swift and deep water 35 feet below, Walter Shannon, a carpenter, engaged in repairing the bridgo, res oied the inanivnato form of O. C. Car- "5AY JDMJLE The morning paper sapiently remarks , Deafness Cannot Be Cured By local applications, as they cannot reach the diseased portion of the ear. There is only one way to cure deafness, and that is by constitutional remedies. "it is a dirty bird that befouls DcafneM , CBUBed by an inflaraed con wnnost.' This is not entirely orig- . ... . . , that its own inal with the morning sheet, but it is ( EuBtacWan Tube, when tWg tub. nearmy enaorsoa oy me i,apiuu jour- inflamed vou have . rumbIini. Bound nal, which suggests to its contemporary 1 imperfo(.t hearingi 8nd whon it entirely closed, deafness is tho rosult, mucous lining of the is that a bird befouling its own nest Ib a' much cleaner bird than one that per-1 mits its nest to be used by othor birds as a convenient toilet room accessory. Englewood citizens have evidently and unless the inflammation can be taken out and this tubo restored to its normal condition, hearing will be de stroyed forever; nine cases out of ten are caused by Catarrh, which is noth- taken Giddio's advice, for they surely ing but an inflamed condition of the 'woke up." Councilman Hatch understands the doctrine of vicarious atonement. He was called upon to answer for other peoplo 's mistakes. All the concrete heretofore laid is defective, says the city engineer. Let it be remembered that this does not mean that the concrete that is to be laid will not be defective. The public has absolutely no assurance that the concrete of the future is to be an im provement on the concrete of the past. Which is the greater Insult, an at tempt to prevent aliens owning londB in America or a throat by Japan that if wo no not allow her citizens to own lands heve thnt she will take our pos sessions away from us and lick us be sides? Isn't it pretty cooky in Japan to threaten to come over hero and lick us, if wo do not allow her to dictate our laws! In British Columbia tho Japsi cannot own land, why doesn't she 1 tacklo somoono of her size, and lick ' Johnny Bull but then sho wouldn't have the Oregonian to help her, which of course mokeB some difference. mucous surfaces, We will give One Hundred Dollars for any caso of Deafnoss (caused by catarrh) that cannot be cured by Hall 's Catarrh Cure. Send for circulars, free. F. J. CHENEY & CO., Toledo, Ohio. Sold by druggists, 75c. Take Hall's Family Pills for constipation. advertising men are now applying tho ness knowledge. principles of psychology to the busi- tieal men. ncBS with great success. Thoy bring to their tasks a knowledge that makes their efforts more efficient. Of course, there are still many things to be learned. But as a wholo, there is much definito knowledge about the psy chology of advertising. Many people shy at the word psy chology like a horse shies at a piece of papor on a windy day. That is wrong, for psychology iB a harmless word, and will not hurt anybody. It is a word, though, that is misunderstood because the old-timoi dictionaries de fined it as the science of the soul. Psy chology bears the same relation to the mind that physiology doeB to the body. Horace Mann Baid that tho greatest study of mankind was man, and it is by the study of psychology that we best understand man. The mere knowlcdgo of psychology alono is not sufficient. It is necessary that its prin ciples must be applied in a practical manner. Salesmen, ministers, physi cians, lawyers, merchants and business men generally should thoroughly un derstand psychology. Difforent lines require difforent applications, but the principles are always the same. Time was whon advertising was a hit and miss business, an uncertain quantity. That time has to a large ex tent passed, and advertisers now know more about what thoy can expect from thoir advertising. Merchants and man ufacturers know that newspaper ad vertising is a certain quantity and is far-reaching. They know thatvtho daily newspaper goos into the home, carrying its messages from advertisers to thou sands of readers. That the nowspnper covers the field and docs its work and that it is up to the merchant or manu facturer to make this advertising ef fective and got results. I would not Bay that it is the eas iest thing in the world to study psy chology and thon apply its principles to tho business of advertising. There are many things to be considered. For instance, a man must approach his task with an absolutely unprejudiced mind. IIo must remember that ho is not writ ing advertising to ploaso himsolf, but to reach certain peoplo, whom ho wish es to influence. Ho must bo caroful t' avoid fino theories that aro not prac tical and should apply to all his work tho tost of common senBO. A number of psychologists have tried to apply psychological principles to tho business of advertising, and have failed They were not prac- There are many excellent works on the psychology of advertising, "The Theory of Advertising" and "Tho Psychology of Advertising," both by Walter Dill Scott, are among the best, and should be in the library of every Btudent of advertising. There are ninny other valuablo books on tho sub ject. To those who wish to go doeper and take up what is known as physio logical psychology, Mental Functions of tho Brain," by Bernard Holland er, will strongly appeal. Many might ask what all this talk about psychology has to do with ad vertising. I will try to explain. Psy chology sIiowb the merchant or man ufacturer how to appeal to the peoplo whom ho wishes to reach. It enablos him to understand human emotions and instincts. It shows him how he enn appeal to people through the pow er of suggestion. Psychology teaches us that wo aro all more or less the crea tures of habit, a fact that the mer chant or manufacturer can use to ad vantage in his advertising. It explains how wo are governed by our emotions, enabling an advortisor to successfully appeal to such emotions. Psychology shows us that wo aro influenced more by ads. of one shape than by those of another Bhapo. That certain kinds of type and display are more pleasing to tho eye than other kinds. Space will not permit mo to give a large number of examplos, but I want to give an illustration of tho power of suggestion. Rocently a man stuck his head in tho doorway of my office and snid: "I don't suppose you want any rubber stnmpst" Almost unconsciously I answored no. Tho man had suggest ed to mo that I did not want any of his wares. Most people would say that this man was not a good salesman or ho would not havo stated his proposi tion in tho negative form. But is it not just as unwise for an advortisor to writo an ad. that has a negative sugges tion f Tho merchant or manufacturer who is doing newspaper advertising in a haphazard way would do well to got definito information bo ho can reach tho peoplo to whom ho would sell. He will find that tho study of psychology will cnnblo him to writo more definite ly, mom successfully. IIo will find it both interesting and profitable. The next nrticlo in this serios will bo entitled- "Advertising Adjuncts." ?!!s3l?!iai iniiinuiinmii 1 1 1 1 1 1 1 1 1 1 1 ri 1 1 1 1 1 1 11 LITTLE TALKS ON EVERY-DAY FINANCE USE!,! Your Net Earnings THE "net earnings" of a business concern is the sum loft after running expenses have been paid. CThe prosperity, indeed the continued existence of a -business enterprise depends upon having substantial "net earnings" from year to year. O, Vour "net earnings": What are they? CThey are the sums you have left from your income after your running expenses have been paid. Your per sonal success is in proportion to your net earnings. CWlth a savings account at this bank, backed by a de termination to get somewhere financially, you will have the incentive and the means of accumulating, as you go along, the small sums which will give you a satisfactory "net earnings" or profit account at the end of u year. TRY IT. UNITED STATES NATIONAL BANK k OF SALEM .OREGON PROPOSALS FOR BRICK INDUS TRIAL BUILDING. Department of the Interior, Office of Indian Affairs, Washington, 1). C, March 31, 1913. Sealed proposals, plainly marked on the outsido of tho sealed cnvolopo: "Pro posals .lor Urick Industrial Uuilding, Salem Indian School, Oregon," and ad dressed to the Commissioner of Indian Affairs, Washington, D. C, will bo' re ceived at the Indian Offico until 2 o'clock p. m. May 7, 1913, for furnish ing materials and labor for the con struction of a brick industrial building at the Salem Indinn School, Oregon, in strict accordance with tho plans, speci fications find instructions to bidders, which may bo examined at this Offico, the offices of the Supervisor of Con struction, Denver, Colo., tho Capital Journal, Salem, Oregon, tho Beattlo Daily Record, Beattlo, Wash,, the O. S. Indian Warehouses at Chicago, 111., St, Louis, Mo., Omaha, Nobr., and San Francisco, Cnl., and at tho School. For further information apply to the Super intendent of tho Snlem Indinn School, Chemawa, Oregon. F, H. Abbott, Act ing Commissioner. tuosthurssat-Ot Journal Want Advs. Bring Results. Lebanon will havo a big banquot May 2, tho occasion boing the opening of tho fino now Hotel Lobanon on thnt dato. Notice. To N. W. HaniB & Company of Chica go, and to. Whom It May Coucoru: Notice is horeby given that I, T. M. Dimick, county treasurer of Coos coun ty, Oregon, will within thirty days from the dute of Uub notice, redeem and pay school bonds number 23, 24, and 25, issued by school district No. 9, Coos county, Oregon, and dated May 1, 1895, tho bunds will bo paid at tho banking houBo of tho Now York Secur ity and Trust company in the city of Now York. Tho said bonds to be re deemed being for tho sum of fivo hun dred dollars each. No interest will bo allowed on thoso bonds aftor May 1, 1913. Dntod at tho city of Coquillo, Coos county, Oregon, this 29th day of March, A. D., 1913. 3 29-Dt Sat A pugnacious, bellicoso, powers-defying kingdom of less than half a million peoplo Bccnis to bo a big country like this amusingly farcical, but Moutono gro has somo justification for taking herself seriously. O110 doesn't forgot tho world as eas ily as it forgets him. A WOMAN'S PROBLEM In tho looking-glass a woman often sees wrinkles, hollow circles under eyes. "ci do 1... ..,,. .., n k.,nn.n ulm nnt turn tn the rlirht remedy when worn L.wn with those troubles which aro distinctly feminine. Hackaclie, headache. PLAYGROUND ASSOCIATION WILL GIVE ENTERTAINMENT Tho Salem Playground association will give an entertainment of raro merit in connection with tho publicity campaign boing carried, on. Graham P. Tabcr, who will have charge of the program, is preparing his staff and will announce tho program and person nel in a short time. It is promised that an evening of raro enjoyment will be given. The association is enjoying a gratify ing growth in 'membership, and its plans to secure playgrounds for Salem aro heartily endorsed on every hand. Tho outlook Is very promising. Mrs. Cora Williams, of Roseburg, wants a divorce becauso her husband hit her in the eye with a. LONG HA VINO TROUBLE OVEE FIBE APPABBAUS j' inter, a follow laborer, who had been j hot mush. Some women aro awfully rendered unconscious by an cloctric shock, and knocked off the bridge into the water Tuesday The Price Is $20. (dotted ruas umsid wiia.1 Providence, R. I., April 18. Twenty dollars per patient is tho rate fixed here today by Dr. F. F. Frledmann, of Berlin, for further inoculations of his alleged tuberculosis cure. Friedmann departed for New York today to hold a eonforence with 8urgconGenoral Ru pert Blue, of the "United States public health service. "finnicky. " MAY REFER THE ' STERILIZATION LAW UNITED MISS LamtD W1M.J Portland, Or., April 18. I'otitions will soon be afloat to refor to the peo plo the etorilization bill passed by the recent legislature. Judge M. G. Mun ly, who is at the head of an organiza tion formed here for tho purpose of op posing the measure, stated today that petitions had been prepared and noth- j Contractor Long, of tho American La Franco, Company, who tried to rush through the Salem council a contract . , . for one of his highprleod flro pumpers. 1 ' j 1 1 11. 1 1. : in naviug bomiu iruuuiu umniiiK Kutnl promiscB as to tho speed of his ma chines. Nono of tho throe combina tion wagons attained tho speed of 60 miles an hour, promised in Portland, although Long claimed afterwards that it was becauso tho streets wore not ox actly lovel.- Tho grade is slight, how ever. Whether Portland buys the ma chines or not is a big question, as con tractors have brought suit to provent payment to Long of -2,284, claiming that tho apparatus could have been purchased much cheaper. mg tut a few legal technicalities are keeping them out of circulation. 1 i"""1 Protect Yourself At tor ORIGINAL GENUINE Tie Food Drink For All Agei- Highly Nutritious and Convenient Rich milk, with malted jprain extract, in powder form-dissolves in water more healthful than tea or coiTee. Used in training athletes. The best diet for Infants, Growing Children, Invalids, and the Aged. It agrees with the weakest digestion. Aktor,tHQnUOK,S"-atHotol,Rotawantm,Founialn. Don't travel without it Also keep it at home. A lunch in a minute, la Lunch Tablet form, also, ready to eat. Convenient nutritious. COMMITTEE IS NAMED TO DRATT MERGER PLANS At a meeting hold by tho executive committee of tho Hoard of Trado lav niiht, President D'Arcy appointed th following membors as a committee to draft tho articles necessary to brlns about the dissolution of tho Hoard of (Trado pending a voto which will either consolidate it with the Illilieo clun or leave tho organization as it stands: ir. 0. White, 8. 0. Sargent, R. K. Pn?e, and Judga C. L. McNary. The matter will be prosonted to tho mombeni of the Board of Trade at the next regular meeting, , SynopBls of the Annual Statement of the United States Branch of Tho Royal Insurance Co., Ltd., of Liverpool, King dom Great Britain, on tho 31st day of December, 1912, mado to tho In surance Commissioner of the State of Oregon, pursuant to law: Capital. Amount of capital paid up in the United States $ 450,000,00 Income. Premiums received during tho year $8r12,2.r.'5.R2 Intorest, dividends, and ronts recoived during year.. 6JjO,8'i0.82 Income from othor sources rocoived during the year.. 230,752.09 Total incomo 0,4-19,858.33 Disbursements. Losses paid during tho year, including adjustment ex penses, etc $1,111,071,44 Dividends paid during the year on capital stock Nil Commissions and snlnriefl paid during tho year 2,400,357.00 Taxes, licenses, and fees paid during tho year 338,443.34 Amount of all othor oxponditurcs 2,0G3,357.28 Total expenditures 8,079,829.72 Assets. Valuo of real estate ownod 4,348,500.00 Valuo of fltocks and bonds 'owned 5,505,785.43 Loans on mortgages and collateral, etc 258,100.00 Cash in banks and on hand 810,534.15 Premiums in courso of collection and in transmis sion 1,357,858.05 Interest and rents duo and accrued 83,550.78 Total assets $12,304,135.31 Less speciul deposits in any Stato (if any there bo .. 72,000.00 Total assets admitted in Oregon $12,292,135.31 Liabilities. Gross claims for losses unpaid 091,457.71 Amount of unearned premiums on all outstanding risks 8,255,044.00 Duo for commission and brokerage 30,202.77 All other liabilities 455,255.08 Total liabilities $ 0,431,900.70 Total premiums in force December 31, 1912 $15,941,395.33 Business In Oregon for the Year. Total risks written during tho year, net 5,377,208.00 Gross premiums recoived during tho year 133,511.68 Premiums returned during the year, Including reinsurances $8,748.72 37,864.51 Losses paid during the year 44,480.06 Losses Incurred during the year 45,405.90 Total amount of premiums outstanding in Oregon Dec. 31, 1012....$ 8,383,099.00 ROYAL INSURANCE COMPANY, Ltd, By EDW. F. BEDDALL, General Attorney for tho United States Branch. Statutory resident general agent and attorney for sorvico, II. R. Burke, Tortland, Oregon. Noto. Special deposits not hold for the protection of all tlio policy hold ers of tho company cannot bo admitted as an asset and Included In tho pub lished statement. Homer II. Smith, Resident Agent, McCornnck Building, Snlcrn, Oregon. pains, lasnitudo, nervousness and drains upon vitality bring untold sutlcring in womanhood and the f;ico shows it. The norvous system and tho entire womanly make-up fools the tonic effect of DR. PIERCE'S FAVORITE PRESCRIPTION. It allays and subdues nervous excitability, Irritability, nervous exhoustion, and other distressing symptoms commonly attendant upon functional and omnia diseases of the feminine orRans. It induces refreshing sleep and relieve mental anxiety and despondency. Known everywhere and for over 40 ycara as the standard remedy for thedisenscs of women. Your dealer in medicines sells it in liquid or suRar-coated tablet form; or you can send 50 one-cent sumps for a trial box of Dr. Pierce's Favcftte Proscription tablets. Address Dr. it. V. Pierce, Invalids' Hotel and Surgical Institute, liutfalo, N. Y. DR. PIERCE'S PLEASANT PELLETS REGULATE AND INVIGORATE STOMACH. LIVER AND BOWELS. SUCAR-COATEP TINY CRANULES. Piles Cured In 6 to 14 Days. Your druggist will refund monoy If I'AZO OINTMENT falls to cure any caso of Itching, Blind, Bleeding or Pro truding Piles in 8 to 14 days. OOo Tho quality of Portland milk is Im proving, says en official report. You Judga a man not by what he promises to do, but by what he has done. That Is tlm (inly true teat Chamborlain's Cough Rfltnodjr Judgod by this standard has no superior. Peo ple everywhere speak of It In the high est terms of prulso. For sale by all doalnrsi HOT WATER Is a real luxury at this time of the year, but it it in reach of all who have elec tricity. Is ready with the turn of the switch at any time of the Jay or night . Let show you. us The Electric Company Phone 85