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About Daily capital journal. (Salem, Or.) 1903-1919 | View Entire Issue (Aug. 4, 1906)
DAILY CAPITAL J0URVALtSALEI,OREnoy. SAlTItnAV, AFGFST 4, 1000. sSAVB YotJR CLOTHING oJVD PRfiVfiNT MOTHS L" WITH 2Q muleTeamBorax w iwmmwwwtn TOM LAWSON'S WAY The Original Advertising: Methods of the Famous Boston Financier Before packing away Clothing, Furs, Flannels, Rugs or Woolens, sprinkle them freely with 20-Mule-Tcam Pure Borax. IT WILL HOT INJURE THE FINEST FABRID Leaves no grease, stain or odor, and will keep the arti cles tree irom moms anu gcrm-pruui. All dat, or Free Simple and Illuitrated Booklet for 5 centi In itampt of PACIFIC C0A8T UORAX CO, San Krancuco, Cal. ... -. ".. " " L. II on ..! II .... fa In Unwary yvoxk ne pcii soap 10 use whu -mwc "20-MULETKAM" BORAX WHITE SOAP. Insures white clothes, soft bands. All grocers. NEW ADDRESS: BACON BUILDING, OAKLAND. CALIFORNIA. TALE OF BLOOD AND MYSTERY It Helped to Liven up New York Papers on a Dull Day A story of a murdered boo captain, 11 missing heir and n fortune awnlt Irr an owner whs told with a wealth of Interesting detail In gevurul .Vow York papers last Monday morning. It wa the story that smacked of Stevenson and Incidentally it showed tww alert tho pnporn nro In seeking Head stuff, especially on Sunday when thlnuH aro likely to bo dull an dltchwater. Tho alert young men who read papers for tho cly editors all saw a llftlo Herald ad In which John Cox, staying at tho Waldorf-Astoria, of. forcd a rowan! for tho nddritHH of Henry Polloifen and for n Spunlsh gold pleco lost In Fifth avenue. Hero wcro tho makings of a beau tlful Monday morning spread. Mr. Cox'h Sunday luncheon was not digested when reporters began caning. They showed him tho ad ami settling himself In u luxurious armchair, ho spun n yam of crime and mystery. Ho was an Kngllsh man, ho explained, and had arrived In U Provunoo Friday. Ho was eon nected with an agency that makes a Iniilness of tracing lost portions. Ust November, Mr. Cox told tho reporters. Henry Pollexfon. retired steamship captain, was foully don.. Mr. Cox had unfortunately lost In tho street. It Was n Good Story. All this and much more tho vol uble Mr. Cox told tho roportors, and they plnyed the story up as good ivories ought to bo played up on a Sunday when thoro Is nothing doing In tho way of routlno news. Tuusdny'B Evening Journnl con tained a half-pago ad, in tho uppor part of which were reproductions of tho scuro heads and Introductory paragraphs of various versions of tho Cox-Polloxfen' tale. Ueneath was a grateful acknowledgement of tho sorvlco rendered to tho American by Its neighbors In advertising "Doubloons," n novel to crime nnd mystery soon to begin running In the American. Tho opening chapters were outlined by "Cox" to tho oblig ing reporters. At tho olllco of tho American Inquiries ns to tho identity of "Cox" wore answered with smiles and wlso wagglngs of heads. Cnri. In his career little General Bonaparte disgusted the respectable Vustrian commanders. They said lie was a dunce who would never learn to fight according o rules. True, ho put one Austrian army after an o'hir out of business, but whntj glorj was there In victory gained at the sacrifice of every sacred principle vt time-honored strategy? To call a man of Xapoleon of this, that or the othor branch of peaceful Industry Is to use a shop-worn phrase often misapplied. But the advertis ing campaigns by Thomas W. Lawson are so entirely free from fetters of tradition and ate pushed with such untiring and overwhelming energy as to suggest the methods of Maren go and Austerlltz. Nothing, for example, could be farther removed from the usually accepted style of financial advertise ments than Mr. Lawson's proclama tions. A rcvoille on bugles is not more different from the wheeze of an asthmatic melodeon than one of Lawson's ads from the sterotyped stupidity of the orthodox financial I columns. The Boston man's style is tht ad in the whole list by Thursday morning. The large and well trained staff of the agencv got busy at once, ine ad was set and Mr. Lawson 0. K.'d the proof by telephone. Then bells Jingled, buzzers buzzed and tele eniiib k.vs clicked. A battalion of men wor.ke.l as If their lives were lit stake. Yet no energy was lost. The ad, with instructions for position, display, etc., was telegraphed all over the United States and cabled to London. And all the financial world was talking about it the next day. That ad cost $92,000. The readers of Mr. Lawson's ad that appeared In many large cities Monday, December 12, 1904, would have been even more interested than they were could they have known the circumstances In which the copy was produced and transmitted. On Sunday afternoon Mr. Lawson wrote the matter In pencil, His secretary, who enjoys the rare dis tinction of being able to read Mr. Lawson's writing, took the copy to the Humphrey acency and inter- free from nbsurdity and affectation He uses short words and short sen- toncos, and goes to the heart of the preted it to a typewriter. At half past nine Mr. Lawson had telephoned some corrections and half an hour 'later the matter was In the printer's In Self Defense. Mnjor Hamm, editor nnd mnnncor of tho Constitutionalist, Emlnonce, Ky whon he wns fiercely attacked, four years ago by pllos bouuht a box of Iluoklon's Arnica Salve, of which 110 says: "it cured mo In ton davs. una 30 troublo since." OninWnsi henlor of Hums, Sores, CutB nnd Wounds. 25c tit J. C. Perry's drug store. subject with the swift directness of hands a Lincoln. But the proof was not O. K.'d tin- But It is not alone the mere mar- til half-past eleven and the Inst word shalllng of words which mnkes Mr. 1 was not ticked off by the telegraph Lawsons advertisements ns attrac- J operator until long after midnight, tlve as even the most sensational Yet tho nd nnnp.ireil ihp nnxf mnrn- piece of news. You feel as you read ing In all the papers and Mr. Law that tho tiinn has something to say, 'son had a laugh at the expense of his Is In dead earnest nnd not afraid of secretary, who was sure It could not anyuung or anyuouy. be published outside of Boston. .,.... . - .... I lie ngnis 111s moral roe, "tne sys-i The Humphrey company's valu tern," witii untiring, furious, quenchnble energy lomntlc prudence to the winds of and heartily acknowledged by the heaven, nnd whatever may be financier himself. thought of his principles or his 1 is cpnerolly bad, but thnt It 18 n.nv trnilfl. I To censure Its fugitive sheets ns Ices carefully finished than Gibbon's ' Decline and Fall" is iikg condemn ing a shelter tent because it Is not St. Peter's at Home. And yet if edi tors were content with the average output from their shops, the English Lf oil findips and nerlodtcals would melt and swim In a dellqulum of in anity. Tim fnnit i( niitpli ninnuscrlnt sub-i mitted to this journal, for example,' Is not erratic punctuation, gram matical blunders, or improprieties. These nie superficial vires. The ar ticles are clogged with words, all of them correct, a fourth of them super fluous. In preparing manuscript for press more editorial labor is spent on trimming out the undergrowth of words than on any other one thing. Learned gentlemen imagine that we are eager for papers which began thus: "Among the many Interesting questions and they nre various and Important which are being discuss ed at the beginning of the twentieth century by educators in all parts of this country, none demands more, if1 as much, serious consideration from parents, teachers and pupils, from college trustees and school superin tendents in a word, from all those who are devoted to of humane studies OREGON STATE BANK Jefferson, Oregon Capital $25,000 Best facilities W wwlo oanKJno .. patrons. JcfferSft ..1 ,good town, has RJ stores, good mills, aJ r z 2 ::: -g00" m w """ &ee OS, Oregon State J. A. AUPPERLE t U A .. N .j. -flaviJpjtsEjJL Cashlyl RATES. .Vow-port, Ynqulna Hay, Urci(cJ "Ul wrings irom All S. p and C. AtR. Points. ) the development' "" " f June "M, t; i-than the m-f,0'11 Pnclflc, In connection u ww iuiiio tv. 1M BTOfn nttlllntlm n fl a .. !...,. .1 !.! I , ou utuuii ui our uujb ami gins in , , 'ure the fine, and we may even say hulls-1. it,ntf on thelr m to fc, pensable ,art of writing English." lPrt' a(luIna and Detroit at t Apply the blue pencil unsparingly. 7 rtl,t!S' g00(1 for return nUI o 1 ot ,.!,!. ui, ,... ,iooer iu, luoc. Three-dny tickets to Newport 3 returning Mondays are also on u: from all east points, Portland tnr. gene, Inclusive, and from all w? siae points, enabling people to vis and we get something like this: "Tnnnlilnn TT-.,..III, I. I , one of the most important questions nla' Za B,ne Saturdays. now ueiore euueators." Pruning is not everything, but it often makes an apparently dull ar ticle almost vivacious. The only safe i'. miuuuij people to t rule, for amateurs and professionals t.heIr famI1Ies and sI'end Sunday alike, is to challenge every sentence and paragraph, and to hold every ad jective, adverb and qualifying clnuse under suspicion. The presumption should be that each, until proved in nocent deserves capital punishment. The Nation. an-; able work in handlinc the Lawson Ho throws dip- advertisement has been frenuentlv methods, there Is no doubt thnf he mnde his enemies sit up nnd take notice early In the game. And they have. been sitting up and taking no tice over since. Tho same Impatience of routine which marks tho composition of Mr. Lawson s advertisements is seen In Till-: KXOAOKMKXT HKL1). Pifut'lirr Had to Follow Sunday Clothes iintl His Written Sermon. Two prominent divines, one of uranis j'ass nnd tho other of Med his ways of getting them before the ford, agreed to exchange pulpits for public. Tho question of exnonso la Inst Snn.inv FMt Tmps Destroyed. Tho famous fish traps on tho uppor DoHchutoH river wost of Hoshuul wore tloat royud last wook bv ti, local deputy gnniu warden, John MH..U.. i3 . ... to dentb In t..i.... ,....;.'".". "urj ,u,,r "umU of ... , """ " "iiiuim wiiq nan imvo beoti ontrniitiad In i imi ., " viiiibii in i tie loot of oni neir was bin son. aUo named Henry and bolli'vcd to be aoniewhtro 111 America Tho onh .)... ... .i tmow. ... . w, .o,n. ;;;,':' zm.z.':.' u fall, where thi M uie securely "fill. TU dfMrtlit.l of fh.. tmt.. will doiibtlosH l,e of Ku,lt beiullt to lttis thnn secondary; it is practically negligible. Two Illustrations will show how tho work is dono. On Monday, December 5, 1904, Mr. Lawson concluded to put out a startling advertisement, urging holders of amalgamated stock to &ell. At four o'clock he telephoned his determination to C. A. Chandler of tho II. n. Humphrey company, bin advertising ngont, nnd gave a list of Wipers he dealred to uee in Boston, Now York, Philadelphia, Chicago,' LfM AtlKtfluH. Snil Friinlu. .! v.ovw, nuiiui intriy other American cities, and London. Copy for a. four-column ad was in the oflJco of the aneucy at sevu o'clock, with instruction to ita San Franclbco. Los Angeles, Chloaiso, Philadelphia, New York and Hoaton papers the next morning and to gt Petition for Liquor License. Wo, the und'orsiijned, legal voters of B-eltenbtish precinctf, Marion county, staito of' Oregon, respodt'fully petition tho Hon. County Court of Marion coiled, stnto of a-ijon, to errant a H- censa to Leo Jeftlrden, of Mills City, Oregon, to sell spirituous, malt and vinoir liquors in less quantities than one gaHon in Breitenbush precinct, Ma rion ooinvuy, i-tat of Oregon, for the period of twolvo months, a in, duty oounci we will eVer pray. J. M. Dins mocvi, A. D. Ma-zingo, H. w. Brovri, IL M. Silnatton, J. B. AVismftr. AViUinm Globoid', W. L. Quinn, J. J. Htzgi.v nW. Georpo Cobat, A. B. Jiulrt, Charles 0 Giebolcr, F. Van Valkonhiir .T -p iv:. r, . -----t-i . -. Ho met his friend ami traveled asl ,l MU A: H,,,k C' -. -.-ul,Vl wo, iinvmar, jj. j. sfan The Grants Pass minister made a trip to Medford on the 11:25 train Saturday morning, in order to en joy n chat with an old friond. who was to go north on the .1:09 train. .... n viu uits i-ass, intending to tnke tho next southbound (the mid night) train for Modfortl. in i, ton, r. W. Treado, B. B. Gilbert, E. G. TMoAoro Titzie, Win; Harlan, Horry tiiAiinti,.i 1.1- . .i.... . . . iv:f' v-nwies C'uifse. lla.'rv Dimn t . ot ,. . S,;"rpJ- '0. H, w. tnrnnnn until . i. vi. JSllllin J. . Mlchhlian. iwu iiuu to caicn tlie x-(i. s- .! . ovoning train for Grants i..,, J T , 0fT.t W w hrel" ven tha Pntiiati lw .. i .......o. inil uvl , at 4 a I ass. t jjev, Jeffrioa w-iH m !,,. ntv. '.i '. in., to' . , ' w" "uo "lu lla 0l HARVESTERS AND CAMPERS SUPPLIES &w lllAotoj ik't lU n C2 bv 5o . i anuw hats w qiulxt vawety '''(ri J'o' OvfliufcUU BtiuWcot r,A 0.1,1 fttavna aira Towels ?4oyUo lUr TIcMdc f'U$lo!t UaalHM Tmg 0Mbk IV.ai, 8lvei6M vW(,j OMUa Cavort UiUtoth ! i ! ?. -HTB sJaa HfttW ffffBP ifiHk. wa 'BfMffftffffilffffffffffffffHfffffffffba.. I ' ifHV. 1 'K catch the morning train he conclud-' nl .n . apFly t0 tH HoWe d to telephone the omiu P m ! I STrf I n CUnt' sM iator and call tho engage, ,wn Z ,,res?' fw " ell vHh.on. The ,iivr-.i . 1 . " "ff'lMt and vinous liquors in 1 !. thla: "Hello! lh8 vou ,lro " ,h- eftUoB ln Bbush This Is Bro. c.-- Ai'voti muai come IT' v C0Un,J'' si ot Ore back to Medford , ' "'t..C?"l. - lw f !riol of tiwlre momi.,. train and I muat Ket . fn. - LEE JEFFRIES, ',.l,l. ... ! V . - v.Uvii iu COIIIB to Rnrntu n.,., i the seaside Season tickets from all east si points, Portland to Eugene Indus) and from all west side points, ai also on sale to Detroit at very lo rates, with1 stop-over privileges Mill City or any point east, enablit tourists to visit tho Santlam Breitenbush Hot Springs in the to cade mountains, which can be reacil ed In one day. Season tickets will be good -for r turn from all points until Octobe 10th. Three-day tickets will be km going Saturday and returning Mot days only. Tickets from Portlan and vicinity will be good for retnr; via the enst or west side at optloa of passenger. Tickets from Ewes and vicinity will be good goln?ri the Lebanon-Springfield brand Jj desired. Baggage on Newport litV ets checked through to Newport; "iaquina tickets to Yaquina only; Sunday excursions to Newport on th C. & E. will begin June 10th or lit and run every Sunday thereafter; leaving Albany at 7:20 a. m., leav Corvallis at S a. m. S. P. trains connect with the C, E. at Albany aud Corvallis for Yt quina and Newport. Trains on th C & E. for Detroit will leave A! banyat 7:30.a. m., enabling tourist to tho hot springs to reach there th. same day. Trains from and to Cor vallls connect with all east sldei trains on the S. P. Full Information as to rates, tin tables, ets.; can be obtained on ap plication to J. C. Mayo, Gen. Pu. Act. C. lb 10. T?. T? . Alh.inv: A. 11 Craig, G. P. A., S. P. Co., Portland or to nny S. P. o r C. & E. acent. Hates from Salem to Newport H to Yaquina. $4.50: three-day n from Salem to Newport, $3.00. 1 C1wku Kua QUIIIm. ' .ui ...- Olnldtfu', Ovwall cnlv ' 5(r yari YJd4 faey Hbboaa only ,.., 10( pr ?h Kny wi,,et wly lluCES- R0STEIN & GREENBAUM ( r . -7 m olfV vomnicfciiM m, Salnm Dlt. STONE'S DRUO STORE IVv , a ,.r -tiy f s. n fa ;lrMr,MttllieMoU '. ttlvet uctfr. uj 6h0,T. 'w ar loaded with dnig,, meOlelne, Ji.... toilet artlalB;T, ;'qwr. of .U klB(J, for ed(cal . pr. 8t0B9 ,, . PJ P.eM . ,. the praattc Con,.,,. ISMS' , lvur,r,i00' f. tort. Mw, Oregon, from ,. nl8s umu 9 at night. think we should cHncel ur engage .i iu tonnage pulpits." e ain't camel that engagement," was h wall -hat came through the IT', b when I went to Medford th. raornlu i i preaching clothe, .pj tnu Qn u; well all nt armii there, too. Thrvo thlaw-un.,, ' niinUterlal garment. Md m- Jr. won. nuirt be aa.en.blod In rd. r thnt there may b an l,ar,o.n..: whole, .and the only WHJ- j w . ve.n which it can b, :.;!0u,:;u.. our -w-- NKWSPAPKU K.Thjs. Suporlluitj- of Woni7.be .MostCoin. mii lult of Write,. AVrltli,,; for dau7"or wkly pnb. Icatton cu wh,0In Ilr JJJ roilow bhakoauore's fttumnii i totting a iTX roBunl their i,.i.. . L1 the adjouruiuout of r! r "X t.,o; thooU-C"3 JM,MMlM.MMMt.1,1,1M,I.I,IfW3 Men Ate Well Dressed If They Have Their Clothes Hade By JOHN SHOLUND, The Opera Hoase MERCHANT TAILOR M M M m m m m m H H B ffti M B H M M MiMMS2SlS.-PreMto8 and Repairing. J THE KIMBALL CULTIVATOR sTZTTTr' ?rcha hI- ferric For de- ci'i'iveiy aud soW bv ' St' lt ha.s D0 oqu,U' and soW by up.LBALL & WEBB , 0'4 anaTl'ut00 P bdHj 8 W-' y. P. 0. B. Salem. ' J ncc8: $ll 12-50 a Or. Stair and $10, Ti1' --.uswsisri ",t"'ll""" ---iniifm mr