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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 24, 1912)
PAGE TEN MEDFORD MAIL TRIBUNE, ftCEDFORD, OREGON, SATURDAY, VIOBRUARY 21, 18)12. WDTORCYCL I ERE TO STAY This Industry Has Made Great 'StrlutsMif- thC'PastvFcw Years Until Now It Is a Great Business CommanlUtin World Wide Notice. No industry in llm world's history can equnl (ho sh-hlus Hint lmve been jnmlc in the manufnelure of automo biles. A few years ago the lino was drawn between standard oar and llio nsqem bled enr. Today tho slnndnnl cur lias a ready sale while the assembled car is n thinp of the past. Tho same line lin been drawn in ibo inanufneturc of the motorcycle, which is no longer nn experiment, but a proven incclinnionl nchievemotit made for comfort alul reliability ?is well as speed. For emmnereial purposes several economists claim the motorcycle will be as jreat, if not a greater factor, than the automobile. One of the gen ileincn makes the statement that one- third of tho male opulation would find that a motorcycle would save more than its original cost in time and trausDortatiou charges saved the firt year. Mr. J. 1J. Agaew, manager of the Rochester Telephone company, was asked to tell plainly why he bo firmly believed in the great future of the motor cycle. In substance Mr. Ag new's reply was as follews: "About three years ago we installed a motor cycle in our repair and trouble de partment. Since that date this mo torcycle and its rider have performed work which formerly necessitated three men and three rigs." What the motorcycle did for tho Rochester Tclepbonp company, it is going to do for other firms and coqwrations. What it does for a corporation it will do for the individual, and the American business man is first, lat ftnd always, a man that will spend money to mnke money. When the American public realize what time and labor-savers these machines real ly are, an adoption is going to follow that will be almost as general as that of the telephone. That this is true has been conclus ively proven by the fact that nearly five thousand firms have already in stalled motorcycles in one. or more of their departments many of these firms purchasing as high as one hun dred machines. Understand, we do not say that the adoption of motor cycles will prove financially profit able to everyone, but a moment's fig uring will suffice to answer the ques tion as far as any individual is con cerned. A motorcycle will travel at any speed tho rider desires and can be operated at u cost from one-tenth to one-sixth cent per mile. It is al ways ready and furnishes its rider, as it were, with a street car waiting at his door (o take him (o his destin ation, necessarily means hours sav ed to such a rider. JCvory nians earning power depends upon what he can produce in n given number of hour If an hour or more a day. which was formerly virtually wasted .being tiinfc coWsumed in trav elling fYWn destination to destina tion) can be saved utl turned into earning hours naturally that man's income or enrning capacity will be increnscd just that proportion. Con tractors or "nehiteels who have con tracts located in different parts of the city, inspectors or repair men for gas, telephone or electric companies-, salesmen of every chnraectr, collec tors, nd in fact everyone whose work is not strictly confined to one location will appreciate the savings thus made possible. To the business man it means more hours home with his fnni ily, hot noon lunches home; pleasure that were heretofore impossible. We have gathered from the exper iences of many of our riders that it is possible to cover a distance in from eight to fifteen minutes which consumes from forty to fifty minutes on a street car. This means that whore two hours were necessary, if one wished to enjoy a lunch home With the family, one hour would only be neeessnrv if one were a motorcycle owner. Motorcycles nrc now used in prac tically every state in the union for carrying United States mail. Doctors wilh city and country practice find them time and money-savers. Drue gists, laundries, dry goods stores, men's fiirnUliiug stores, in fact every line which needs rapid, light delivery from time to time find them advan tageous. It brings the farm closer to the city. It means trips for repairs, groceries, etc., which formerly con sumed nn hour can now be covered in from ten to fifteen minutes. It is the great "keep the children on the farm" factor ever produced. It furnishes ideal transportation when one or more children on the farm are attending city school. In any line of work where the -weight besides the rider is not in excess of 200 pounds a good motorcycle will do the work of four or five horses. .Frotn the pleasure standpoint there is much to be said in favor of the motorcycle. To the rider there is a fooling akin to that of the driver for his favorite horse the association is closer a feeling which adds zest and enjoyment to the sport. To the city man it means ihat the hours after work can be sjont in recreation, hunt ing, falling, or just riding, for sheer enjoyment of the country hours that dissipate that "nerve tired'' and re place it with "healthy tired'' com mon to all out-door workers. Physi cians claim that it is the healthiest out-door sport known. It is a sport which grasps those who know its pleasure with a hold which seldom lets go so seldom thnt among the motorcycling fraternity in general "once a rider, always a rider" is known to be absolutely true. Ashland In torco and huto lined up a number of projects. THIS SECTION li IDEAL FOR AUTOS (Continued rYotiAPngJ SeWil and tho little Jaunts to nelKhborliiK ctttOR have Riven, to nfatiy n bettor appreciation of tho valley. Indications aro that this year, tra vel by autombhUo will lit greatly In creased. There Is talk of a BtaKO line from hero to Grants Pass, there to connect with the Crescent City stag, and tho Ashland stage will afcaln no put Into operation.- The short run to Jacksonville Is always a part of tlio entertainment for tho visitor In Mcilford. With tho addition of a taxi service In Medford the city has taken n more metropolitan air anil the service ren dered has already met with approval as filling a distinct want. At all tho recent largo social affairs the taxi has been worked to ita capacity. An other taxi Is on Its way and without doubt both will be kept busy. Automobile salesmen report unus ual Interest and activity In the trade this year. Never were so many mo dels brought In tho field and It Is now possible to buy an automobile ns n man would buy a piano, from the show room. Tho new features on the Cars novo made- thoni so attractive that as soon as one halts at the ctirb It Is surrounded by nn admiring crowd. There have already been a number of sales nud all agents report a large list of "prospects." It is certain that 1912 will see the autolng population of Medford great ly Increased. AUTOMOBILE INDUSTRY IS OF GREAT E TENT (Continued from page seven) Descend on Jacksonville. Automobilo salesmen in Medford have beon enjoying a great deal of good-natured rivalry this season. A story is told of a race to Jacksonville which ended rather disappointingly for neither contestant could find a buyer. Tho dealers have descended upon Jacksonville, Central Point and In tho world of affairs now, In con trast to tho ptaco It held a fow years ago. When we consider the progress that manufacturers havo made nud aro making today, it is almost a cer tainty that Uic automobile will bo less exclusive In a few wyears to come than It Is now. Many are golag to enjoy what was onco-only within the reach of tho few. That tho automobilo Is n great eco nomic factor in our every day life U proved by tho large number of sub urban residents, whose daily business takes them back and forth to tho city and for whom the automobile pro-J xuira u Duiu uiiu cuuiiuuiiiui uiuuuo m transportation. This Bamo automobilo has been one of tho largest factors In tho Increas ing of prices of suburban lands and In tho subdivision of many large acreages, furnishing homes for thou sands of pcoplo in moderate circum stances and tending to relievo the congested portions of the more dense ly populated centers. This giving of more olbow room and God's frco air and sunshine has been a sourco of health, pleasuro and profit to us all. Tho near future will find the ma jority of men, the real men. running his own machine, running It for the aako of his work, his business, his trade In the week days and for the pleasure of his wife, his children and his friends on Sunday. AUTOMOBILISTS We Cater to the Auto Trade with Full Lines of . 'H & 2 t ' , t AUTO HATS AND CAPS AUTO GLOVES AUTO GOGGLES AUTO TRUNKS AUTO DUSTERS . r " u J' K JF'AL ,yi.Z .,. We invite you to inspect our lines in trie above Let us give you a f "Demonstra'tion" "Mmcp'&TcIJs Corracrl 'Clothiers " r . , . . - " s " ' ' III Id UJ- How To Judge Motor Gar Values , - Tliu big result that, every purchaser of a motor car is looking for -anti has a right to expect is satisfactory service. By this we mean reliable performance under all sorts of conditions of roads and weather, during a long period of time. How will you select a car that will at the fairest price give you that big result? that is the question. A dollar is worth what you can buy with it. Careful buying lays the fo'undat ion of many a fortune and business success. Fifteen hundred dollars of your money lying in the bank is worth no more than a similar amount of your friend's money, if, however, you both invest this money and you by superior judgment get in'ore for your $1500 than your friend gets for his, then your $1500 immediately has become worth more than his. Getting a lot for your money in any transaction is a matter principally of having the right standards by which to judge the article you think of buying. You have seen men who could walk into a horse ring where there were fifty thor oughbreds and pick out the one or two best of the lot. They had tho right standard for judging horses. They knew all the points that mako a horse a good horse, if he. is good. They knew how to tell the difference between a good horse and one that, is unu sually good. You have seen other men who could pick up a handful of diamonds and by examin ing them select the most perfect stone of the lot. These men had the right standard for judging diamonds. It is the same with automobiles. Tt is possible for you to know whether you can get more for a dollar in some cars "than in others. The Chalmers Motor Company does not believe in what is called a "bargain" or in cut prices. We do believe, howoycr, in unusual value at a price. We believe, too, that the man who goes into the automobile market with the right standards of judgment in mind, stands a better opportunity of getting unusual value for his money than the man who goes into the market without these standards. What are some of the standards to have in mind in selecting an automobile? They may be arrived afe quickly by asking yourself this questien: "What do 1 really want in an automobile?" Here, we think, is your answer: . ... Ample power -enough and not too much i V v , Flexibility of control Reliability CJomfort Good looks Convenience Tho quality to wear Safety Fair price These are the elements you want in a motor car. Combined properly in one ear they assure that big result Satisfactory- .Service. ' We, ask to have Chalmers cars examined with these big points in mind. Wo aro confident you will find the "ao," the "Thirty-six," tire "Forty" and the Cha'lme.rs "Six" standing the test with credit to their builder. In order, however, to make a concrete ease, we ask you to follow us hero while we apply these yardsticks to the, Chalmers "Thirtv-six." iiV Power , Jftrst, on the basis of ample but not extravagant power. The long stroke motor-of fho '"Thirty-six" model (4 3-4x5 1-1) develops full :i( J I'. 1 It gives you all tho power you need for any conditions and yet it does not uselessly burn gasoline. This motor is a faultless puller in heavy going. The Chalmers "Thirty-six" motor is built entirely in the Chalmers shops. Thus we are sure that we get out of it all that is jjossiblc in power and economy of operation. The connecting link between this motor and the driving shaft is a four forward speed transmission. This transmission, taken with the long stroke, carefully-manufactured motor and the improved. carburetor with dash adjustment, gives a flexibility of control which brings praise from the most experienced drivers. t A motor is not necessarily good because it is built on a certain principle. You can not, pf course, build a good motor on a bad principle. But you might build a poor one on a good principle. The principle of. the Chalmers "Thirty-six" motor, with big valves in the head, cylinders en bloc and two bearing crankshaft, is unique, but well tried, )f proved efficiency. And yet it is not because of the principle alone that this motor has unusual merit. t It would be possible for the Chalmers shops to build ;jnst as efficient a motor of another good principle. The details of design, the materials used and the workman ship ';tro the most important factors toward a perfect motor. JWany arguments aro heard concerning the virtues ot various types ot motors. Several typos look ctpiftl to jisftlicorciically. The arguments infavor of one arc as convincing as the arguments in'favOr of another. But tho big point is that it takes soniethine; more than blue -prints to make a motor that is unique from the standpoint of smoothness and economy of oper ation., thaliners motors aro that sort, because they are well designed, we'll built of the dpit tfiateri als obtainable and thoroughly tested before delivery. Wo aro sure that the iMRibds of; tqsting motors employed in the Chalmers factory aro not equalled in moro nan two' or three plant's in the country. They aro no't siuimsscd by any. )? . (Continued next week.) ' ' The above models on view ..! o;. salesroom, on North Holly street, near Main., Valley Auto Co. MM ' - Y V V Mt Hf ' V ? V V V ( ' V :y ,t v v v W . "41 i