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About The Bend bulletin. (Bend, Or.) 1903-1931 | View Entire Issue (March 3, 1921)
fAm 4 Hm Btnd Bulletin (tVei HfaUm) Published flf i thm nr.nu Htrf.t.Ktfff (lflfflfKf(l(1) KstaMWifit ROnKflT W. 8AWYKH, Manager An Independent newspaper standing for (he aqnar deal, clean business, clean politic and the beet Interest of Bend and central Oregon, On year............. ... $1.00 But months. 100 Three months....... ............ ........ .60 THUH8DAY, MAItCH 1, 1921. CIRCULATION AND CONTESTS Outside of tho publisher's office ttio circulation of ft newspaper la of Interest only to the advertiser. Ho wants to know how many people seo his advertisement In the paper nnd how regularly they see It. The ehrowd advertiser, In determining how many seo his advertisement takes Into account the circumstances under which tho paper Is going to tho subscriber. It Is not sufficient to him that the paper Is sent to so many hundred people. He wants to know how It happens to be sent to them, whether It Is because they want It or for some other reason. Tho Audit Bureau of Circulations, which we hnvo mentioned several times In this column, takes these questions into account when It de termines a paper's circulation and on behalf of the advertisers and ad vertising agencies who use Its sta tlstlcs points out when circulation Is obtained by other than approved methods. Disapproval does not mean that there is anything reprehensible in tho methods Indicated. There Is nothing Immoral In circulation con tests or the use of premiums, but tho modern advertiser recognizes that circulation stimulated In this way isJ not the best circulation for the pur pose of obtaining readers of his ad vertising. The Bulletin has used both meth ods in the past, but has come to see their weakness. It Is much more satisfactory to It now to realize that In less than a year it has gained sev eral hundred subscribers by the worth of the publication than to have added double the number by a con test. Its advertisers, also, undoubt edly appreciate the difference In the quality of the circulation. In this connection we are reprint ing remarks on the subject of sub scription contests which recently ap peared in a Mississippi paper, the Belzoni Hanner. Says the Banner: "We note the VIcksburg Herald is advertising the fact that it is going to give away three touring cars, on JIarch 26th, to parties who turn Into the office the greatest number of paid-up subscriptions. To save our life we cannot see why reputable newspapers will enter Into such a contest as this. It is all right to mako an honest-to-goodness cam paign for subscribers, but when It enmm In mnkfat it nun Infcn it paper of number of rent In orff Uial some aweel girl, beautiful woman or soma rliafltahle tirganfiallon get pride. Ilifl llanner draw lhi line Nc paper should force lis subscription npon snyone. A newspaper's" nl serlpllnn lis! should be one lhal tho paper merlls. A young lady wants an auto and she finds the nowspn per a ready field to get one. (the enters the race. Alio tackles John Smith for a subscription for a year! ho subscribes and she gains a thou land or more votes. The contest waxes warm. 8ho feels that she will lose out If her friends do not come to her relief. Sho tackles John Smith again and tells him her tale of woe, and begs and beseeches him to subscribe for fivo years In advance. The conscquenco Is that Smith has a newspaper for six years that ho never looks at, nnd the newspaper has spent his money nnd all tho other money In commissions and for tho prizes, nnd after nit tho newspaper finds that Its condition at tho last was worse than at tho first. If tho Banner ever gets nny subscribers by placing a contest It will bo when tho present management has quit or been laid beneath tho sod. A newspaper not read Is worthless, and wo had rather have a few hundred who rend It and believe in it than 3000 who nover unfold Its pages and swear be cause they were forced Into subscrib ing for It. It you think tho Banuer Is not worth $2 n year wo are not going to get up a contest to get you to subscribe." OVERTURF Honest confession Is good for the soul and wo congratulato the Crook County Journal on its frank con fession of error In respect lo Rep resentative Overturf. After oppos ing him last fall the Journal now says that he has shown himself to bo "the most reliable and perhaps tho most able legislative timber Central Oregon possesses." Possi bly somo day the Journal will get around to a chango of that opinion concerning Bend which Is indicated in its reason for opposing Overturf. Concerning Mr. Overturf tho Jour nal says: "Crook County, with the Journal at the head of the class, owes Jim Overturf an apology, and a future vote of confidence. "As for tho apology, here is the Journal's part of it. "During the campaign, we said In these columns that Overturf was the least desirable of the three can didates asking for support, and we believed. It. because of the location of his home. "Evidently our belief was shared by many of the people because tho total vote cast for Mr. Overturf as we remember was 12S. "Throughout the present legisla ture, Mr. Overturf very courteous ly replied to every communication fiat rt ean i from t'flnefllle. off frff a wit kntfwleilise. which in more: Ilia da mM of Ms follengiif I In has vnled anil worded tot Ilia Interest of Ilia) people and front presenl Inrifrallnrf Is Um most retlahln nnd perhaps1 Ida most a Mo leglslndf Umber Central Oregon possesses. "Crook county voters must re member and vote for II. J. Over turf at- I Me: noil opportunity. You owe It to him." To this The llnllellnl.ls glad t add the statement of finlridepend ent observer who has been In Halem during (ho session. Ho writes, "Overturf has been strictly on th Job all 'tho time during thn session nnd hns mado a good Impression on tho other legislators. Ho hns taken a conslilornmo part In dobnte nnd has become rather prominent among tho members of tho homo." THE Y AND THE O.YM It Is unfortunate, wo feel, that tho Y. M. C. A. Is obliged to give up Its work In Bond. Functioning In Its highest degrco tho organization Is a vnluablo one In nny city or town. It reaches boys nnd young men, gives them worth whllo recreation, nnd frequently Is ublo by vocational work to holp them Into better Jobs. For thoso Interested thcro Is rolls Ions Instruction. Because of tho handicap of Insufficient funds and building awkwardly nrrnnged for It purposes the association has been un able to -curry out In othor than minor degreo the plans originally mado for lis activity horo. These facta must bo romemborcd In any Judgment that Is passed. In preparing its first budget tho association mannger pointed out that donations outsldo tho regular reve nue would bo necessary to maintain the building. If tho American I.e glon, or any other organization, takes tho building over wo Imagine some subsidy will bo as necessary as In the case of tho Y. M. C. A. This Is something that we might as .well make up our minds to, figuring the expense as whnt wo must pay for the privilege of having a building as use tut as tho gymnasium nt times can be and as expensive to maintain. Tho Legion Is undoubtedly tho one organization in town to tnko over the building, not because it Is skilled in the management of such an Insti tution, but becauso It needs n home, because there is a sort of joint inter est on tho part of tho public In.both tho building and tho Legion, and be cause It can probably commandtsup port that has hitherto been withheld. As the homo of the Legion we trust that there will be n continuation of the community activity in the shape of swimming Instruction and n3e of tho gymnasium. In that the Y. M. C. A. management did a really fine thing for tho town and whllo there is nothing too good for tho Legion wo hopo Its plans will take tho rest of the town In wjierever possible. TCbe Central regon Ban!? . D. E. HUNTER. President CABXETON n. SWIFT, Vice President E. P. MAHAEFEY, Vice Pres. and Manager , v H. M. STEPHENS, Cashier BEND, OREGON , To The People of Deschutes County: The character of your transactions will dictate the bank ing requirements necessary for the proper handling of your financial affairs. Not only in aiding you to acquire saving, thrifty habits, but in all other phases of banking service, will " you find your acquaintance with the Central Oregon Bank a valuable one. , That is to say, the nature of your business activities, your household accounting methods, and your personal interests call , ,for many and varied facilities which are offered you. The Central Oregon Bank carries out all possible banking purposes. Its various departments are at your disposal. 1U SMte antral QDvkqoxx axxk linatiirnsng D. E. HUNTER, President. 4 wi-f mav&vw I. Jtstarvsz E. P. MAHAFFEY, Vice President. Tlia MIW tUf wi fead Iff th f gnu Journal of a man who had mm milled suicide lierniioe lie feared dial tin wa going Mlml. There was nothing srt verf unusual nbniif (Ills. Score of men who linvfl been faeed wllli slime loss or pliysleul Infirmity tin're thrown up (lie sponge. Iieiilli In Idem seemed belter limn lo fare the world with a handicap, and so It was with (he man whoso end was re ported In tho Journal. Those, how. over, who read Die article nnd knew one other fart must have thought a bit and mado a comparison. Tho other fact Is that the editor of the Journal, II, F. Irvine, or Frank Irvine, as he Is better known to the nowspaper men of the state, Is blind I to has not been blind from birth Tho tragedy of blindness came ove him In threo days, after ho had en Joyed Ills sight for over 10 years. Ami here, then, Is the comparison be twoon the quitter and the mnii who stayed and Is editing tho paper that told the story of thu other mini's end In a famous poem William Ernest Henley gave thanks for his "uncouqucrnblo soul." Frank Irvluo hns nn unconquerable Mini. 'Out of tho night that covers him his spirit emerges dally to his tasks and his friendships. Ho radiated cheer and optimism. He stays young. From tils own lips you will never know of his blindness and when you hoar him describe bcnutl fill scenery or see him, only lightly touching tho arm of a friend, walk a fallen log or n railroad trestle, you wllr almost dony It. The will to rlso ubovo his Infirm Ity Is strong In Frank Irvluo. Tho handicap Is tremendous, especially In tho position hu holds. Ho cannot overcome It, but hu can. and does tlvo as though it were not. Ho Is an Inspiration to nil who know him. His story should bo nn Inspiration to everyone hnndlcappcd In life's race NEWSPAPER ETHICS 'Thcro has recently been montlon mndo In Tho Bullotln and Its weekly contemporary of tho subject of news paper othlcs. Possibly readers of neither .paper are Interested In this phase of tho business, but since tho ubject has been mentioned we. beg loavo to present for their considera tion a code of ethics recently adopt ed by tho Washington Stnte Newspa per association. This codo Is as follows: "Tho mambors of tho Washington Stato Press association, believing In ournallsm as a profession and Its op portunities for sorvlco to our state, do hereby establish the following codo of rules and othlcs for govern ment' of professional practice, as ob ligatory on every member of tho as sociation: 'To give duo credit for all matter copied from othor papers or huign- Incs. "To Investigate nil questionable dvcrtislng and refuse spaco to mis leading nnd Illegitimate advertise ments. "To uso overy ondenvor to elovato tho standards of Journalism and to so conduct our papers that compel! tors may find It wlso, profitable and conducive to hnpplncss to cmulatu 'our example. io uirivo ior no circulation or success that Is not founded on tho ki.i . ,... -' : ... iiiKiii-Bi justice ana morality. "Not to publish or claim circula tion In excess of actual figures. ".Not to cut prlcem below pub Hulled rates. Not to speak disparagingly through editorial or nows columns of competing papers or editors. Xot to ongago help employed by a competitor without first Informing tho competitor and giving him nn op portunity, If ho wishes, to retain his employe." Theso rules or like ones have been followed by Tho Bulletin for years, In the recent unpleasant controversy and in ono that occurred last year Tho Bullotln said what It did con cerning Its contomporary only after an attack, had been tnudo upon It or ono of Its employes In dlroct viola tlon of tho next to tho last rule stat ed ubovo. Tho Bulletin has no Inten tion of violating that rulo, but It will not bo silent undor uttack. On tho other hand, boliovlng In tho principles son rorth ,ln this codo of othlcs, wo plcdgo ourselves to obsorvo them to tho best of our ability. nimimfmmmiwniifmitmmiimimiimmiieiMffltiiiinfliwiiiii eimiimimeieeimifimititiiimemitrtiiiiiiiMimiief PLA Y SUITS ! Tlil week flpecliilfl, Jenny nnd Joo, tho IiohI of Hhio Ounlm Coveralla, lienvy, ImK "! Htrong; trimmed In red; guaranteed to Hatlsfy yoli, M sizes, 2 to 8 yearn, at !"c Lighter weight at Children's Heavy Nibbed Black Stockings; tho kind that stands tho rough use; all sizes, 0 to 10; priced at 29c THE FAIR STORE ih:iuitin(!!nii!ia!nnniiM:iinnMi:iU!t!iiiiimi!niimnunniinmminimii:i:nimiiiimmiiniiiiitn(iniiiiiiimHmtniiiin Whenever n young bank clnrk gets away with a few liiinureil uuiuhiiiki someone makes the excuse that he was not paid enough. The point to bo remembered, though Is that whnt ho carries off In th satchel never makes up thu difference be tween what he gets nnd what some one thinks hu ought to gut. Fifteen Years Ago (From the columns of Thn Bulletin of March 2, 1906.) , i a meeting neiu at iieiitiionii last Saturday It was agreed to In duce, If possible. It. II. liny ley of I.nldlaw to enter the field for nomi nation for commissioner tu represent this end of .Crook county. The Oregon Eastern surveyors are still camped on W. P. Vamlovort's ranch at Lava, but expect to move r six or seven days to Jtosland. I. E. Wittier and Charles Spnugh of Tuninlo are making some extensive Improvements on tbolr land. Mrs. Lilly Miller, wlfo of Bert Mil- lor, died nt her home near taldlaw Inst Sunday morning. This Is tho first death that has occurred In tho Iclnlty of I.nldlaw. Wilson Bros, expect to commence work nt their sawmill nt Sisters In n few days, Thomas A llodsoti, who are cutting logshavo 160, 000 feel rumly. t'oiiiplnlut was brought against Hugh O'Kniiu Frlduy for running n bowling alley nnd n pool room with out paying thn city licenses. It Is understood that O'Kiinn will fight the charge on the grounds that tho city was not legally Incorporated and that therefore the ordinances am null and void. The spring Influx of liumeseekera has already started Into tho Des chutes vallny. E. A. (Irlffln and J. N, Hunter Mt Wednesday for Silver l.ako to appear lloilmotiil J w't"esses for parties making final proor on timiinr claims. Mrs. John E. Itynn arrived In Bend from Chicago last Tuesday nveiilng and she and Mr. Ityaii ant now stopping at the Pilot Butte Inn. They will make Bend their futuro place of residence. KKNWOOIt (JltOCKUV HOI.I) N. E. nnd N. It. (lllbert have pur chased the Kenwood grocery from John McMurray and will operatn their nowly acquired establishment In connection with the (lllbert gro cery, which they are already conduct ing, on tho corner of Minnesota and Bond street. N. It. (lllbert will be In cbargn of the store In Kenwood. Whon tho war dopartniont tiub- Italics thu slacker list wn that thero bo publlshodi also tho list of thoso who got thulr numea listed during tho war ns subscribers to nut- rlotlc causos and then foiled to muko tho payments. Thorn's at least ono Bed Cross list that' would mako in foresting reading right hero In Bond. This Panama-Costn Itlcn war is n good opportunity for somo showman to get a few comic opera stunts. Tho losers In a recont rabbit hunt gnvo .a dlnnor. Must - hovo' beon of rabbit. ' The Sensation of the Season We just received our demonstrator this morn ing. And its some car. You will say so too when you see it. We claim it to be The Best Four Cylinder Car Made. Beautiful body, valve-in-head motor, the best of upholstering, in fact the car is as a whole the best piece of workmanship put on the automobile market for anywhere near tho price. $1695 in Bend Southworth Bros. BOND STREET Call and let us demonstrate this winner fir