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About The Coos Bay times. (Marshfield, Or.) 1906-1957 | View Entire Issue (Aug. 5, 1915)
'MMM0KKUt&iii iiimw'i' mi'n1 r.s THE COOS BAY TIMES, MARSHFIELD, OREGON, THURSDAY, AUGUST 5, 1915 EVENING' EDITION. THREE The Game Laws of GreEomi Psychology of Advertising News of Nearby Towns lust A. Eaw' Do your family ironing the Electrical way. It can be done quickly and frctlcssly. It can be done with the maxi mum of comfort and the minimum of expense. lot .Summer Pays Become Cool Days for -Ironing For, with an Electric Iron easily attached to any convenient socket ironing can be done in the coolest spot about the house out on the porch if desired. And ironing by Electricity is very economical too, Oregon Power Co Abstracts I'FOU UULIAMLU AHSTHAOTH OK TITJjH AM) 1NKDK.11AT10N AHOl'T COOS BAY REAL ESTATE, See TITLE GUARANTEE & ABSTRACT CO., Inc. MAIISIIFIKM) AND COQUIIiLK CITY', OltKGON GBNKHAL AGI3NTS, KASTSIDK AND SKNGSTACKK.VS ADDITION AGENTS FOIt CANADIAN PACIFIC KAII.KOAD LANDS IIKXHV BICNGSTACJCKN, MAXAGKIi 1 f H EMERSON EMERSON Imight have said 1" Advertising jis the expres sion or a man s pride in his product." N SOHONE A 133 O man with goods or good service to sell keeps quiet. - He is loo self-confident, too enthusiastic. He wants every one to share his pride and to benefit by what he has to offer. If he is wise he chooses The T: e i lmes advertising as his voice. Through it he hears the satisfying sound of the echo at his cash register bell. 0! COOS BAY TIMES j Trr-H rrn-rnr . . . - .lmh g Slate Coininlsiloii .Sends Out Copies TIiioiirIi State Shows .hist What Hunters and Anglers are Allowed to Lawfully' Kill This Season Tlio Oregon Fish uiul Gaino Com nilslon Is sending out tlnougli the state copies of tlio fish nnd gamo laws. Theso explain Hint u resident liuntur's license costs $1 a year and for non-residents $10 n year. Resi dent angler's licenses cost $1 n year and a combination liuntotr and an gling license, $2 n year. Civil War votciiuis can secure licenses frco of charge by making proof of their ser vice In tho army. The laws contain many points which every hunter and usnorinun should bo familiar with. The following Is a federal law which supercedes tho stato law: No shooting of migratory birds botwuon, sunset and sunrise. There Is n closed season until September 1, 1!)1S, on tho following migratory game birds: wild or band-tolled pigeons, llttlo brown, sandhill, and whooping cranes, swans, curlows, wood ducks, and all shore birds ex cepting the hhick-hrenBted nnd gold en plover, Wilson or Jack snipe1, woodcock nnd the greater and leaser yellowlegs. For This District. All counties west of tho Cnscido comprise tho District No. 1, In which the open hunting seasons tiro as follows: Uncle Door with horns August in to October III. Silver gray stiulrrols September T to October 111. Ducks and goose October 1 to Jan uary in. (Federal law.) Kails and coots October 1 to Jan uary 15. (Federal law.) Shoro birds, black breasted and gold en plover, Wilson or Jack snipe, woodcock, anil greater and lesser yellow legs October 1 to Decem ber IB. (Federal law.) Chinese pheasants and grotiso Octo bor 1 to October III. Jackson County October 1 to October 10. No open season in Coos, Curry and Josephluo counties. Quail Open senson in Coos, Curry, Jackson nnd Josephluo counties j October 1 to October III. Closed at all times In other counties. Doves September 1 to October 31. i Hag Limits Duck door with horns 3 during any senson. Silver gray squirrels 5 In any sov- l en cousccutlvo days. Ducks, geese, rails, coots nnd shoro birds 30 in any soven consecutive days. Chlueso pheasants, nntlvo pheasants nnd grouso 5 in ono day Includ ing 1 fcihnlo Chlueso pheasant and 10 In nuy soven cousccutlvo days, Including 2 fomnlo Chlueso phenw- nuts. Prnltio chickens and sngo lions n In one day and 10 In any seven cousccutlvo days. Quail 10 in any soven consecutive days. Doves 1,0 in ono dny or 20 in any seven cousccutlvo days. Gcoso killed In Wasco, Sherman, Gil 1 Ham, Harney, Crook, Morrow nnd Umatilla counties may bo sold af 'tor having mctnl tags attached. Open Angling Seasons Trout over six Inches April 1 to October 31 Hag limit 7n fish or no pounds In any ono day. Trout over ton Inches All year ! Hag limit no fish or 50 pounds I ' in ono day. Pass, crnpplcs, Williamson's wlilto fish, cat fish and graylings Alii year Dag limit 10 pounds in ono dny. "Yanks" In Wallowa Lake All year, except September in to October 10 Dag limit, no pounds In ono day. It Is Alwnjs Unlawful To kill mountain sheop, nntelopo, oik, benvor, fomnlo deor, spotted fawn, silver phciisnnts, golden pheasants, Hooves pheasants, English partridge, Hungarian par tridge, Franklin grouso or fool hen, bob-whito quail, swan, wood duck, wild turkey, least snndplpor, western sandpiper, solitary sand plpor, soml-palniated plovor, snowy plovor, and all other birds of any kind, except those on which thore is an open season. Tho following nro not protected nt any time: Duck hawk, sharp shlnnud hawk, pratrlo falcon, gos hawk, English sparrow, great horned owl, northern shrike, cor morants, American margaiisor, crows and ravens, magpies and blue Jays. To rob any birds' nests except such birds as aro not protected by law. To hunt without having hunting li cense on person, and to reftiso to show samo on demand of proper officer or owner or representative of real property where hunting. To hunt at night. To sell or have in possession plumngo of protected birds. To hunt on any game reservation. To disguise box or kind of any game. To hunt deer with dogs. To Ho In wait neifr licks while hunt ing door. To sell gamo of any kind except1 Have your U3TTi:u heads, bill when propagated according to law. heads, etc., priated at THE TIMES To shoot gamo from public highways j office, or railroad rights of way. To wantonly wnsto game. For aliens to hunt without a special gun license. To shoot from any power sink or sneak boat, or sink box. To hunt on enclosed1 or occupied un enclosed lands without permission of ownor. To trap fur-beating animals without a license. To bum tules between February 15 and September 15, excepting by permit from State (Jaine Warden. To have In possession moro thnu 40 pounds of jerked venison. To trap, net or ensnare game ani mals, birds or fish, except as ex pressly provided. To hunt within tho corporate limits of any city or town, public park or cemetery, or oV any campjs or grounds of any public school, college, or university, or within tho boundaries of any watershed reservation as set nslde by tho United States to supply water to cities, or within any national bird or game reservation. To resist giimc wnrdens or other of fice! s charged with tho enforce ment of tho game laws. To angle for any fish without hnv iug n license on person and to re fuse to show same on demand cf proper officer. To fish by any means other than by hook and line. To use salmon spawn in Wlllumotto Hivcr and tributaries south of Hast Independence station, Marlon County. To cast lumber wnsto, dye, chemicals, decaying subHtnnce, etc., or to tiso powder or poisonous substances In strenms. To fish at night or on strenm within 200 feet bolow any flshway. To sell trout, bass, crapples, cat fish, white fish or grayling. To maintain an Irrigation ditch with out having it screened at tho in take. Additional l'rnslons. All gamo is owuod by the State. Any gamo animal, bird or fish rais ed In captivity may bo sold if properly tagged. Any giime animal or bird may bo held during closed season It prop orlly tnggod. Any gnmo animal or bird may be Im ported from without the Unltotd States and sold If properly tngged. Any navigable stream ami any streams flowing through ptiulio lands aro highways for fishing. TaxIdormlstH must pay a license of $3.00 por year. Tho Stato Doard of Fish and Gamo Commissioners aro empowered to summon and cxnmluo wltnrsgos under oath, to suspend op2;i tea- sons, offer rewards to npprphend violators, nnd to ncqulro any kind of game for propagation, experi mental or scientific purposes. 1'ennltlcn. Any person killing any mouulniu A DVEltTISLNG Is not an amuse incut but n business. Not many years ago most merchants and manufacturers who had finally been pel suaded to advertise did It In n hnlf amused way, ns If to humor the whims of tho newspaper or magazine owners nnd only vaguely expecting any benefit from it. Tho faker was the first to ttso the advertisement successfully nnd with rich results. The merchant nnd the manufacturer saw this, but wore sus- -nnd lug man dlscoveied Waterman therein lies tho story. Stilt In Dcu'lopltiK Stage Tho advertising nnd the advertis ing principles of today nro not those of yesterday. Tomorrow they will have advanced another step. Tho progress hns been so rapid nnd so varied that It Is impossible to keep pace with the details, but some good business men aro not going to spend their money for advertising without rcnplng their rewnrd In dollars nnd plclous of It, looking upon ndvertls- const. Thoy no longer look upon nd Ing ns a sort of "circus business," vertlslng as n speculation, but ns nn nnd they wore slow to nccept it, for thcro wns no ono to nssurc them of Its efficiency, no ono to say how they should advertise, no one to tell them what to say In their nds., not oven show them what benefits would re sult. Finally ono ventured to ndvortlso n llttlo. Ho sold flomo goods not many ns a result, but It wits en couraging. IIo ventured a little fur ther nnd sold moro goods, lie found out nlso something about soiling goods. With something nkln to won der ho found thnt a now road went straight to tho thousands, whore he I his viewpoint, not yours, hnd boon slowly reaching tho nun- have sold, ".My groceries drods; then to millions, where once he had sent his salesmen to thous ands. Conunorcil advertising was not only discovered, hut Invented, and Is still in the process of development. A Story In Point You niny have rend a recent issue of ono of our weekly publlcntlons, tho little "story of the fountnlu pen." In brief It was as follows: Under tho stairway In tho old Trlb iino building In lower Now York ci ty, lit tho rear of a news stand, a roninrknblo discovery was made. l)y cl.nneo whllo pausing to mnko a pur chase, an advertising manager first learned of something thnt wns to bo of vital interest In tho world of In votnlon. Hack of this nows stand stood n kindly nppenrlug man with n small tiny of goods which ho was of fering !for sale. IIo demonstrated 'his product nnd told his story to tho nd 'vertlslng mnn, who returned to his office firmly believing that ho had nindo n great discovery. Tho man who displayed his first Invention in tho old Trlbuno build ing was Lowls Waterman, nnd tho nrtlclo ho showed was tho Waterman Ideal fountain pon. This was n little moro than twenty-nlno years ngo. Tho inventor, knowing nothing about ndvortlslng, know of no other way thnn going out nna personally peddling his wares. "Lot mo run a nunrtor pngo nd. of your pen," ho suggested-to Mr. Wn tornian. nut tho Inventor had not tho money It would cost. So groat was tho faith of tho advertising man in tho product that ho loaned Mr., Waterman tho prlco of n qunrtor page nd, Tho first ndvortlscmcnt of tho L id.oop, mountain goat, nntelopo, ; Ki Wntormnn Compnny appeared In olk, or moose, may no fined from xovombor. 1881. Prior to that time SVU 10 ? 1,11110 alld imprisoned , Mr. Wiifnrmnn. liv iinrsniinl Bollcltll- Hon hnd sold nbout 300 pens In nil. Within a fow weoks nftcr tho iidvor- ior-j than not less than GO dnyj or rlx months. TTtitnua nlllnKti'lun utifililni1 Klnlnilnnn of other sections carry penalties ; Hsomont appeared, such a largo mini- uf not less than $2n or iioro than ' bor of orders hnd been received thnt 5 'Oft and costs, or bv Invtrljoinnmit tho Inventor borrowed $5,000 with not less than 30 days or more Which to have tho pons mado and do tlinn six months. ! llvercd. An Intelligent ndvortlslng liosldes fines, anyono violating laws ' campaign was carried on and husl ihell bo subject to a civil liability ncss Increased with rapid strides. In Kinging from $2.00 for each gamo i 1S80 900 pons wero sold in 1000 bird to $300 for elk and mountain , 227,000 sales woro made, and 1012 sheep; shall forfeit all guns, dogs bonts, traps, fishing npiuiiiitiM and Implements used In violation of laws, nnd shnll forfeit his hunting l.conso for tho bnlnn?o jf H:o cal endar year in which the offonso wns committed. A ltKTTKIt WOHMI 1,250,000 pens wero sold. Wntormnn illhcqvorcil tho wny to make a fountain pen, but an ndvortls- Investment bearing a good rato of Interest. Yesterday it was hold thnt nn ad vertisement paid if It did no more thnn keep the name of the ndvcrtlser boforo tho public. Today tho ndvor tlscr Insists that It shall actually sell his goods. If it docs not hclooks for tho troublo and. gets rid of It. The trouble may bo only tho way ho pre sents it to tho public. It is hero that tho psychology of advertising conies to tlio rescue. If ho Is n grocer ho may hnvc snld In his cntch lino, "I wnnt to soil groceries." Well, that's Or ho mny nro good." which may interest you or may not; but If ho says, "Let mo cut your gro cory bill down," that Is talking from your own viewpoint, and your nro at tracted at onco. A successful advertisement must appeal to the people. To ho success ful It must attract attention, be pleasing, glvo information, and It must mako somo of Its readers buy tho goods. Time and place nlso hnvo tholr psychological effect. An ml. which would appeal to you at one benson of tho year might not nt another. From tho standpoint of tho public the effect of advertising hns many lioucilclnl points In business, m so ciety nud in tho home. Did you over stop to think how many modern util ities and conveniences wo have which might never hnvc been mado or mar keted had It not boon for the printed and pictured description and galea nninshlp? Somo mny say, "I would not buy nil ndvortlsod nrtlclo bccniiBo I hnvo to pay for tho advertising.' On tho contrary, the wider distribu tion of the ndvortlsod article makes It possible to sell at a much narrower margin of profit than when only a limited niimbor nro sold. In our everyday dealing with tho business world advertising acts as a corrective It helps to rogulnto pric es. Timo was when Iho goods we bought wero simply marked,, at tho discretion of tho dealer. Now wo mnn knows what she should pay nnd what bIio should get. Thus wo nro bonofltted by ndvortlslng, oven with out our knowlcdgo or consont. Agnln through his ad, a merchant or manu facturer mnkes a roputntlon for him self thnt ho must llvo up to. IIo must not only hnvo tho merchandise, but he must back up whnt ho snys In ro- gard to it. ' Advertising has boon alow In reaching Its full power becat so much of It wns so long untruthful, mislead ing nnd generally untrustworthy, but tho motto of tho ndvortlslng mnn hns changed from "Got tho monoy" goods." A satisfied customer Is nl to "See that thoy buyer gets tho ways a good advertisement. There nro many sides to, this sub ject of ndvortlslng, but from a suc cessful business standpoint it all simmers down to two facts havo tho goods nnd lei tho people know It. CAlt OVKlt GHADI3 Ileubcii Musi lias Thrilling Near Haiidou Timo The car driven by Reuben Mast went over tho grado on tho Uandoit road Saturday night when the steer ing gear went wrong as the result of tho hub cap hitting a post. Heujcn hnd turned around nnd transferred loads with Paul Ford. It was whllo turning around that the) hut) cn struck tho post, up illy bending ono of tho rods of the steering gear. Un nwnro of tho dnmngo tho driver started the car, but when he tried to mnko a small turn tho wheel spun around without changing tho course of tho cnr. IIo called to tho passen gers nnd put on tho brake, but boforo ho could stop the car It reached tho edgo of the bank and ran over, land ing nearly bottom sldo up. Ono of the pnsscngcrs left the car boforo It went ovor nnd none of those who stayed with It wero Injured. IIKAII'II DISTRICTS Xow Plan of tho Stnfcs pnt'tuient Ileal tli Do- A Itosoburg paper says: "Dr. Hoberg, tho nowly elected state health officer, spoilt a day In rtoseburg conferring with Drs. A. C. Seoly nnd Georgo Ilouck with refer ence to dividing Oregon into what will bo known as health districts. In each of these districts will bo an orriclal whoso duty It will be to keep tho state bonrd of health con versant with health conditions. It will also bo tho duty of this offlcor to keep a complete account of all deaths, births and other data re quired by tho health laws passed nt tho Inst session of tho stato legisla ture. Dr. Hoberg will also assume his duties as stato health officer up on tho retirement of Dr. Calvin White, tho present Incumbent of tho office." TltOUHLi: OVKIl ICSTATK ' Clash Over $:i,00 Ioft by .fohii F-'tz-gernld nt Itoschui'tr Alleging that by rcuson of a con tract by which the widow ngreod to givo up hor sluiro In tho cstnto, two heirs to the estato of John Fitz gerald, who died on July 22, asked that J. T. Goodmnn of Looking Glass bo appointed administrator of -tho es tato. Iu tho contract montloiied, Mrs. Fitzgerald abandoned a suit for ill vorco for $500 and gavo up her In terest ,ln tho deceased's property which has a valuo of about $3,000. Tho heirs aro residents of nnothor stato. Two of Fitzgerald's children by his first wlfo llvo nt Coos Day. They aro J. K. Fitzgerald and Mrs. Ilorbort Itogors. TltOUHLi; IX UOSKIlUltG Klmei' Stanley AiTCntoil DlHturlmuco for Hotel Public Markets Help Producer and Consumer "I PHACTICALLY every Kuroponn town has its public market," says Dr. Hector Macphorson, or the Oregon, Agricultural College. "Town nnd country meot In tho lly Frederick C. Howe UMKT In ll.rn I.. .. . I.I ,, .l . IU l1U III U WUIIU. . .. ... ,... ., 1 whoro 100 warships, costing "t square, wuero mo wiy hwui $200,000,000 will not bo nron-! lor deals with tho grower of his oily paraded boforo n city too poor meats, fruits and 'vegetables. Tho to food Its hungry school children; n,arkot habit Is born and bred In ev to llvo In a world whoro tho opinions . ,,,, ,.,, , ,,.,, ,... ,ini, of long-dead grandfathers Inscrlb-1 or '"'l'"1'"""1 f 1,oth town """ ed In constitutions will bo of less ' country. It is a habit with the force consequence that tho mangled arms of generations behind It. and limbs and tho destltuto women i.jjHt jt 8 n habit which has novor and children of our factory workers; . wI . ltf .,.,, ,,. u,llnr,rn. Our rapid development, tho early rlso of commercial agriculture, the marvolously rapid growth of our clt los, and tho demand of our city pop ulations for n much greater variety whoro breaker boys will not bo por muted in coal mines, whore It will bo criminal to placo llttlo children In canneries. "I want to llvo In a city whoro alio dally wages of women nnd girls will support life; whoro tho lost Job means something other than the of products thnn tho surrounding streot or starvation. i country could produce havo all con- "I want to llvo In a country whoro Billp.i tn ,nnkn tllo lmiidlni' tin of a prostitution will not bo tho prlco wo , B1,,,'ei1 t0 '"ak0 ,. "' ,'"1"1' " ' or a pay for our bargain counter econo- public market difficult. Our houso mles, In a country where tho doors wives, oven In country towns, pino of tho prison will opon outward for j tlcally draw upon tho wholo world iiiiibu iiu nuvu ui'i'uiiiu uuiKieu in tho machinery of tho modern indus trial world. " I want to llvo In a world that hates theso things, hates them so thoroughly that It will abolish thorn. "I Want to llvo In a world that thinks of Its peoplo rather than of I for tholr food supply. This gives tho retail dealer his foothold. Tho tol ophono system and tho delivery wa gon, wasteful ns thoy aro, entrench him In his position. deny. It gives tho Individual farmer ovory opportunity to build up a rep utation. In such markets as those of llaltlmoro, lloston and New Orleans, aro stands which hnvo been occupied by the samo families for two gener ations. Thoy havo their specialties nnd hnvo built up reputations which nro nssets, Just ns is tho good-will of an old established business, Thus, n premium Is placed upon excellence, enorgy and ontorprlso, which Is mucn to bo desired. Moreover, Investiga tions of many of these old public mnrkots havo shown that, oven al lowing for tholr timo, many of tho stallholders aro doing much hotter than thoy could by soiling tholr pro ducts to tho local rotnllors. "Not only does tho fnnnor got bet ter prices for his products, but the city consumer gots tho pioduco fresh from tho farm and at much moro rea sonable prices than ho could buy thoiu from tho retailor in the ab sonco of n local mnrkot. "Tho dlfforonco in prlco to the con sumer Is best Illustrated by tho re sults attained through the cstab In nnswor to a pica or disorder ly conduct, Klmer Staley appeared boforo Hecordor Wlmberly and enter ed a plea of not guilty. Staley was ho cused by Mrs. Edith Atwood of try ing to enter her room In a local hotel last Friday night. According to his explanation, Staloy said that ho wns looking for somo girls from Marah flold, nnd meroly knocked on the door of tho room. After several knocks, ho snys that he was con fronted by n rovolvor In tho hands of Mrs. Atwood Tho latter, It appeared thought that ho had been sent there by hor husband, tho couplo being parties to a divorce suit. Itosoburg Hovlow NI'.WS OF COQUILLK "Hence It Is, that It has been nl- lishmonts of markets as a result of business, or consiimors rather than most impossible to maintain a pubic (ho recent advuiico In tho cost of llv- prodlicers, or Users rather than Iliak- mnrlfnl nvrnnl In such nf Mm nlilnr i.... ,i m , -. , . em. nf tnnnntR nithni- tlimt nwnnra! . 7 . V . ". . " ,""' ua"' wl,CH "avu WUVUipieu l" In a world where nut than property more valuable than privilege" llfo Is moro Import- An,orlc cl""a ns early adopted tho rellovo yio situation by tho ostab-,- and human labor European Institution. Many of theso JiBlimcnt of public markets on con- older cities havo tho marketing habit dltlons especially attractive to tho as firmly fixed as tho titles of tho farmer, nnd tindor tho pressuro of Old World. Itleli prices and trying to cultlvato tt "That thero aro certain advantag- marketing habit among tholr citi es in tno public market no ono would zens." Coos County Stilt KvciiIh Ah Told Hy t Tho I lei aid. Mrs. J. W. Lenovo recolved n bo quot of Dahlias from Mrs. Frank Sncchl, of Marshflold, ono day last week, Thoy aro some of tho largest over soon at this placo, somo of them measuring nlno inches across tho face of the flowor. Poter Axe, of IJrldgo, brought In his first load of fruit yesterday in his llttlo Studobakor trucu. Ho loft homo about six and reached Coqulllo about tho middle of tho forenoon, IIo hi ought 20 boxes of apples, soiling somo hero mid taking tho rest to Marshflold. Sunday Mrs. Wm, Hall accompani ed by her son, MnBter Jnck, left for Portland where they will bo Joined by Mr. Hall. Thoy will reside In Portland In the future. Mrs. Kali has been engaged as chlot operator nt the Coos and Curry Tolephono oftlco at this placo for a number of years. Mrs. A. H. Stambuck and daughter Margarot, of North IJend, returuod yeBterday from n trip to the exposlt tlon and a visit with relatives In San Francisco and San Jose. Times want uds bring results. ,J