Image provided by: University of Oregon Libraries; Eugene, OR
About The Coos Bay times. (Marshfield, Or.) 1906-1957 | View Entire Issue (April 19, 1911)
"- ' "'"I'fpjiwpfUiipii THE COOS BAY TIMES, MARSHFIELD, OREGON. WEDNESDAY, APRIL 19, 1911 EVENING EDITION COOS BAY TIMES, e Entered nt the postonico nt Marah- flcld, Oregon, for transmission through thu mulls ns second class mnll mutter, M. C. .MALONHY Alitor nml Pub. I) AX K. MA MINE Y Xcmh Editor Address nil coiniminlcntlons to COO.H l.V DAILY TIMES. Miirslilleld :: t: :t :s Oregon An Independent Ucpubllcan nows pnnor published every evening except Bunday, nnd Weekly by Tlio Coos Hay Time Publishing Co. Dodlcntod to thu scrvico of tlio peoplo, that no good cause shall lack a champion, and that evil shall not thrlvo unopposed. Little Talks on Advertising TALK No. JO ', WITH THE t I TOAST AND TE'A : SUBSCRIPTION HATES. DAILY. Ono yenr $6.00 Per month 50 When paid strictly In ndvanco the subscription price of tlio Coos Day Times Is f 5.00 por year or $2. 50 for bIx months. weekly. Ono year $1.50 Olllclnl Paper of Coos County 1MPOHTA.WK OK Pl'llMCITV. I Plntlron building. Muchmore dim- j cult to make peoplo rortd 'nn ndver- KvtrnclK From An AiWivnm On Ail tlsemont about flattronn. i ........... .. - .. verusiiiK ny amiur iiriHiwnp, : inc man wno writes notion or news matter may use up nil the words nnd all the whlto paper n wants. They pny hlin for the num ber 'of words. WhorcnB, tho writer of advertisements must understand tho most dlfllcult art, condensation He Isn't paid for tho words he wri tes. Every word thnt comes from his pen, or typewriter, or out of his pho- of tho New York Evening Journal. ADVERTISING Is to Industry, to manufacture, what tho electric light bulb Is to tho steam en Kino and to the dynnmo in tho elec tric light power house. The Htcam englno aud tho dynamo do tho work, but you only know what A woman will do nn thing for love, and a mnn will do anything for a woman; so there shouldn't be many things undone In tho world. A West Marshricld woman says she can't understand why It Is that Johu ny cake Is tho only kind of eako hor little boy Johnny doesn't care for. they do by the light as shown In tho srnnh' moftn8 n" Mtum putting out electric bulb. Tho factories In America do won derful work, but tho peoplo only know of It ns they seo results stated and energy displayed In tho olectric light of advertising. Advertising Is part of tho most Im portant work In tho world. 'That work tnilnv ( tllntrlliiitlnn. You know that man's labor, broad-;l" tho ""rtWnB bills of money by tho mnn behind him Nothing is moro dllTlcult than con ciseness. You nil remember Madamo do Sovlgne'n "If I had moro time I should havo written you n shorter lotter." It takes brains ns well as time to write short. And tho writing of short things Is not only important because It naves thnt Is tin official paper ok Tin: city OK MARSMI'IELD. ly Hponklug, consists of production , least of It It Is especially Importnnt HTCDY THE MAP. or manufacture and Production without would bo valueless. Advertising with ItH distributing power docs for; industry wnnt tno clouds nnd sun because It saves the time of the rend illnti'llmf Inn. distribution or' m,VB "ls pntlenco, makes It oahj' nun ngreonuie tor mm to rend :o advertising. Advertising writers cannot A grand moral lesson may bo drawn from a recent news Item In telling of tho death of Henry V. Suits, aged 105 years, nt Council IllufTs, In. He chewed tobacco for 00 yeara without swearing off for u single day and undoubtedly that la the reason ho did not live to a ripe old ngo. "Thnt now Btenmshlp they'ro build ing Is a whopper," says Uie man with tho shoe-button nose. "Yes," ngrees the man with the recalcitrant hair, "but my undo Is going to build one so long- thnt when a passenger gets seasick In ono end of It he can go to tho other end nnd be clenr away from' tho irtorm." Life. A communication addressed to this department asks If the cost of gaso line, rubber tics and n chauffeur Is properly n part of the nctual cost Jf a-.MKrocorC8 nM,i other things included J. ?') . . T i Hlilno. drawing up water, do for tho I apaTO '" tho "rtWnB column.. ,n .., lMns Wo cnnt Bpcnk the inters nto Commerce Com- ' J te.oan' great Thy ttM -"drtnlt..lr to 11... . ., from nctlml knowtodgt,, llt It would mission at a remit session of f t:.o advertisement w'-out ny!oom ronRonn,,Io t0 aMMnie thnt u that body nfforod nit argument In fa vor of greater Justice to Oregon In tho matter of railroad ntto,' among othor very pertinent annua expense. (!oog. i,0WCver, tho enquirer would Tlioro nro two ways of writing. I hoiXor rofor tllt, lnntkr lo Homo one 1. ttmm ... .. ! and imVo arid donurti. through lack of ,u ' cnn " m,n,HC' niy-ns is mm who llvo8 w,. I nrllnln Tr natntmn Vnii nn un ( nnd (tJetributlon. Until tho sun's nower "- ........, M There Is plonty of wnter In thai ocean, sons and lakes, nnd yet we poworful Illustrations tho position nnd Importance of Coos longth ovpry thing you havo to say, ' 4 auinninrlzoil rlg,,H i' wt"-. until the wind ,u",hl" """' "" niiiiiiiuil liuu 1 nml n !rnnt ilnnl lllnrii thnn vnii fonllv . . that blows tho cloudsinntl that water! , " " ' """ uiiMiiiv.iTiu.H. fnll. nn ll.n n.1.1. Il.nt n,1 If l. Cml 8n'' 0r Ca l0 wlint lll Tina .. 1 41. ... I - .. ... . . vvt in-' , ., , , 11 ... .. ... uiu umiiiiur n.m purpose 01 , , ., . . . iiiiuiiiiiik mor uhriu to tin-you . ..0ut , thu Bent Its unfair suppression ns n common earth. point, with great natural advantage u i8 tho distribution of wnter owr nnd splendid water facllltlos for tho earth that makes tho earth, fer trnnsportntlon, in tho following co- tu0 nntl milkoH tll0 ocean useful. And gent stylo: ' tltu greatest work that our govern- "Coos Hay Is on tho Oregon coast ment Is doing- now Is tho wonderful nbout 200 miles south of tho Colum- work of Irrigation or water dlstribu bln rlvor by ocean nnd nbout 400 tlon in tho west, mllcu north of San Francisco. Tho jn industry, ndvortlslng Is tho community llvlnp on this bay In sorv- Rruat distributor, doing tho work of od by competing lines of stonmorH un. clouds, wind nnd rnln. from 8nn Francisco nnd computing if y0H can ndvortlso flour proporly lines of stonmors from Portland, and you can make It worth tho whllo of both of these respective cltlea nnd tho mlllor to produce tho highest tho stcamor HnoB.oporntlng from tho possible grado In order to llvo up to ruspectlvo cltlos nro computltora for his advertisement, this business. Under these conditions Advertising not only dlstrlbutou' tho rntOB nro correspondingly Jow. KOod8, It Improves tho qunllty of This section contains vast nnd varied goods. nnturnl resourcos, nnd for its com- n0 nmount of ndvortlslng will In3t ploto and proper dovolopmunt ro- or bo profltnblo unless thoro Is nctual quires railway facilities. 'These It U vnluo behind it. And ouco n man has ondenvorlng to secure. Invested his money millions of dol- Tho Southern Pacific railway riins lnrs sometimes In ndvortlslng, ho Is north nnd south between San Kran- bound to keep up tho quality of hla clsco nnd Portland through Oregon goods nnd IiIh sorvlco to tho public nnd California paralleling tho const na a matter of solf-lnterest. nno, ana nt urain stntion in Orogon, Hut tho mnn who ndvortlses on n spaces. cm say very little nnd mnka tho rend- Whcro nono mght honr or BC0 or aim immensely to it in his own;A maa wont forth t0 bnttlo With his snlrlt's enemy. m m . .. . . I ii you inico up iir.io space in mind. a nowspupor, nnd If tho things thnt you wrlto compel tho render to think oth or things along your linos, you havo got all of thnt Into his bead' wlth- out nny oxponso whatovor, nnd his thinking about your ndvortlsomont Is tho most vnlunblo kind of ndvor tlslng. If you write n thousand words nbout n certain kind of uonp, you pay for tho thousand words thnt you put Into the magazine or nowspapor. But If you -wrlto ton w6rds nbout that soap, wrlto tho ten words cloverlyi mnko them convincing nnd Interest ing, you can perhaps mnko tho rend And ho met his sin nnd slow it, And no mnn marked Its fall, Put tho hero of tho sllont war Was tho bnvrcst of them nil." Tho country, according to Wood- row Wilson, has been In tho grip )f an ovll system, with many honorablo men behind It. What ho advises Is not to tront these men as public ene mies, but show thorn thnt they nro mlstnkon. Thoro truly Is the Ideal of all roform, for In tho last analysis right conduct is hotter for tho Indivi dual ns woll ns for tho public. Tho highest-goal of roform Is undoubted ly not to punish tho wrongdoer, but or think 90fl words moro, nnd then! to dlvort his onorglcs from ways of you nnvo insortou mat much into tho I uariuioss 10 ways 01 ugni. advertisement roador's head without any cost whnteovr. Don't think for n moment that thoro Ih no personality or literary stylo Involved In tho writing of ad vertisements. T.horo Is personality In is CO or 70 miles rilRtm.t from pm .. , , I m,,u,i0ia '" " everything thnt n man does, In hid is 00 or 70 mil. s distant from Coos b ,calo invests his money in ndvor-'lmillIwrltInir. , ,lU vn,pn n. ,lllt . ,. hnndwrltlng, in his volco nt tho tele- liny. Tho distance by d from San tUIng nnd In n public reputation just ""7 VV8 va k ,111 1 Francisco to Coos Hay would bu tho 8a,no as he would Invest it In "! "Jl !2 Jl" ?.!i" TL mnn's personality can express Itself In his ndvortlsomont writing bo that nbout 500 mlll'8. If 11 railroad 'S ronl estntn or mnrlilnhri-. blltlt to Cons Ilnv nml Ih tn imrtlnlintn viii, n ,.,.. i. ..... ...nn.... ,... m u, ,.. , 1 ;. ; :z:r:r '-'"' i"""- mxo m. m - -..n. ,,. -.,.,, 7, ;;;;; ; zznz ; !:: yr'" linns tiiom, that Is tho water rate, tho samo w These big Chicago mall order houses sond out trash nt an enor mous profit, nnd tho western farmor thinks ho hns gotton n bargain. Ono of tho bouses rocontly cut up a $10, 000,000 dividend, mostly grafted from tho western fnrmor. Tho fnrm or who holps build up tho Institutions thnt pay the taxes Is tho helpful ono to tho community. iny, when n mnn hns built whatovor that r,aco may bo. I up a name, an nctual plant of vnluo, Under counsel's theory, It can only ho would no moro dostroy that by do this nt such cost and under such docelvlng tho public than ho would ponnltloB ns nro nlmost necessarily dostroy n factory, or mill, or n stonm prohlbltory, for nt all Intermediate ship. prohibitory, for nt all Intermediate Public confidence Is ono of tho polnta botween Srii Francisco nnd greatest elements of business success. Coos Pay and botwoou Portland nnd ( Hoforo you can got tho conlldonco of Coos Hay, ratos could not oxcoed tho the peoplo, the peoplo must know Coos liny tormlnnl rate. If It builds about you and havo reason to trust this road It faces tho consequences of you. Advertising Is tho short road not only making water competltlvo to confidence. You tell millions of rates on Coos Day trallle, but on .ill people what you havo to say, You intermediate tralllo aa well. What endeavor to llvo up to your state would result? It would olthor build mouts In tho goods that you soil, tho rond and not pnrtlrlpnto In tho You enm tho peoplo's conlldonco, competitive. Coos Hay trallle. or It having invested your capital in n would build, mooting tho rnto at Coos short cut to tho public notice. And liny points, giving all lntermoillato you keep that confidence by good points tho samo rate, or It would sorvlco. not build. Thon what results? Coos Tho man who knows enough to lit Hay Is elthor doprlvod of tho benefit his ndvortlsomont to the changing of Its location nnd natural advnn- moods of tho times ho Is n man of tngea or forced to do without a rail- genuine ability. Ho must study tho wn'r publlo not only materially, but ps- Injiistlro Would Ut'siilt, jchojoglcnlly as woll. It Is as imioli donrlvod of tho na-1 Ho must roalizo thnt truth needs to turnl ndvantngos of Its water location be presented tn a now dress occasion by making Its, water rtos tho maI- ally, as everything else roquiios occn iiium to all Intormodlato points as slonal adornment, though It wore not glen ratos to1 The, thing that the eyo has soon which, by Its position, It Is ontltlod. very ofton tho brain ceases to notlco. Following this thought, what possible ( Therefore Ingenuity must bo usod wrong Is dono nny intermediate point constantly to attrnct tho attention of or community on tho lino of this road tho public ovor nnd over to tho samo (providing tho rntoa aio roasonnble., thing. if tho railroad moots, or partially ' Tho well-wrltton ndvertlsomont ro mcots tho wntor rnto at tho tormlnnl qulros tho use of absolutely slmplo nt Coos Bay, providing thnt rato pnys language. And slmplo languago Is 801110 profit over cost of oporatlon. If the langungo most dllllcult to write, Buob wntor rnto pays n profit over You can make a mnn road n poem, or tho cost of oporatlon, does not that an editorial, becauso tho things n profit to tho oxtoqt It is mado, tend It actually lutorost him. Fiction or to n roductlon of all othor rates? In nowspapor mattor miy bo dull and othor words, Is It not nn nld and not still bo road. It Is easy to make peo & burden pn other traffic? plo road about a lady falling off tho onco they hnvo accustomed tholr brains to tnklng In statements of facts as ho presonts thorn, In no lno of work does personality count for moro than In ndvortlslng. niiBlnoss is spreading dally. Tho llttlo shop Is vanishing, and tho gre.it store or tho hundrods of stores under ono mnnngomont are taking its place, Tho manufacturer, or morchnnt, who donlt formerly with n fow hundred people, now deals with thousands nnd oven millions. Tho business mnn's ambition today does not stop at any thing. Ills effort is to mnko tho best thing In tho world, and thoro Is no reason why ho shouldn't succeed, f ho can do tho right kind of advertis ing, as well ns tho right kind of ma nufacturing. For many years to como advertis ing as n profession will grow In Im portant and in profit. To resumo: Tho ndvortlslng man Is a distri butor of wealth. Tho ndvortlslng mnn represents the short rond to success. Tho ndvortlslng man Is representa tive of tho modern American system, achieving quick rosults through great energy. Advertising trains tho mind, im proos tho stylo, compels closo writ ing, unmlstnkablo meaning, clear thought. w HIM.!!! " " TTWMra i fffllt BftBKaWV tnm our null SB wkOBBBV: W on " thl"1 W "liWyflr Imi tbin from t HkOBBBD 3T9r )rour '""I deil. Hi wnpjaj Onlr oa. t4 SBHA-rt41BK nrl.th. lawit. Vk lllgh-irtde qutl. M WOBBP Ur. !( dtllvtrr. ,J v utliltctlon. tWl M PRICES REDUCED AW On Sh nnd gwsvl HI I f Windows. 7ifeS3y Hi f 12 Doon now .,,.11.30 VJJSJ H ' Art Vtont Door t... 13 upW' S IBBJ I Hj 2-m ",:5sHj fM iMld rinlih Bti SOo I TSsioU BM snd roll (or cttilocu VSJ Hk N' kEVH Hk 0. R WILLIAMS CO. 31 wk 193 rlrt At. . UtSrl ' bbj-J-L-t W tBl11 " liEWAlW THE M IMC II ANT )'IIO SHOWS ENTKltl'Itltit, iMcirlmnls of Mnrshfiold nrc liglitiii"; fhcir dis)lay windows the niodoni way in order (0 bettor exhibit their goods lo the public. Only honest nieivlmmlisc can be placed in clcetrie lighted windows. Effective illum ination is too penetrating for inferior pro ducts. The best the market affords may be seen to splendid advantage in Magiies & Mat son, Woolen Mill, Ilub Clothing & Shoe Co., Brown Drug Co., Merchant & Kamniorcr show windows ANY EVENING. "Why not buy in Marshfield?" OliEGON POWER COMPANY. TELEPHQNE 178 First National Bank OF COOS BAY Capital fully paid $100,000,00 Surplus 5,000,00 OFFICERS: W, S, Chandler, M, C. Horton, Dorsey Kreitzer, President, Vice-President. Cashier, DIRECTORS: W, S, Chandler, W, U, Douglas, John F, Hall, F, S, Dow, John S, Coke, Wm, Grimes, S, C, Rogers, W, P, Murphy, M, C, Horton, Does a general banking business, Interest paid on time and savings deposits, Rent a safety deposit box for your valuable papers at $3,00 and up per year, Flanagan & Bennett Bank Established 1889 Capital, Surplus and Undivided Profits Over .... Assets Over $100,000 $500,000 Interest Paid on Time Deposits Mfl .. D COOS BAY-R0SEBURG STAGE LINE "any slR0 between Roseburg nml Mnnhflcld. Stage leaves AMI nml Sundays nt 7 p. m. Fare, $0.00. wnu SCIIETTER, Agent, 120 MAUKE-r AV., Mawhflcld. O. P. BARNARD, Agent, ROSEIiURG, Ore. PHONE 11 NOTICE TO ELKS. Thoro will bo a meeting Wednes day night (or tho annual Installation of officers, balloting on candidates and othor big doings. Every mem bor of Marshfield Lodgo No. 1160, and all visiting Elks are urged to be present. GEO. GOODRUM, Sec. Ilomembor a TURKISn MATH will do you good. Phone 2H-J. PROFESSIONAL DIRECTORY prwrrrsfiKr -' Osteopathic Physician Graduate of tho Amerhan school o Osteopathy at Klrksvlllo, Mo. Office in Eldorado Blk. Hours 10 to 12; I to 4; Phono 1C1-J; Marshfield; Oiogon pR7"J. W. INGHAM, " ! 1'liyslclnn uml Surgeon. 209-210 Coko Uulldtng I Phones: Ofllco 102J; Hesldcnco 1(121 W. BENNETT, ! Lawyer. 100 TRAP NESTED HARKED PLYMOUTH ROCKS. Our mntlngs havo produced stand- -aru-oreu specimens of exhibition quality with records of 242,227 223 egBs In 365 days. '"" j Itaby Chicks and EBg8 for Hechlng "U.v jour oraers now for spring '-ery. a row cockerels eavy laying stock for $5.00. Plymouth Place, Poultry Vnnls. FUED DACHMAN, Prop. MnrMillel.1, nl(v .,85 phone H from SAFE 1NVESSIENTS. For Information concerning hlith-class bond Investments bearing C ,nterest nat w'"e O. B. Hinsdale, care J.' H Adams and Company, Los Angles, California. COOS BAY LIVERY Wo have secured the livery bad ness of L. H. Helsner and ore pre pared to ronder excellent service to tho people of Cooa Hay. CareM drivers, good rigs and everjrtbtal lhat will mean satisfactory service to tho public, Phone us for a drlrlo horse, a rig or anything needed ! tho livery line. Wo also do trucking business of all kinds. BLANCHARD BROTHEIIS. Livery, Feed ami Sales Service. 141 First and Alder Streets. Phono 138-J j: Office ovor Flanagan & Bennett Hank Marshfield Oregon Tv"M. s. turpen, ' W Architect Over Chamber of Comraorce. FAMILY HOTEL THE LLOYD IXSHFIHLD'S DIMM. i( Sliced to: Day 00c, 75c and "eek-2.oo to J6 00 House k apartments u.-,k U00 to fis.00 p att 7rS BATH8-.fi. W. SULLIVAN 'iW I t' -HI k. i WATCN! NOTICE! Homor Mauzoy, ono of the driver and tho .solicitor for us is out i .aundry. Watch him! he la l''" to stop you on the street and exp' all details of Laundry and also to M at your homo any time. He kn Laundry business from A to Z. Marshfield Hand and Steam Laundry PHONL-aae-J : 4