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About The Coos Bay times. (Marshfield, Or.) 1906-1957 | View Entire Issue (Feb. 8, 1911)
THE COOS BAY TIMES, MARSHFIELD, OREGON, WEDNESDAY, FEBRUARY 8, 911 EVENING EDITION. K lir, it: tt'l c p SANDBERG IS ! NAMED AGAIN V- f Continued f vrn tutgo 1 , g to amount about dredgd, would $S00. Coiincllinmi Albrecht salil tho city Jind tlio plans, specifications nntl profiles for North Front street, they having been prepared last fall. Mr. Butler said these had been turned over to Jlr. Sandborg the other day when Mayor Straw ordered tho lat ter to prepare new plans for tho Im provement. Mayor Straw wnnted to know If tho council Intended to Improve North Front street at nil. Ho said It was a main thoroughfare nntl ho thought tho council should do somo- -thlnt? nbout It. He further declared that ho had henrd IntlinntloiiH of milts for dnmnges because tho coun cil didn't Improve It. CouncJlmnn Coke wanted to know If all this "chewing" didn't mean that tho mayor wanted to provide n Job for Sandborg nnd this lead tho mayor to declare his Intention to reappointing Sandborg and later fol lowed It by making tho appointment. North Front Street. The North Front street Improve ment was tho subject of ronsldcr nblo discussion which finally result ed In n special meeting of tho coun cil being called for Friday night at 7 o'clock when tho property owners will meet with the council to dis cuss tho mnttcr. Councilman Powers reported that Engineer Lcofe, In chargo of tho lredgo Oregon, had Informed them that the dredge could move up the liny shortly and cut down tho Cold Storago shonl nnd pump In enough to fill tho street. However, tho bulk head mtiBt bo put In properly nnd THE TEN IMPORTANT TESTS IN ADVERTISING HERE nro ten Important tests of persistency Is Importnnt nnd It which I liavo lenrned to put In tuny bo In evidence even In n single every advertisement. j advertisement. By this I moan the 1. Is tho advertisement natural? juo of n trade-mark, which Indicates A good photographer will not take j tho advertisements. It gives stnblli- tho pose which his customer self-Uy to tho advertisement 6iXV consciously assumes, Ho will lead him to talk of other things nnd when he has forgotten the photogrnph will quietly press the bulb. Tho good ad vertising man will rctlcct perfectly tho wants of his ndvcrtlscrs, without being stilted. Ho will express tho spirit of tho man so well that ono cannot help but recognlzo tho pic ture. 2. Is It specific? Or will It an swer just uh well for tho business pf n competitor, If the nnino In the nd, were rhnnged? It should rolled tho man who is advertising so per fectly that readers will know it could npply to no one else. .1, Is It timely ? Arc you adver tising the right things nt tho right time? You must grasp tho psycho logical moment. I. Is ft. pertlnont? I tried for n long time to wrlto advertisements for a piano storo which would bring business nnd did not satisfy tho proprietor. Tie stopped advertising. Ono day I sent n country solicitor around to sco him, principally lie causo ho wanted to try his hand nt advertising nnd I wnnted to get n notion out of his head and keep him In tho country. Ho went to tho mnn's plnco nnd wroto nn ad something llko this: "Why do boyB lenve tho farm. Because tho attractions nro not sufficient to hoop them In tho country. Why, then, not make tho farm moro nttrnctivo, by buying ono of Mr. Schmidt's pianos?" Tho man was pleased nnd got business on tho arrangements made for handling tho advertisement. flllcklnga or ho would not come up i. Is It consistent? A bnnk need now. If tho dredgo Is moved down , not ndvortlso as n circus would. Ad- to tho Pony Inlet shonl. It will bo' kept busy thero until Juno 1 when It goes to Ilnndon nnd this would menn tlint n year would elnpso If ndvnntngo is not taken of tho pres ent opportunity to fill tho street. As tho filling by dredgo of tho street nlono will savo tho property ownors $-1,000 not to speak of tho benefits thoy will recolvo from hnv ing pnrt of their tots filled to grndo nt tho Fame tlmo, Mayor Straw said ho thought tho city should seo that ndvnntngo Is tnken of tho opportuni ty. Ho nlso thought thnt stops should bo tnken concerning tho Im provement of tho streot nfter It Is fllled. Councllmnn Coko nnd Albrecht nld thnt tho property owners hnd been glvon permission by tho coun cil to hnvo tho fill mndo by tho dredgo and thnt as soon ns this was done, tho council would look nfter tho further improvement of tho .street. Mayor Straw said tho property owners woro putting in tho hulk hend nil rlghl but thnt thoy wero ex pecting tho city to look nfter tho engineering, etc". Cnuncllinnu Forguson said that his understanding was thnt tho whole matter of tho fill nnd bulk- Tiend hnd been referred to tho prop-1 erty owners at tholr request nnd thought they could look nfter it nil Tight. Councllmnn Albrecht said It was not nccossary to hnvo nn engineer In -connection with tho fill, thnt tho en gineering work would come Inter In connection with tho paving. He snld ho wns willing to help tho proporty owners In any way possible. Councllmnn Coko snld thnt any laborer could look nfter tho moving of tho dredgo pipes nnd seo thnt the streot wns approximately filled to .grade. Finally after a lot of other slmllnr dlscusston, tho matter was referred to n speclnl meeting Friday evening when tho proporty owners will bo called In. vcrtlslug does not hnvo to bo sensa tional. It must bo In keeping with the nature of tho business handled. 7. Is it nuthorltntlvo? One should leave no room for argument in his advertisement. It need not bo brutally emphatic, but it may bo couched in terms which menn the snmo thing, but convey n pleasant Impression on tho reader's mind. It Is tho difference between the ninn, who, when you enter his office, Jumps up nnd says, "Let" mo tnkc your hat and cont," nnd nt tho snide tlmo grubs them from you nnd hnngs them up, nnd tho other man who turns on you, points to n hook nnd says, "Hang up your lint." The former hns pleased you. Tho lnt tcr's gruffness nnd lnck of courtesy repels. Tho first mnn accomplished his purpose better than tho second. 8. Is It Instltutlonnl? Wo liuiBt bo guided by certain limitations. We must suspend Judgment In many things, bocniiBo wo nro parts of big Institutions. Diversity of Ideas nnd Interests have been compromised. The ndvertlsomcnt must In n ccrtnlm sciibo bo guided by tho principles of tho institution it represents. 0. Is It plausible? Plausibility Is nu nppcnl to tho heart. A man may toll tho truth in such n wny thnt no ono will bcllcvo him. Tho story must bo told so well, nnd nt the snmo tlmo without unneccssnry flourishes, thnt people will uncon sciously believe It. 10. Is It sincere? A mnn must bollovo In what ho Is advertising nnd must believe thnt ho enn make other pcoplo believe in it. A mnn's sincer ity Is ns nppnrent In his advertise ment nn It Is In his words. A pes simist cannot wrlto n good ndvortise ment, any moro thnn n pessimist enn boost your city. Tho sincere mnn tells his message simply, possibly In (!. Is It persistent? Tho element 'nn unobtrusive wny, but with effect. WM. 6ALLIER BIRD MEN IR PASSES AWAY GREAT FLIGHTS GRAFT l.V CINCINNATI. Deputy Tnv Collector and Breweries Work "Skin Game." (By Assoclntod Press to Coos Bay Tlmos.) CINCINNATI, Fob. 8. Six In dictments ehnrglng bribory wero re turned by tho grand Jury today ngnlnst Jncob Bnschnng. deputy tax colloctor and prominent In local .politics. Tho bills follow nn In quiry of nllegod fraud In tho prac tices by which certain breweries aro said to hnvo obtained refunds on liquor taxes. Try 'Tho Times' "Want Ads Well-Known Coquille Valley Pioneer Succumbs at Bandon. BANDON, Ore., Feb. S. Tho funornl of Win, Galllor, ono of tho best known residents of Bnndon wns hold this afternoon from tho Bnndon Episcopal church. Mr. Gnl llor died nt the homo of his sons, Stephen nnd Edmund Qnlller, hero Monday night nfter a long Illness. Concerning hla life, the Bandon Itecorder Bays: "Mr. Gnlllor wns born In Sutton, Cold field Warwick shire, England, February 21, 1S27. Ho was married In England in ISIS, and has one daughter by bis first wife, who lives at (Hidden, Iowa. Ills first wife died In lST.O. Mr. Gnl ller oi mo to America in 1SJ0 nnd lauded In Philadelphia, where ho was employed by Itolnud Bros. In n spnde nnd shovel factory. He went to Illinois In 1S53 nnd In 1S5C wns married to Matilda Houstls, with whom he lived over 50 years or un til her death January 27th, 1007. "Jnnunry 2, 1S71, ho boarded tho train for HI Dorado county, Cat., his family following him In April, and In tho fall of 1871 they droo to Jackson county, Oregon, nnd locat ed at Phoenix. Hero his health wns bad and ho enmo to Coos county, set tling on tho Coquille river Septem ber l, 1873; then moved to the Sixes river nnd remained there six years; from there ho moved to Floras Creek, then to Coquille In 1 SSI. nnd came to Bandon In 1S92 where ho went Into partnoishlp In n blacksmith shop with his son, Ed mund. Thoy kept tho shop four yenrs, when Mr. Gnlller returned to Coquille and opened a hnrdwaro storo which ho operated for n few yenrs nnd then enmo to Bandon again nnd has resided hero since. Ho was also engaged In the hard ware business horo for somo time, afterward selling his store to T, W. Hoblusnn. "Mr. Gnlller leaves ono sister, liv ing In Nebraska, ono daughter living In lown; two sons, Stephen and Ed mund of Bandon, ton grand chil dren nnd two groat grand-children." Geo. Rotnor Attends Aviation Meets Business Outlook Is Very Encouraging. Geo. Itotnor, mnnngor of the Woolen Mill storo, returned this morning from nn extended combina tion business nnd pleasure trip to California during which he visited San Francisco, Los Angeles nnd San Diego. Whllo nwny ho hnd tho plcasuro of attending tho two big aviation meets, ono at San Frnnclsco nnd ono nt I.oh Angeles. Ho saw tho first successful attempt ever mnde In the world by nn airship to land on the deck of n sea-going vessel, which wns dono by Curtlss nt San Frnn clsco, ns told In tho press dltpntches of Tho Times when it occurred. Ho nlso witnessed tho first successful (light of nn airship starting from the water which was dono nt San Diego. Tho business sltuntlon nt San Diego Is very encouraging. Trndo Is oxcellent in nil lines nnd tho en livening effects of tho Pnunmn cnnnl Is already In evldcnco In tho South ern California city. Thero Is much building In progress nnd ovoryono Is hopeful that 1911 Is going to bo n record brenklng year there. They nro nlso planning for n big fair In San Diego In 191 C. Tho revivifying Influence of the location of tho big Pnnnmn exposi tion Is nlready npparont in San Frnn clsco. Mr. Itotnor snld tho dlffor onco could bo enslly noted In busi ness circles In tho Golden Onto city botweon tho tlmo ho passed through on his way south and on his return a few weeks Inter, Congress having decided In favor of Snn Francisco In tho Interim. Tho people nro looking forwnrd to five of tho best and most prosperous yenrs tho city has ever known. Thero Is n feollng of buoy ant, hopeful nnd cheerful confldcnco thnt amounts to enthusiasm. Mr. Botnor expresses hlmsolf as ;lnd to got back to Coos Bay and feels hopeful that this section will sharo In tho prosperity nnd progross that Is about to bo experienced nil along tho Pacific coast. Netlleton Shoes for Gentlemen have a National reputation for Superiority won by 31 years of full satisfaction "77& w ' mm .& '"' xMhv Involved in their construction are the most excellent ma terial, skilled labor and a thorough understand ing of the anatomy or the human toot 's 1i-. ,s5 If you are not yet acquainted with them, they will afford you a new degree of shoe-satisfaction. Their style is in advance of other makes, and their wearing qualities will effect a saving in your foot wear expense tt jp-g. r- We shall be glad to have you inspect the early spring shapes now arriving. Hub Clothing and Shoe Co. Bandon "MONEY TALKS" JYiarshfield p"i-tiio I)?. ouoiitV vrawMW uuuiia. IkthemlnltoCVf.A,!B delivery. I hnvo but ono iJ3ftr9ti It coin mo muoh w to mtf!ftlrt'?. oil In l.ro-o n.,..,i.. .,.' Imat.1 Ukcn from my caUioff-Fr'h!1' Front Door., tjoubla thlcS ,l,i jj Fancy Front Door., .lrll.fi . JJ S-cro.. p.n.l Door, for .uinSf JM Nfr.Crr.ni.nDoor forbid ul. I cUru: . $ Cupboard Door., with pl.t,, ,1.7. Tft ' JJ Do not fall u, iA m. mriuKJ i0t LAuaLillxLuLlAiiMnfl Coal Cheapest Fuel on Coos Bay Lump coal ijSI.BO. ut t.,m $3))0 Wo do nil kinds of hauling, Md contracting. Horses nnd vehicles tor sale. Kor quick dolK-y call en L. H. HEISNER or phono 120-.I or 49-L. FRESH Frozen Oysters 1'ItlCi: t IS BIGHT QUALITY BETTER ALL GROCERS HAVE Til KM Beaver Hill Coal MOUNT DIABLO AND JOSSON CEMENT. Tho boat Domestic nnd Imported brands. Plaster, Llmo, Brick and all kinds of bulldors inatorlal. HUGH McLAIN GENERAL CONTRACTOR OFFICE, SOUTH BROADWAY. PHONE 201. Good Evening HAVE VOL AW LAirXDHY? If so, do not forgot thnt th!i It I'HK laundry wliero you get tho ben work, and prices nro In every ont reach. Call up nnd ono of tho dtli. rs will cnll nnd explain nil details to you. All telephone calls nro qutcklj nttended to, becnuso wo nro runnlm wo wagons. OUR GUAKAXTK7?""is YOUR BAT. ISKACTION. MARSHFIELD HANI) AND STEAM LAUNDRY. lAiuzrjr Dnxi., Prop. IMinne 22W. FAMILY HOTEL THE LLOYD MARSIIFIELD'S POPULAR Rntcs loduced to: Day COc, 76c an! $1.00; week 12.00 to $5.00. Houm kcoplng npnrtmontB with gat rnngM 0.00 to $18.00 per month. FJIEB OATHS H. V. SULLIVAN, Prop. "THE FRIEND OF COOS HAY" STEAMER ALLIANCE Connoctlng with tho 'orth Bank road at Portland EQUIPPED WITH WIRELESS. Will snll from Portland for Coos Bny nt 8 P. M., Wednesday, Fob. S, leaving Coos Bny for Eureka, Saturday, Fob. 11. NORTH PACIFIC STEAMSHIP COMPANY. C. P. McQEORGE, Agent LIBBY COAL I liavo secured tho Inst two months' run of tho high grndo coal from tho old Llbby initio nnd nm nblo to sell nnd deliver It now for $5 PKII TON. Send In your orders at once. Orders promptly filled. Romombor I nm still giving tho best livery sorvlco possible. W. L. CONDRON'S LIVERY AND FEED STABLIIS PHONE 27JI-T. STEAMER BREAKWATER Bulls from Alusworth Dock, Portland, nt 8 P. M every Tuesday. Snlls from Coos Bny every Saturday nt service of tide. Reservations will not bo held later thnn Friday noon, unless tickets nro purchased. L. II. KEATING, AGENT PHONE MAIN 35-L SAVE MONEY By having your ok' clothos preuel nnd cleaned. Mnkes them look bet ter nnd wear longer. Satisfaction gunrnntccd. COOS BAY TAILORING CO. J. W, Josephson, Mgr. 1HO South Urondwuy. Mnrshfleld THE FAST AND COALMODIOUS Streamer Kedondo (Equipped with M'lreless) Will liuiko regular trips carrying passengers both ways and freight between Coos Bny nnd San Francisco. All reservations for passengers nuulo nt Alliance Dock, ManhflcUl nnil Inter-Ocean Trnnsp, Co. Union Street Wharf No. 2, S'm Francisco. For Jnfonuntloii, phono' 1I.J or 285. Will sail from Mnrshlleld for Sn Francisco Sat tiitlay, February 11, at O A.M. 1NTER.QCEAN TRANSPORTATION CO.MPANY. Turkish Bafchs 210-213 Coos Building PHONE 214-J COOS BAY LIVERY Wo have secured me livery busi ness of L. H. Helsner nnd nro pre pared to render excellent sorvlco to tho peoplo of Cooa Bay. Careful drivers, good rigs and everything that will mean satisfactory sorvlco to tho public. Phono ub for n driving horse, a rig or anything needed In tho livery lino. Wo also do trucking business of all kinds. BLANCTIARD BROTHERS. Livery, Feed nnd Sales Servlcf. 141 First and Alder Streets, Phono 138-J 100 TRAP NESTED BARRED PLYMOUTH ROCKS. Our mntlngs have produced stand- rd-bred specimens of exhibition unllty with records of 242, 227, 222 ggs In 363 days. Baby Chicks and Eggs for Hutching Book your orders now for spring ollvery. A few cockerels from eavy laying stock for $5.00. Plymouth Place, Poultry Yards FRED. 'B.VCHMAN, Prop. Inrsb:old, Boy 183, Phono 28S I hnvo somo of tho prettiest valen tines nt tho most rensonablo prices ovor seen on tho Bay. And remem ber that I always have tho latest lino of postal cards. AUGUST FRIZEEN. CS Central Ave. Marshfield, Ore. FOR GOOIMVORK Bring your clothes to us. Clennlng, pressing nnd repairing n specialty! by experienced men. Satisfaction guaranteed DLANCHARD DOD. SON, South Broadway, DR. G. W. LESLIE, Osteopathic Physician Grsdunto of tho American school of Osteopathy at Klrksvillo. Mo. Office- n Eldorndo Blk. Hours 9 to 12 j 1 to ; Phono 161-J; Mnrshflold; Oregon. DR. J. W. INGRAM, Physician nnd Surgeon. 209-210 Coko Building, hones: Qfflce 162J; Residence 162b J. W. BENNETT, Lawyer. Offlco over Flanagan & Bennett Bank Marshfield, Oregon. VfM. S. TURPEN, Architect. j Over Chamber of Commerce. r-rtfateKMy it -JMuaHRl Brrz-rnnmiava nri