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About The Coos Bay times. (Marshfield, Or.) 1906-1957 | View Entire Issue (Feb. 7, 1911)
THE COOS BAY TIMES, MABSHFIELD, OREGON, TUESDAY, FEBRUARY 7, 911 EVENING EDITION. COOS BAY TIMES WHO PAYS THE COST OF ADVERTISING ? Entored at tho postofflco nt Marsh Hold, Oregon, for transmission through tho mails oa second class mall matter. ft r , M. O. MALOXEY I)AN K. MALOXEY Editor and l'nl). News Editor An Independent Republican news paper published every evening except Sunday, and Weekly by Tho Coos liny Times Publishing Co. Dedicated to the service of tho people, that no good causo shall lack & champion, and that ovll shall nol thrlvo unopposed, Tho Coos Day Times represents u consolidation of tho Dally Coast Mail .Bnd Tho Coos Day Advertiser. Tho Coast Mall was tho first dally estab lished on Coos Day and Tho Coor Day Times Is Its immediate successor. SUltSCKIPTION KATES. DAILY. Ono year JC.Ofl Per month CO Whon paid strictly In advance the subscription prlco of the Coos Day Times Is JG.OO per year or $2.50 for six months. WEEKIA. Ono year $1.50 Official Paper of Coos County. OFFICIAL PAPER OF THE Cm OFMAKSIIFIELD. Address all communications to COOS UAV KAMA TIMES, 'MnrxliNeltl :: :: :: :: Oregon A CONSERVATIVE COMMUNITY. C OOS DAY may congratulate Usolf upon having a citizenship that Is safo, sane, buslncss-llko and not easily swept off Its feet by that op timism which may bank too much on tho future. If nny other community of tho Northwest Imd linlf tho re sources nml nnturnl advantages of Coos Day It would contending with a fair sliod boom, bocntiBo people who live at othur plncoa aro of n nioro excitable ami enthusiastic nature. Even Portlnnd people when they visit Cooh Day are forced to admit the ad mirable qualities of tliln location for largo city. Coo Day poplenr will ing to admit It but thoy refuse to get welted about It. Conservatism de mnndfl thnt tho goods be delivered. Nothing Is Inflated bore, not ovon hope. Calmly and with Judicial at titude the people wait, for every tin arlell thing to make good. There la no tendency to tear the lid off and whoop things up. Progress would linvo to set a pace of two miles a minute before tho pooplo of Coos nay -would get excited and pat It on tho back. In somo towns tho fact that every mill Ib running, with thousands of men at work for good wages would bo tho basis of confidence and as Burnnco; on Coob Day where the peo plo are Inclined to scrutinize values -vlMiout enthusiasm, It Is accepted as a matter of course. One of tho loud In business men of Mnrshlleld says that tun groat yearn are ahead of tltlH uommuulty. The locution of the Fair at San Franilseo, the opening of the Panama canal, the prospective influx of new Immigration all tend to make this a incut fortunate eonuuuulty. but mutt Coo Hay meu are evidently waiting, v about being flustered to tee what these things will develop. If any other city was able to an nounce, in the first mouth of tho new jiur, that it found every one of Its established industries tunulug and niiei-oub. that its greatest Industry was plaunlug to extend the scop of 1'.. opfiatlous the welkin would be made to rlug with glad ncelulm. Other cities have growu fat and prosperous by exploiting tholr oil mate and scenery and places of re creation; but Coos Day, seoure and boreuo In the possosslou of the best tho nation affoids, waits for Moham med to come to the mountain. Conservatism is the ruling spirit of the hour In this community. It is the safety aive that prevents an ex plosion which might sound like a boom. Enthusiasm is a crime gener ally chargeable to youth. However. Coos Day is still a young community and if enthnslHsnt might occasionally lo allowed to break forth the cltlieus could be forgiven for their rashness. It Is Impossible to pick a quarrel with conservatism, but when It is ingrown it becomes a grouch. Let us hope, therefore, that conservatism will not be so generally accepted here that It will become a fault rather than n- vlr-tuo T IS doubtful If there Is nny other subject of universal Interest more misunderstood by men of Intel ligence than advertising. Or perhaps It Is not so much that they misunder stand It as It is that they fall to understand It. Tho above question Who pays tho cost of advertising? particularly has been nrgued in a variety of ways even by men who are advertiser themselves. For Instance, ono man says the consumer pays for the cost of ad vertising. It is paid on the cost of the nrtlclo by tho mnnufneturor-ad-vertlsor and Is carried through by tho middlemen to the retail selling price. This seems to be the most general conception. This Is untruo for advertising In creases the sales and mnkes possible a lower margin of profit on each article. Then there Is another school who realizes tho theorlcal, abstract char acter of tho subject, who dive way down below tho bottom nml get caught In the mud, who somehow ar rive at the conclusion thnt the non ndvcrtlser pays for It. Dut In that case, who would pay for It If all manufacturers of n given commodity were good advertisers? Not to go nny further Into this discussion It Is now well establish ed that advertising, If Judiciously conducted, pays for Itself. And this Is the fact which certain advertisers aro now wisely making ttso of for educational purposes. That Is to say, suppose n manufac turer to bo spending money Invlshly In tho exploitation of his trade- marked product. Tho goods sell. Dut along comes a salesman for n non-trndo-mnrked, unndvortlBed com modity who gets oft this lino of tnlk: "Why do you charge your customers for advertising which they never got the bonollt of? Tho manu facturer may mnko moro money by advertising through Increased sales. Dut that'a no reason why you should stick your customers for It. Hero's the same thing (or bettor) not ad vertised and therefore selling for less money. It means a smaller In vestment for you, and you ran get more business by Helling at u lower price than by meeting want little do- mnud may have been created by the other fellow's advertising?" That bouihIh pretty good. Dut If you "fall for It" you soon discover that the unndvertlsed proijuct, Tar from proving ib good as tho adver tised, Isn't nny better than the ad vertised would bo nt tho price you paid. You think you have been swindled In quality and you have. according to tho salesman s repre sentations. Dut as a mntter of fact you probably got all you paid for; tatiiSNN t WITH THE t TOASTANDTEAt you were swindled in his login. That's why this educational ndver Using Is good stuff. Tho following. letter, Issued by a "big ndvertlser," Is nn Illustration: "Wo Bomctimes hear the expres sion, 'Why don't you snvo tho cost of advertising and glvo It to tho deni er in tho price? Our nnswer Is-- this: Nover before In, tho history of. our business has our product heenv sold nt so closo a margin as now. And yet, lot ua say here, that wo aro doing moro today to put on tho mnr kot a better article In every way than wo ever mndo before. If our adver tising has done nothing else, It has J Induced ua to strive hnrder than evor to make nn nrtlclo that nny dealer could stand back of and recommond to Ills customer: Our product today hnB got to bo a thing that will yield' tho dealer n good profit; It has got to ho n thing thnt will stick with his customer after he has sold it; it has got to bo a thing thnt will move, that will bo ono of the live, prollt- ylcldTng wares In tho dealer's store. "We have not for ono mlnuto for gotten tho denier. Our advertising Is nn asset to tho denier as well as to us. Our advertising Is to be one of tho means of saving the Industry wo nro ongnged In. Our advertising is to be an influence especially In tho regeneration of tho goods- wo make. Has any dealer under the canopy of heaven profited by innnu faclmonr cutting prices? Gentle men, let us think n moment seriously on this- subject. Thero Is not n re tailor on earth who will deplore tho fact tltat any given nrtlclo Is In good roputw with the public. N6 man will say it lb an evil to have his customer think well of, havo confidence. Sup pose each article you sell wero cheapened; whero would you come outr "Now, thero Is n certain point In prior below which nn article cannot bo-mfd If tho maker nud'i-umllcrnro going to Btuy In business. You, ns a dealer, aro familiar enough with the goods you carry to Know appro ximately what the labor mitt material (out Im of ovnrrthlnij vein sell. Sub- stftutlon and fraud means loss ol mulldoitco on the part of tho public. . TIiIh Is the logical coitvlliston of nil' price-cutting. Willi competition ns tt Is today, It Is uttwty Impossible- for nny manufneturur, whothor liw advertises or not, to get nn unrea sonable profit on llfH goods." That's tho kind- of talk a buyer should tako stock In. It doesn't knock tho other follow. It buildB business on merit nml asks for It on merit alone-. And as n rulo, this Is tho kind or goods that aro good and that afford" a "reasonnblo prollt" to the dealer. sw quiring: "Whero can wo And good mat to run for mnyorr jr i ir JFnr && i s 11 tl V TxmW s $ p?Qc. -'Mihi Vat mV M FLAT Krl H,, ,, .- J&S. as! People Use Electric Flat Irons the Year Round They arc equally as convenient in- fall and winter asX they are in the hot weather. There, may be less ; discomfort from kitchen fifes, lo be sure, but the electric flat iron has many other advantages than saving heat. They save drudgery. They save footsteps between ironing board and stove. They never need changing.. They are always clean and uniformly hot ready at your elbow. Thousands of Women ' y use them who prefer to iron, little things themselves m their own room, or elsewhere, on short notice. An elec tric iron once, tried is never-- afterward dispensed witb.y' Why not try one yourself.. Ask us, for. particulars- o resfoni Power Company Honor and fame from no condition rise; Act woll thy part and advertise. A Murshlleld woman has suoh muasy looking hair whon he Is dressed up thnt it Is said she fixes her hair with an oggbeator. Sometimes a man Is driven to tho bankruptcy court mainly bejuise his mnrrluso was a failure. Aside from going to Blep and for getting there doesn't seem to bo any geuurul rulo for hnppluvss. Possibly that St. l.onli woman who admits she has been kissed by 10,000 mou does so for tho purpose of discrediting the germ theory. The human race, according to one scientist. Is IS. 000.000 year old even the knockers will admit that be- That California matt of SI who has Just taken his sixth bride Is de termined to have hie. funeral attend Ml by a widow, It s.tus. HHHHHflHHSHHl9EMflHHIHgg . Easts ide Winners 1 Dlock in Homo Addition, "-cntalnlng ovor 3 acres for $900 c Lots for I47G, East Marshflsld 10 Lots for JC00 Saat Marahflold 10 Lot for ?800 Eastsldo AIjTj CJOOI) KAY. VIEWS THKMS EASY OTHEK GOOD. BUYS Kusinchs pi-oper.lji.. 50x100, on SoconiT street-, 50t feet north or Central 9,0()u a simp, 1)0x100 in HmiKMttcken addition, with two-story housii nearly now, d)'r )jU,?nt n mom-y.mk.T- See Title, Guarantee & Abstract Co. HENRY SENGSTACKEN, & 100 TKAP NESTED HAItltEI) PLYMOUTH IIOCIIS. Our mntlngs havo produced stand' rd-bred specimens of- exhibition. uallty with recordB of 212, 227, 22i- gg In 3GC days. ttiby Chicks and Eggs ffr Hatching; IJook your ordors now for sprlns. ellvory. A fow coiiorola fronii eary laying stock for $5.00. Plymouth Place, Poultry Yard. FHED. rUCHMHN Prop. larshfleld, Ko.v 185, I'hon .&$ That broach of promise suit in which Caruso Iiim bocome involved appears to indicate thnt he has been up to more monkey busluess. Coos Bay-Roseburg Stage Line Daily Mage between Kosehurx and MarMiileld. SUigJicuves dally and Sunday nt 7 p. in. Fare, S?.0(. OTTO Sri'KTTHK, Agent, 120 MAIUvET IV.. Marshllrld. PHONE 11 Men do not like to eat away from liniiiA. RmiKilmw u muni ftwiiv frmu F..-.. I ...K1.. ia r...v. it.... ...in I lurv ' uvuuiri urn v .w , " '" Imnui l P. HAKXAKD. Agent. ItOSKKIMin, OMK. have a railway. It Is all right to get up early In tl;e luorniug, but It is nothing to bra? about. If you have succeeded as au should It lsu't necessary for you to get up enrly. never tastes as good ns ono at home, where they have the privi lege of grumbling with It. According to tho now census there are 93,102,151 people In this coun try, and yot every now and thon thoro Is a Coos Hay young mnn who thinks that there is only ono girl in the world for him. Au ochange reports that a mile Naver again will we believe women nro not blossetl with presenoe of mind. Whon a Joplln, Mo., man caught a burglar In his parlor and bramllshod a butcher knlfo over his head, his wife cried out: "Don't cut bis throat! The blood will spoil the carpet!" .&5A lJctriY(tr RnAnnmnMl-nl iv i uiBiiii lYausiuiiiciiiidB fVI '-rsfcl Klh-tKaL Tmrrwwi. I li.f.J-'f' '""- MARSHFIEI.D, ORE. All kinds ot monumental work promptly and artlstlcall) e.o cuted. Call at our works on South Broadway. and Building Works H. H. WILSON, Proprietor FOK (JOQJs UOKK Ilring your clothos to us. Cranio? trosslng nnd repairing n rpeclaltyn Ly experienced men. Saysfactloa guaranteed KLANCHAKD DOD SON, South lliortdway. TtHE LLOYD. MARSHFIELD'S POPULAR FAMILY IWSSh Rates reduced to: Day 50c, 73 and ?1.00; Avook--?2.00 to ?5.00. House keeping .apartments with gas range 110.00 to $18.00 pw month. FREE MATHS- l V. SLM.IVAN. Pr"I. $100 Reward, $100 Tlu-r-mU-rsrt tliU lwpor (1H (ilontol to lonril that llionwi nt K-iit niuMlrrniUM iliri M "VH.n.r ,,,.,.,,,. ...... MBOi Mll-I 'llUt ll fHtrtrr,! lf of railway Is being built every day I'""' """ '''i1. i,;,.-',lx,1'.,'Vr,M,lVv ' i tin' m.llrtl trat.Tilt i nUrrii lu-ti lii Texas. Now If Coos Day could I niiiii.niai iii-.H. r..ii(n ..m.t thnt ulell.'O lm In .11 Nll. ti I'll rt. In nil In lKOi Mii-l 'lint l?l'Ht'r. Hull". I'rttHrrli n.iw kluiuii to in tti. ni titllfli.l.Hl IPi'illli.lll ll.t II k iiUnli . .. f.. ij ..I a.. I... only be moved to Texas or those rail- iui. mtiiu aim n unmi tin- i.u,.i ,) lau. i .... , ,, i. i t rniN mrtrti-t .-! ili.l i-ti in ttion-tiv tlt-.troliie way building Texan s could bo In-1 ,hl. tomuiaiUm ot tii(-.iu.a- un.i i-lviilittiie duced to .novo to Coos nay. what 1 ri';!.. :;l!,f,lllK.n: uV,i great combination wo would make. niljSo'llJin- . I Ur.for any nu. tlmt U fiuli tocuri- Seild (or li.t ot tittinoniU Another great nuisance In Marsh-1 n cnuvKYifO, Toledo o. fl.M 1b tl'o man who la always ln- Kdl.l l.v ft'l Hruirttiit V TnUi llul t-'smii j Villi tor cotKtfpa-lon GET YOUR JOB PRINTING DONE AT THE TIMES'0FFICE. VINCENT'S TKANSFEK, CALL 208 E. V. VINCENT Hauls everything, any time, at rea sonable price, satisfaction guaranteed. I have some of tho prettleTfvalen tlnos at tho most reasonable prices over seen on tho Bay. And remem ber that I always havo tho latest lino of postal cards. AUGUST FRIZEEN. CS Central Ave. Marahfleld, Ore, OIL SUPPLIES The Coos tiny OR aud Supplj Company under tho management of J. W. Flanagan will continue to ban dlo the Union Oil Company's gaso 'Ine, distillate, benzine and coal oi at their oil house across the Dav tc which place they have moved tholr' Coos Bay Steam Laundry PROMPT SERVICE SATISFACTORY WORK REASONABLE PRICES OUR WORK WILL PLEASE YOU. Phono Main 57-J nml a wagon will call. Mni-Mifleld Oregon NOTUM7TorAXPAYER:jr Wo are In position to give person al attention to the payment of taxes. If you cannot glvo this your atten tion and doslro to have your laads checked up nnd tnxes paid, call, write or phono tho COOS COUNTY TAX ASSOCIATION. 200 Coko Building. Every family has need of a g0' roliablo liniment. For sprahn. bruises soreness of the muscles and rhoumntic pains there Is nono better than Chamberlain's Rnin bv &U "mm, ruouo aua. dealers, .,ai sSBnSiliK i5lffl 0