THE" SUNDAY OREGONIAN, PORTLAND, JUIVT 25, 1920
N
THIS JORDAN CAR, ON THREE 150-MILE RUNS ON SUCCESSIVE DAYS LAST WEEK, AVERAGED
FOR THE THREE DAYS 22.28 MILES PER GALLON.
CHICAGO CITY TO
E
TESTS
E
Three-Day Run. Gives High
Gasoline Mileage.
Parking Space Advocated in
Crowded District.
1
AVERAGE IS 21.37 MILES
FEES TO PAY ALL COSTS
mm
Slock Silhouette Model Uses Main
Highways In Runs to Test
; Consumption of Fuel. : -
Traffic Condition Cause Action .to
RellcTe Congestion and -
Accidents.
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GONOMT
HAVE
Oil
GARAG
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Tt would seem that no more oppor
tune time for conducting an economy
run could be chosen than this season
of enforced drouth, -when every mo
torist, rich or poor. Is counting off
the miles In terms of drops of gaso
line. Perhaps the Jordan Motor Car
company had this In mind In staging
last week a national three-day gas
oline economy run of 150 miles each
day.
The Jordan iMd In the Portland
Lmats by the. Mitchell, Lewis & Staver
company, lt,s distributor here, was a
Jordan silhouette five-passenger
model, a stock car In every particu
lar, one that had been used as a
demonstrator and showed a speed
ometer mileage of some 1500 miles.
Preparations were simple. The
motor was first tried out for com
pression and for freedom of friction
in the bearings. The head waa re
moved and all carbon scraped out.
The valve tappets were given In
creased clearance, so as to insure per
fect seating. Spark plugs were care
fully set and distributor points ad
Justed. New oil and grease were
supplied for the motor, transmission
and differential, and after the car
buretor was tuned up, the Jordan
wais pronounced ready for the test.
t -Unsoline Accurately Measured.
Thursday morning In the presence
of newspaper men and observers, the
car. was parked alongside of a gaso
line pump; a spirit level was placed
on the gasoline tank and the car was
leveled up. The drain plug was then
removed and all gasoline let out. The
car was next shaken from side to
eide until observers were satisfied
that no gas remained In the tank.
M. O. Wilkins of the Dealers" Motor
Car association then took a one
gallon measure and gallon by gallon
poured 14 gallons of the gasoline into
the tank. The Jordan was then
driven to an nearby scale and
wefphed up.
Vith the two pilots, Karl Smith
and A. L. Mitchell, both of the Mitch
ell,: Lewis & Staver company, and an
observer, it tipped the beam at 3550
pounds. Without passengers, but with
regular equipment of gasoline, water,
bumpers, extra tire, rim, etc., the
car weighed 8025 pounds. Less
equipment, the car would undoubt
edly conform to the advertised ship
ping weight of 2800 pounds, which is
certainly small weight for a car of
the Jordan size.
To Hood River and Back.
The route chosen for the first day's
150-mile run was the Columbia river
highway to Hood River and return.
"If we had wanted simply to make
gasoline mileage alone," said C. L.
Howe of the Mitchell company, "we
would have taken the car out on
some of the level roadways close to
Portland, such as the Powell valley
or;Iiaae Line roads, and run the en
tire mileage off on these roads, but
for our own satisfaction,' as well as
for the information of the public, we
want to know what the Jordan will
do on regular traveled roads used
generally by average motorists."
On its return from Hood River
with a total day's mileage of 152
miles, the tank was carefully drained.
hix and one-half gallons of. gasoline
had been used, giving a mileage of
12.23 miles to the gallon.
The second day's run was to Clats
kanie, on the lower Columbia river
highway. Despite some 25 miles of
very rough, worn out macadam,
where it was necessary to trave. be
tween 1 and 15 miles per hour In
stead of the 20 to 25 usually desired,
the Jordan covered the day's run of
ISO miles to the tune of 22.22 miles
to the gallon.
Cold Make a Difference.
- Saturday the car was headed for
f-alem. over the east side Paciric
highway. No effort was made "to
" avoid the detours ariaind paving op
erations and there was some slow
fro ins, but as a whole the speed
schedule was maintained. The av
erage for the total run of 156 miles
that day was 21.37 miles to the gal
Ion.
It Is interesting to note the effect
of the weather on gas mileage.
Thursday, a very warm day, the
highest mileage was made, while
Saturday, which was cool with heavy
atmosphere, the smallest mileage was
recorded.
Four hundred and fifty-eight miles
were traversed in the three days'
running, wun a gasoline consumD
tion of 20hi gallons of gasoline, mak
ing an average mileage of 22.28 miles
to the gallon.
The economy run was participated
in by some 30 Jordan distributors in
the United States. While the results
of the ortier tests have not yet been
reported, the Mitchell, Lewis & Staver
company feels that if others made as
good a shewing, roads considered, as
their own, there would be every rea
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Chicago is the latest city' to join
the movement for a municipally-
owned and operated garage la the
downtown district, says Motor Age.
It has been proposed that the city
build a two-level garage in Grant
park, adjacent to the shopping and
business district, and .-pay for and
maintain the structure from- fees
charged for parking cars.
The garage proposa. comes as the
result of traffic conditions in Chi
sago, which have become almost un
bearable. The downtown streets are
now so crowded during the business
hours that it ls nothing short of
miraculous that the daily toll of ac
cidents ls not ten times what it is.
Various means to reduce this conges
tion have been suggested, and action
is likely to be taken to this end at
the next meeing of the city council.
One p'roposal is to convert all the
streets in the downtown or "loop"
district into one-way thoroughfares.
This would be done by having north
and south traffic on alternate streets,
as, for instance, Wabash avenue would
carry only southbound traffic State
street only northbound, Dearborn
street only southbound, etc. The
cross-town streets would carry east
and west traffic on alternate streets.
as, for Instance, Madison street would
carry westbound vehicles, Monroe
street eastbound, Adams street west
bound, etc
Another suggestion would do away
with all parking in the district com
prising the "loop," bounded by Michi
gan lake. Market and Van Buren
streets. This ordinance would per
mlt automobile or . other vehicle
stops only to load or unload passen
gers or merchandise. The present
traffic ordinances forbid parking in
those loop streets on which there are
carlines between the so-called rush
hours from 6 to 10 A. M. and from
to 7 P. M.
TRUCK SOLVES PROBLEMS
SALESMEN TRAINED TO WORK
OX STORE DLFFICITLTIES.
Above The Jordan shoving off from the quarters of the Mitchell, Lewis A Staver company. Broadwar and Everett
streets, on one of th runs. Judge tieorce W. Stapleton of the state circuit court la the man who la pouring; ta
measured gallona of Kanoline for the test. Below The Jordan Silhouette being welched to ascertain exact weight
of car, equipment and drivers. '
son for gratification
organizations.
among Jordan
economy; marks are set;
Jordan Cars Throughout National
Test Make 2 4.4 8-Mile Average.
The following telegram from the
Jordan Motor Car company, at Cleve
land, Ohio, gives information that
Jordan cars entered in the three-day
economy test throughout the country
averaged 24. 4S miles per gallon. Here
is the message:
"All records for economy runs In
cars of better class broken by the
Jordan in country-wide three-day
test, embracing over 30 leading cities.
National average was 24.48 miles per
gallon of gasoline, covering total of
12,818 miles of roads under 'all con
ditions. Stock care only were used.
The test was staged by Jordan dis
tributors to prove that the hour of
the economical light weight, com
pact, good looking, perfectly balanced
and, comfortable motor car is here.
All cars were run under supervision
of official observers chosen by local
newspapers."
i
AND KEROSENE GOES TJP, TOO
Wholesale' Price Is Increased 3
Cents to Dealers.
HOOD RIVER, Or.. July 24. (Spe
cial.) General complaint was heard
here this week when local merchants
received notice from the Standard Oil
company of an increase from to
18 cents per gallon in the wholesale
price of kerosene. Dealers say they
now will have to charge consumers
about 22 cents per gallom As a re
sult of the gasoline shortage, ranch
ers have turned to kerosene for trac
tor and truck fuel.
Napoleon Motors TTp.
Napoleon Motcrs company of Tra
verse City has Increased its capira.1
stock to $2,500 000 to provide for the
rapialy increasing demand for the
company's trucks.
PROFIT LIMIT WANTED
FQREIGN DEALERS ADVOCATE
SUPERVISION OF SALES.
Percentage of Gain Asked fcy Many
3Ien Who Know Trade ' .
Markets.
Steps looking toward the limiting
of profits of dealers in foreign cars
have been taken as the. subject for
regulations adopted by the Norwe
gian price control commission, ac
cording to Automobile Topics. This
limits the profits to IF per cent on
the first 10,000 crowns (a crown
being equal to J0.2GS at par of ex
change) 124 per cent on the text
500U. crowns and IVt per cent on any
amount above 15,000 crowns.
This regulation became effective as
of February 15 last, the percentage of
profit being based on the actual cost
of motor Vehicles laid down In Nor
way, including cost, freight. Insur
ance and duty, and it is described as
likely seriously to affect the hand
ling of popular American products.
Dealers were accustomed to figure
on a profit of approximately 50 per
cent, according tcj a report issued by
me department or commerce, Dut
about a year ago the Norwegian price
JORDAN SALES MANAGER SEES COLUMBIA RIVER HIGHWAY.
ft x?k.
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XV. B. Blley (at rl(tht. general sales manaarer of Jordan Motor Car company
Cleveland, photographed on the highway In a Jordan car. He visited
the highway mm aruest of the Mitchell, Lewis A Staver company. Jordan
control commission fixed 33 1-3 per
cent as the maximum profit, this ar
rangement being accepted by thB Au
tomobile Importers' association.
The present regulations, however,
are being opposed on the ground that
hte commission is exceeding . its au
thority in attempting to regulate
prices on merchandise of this kind,
since Its authority Is limited by law
to the control of the necessaries of
life. The commission, on the other
hand, is defending Its present action
as a part of the general policy of re
stricting all Imports with a view to
forcing more favorable exchange
rates for the Norwegian crown by re
ducing external debts.
Ruppel's circus win move
country this year on a complete fleet
of motor trucks of 2V4 -tons each and
trailer attachments.
about the
Delivery Systems Perfected and
Proper Machines Picked
to Handle) Job.
Every business man with a haulage
problem has at his command today
ready, reliable and gratuitous source
of assistance and co-operation in the
solution of his transportation prob
lems.
' Truck users and prospective truck
users are learning that the modern
truck salesman may be depended
upon to bring to their attention
points of view which contribute ma
terlally toward .the correct solution
of their hauling problems.
A few of the higher grade truck
manufacturing concerns train their
salesmen in the transportation prob
lems of a great many different lines
of business. A real truck salesman
knows he is selling more than
truck he is selling transportation.
He has equipped himself with
wealth of .Information of great value
to the prospective truck user.
If you think there is the remotest
possibility of your being able to use
tracks to advantage, talk the matte
over with a competent truck sales
man. Such a man can be properly
"Used it Every Day and Many Nights"
7 Years-75,000 Miles
"All Kinds of Roads"
"T purchased an Indiana Truck seren years aro and
JL since then it has run 75,000 miles," says Richard
INDIANA Trucks
in YOUR Business
Let us 'send yea spedsl
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Lout Distance
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Oil Fl.ld Work
Lumbcrint
Lossing, kto.
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Let us tell you how you
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Coyne, Jr., who operates a prosperous and growing
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over all kinds of roads and it is still working right
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Transportation is one of the nation's most pressing problems. Indiana.
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ery known line of business with economy and profit.
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Pacific Motor Sales Co.
State Distributors
328 Glisan Street, Portland
Sea Theso Splendid Track at Onf Salesroom
Broadway 2199
Capacities: 1J., 2, 2H. 3H "" 5 Tons
Ohe Highway Freighters
Manufactured by INDIANA TRUCK CORPORATION, Marion. Indian
called a truck transportation engineer.
Do not labor under the misappre
hension that if you permit an inter
view to a truck salesman you wHl
thereafter be indefinitely "hounded."
No truck salesman will waste time
on you unless he knows you can use
his truck to your advantage. Armed
with his knowledge of truck trans
portation problems and complete data
on your proposition, he can easily de
termine whether you can use his truck
to advantage or not. If not. he will
waste no time on you. If "however,
you ought to motorlse, he can very
readily and conclusively prove that
fact to you. In either event, there ls
no"oceaslon for Innumerable calls and
indefinite argument. t. Any man who
attemDts to sll you a truck on any
I other than a scientific proof of the
profits it will make for you ls not a
salesman at all. He ls merely a walk
ing catalougue and es such may be
shut ti and laid spide.
ft
R'
ENEWALOF
Threaded Rub
ber Insulation never
needs to be given a'
thought. But that
of ordinary Insula
tibn does, at least .
' once before the bat
tery is worn out.
Threaded B. u b b e r
.gives far better pro
tection to plates and
' is the only kind that
can be depended on
to last as long as the
battery. It can be
had only in the Still
Betttr Willard.
WILLARD
SERVICE V
Wjm ninth and Everett
ana ..
East Burnslde :
at Seventeenth
VALVE -IN -HEAD
I y MOTOR CARS
Confidence ;
Even in these days when the motor car field
offers such wide selection the public still
finds Buick demands exceeding Buick pro
duction. -
Thus it is easy to recognize how steadily, each season, the Buick
Valve-in-Head motor car has become , an essential .part in the
, lives , of "men and women as well as in the progress of com
mercial and professional activities. .,
Its superior quality- service- economy and dependability are
causing thousands of persons o place"-their orders for car de
livery months in advance thus protecting themselves and as
suring their ownership of this world-wide preferred motor car.
. . , .-
For a limited period we offer , -l-- r . '
Immediate Deliveries
Howard Automobile Company
Largest Distributors of Automobiles in the World.
14th and Davis Streets
Phone Bdy. 113056241
I 1 1 -3aV
PERFORMANCE COUNTS
r J
'A
tr'4
Drivers Like
Mack Trucks
' There are other reasons in ad
dition to mechanical and struc
tural superiorities that cause
drivers to like MACK Trucks.
They like them, because they are
dependable; they do not falter
when called upon to do the un
usual; they do not quit under an
overload; they keep right on go
ing when other trucks fall down
on the job; they finish what they
start. ,
They Like the
Mack Ideas
Drivers appreciate MACK
facilities for inspection: The
parts in the crankcase side; the
magneto and pump in front of
the engine;.- the removable bot-
torn of the gearbox; the external
brake adjustments; the lack of
need for clutch adjustment; the
small number of and accessibil-'
ity of the grease cups; the won
derful simplicity of the truck as
a whole.
You, too, will like a MACK.
MACK - INTERNATIONAL
MOTOR TRUCK CORPORATION
Tenth and Davis Streets
mm?
distributor for the northwest.