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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Nov. 3, 1912)
1HE 8UNDAY OREGOXIAX, PORTLAND, KOVKJIUKK g, lHlZ. 4 SUFFRAGE GETS AID SCENES ON AUTOMOBILE TEXP FROM PORTLAND TO HILLSBORO, IN WASHINGTON COUNTY NEW PRICES ON PREST-O-LITE RECHARGES. Modem Motorcar Hastens Day of Reckoning. A Tank Berhiiraw fB Tank Recharge . (E) Tank Recharge...., No, 9 Tire Tnak Keckarge No. S Motorcycle Tank Recharge. S2.K0 l.w 1.35 lJIO .00 Salesmanship Alone Not A -A ARCHER & WIGGINS OAK STREET, COSNER SIXTH Necessary to Building Up Good Auto Trade. . isa MAN, NOT CONVERT, TALKS W ! erf 5 o- .. S BUSINESS SAGACITY DEALER'S REQUISITE if- l c. ' . -x- - '4. - : "JOYRIDING" DAYS PASS H. C. Bradfleld, of Cole Motor Car Company, Says Machines Become Commercial Commodity and Lax Agents Disappear. Salesmanship In the automobile re tail business is an Important factor for success, but salesmanship Is not the only thins; the merchant can depend upon if he is to have a business that will be a credit to himself, the factory he represents and. the city he lives In. His salesmanship must be backed up with sound business Judgment; It must be co-ordinated with his advertising and must be supplemented by his ser vice to his customers. In the foregoing paragraph does H. C. Bradfleld. of the Cole Motor Car Company, of Indianapolis, sum up his factory's opinion of the fundamental principles that have brought It to the high standing It now maintains among: the automobile manufacturing trade and given It a prestige with good itealers and automobile owners. Mr. Bradfleld has been In the city this week, the guest of Neate & Mc Carthy, Cole factory representatives The big inroads being made by the Cole in the Pacific Coast, especially In Portland, has caused them to Increase their working facilities. Neate & Mc Carthy some time ago amalgamated their business with Harry Twltchell. who was the Cole representative here for two seasons. Now he Is with this concern, looking after the Cole busl ness in the capacity of retail sales manager. The local company have very desirable factory connections. Bulsrn (ironi Rapidly. In reviewing the success of the Cole Motor Car Company. Mr. Bradfleld says that the entire nucleus has been due to the broad-gauged policlesof Presi dent J. J. Cole, assistant to President Homer McKee, and the Cole represent atlves in general. He tells of Mr. Cole naturally going- Into the automobile business from the carriage manufac turing Industry. Then, he says. In four automobile seasons the Cole aggrega tion pushed itself forward with a good automobile until It ranks as the larg est individual manufacturer of motor cars In Indiana, with three-score and more factories devoting attention to this industry there. "The time of looking at the auto mobile business from the standpoint of the Joy-rider has passed," Mr. Brad field . says. "The automobile field. In bo far as retail selling Is concerned, is coming down to a business Just the same as any commodity. The dealer who has been In the automobile busi ness Just because he wanted the public to think he had a business of lome kind Is being weeded out. This class of dealer generally makes all kinds of promises, which he never expects to keep. He seldom represents an article that he himself has faith In and he Is really injurious. It Is this class of dealer that Is responsible for the knocking that Is sometimes heard In . the automobile business. He will do anything to sell a car. He takes a certain amount of self-satisfaction in making a sale. He does not care whether It Injures his reputation. At the minute his sole desire Is to make a sale. He does not generally make i second to the same person, but, any how he does not care. Prospects Mont Be Followed. "But these class of dealers are few nd far between. As I have said, au tomobile selling is becoming a busi ness. The real good dealer is the one who does not recognize this class. He Is the dealer who Is not only boosting his own car, in which he has Implicit faith, but he Is also doing his general share of good for the automobile in dustry In general. "A good salesman can sell an auto mobile If he has confidence in it. He must be backed up by a firm having a good reputation. He must have a staunch field advertising campaign in which he can have his prospects brought te bis salesroom half sold For If the automobile merchant will devote the time that his newspaper ad vertising demands he- Is bound to get results. No advertising will bring signed erders through the mall. But advertising will bring prospects to the salesroom. It may net right at the time, but it will eventually. It will do Its mission If it Is properly handled. Salesmanship must take its place when it has completed its mission. "In giving service to owners the policy should not be promises. It should not mean that the dealer Is in business to furnish gasoline and oil for nothing. It means the looking af ter the car when It is the car's fault. There is no defined rule where service should stop. This must be handled by the dealer with the customer. A good dealer, one in business from a busi ness standpoint, will always give the right kind of service. "The Western field Is to be a good one for automobiles. The factories re alize It The day of experimenting is passed. Today factories are devoting more time to looking after where their production goes. They give co-operation. Bat they will give it in full value only to dealers who do business as it should be done. . The dealer may not realize this, but take any dealer in Portland who can show a profit, satisfied customers and a good organ ization, and if yon could get to the bottom of his files you would find that he la the dealer who Is getting stiff factory support." JOHXSOX BACK FROM CANADA Howard Manager Impressed With Building Activities in British Columbia. Mel G. Johnson, manager of the Howard Automobile Company, returned last week from British Columbia, where he passed several days closing agencies for the National. He Is enthusiastic over the prospects for a prosperous business year In that territory. Mr. Johnson was agreeably surprised to the building activity in both Van couver and Victoria. Structural steel and reinforced concrete business and office buildings In considerable num bers are now In the course of construc tion in both cities, he says. Mr. Johnson waxed most enthusiastic over the charms of Vancouver Island, from the viewpoint of the motorist. The Island, he says. Is covered by a network of roads, 50 per cent of which would be classed as boulevards. The Howard -manager believes that when the American motorists have be come sufficiently acquainted with the road conditions and scenic environment of Vancouver Island, they will visit there in great numbers, particularly during the delightful Summer season. i v.- .- v.-- . . a v- .-to a k vu- jo -Jm (: Jo- IV. , ... ..... . Y fji ,. Am - ...S s I I Via f,.f. "Vjt; : iji-r.-..v ID HOLE IS Bfti Washington County Feels Ef fect of Bad Road Building. MULTNOMAH SIDE BETTER Trip in Chalmers "3 6" Marred Only by Rough Portion Near HUlsboro; Rich lands Show District Is Able to Improve More. Washington County may be noted for its fine dairies, and its prolific soil may be a good recommendation to homeseekers, but It is a safe bet that Multnomah's neighboring community could not qualify at a good roads gath. ering. Less than five miles from one of Washington County's centers of population HUlsboro there is one 01 the nicest little mud ponds In the state. The highway is wide about "5 feet and well graded. But it Is about as deep as It Is wide. Where the logic la of building sucn kind of roads few people are able to discover. In the Summer they are dusty and rutty and make any mode of travel disagreeable; In the Fall and Winter they are almost impassable. Looking at the apparently rich land along the road, with fine homes and outbuildings, one is astonished to see such miserable applogies for roads. If the Washington County portion ot the Portland-Hillsboro trip was as good as the Multnomah side, the drive would make a fine afternoon's trip. .Leading out into the country via the Canyon Road within a few minutes the motor ist is in a delightfully scenic country. Admiration for the picturesque pano rama Is soon lost, however, In resent ment against Washington County road officials. Last Sunday a party started for For est Grove in a Chalmers "36.M By the time HUlsboro was reached It was High time to turn back. Even with a car of the easy riding qualities of the Chalmers, the trip Is not an enjoyable one.- The easy manner in which the car pulled through the mud was a revelation. LOCOMOBILE CAR IS WIXNER Privately Owned Machine Takes Honors in Run. Et way of celebrating properly the recent opening of a Locomobile sales branch and service station In St. Louis, privately owned 1911 Locomobile won the honors In the St. Louis Automobile Club reliability tour, held on October 5. In a field composed of Pierce, Mar- mon, gtearns-Knignt. uiasmoone ana other cars. E. A. Llmberg's 1911 "Loco" proved to be an easy winner by an al most perfect score, receiving sag points out of a possible 1000. This car also won the brake test feat. re of the contest, being brought to a complete stop within SO feet, while its nearest competitor required 60 feet. The establishment of its new branch in St. Louis Is in accord with the idea always held by the Locomobile Com pany that too much attention cannot be given to the matter of providing com plete service facilities for. owners oi ars. The first branch of the Locomobile Company was established in New York City in 1899, during the early days of the industry, ana in tne following year branches were opened in Boston, Chi cago and Philadelphia. From time to time other branches have been. opened In the larger cities, until today they number 14. These 14 branches, in con- ection with the sub organisation of dealers, form a network which covers the country so thoroughly that the Lo comobile owner today, no matter where he may be, knows that he is only a few hours away from Locomobile service. CONTINENT RELAY POSTPONED Ocean-to-Ocean Race "Will Be Held In Spring as Result. Road" conditions, both In the East and the West, have maae It advisable to postpone for a few months the ocean-to-ocean relay of the Federation of American Motorcyclists. In making the detailed arrangements for the many relays across the conti nent conditions were reported which would have Interfered seriously with a fair teat of the motorcycle's power and endurance. One of the chief objects of the relay being to demonstrate the value of the motorcycle and to show Just what it could do under average conditions It was thought best to suffer the an noyance of a delay rather than to go ahead with the run in the face of an extremely unfavorable handicap. The arrangements for the dash across the continent from New York to San Diego, Cal., has progressed far, and the organization of relays, as now per fected, will be kept intact until Spring, when the long run will be made. It has already been demonstrated that such a test win be watched with intense interest. And ,j motorcyclists of the country have shown themselves to be enthusiastic In carrying a special message from the War Department across the continent In record-breaking time. The decision to postpone the re lay was reached by F. A. M. officials only as a last resort, for they were de termined to go ahead with the relay on the date announced, and would have done so if there had been even a fight ing chance to overcome the extremely unfavorable conditions. AMERICAN CARS PROVE BEST New York Man Says. Foreign Antos Jfot Preferable. In the opinion of L. N. Powers, of New York," who has been driving a SB horsepower Peerless about Europe for the last three years, a well-built Amer ican car is much more desirable on European roads than one of foreign manufacture. In the London corre spondence of one - of the New York newspapers he was quoted recently as saying: "Though I Intended to spend only eight months In Europe, I have been here now for 27 and will probably fin ish the three years and go home. I have motored through Great Britain and the continent and given my car the hardest kind of work. "Yet the expense for repairs has been only 25. I had the car examined re cently and it was pronounced to be as good as new. Foreign makers seem unable to believe that my expense for repairs has been o low. I find that my car, while perhaps not so fast on the level stretches, beats them all on the hills. Foreign cars may be built for speed, but a car built for American roads has an easy. Inexpensive time of it in Europe." MMMEi SPACE READILY TAKEN FOR NEW YORK'S BIG EVENT. Fourteen million dollars' worth of heat 'ng ' apparatus U mado and distributed in New York City annually. Pleasure Cars Will Be Shown First Week and Commercial Vebicles Second! Week. NEW YORK. Nov. 2. (Special) Allotment of spaces for the Annual Automobile Show, to be held this year In New York for two weeks in the two buildings. Grand Central Palace and Madison Square Garden, were made at the headquarters of the Automobile Board of Trade recently. There were 87 applications for space from automo bile manufacturers and 403 applications from accessory manufacturers, assur ing a record-breaking exhibition that will surpass any previous exhibition held in this country. Under the plan this year a single ad mission will provide admittance to both buildings, pleasure cars being shown the first week, and commercial vehi cles the second week. The drawing for the Automobile Board of Trade members was held in the morning, in connection with Its quarterly meeting, which brought to gether representatives from every one of the; 61 members in the big organisa tion. The pleasure vehicles that will be shown In both buildings beginning January 11, Include the following: Olds, Iozler. Stoddard-Dayton, Oakland, Flanders, Franklin, Stearns, Papo-Hartford, Stevens - Duryea, Peerless, Ixicomoblle, Mitchell, Wlnton. Cadillac, Bulck. Packard. Hudson, Maxwell. Overland. Pierce-Arrow, Chalmers. Reo. White. Cartercar, Warren, Marmon, Garford. Columbia, Molina, Thomas, Premier, Pullman, Alco, Jackson. Mercer, Auburn. Haynes, S. G. V., Cunningham, Knox. Moon, Matheson. Selden, National. Abbott-Detroit, Velle. Imperial. Cole, Inter, state. Case. Herreshoff, Krlt, Cutting, Kissel. Paige-Detroit. Speedwell, Pathfinder, Austin, Regal, Buffalo Electric, Flanders Electric Columbus, Metz, Studebaker, Flat, Hupp. Kline Kar. Henderson. Michigan, Benx, R, C. H., Bergdoll. Stuts, American. Rambler. Ohio, Crow. Edwards. Atlas, Lenox, Davis, Paterson, Marathon, Havers, Westcott, Only Car, Marlon. Boosters Use Motor Bike. City "boosters" are now using the motorcycle in their work. St. Paul has come to the front with a motorcycle Jaunt from St. Paul to Chicago, advertising matter having been distributed en route. The St, Paul Association of Com merce Is responsible for this new use of the motorcycle. Three motorcyclists were delegated as an advertising team, and, having been loaded down with lit erature, they chugged out of St. Paul for Chicago. The trip was made quick ly and on schedule time. There were no mishaps, and the advertising mat ter was placed safely in the hands of people who would read it. The abearance of "white" In the eye of a horse indicates a vicious nature, because a high-tempered horse constantly looks about, apprehensive ot danger, or desiring to do mlscniet. 'ine quica motion ot tne eyeball in opposite directions exposes an unusually large surface of the white, whlcn thus becomes an evidence of the temper i of the animal . " George M. Dickson, General Man ager of Indianapolis Auto Firm, Explains Views of How Ma chine Is Helping Cause. 4 George M. Dickson, general manager of the Indianapolis Company which builds National automobiles, comes for ward in these days -of political Inter est with the suggestion that the mod ern motor car is hastening the day of universal suffrage. Dickson does not claim to be as yet converted to the .suffragette faith, but like the majority of the Nation's busi ness builders, he is a students of events that are now making political history "I am not an authority on politics, as we use that word to express our mean ing when we refer to our government- in-actlon, but I have watcneo. wnn in terest and made some deductions from the present progress of the suffragette movement, says Dickson. "I cannot nut mv finger on exactly what started all this agitation, dui wnn everybody else I see It is started ana making progress. I am of the opinion that as woman has grown to realize her ability to care for herself, as she has steDDed from the menial places in our network of existence to places of authority and power, she has yearned to have an equal voice wltn man De- cause she felt his equal. Ivow how did all this Independence come about? believe that the modern motor car nas given it a great impetus. Development Is Shown. "Not very long ago woman did not think she could go about witnout a man. or three or four of them, to watch and ward over her. And here you strike cardinal principle In the development of mankind In general, this business of "going about," first In a commercial way, and then In an Individual fash- Ion. It does not take a prophet to see that as man has conquered the science ot lo comotion, ho has developed In every sense, mentally and financially. Time and distance have ever baffled man In his endeavor to do more and bigger things within the given hours allotted to him. Then comes the motor car. It was In stantly seized upon by woman, and Justly so, as woman has been the great est factor In hastening the perfection, comfort, reliability and general utility of this self-propelled vehicle. Woman Is Master For Once. 'In her motor car, for the first time In her life, woman is master of time and distance the same as man. She is no longer a slave of the sidewalks, nor the four walls of her home. She comes and goes at will. In luxury and safety through the city's busy market places as well as the desolate but alluring woodlands. 'She Is healthier, bigger In exper lence, and her horizon widens with ev- eryday's motoring. She Is neighbor of the Isolated farm, the summer resort, the mountain - and the river. If she lives on the farm sht. comes to the city and profits by Its stores, theaters, churches and libraries. If she Is in the city, she goes with a sense of wlnged- ness to the scene and scents oi tne wild out-of-doors. 'So I believe that the motor car has opened the eyes of women and is mak ing them more seir-confiaent, ana more eager to enjoy that power which she thinks man has 'monopolized long enough." Johnson Off for Idaho. Mel G. Johnson, manager of the Howard Automobile Company, left Frl day for a trip through Eastern Oregon and Idaho. He . will visit scores of Bulck and National agents before re turning to Portland. Mr. Johnson left here a fw hours after his return from British Columbia. Atterbury Truck CPlumoia Carriage & Auto Works, Agts. 209-211 Front Street. Phone Main 2892. Franca Is now testing a new type of bail destroyer. The device is essentially a very large lighting rod of pure copper, grounded by means of a copper conductor. According to the theory of the inventors, these instru ments, by their effect upon currents of at mospheric electricity, are capable of pre venting the formation and the fall of hall-stones. FOUND! - A nos-heary, pliable Ante and Driv tng Glove which 1 absolutely tough. The Nap-Ante OUe is greaseproof and waterproof. We've sold thara for ' over 24 years. Bvery pair guaran teed. Let the Nan-AnSo solve year glove troubles 1 Wrist style 91.35 Gauntlets 81.75 and 12.25 Morrison St Opst. P. O. v. r. serg. Pierce-Arrow Motor Cars Receive Service at the Factory Branch 14th ?nd Couch Sts. Temporary Quarters Tfo Pierce-Arrow Sales Co. Mariha 1 339 - A 6538 H. S. COLTER General Auto Repairing. Bodies and Wheels Built to Order. Aiibnni Motor Car Co. KOBT. SIMPSON, Mar. ,505-7 Burnside Street A 7339. Main 2671 BALLOU & WRIGHT Automobile Accessories G. & J. Tires Monogram Oils 80-82 Seventh Street, Corner Oak, Portland, Oregon OTORCYCLES INDIAN AND EMBLEM BALLOU & WRIGHT, 80-82 Seventh Street, Cor. Oak M BOWSER GASOLINE and OIL TANKS VsGAICAGKsi.S.'pStoaaara Iprsenta. live. SOS Columbia Bids;. Mala 14TS. Chanslor & Lyon Motor Supply Co. The Only Exclusive Automobile Supply House in the City "EVERYTHING BUT THE AUTOMOBILE. ' 627 Washington St, Seattle Spokane San Francisco Fresno Los Angeles JOHN DEERE PLOW CO. Northwest Distributors, EAST MORRISON AND SECOND STS. Phones : E. 3887, B 1625. TIRES VnlmSo and Rrdln,. K. B. B1AMUJTT. -! Worth 14 St. Ul 1008. 1 i . m -.-iski mm a Mmmind th attfn&n of "alTww'l.h toW atomobil. for service. AX.li THE ISIS REFINEMENTS. Paquet & Peck Auto Sales Co. J. G. PECK. Manaaer. . East Elxhta an Hawthorn A-renun. East 1373. A J. W. Lcavitt & Co. Coast Distributers Washington Street 2422 Marshall 2778 THE MIGHTY GAN MICHIGAN AUTO & BUGGY COMPANY East 1121, B 1345 369-371 Hawthorne Avenue EE0 HUDSON LITTLE NORTHWEST AUTO CO. DISTRIBUTORS F. W. VOGLER, President 617 Washington Street. Phones Main 7179, A 4959. J. A. BPENCEB-SJalTH. Pres. and Gea. JsST, H. C. HUNTINGTON. Sec and Tress. PORTLAND RUBBER MILLS, Inc. 326-370 Eaat Ninth Street, South Phone East 2146 WE RETREAD TIRES PREER CUTLERY & TOOL CO. Headquarters for Shop Supplies and Automobile Tools 74 SIXTH AND 311 OAK STREETS