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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Sept. 24, 1911)
IMPROVEMENT OF AUTOS IN NINE YEARS EMPHASIZED BY CONTRAST. AUTO SHOW PUNS ARE IN BALANCE Dealers Want Annua! Display, but Insist That Adequate Building Be Provided. For 1912 Are Now Ready for Delivery 11 I - - i.-iM POSTPONEMENT IS TALKED r r jfrr .... - - 'j Acents Will Auk Thai Proposed Aadltorlum B Arranged for Ac commodating Big Eihlblt. Benefit Are PIoatl. PT PACL, J. FEEI.T. I'hIhi Portland Is provided with an auditorium Urn enouah to accommo date ill reamoneble demands for pc there Is little likelihood of the people of this Ttclnlty bein blessed with the opporturltr of aiin on wealth waa ons of sll makes and models corralled under ore roof. Inner ealstln con ditions It Is Impossible to staae an au tomobile show agreeable to all dealers. Accommodations are sadly Inadequate. Portlands automobile Industry has Frown to such an extent that there Is not a butl.lma- here of sufficient slxe to care for all demands. Aquation has been started for an automobile show to be held neat Win ter. However, there s no reasonable assurance that It wtll materialise. The dealers, one and all. are heartily In fa vor of It If And here Is the setback. They want to. but they can't. They are handicapped by lark of facllltlea. Kara Is cognisant of the value of an automorlle show of merit. Each resl!z"S that whatever money Is ex pended Is a ood Investment. They appreciate the boom to business It would brlna-. The whole situation Is summed up In this: They would If they could. At the present It looks very much as If the annual automobile show will be dropned for a while. The bla- dealers are candidly opposed to a combined show, becsuse they declsre. and Justly, too. that they do not itet a square deal. There Is not room enouith. A man who has the aa-ency for live cars, they say. should be entitled to live times the space of those who look after the In terests of only one. And at present there Is no wsy of dolna this. Haall Dealers Are Kaeter. On the other hand, the "little fellows'- are Jut as strenuously opposed to the "Individual exhibit." as waa held lam time. They are left In the lurch be.-ause they haven't the facilities for an attractive display, while the big shewrooms can be fitted up In fine ptrle. This is the msln contention of all dealers who operate on a small s.-sle and as they are In the majority l.i the council, of the dealers" asso ciation, they can carry their point. However, they do not' want to forca :hclr rolleaaues Into the combined plan becauee they realise It Is un)uM. Inasmuch as the only salvation of the automobile dealers seems to be the erection of a bulldlnic with suitable floor space, the suasestlon has been made that the dealers' association use Its Influence, as an orasnlxstlon. to see thet the proposed auditorium Is planned with a view to accommodate an automobile show. If this Is done, the distributers are unanlmoua for holding a motor-car display, the like of which has heretofore never been atlemptej In th Northwest. They ara ertaln that If the rlaht kind of a show put on they will be repaid many times for the money expended. They t.ave learned, bv experience, the folly of the Individual exhibit and they ara prepared to co-operate for the best In terests of ail. -There Is no question but that an a'ltomohlle show Is of a-reat valoe to trie dealer." says H. L Keats, president of the Keats Auto Company. "The com bined exhibit Is what we want. But at this time there Is no building of sufficient slxe to accommodate ns. We will have to postpone It until the audi torium Is erected. I believe w will be In a position to put on a banner show tbout January or February of 1J1J." Bla ew Rteai deeded. Prank l KtKgs. Packard distributer. Is one of the bla dealers who admits the Injustice to the small member of using the Individual exhibit to exploit auto mohl lea "What we want Is something that will create widespread Interest." says Mr. Risks "We want room enough to do ourselves Justice have a display that will be beneficial to all. There Is no place to do that now; we will have to wait." H. M. Covey. Orecon distributer for everal of the most popular cars built, and one of the most progressive of the Portland dealers, will put bis shoulder to the wheel for an epoch-maklna: ex hibit In Oil. Ha realixea that Port land Is laree enough to put on a dis play that will compare favorably with anything In the West and thinks such would be a great thing for the busi ness. I am In favor of giving everyone a square deal." says Mr. Covey. "We want to get a building where we ran accommodate everyone proportionately to the number of care he handles. If we can do this there Is if) reason un der the sun why we cannot give a ahow mat would greatly benefit all." K. Becker, of the Becker Automobile Company. Loxler agency, lauds tlie plan for an automobile show providing It Is a good one. He declares the a heme tried last year was an abso lute failure for the vast majority, but spines that a general show would do much to bolster up business In the dull winter sesson. "Portlaod s automobile business has increased so rspldly In the past three or four years that It has outgrown all available buildings, says Mr. Becker. "The Armory Is out of the question. If that 1s used, the big dealers do not get a fair show: It the Individual plan la accepted, the small men. with Inade quale showroom, are given a bump. In lust Ice to all the thing to do Is to watt until there Is some suitable place to hold the show. In the meantime, the dealers ought to get together and see If something cannot be done to revive the automobile raring game here.. They are overlooking a good bet there. It s too bad that we can't hold an automobile ahow next Winter." savs p. w. Vogler. president of the North west Auto Company. "It woulj be i great thing. It would liven ftp busi ness not only In the city but through out the state. An automobile show, en a big scale. Is one of the best legit imate schemes to boost business. It la esrtalnlv not the dealers' fault thxt Portland cannot have a classy exhibi tion- If It were possible we would Jump In and do It. The Idea of each hold ing his own exhibit does not give the f-llow with a line salesroom nan c-nce. Better none at all than one et that etyle." "Give us suitable quarters and ' a 111 give the pahllc an automobile ahow that will be Just aa fine aa any thing In the country." save 1 H. Rose, manager of the K-M-F Northwest r.nfir. 'We have the men here who can do It. and we can easily get tse material f Jt a,; -vw --r KKt ;.t Ijl ! ' ., in i s i' f r J . t. haasf -ITS - - v, '..' . t a r- sfn ieJr s&s L J. 1 ! ' it 3sv- t ' AjLe-- -X-. , .... v v. ", . if r r e-v '6M31AZ W. a i. A . ' ... .. . . ag jSBSJKtlij?' '""" '"'- 'Hh asglll "i AUTO'S ADVANCE RAPID 1JIPROXT-MEXT IX XIXE aLAIliJ LIKE FAIRY TALE. Industry Monnl fo Supremacy With Speed Xever lreamed of by Manufacturers. Glancing back over a period of nine rears It Is almost Impossible to credit h. advance made In the manufacture of automobiles. In 1S0I. for Instance, It was never dreamed that there would be produced a truck like the one shown above. . The picture of the Peerless model automobile standing beside a 1IJ car of the same make Is a story without words. Illustrating well the thought of the two periods the devel opment of the car Itself and the growth of the Industry. In the Inception of the business, man ufacturer sought to produce a horse less vehicle, and anyone who recalls the earlier models will also remember how faithfully the types were reproduc tions of" carriages. No "nufc,1a;" at the time correctly conceived either the direction of development In the car. the growth of the Industry or the pos sibilities of the usefulness of the auto mobile. In reproducing carriage lines the manufacturer followed carriage prac tice of spring suspension and frame construction closely. Among the ear liest examples of this waa th White Steamer Stanhope, which waa almost like the horse-drawn rUanhope without the dash. Anciher notable example of a later date was the Oldsmoblle curved dash runabout, which was. In the earlier days, a most popular vehi cle These vehicles were short In wheel base and high, and It was soon found desirable to lower the renter of grav- and at the same time mcresse me heel base. In the Interest of satety I well as comfort. ' This tendency has been developed ;esdtly untll today the finest car is farly alwavs louna wnn m aiup i hlch reduces the center of gravity as i. rfilitrnt with nroper rosd learance: the wheel base has been nxthened. not only to provioe lor ncressed power plsnt and carrying apacttv. but to Insure greater comioru would Seem nai .c.e ""m ' htrle has changed entirely from the orse-drawn type to something which as equally Indtviauai. ana mcn nil come to be known as nu mumouin typs- The early manufacturer was again wrong In his conception of the growth of the busioesa. As early as the Kail of 10J. manufacturer met and dis cussed condition and concluded that the point of saturation was rearhed and an overproduction waa close at hand. How far off they were was Illustrated by the fact that for four years there after the business doubled annually, and since then has grown at an in crease of S3 per cent to T5 per cent each year. Ity. t nen 1 c ler lr It ver h Is MAXY ACTOS IX LANE COrXTY Ga Vehicles red for Pleasure and Business Combined. EVGENE. Or, Sept. 23. (Special.) More automobiles were sold In Eugene and Lane County during the season Just closed than during the two pre ceding years, say conservative dealera. T wMthsp ahnuld onen un dur ing October and November, selling will continue very briskly. There are now owned In un county some ovu ma chines half of which are probably owned In Eugene. Practically all of these have been sold within three years the first garage and .selling . i ..i.hliBhsH hit In the Summer of 1908. when not more than half a dozen cars were ownea ncre. Many of these cars, of course, have been sold as pleasure vehicles, but the automobile here Is rapidly taking its place as distinctly a business convey ance. Already three automobile stsge lines run up the MrKensle River to Fo ley and Belknap riprlnga; one goes up the Willamette, and one across the Coast Range to Mapleton. Increase In speed and comfort Is rapidly winning patrons for the auto lines. In spite of a rate that Is necessarily slightly high er than that charged on the regular stages. Showing of real estate Is prac tically all done by automobile. More customers can be handled In a day. and so much wider scope of territory can be covered as to render the motor car a necessity to the real estate man. As elsewhere all over the world, the automobile In Lane County has been a strong factor In securing better roads. Vrged by automobile owners, the Lane County court has built three miles of hard-surface roadway between Eugene and Springfield, the most traveled sec tion in the county, and. four miles Northwest from the city along the river rosd. This stretch will be continued until it reaches the county line. It Is Included In the Pacific Highway recent, ly marked out across the state. BARER MARKS RAPID INCREASE Dealers Ixmk Forward to Excep tional Season Xext Year. BAKER. Or.. Sept. S J. (Special. The present season has seen great strides in the automobile-business in this city, where at the present time there are nearly 100 cars in use and probably those owned and used by rsnrhers In the valley and nearby country would add at least 50 to the numNy- Four up-to-date garages care for the repair work, and their busi ness In this line and also la the sales departments the past six months has Increased continually. The Oregon Auto & Garage company. k i v.i-r i!i.ur manas-er. and the Baker Auto & Electric Company, owned by Fernald & Crandall. consolidated last week. Mr. Geiser selling his business to v. l.tt.p i'lnrli A Son. Ross & BrOWtl, Lew Brothers are other local dealers who have enloved a big business the mnA all . nrrniirini to take rare of a larger patronage next year, I One of the Nine Models $1250 to '$1850. Fully Equipped, at Portland SPECIFICATIONS;. 40 H. P. . 116-inch "Wheel Base. Black Enameled Lamps. Demountable Fore Doors. 34x4 Tires, Demountable Rims. Full Floating Rear Axle. Timken Bearings. - Rear Springs Underslung. 1 We are satisfying the most exacting and con- . servative buyers. Ask any owner about our service and guarantee For the up-to-date, progressive merchants we have a delivery wagon for $1450 ARRANGE FOR DEMONSTRATION Portland-Detroit Auto Go. J. E. Maxon, Manager Fourteenth and Couch Sts., Portland Some Good Outside Territory Open for Responsible Dealers as Sub-Agents. Write Us i i ntoi T n r mere win still be more competition in the field. Interest In auto racing also received an impetus in Eastern Oregon from the race meet held here In Jane, when cars from all over Eastern Oregon and Idaho competed for honors. Auto stage lines radiate from Baker to all Inte rior points Inaccessible by rail, and commercial travelers having the! r headquarters in this city use machines to cover their territory. A good road movement Is sweeping over the county, and at the present ses sion of County Court, petitions for the innrmr of three highways were ap- ,.Td hv the County Commissioners. K " - . .. . ... m I Tk. o-n rn.fl movement has lareelv I Publishing Company, publishers of the n i been agitated by - ranchers, who use Morning Democrat, and a great auto en- machlnes -' thusiast is president and W. A. Halli- Early in the Summer local auto day, a real estate operator, is secretary, owners organlred the Baker Auto Club, One of the main objects of the club Is George B. Small, of the Bowen-Small to promote good roads. I 1 1 1912 SIX "48' What Ten Inch Upholstery Means to Your Personal Comfort It eliminates fatigue from the long est tour makes every mile a com fortable one. You need not avoid rough roads. Your chauffeur does not have to slow up for crosswalks and car tracks to favor you or the machine. A ride in this luxurious car will prove a revelation. DEMONSTRATION AT YOUR CONVENIENCE DELIVERY TO MEET YOUR DESIRE NEATE & McCARTHY, Inc. Washington, Cor. King St. Phones:. Main 6374, A .7577. is a cylinder lubricant. It is made of Pennsyl vania Premium Crude of the World. It is not an imported oil. CJThe name "French Auto ; Oil" is not intended to imply that the oil is im ported, but being a quality product, made spec ially for the automobile trade, we tried to give this oil a name that would associate it in your mind with something that stands for excellence in the automobile world. J The French have been leaders in the development of the automo bile hence the name "French Auto Oil." ' V j "French Auto Oil" is a good oil. It is good because it is" made of good material, properly handled ff There is no great mystery in the . making of a good lubricating oil. The same rule that is at the bottom of the making of a good automobile holds true here also i. e., take good material and properly treat it and the result is a quality product. CJ Good material of which to make cylinder lubricating oil is Pennsylvania Premium Crude. This is not merely good, but the best and only material of which it is possible to make a good cylinder lubricant. If you doubt this, ask the manufacturer of your "car. J "French Auto Oil" is high priced not so high priced that you pay too much for it, but just high priced enough to be consistent with -the quality and service it will give you in return for your money. No one can sell you oil equal to it for less money, and if you pay more, you do not secure extra value. J Insist on "French Auto Oil" and you win. Marshall Oil Company General Offices, M ar ah all town, U. S. A. NORTHWEST DISTRIBUTING BRANCH 602 Beck Building. Phone Marshall 1S4S Portland, Oregon