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About Morning Oregonian. (Portland, Or.) 1861-1937 | View Entire Issue (April 8, 1920)
THE MORNING OREGOMAX, THURSDAY, APRIL 8, 1920 7 'In ,$ v:&k?w , I :: s a 2 pi gs ? his i L- il i mk mm -Mmmr . locomobile mercer simplex " I n rs&ygs' P4KHtt 111111 mhWT . ifmlP 11: sad hi iyfi .' " m$ " mf i: ftf.Yg ifv VE F2 ti' 1 AK,'Jf.--j lis ill HI SIMM mm mmmmm mm lliwlll 111 liisi si .... SSIiMltl: ill IteteaslIM Mam lllfill 111 BR?fips I mmm . mm i & s pir rttif- ra-'f 41 f? ' i itea ll mm i u y i ifu i tit: ' Wrjm Mi V J v 1 1 ! H in WW i mmm What new types of cars and trucks will Hare's Motors build? "MIE outstanding characteristic of the mo tor vehicle market of the past five years has been its evolution towards a strict transportation basis. Whereas in the early days of the industry pas senger motor cars were bought for the pleasure and diversion they would give, they are bought today almost solely as a means of getting from place to place in varying degrees of comfort, it is true, but nevertheless primarily for travel rather than for recreation' pure and simple. The buying of motor trucks, too, thoroughly haphazard before the science of motor haulage was fully understood, has become very much a matter of elementary arithmetic based on known or easily determinable factors. By the process of this evolution the problem of the car buyer and the problem of the truck buyer have become essentially the same, though the one relates to the passenger mile and the other to the ton mile. Hare's Motors enters the field of motor vehi cle production prepared to meet this market intelligently. Its officers, by reason of long and thorough experience, know the require ments of the situation from a to izzard. They are not going to be led into the error of building to a pet design or to a glittering theory. They intend to build transportation passenger and freight and to sell it on a transportation basis. Such a program makes first quality indis pensable. Products offered to the public on their transportation value must be thoroughly sound in all the fundamentals. Quality is the keynote of the Hare's Motors policy. Mr. Hare and his associates are men of long experience in the quality field unfamil iar, indeed, with any other. And the factory :, standards of Locomobile, Mercer and Simplex are too well known to the public to required descrintion. These standards art hrtd intn tine. H workmen in the shops, into the foremen, into the testers, into the clerks. The entire orgaa- , ization thinks quality. It works as a unit to put into each day's production a little finer workmanship than that of the day before. , The Hare's Motors line of passenger cars and trucks is being added to as rapidly as possible. It will include a diversity of non-competing units, differing as to size, capacity, weight and price, but each the best that can be built to pro vide the character of transportation intended. . Right down the line the public will receive the soundest value for the money invested and will find in every unit a vehicle constructed throughout for the particular transportation service it is designed to render. Due announcement of all new developments will be made. In the meantime let it be under stood that Locomobile, ' Mercer and Simplex under the direction of Hare's Motors have com bined their resources to furnish, not this or that type of car or truck, but transportation. and, that what the transportation needs of th public require, their aim is to supply. Ifl li MI! ' Iff r;a 1 3 SS 1 S,S I 4 -iX J 1 ' mmmi mmmw ill ' mlmi' 16 Westent Street Neu, York City jlil , lliS 1 lift operatin " llpiilf tei 1 iKIpii IP fill ' if I . The 'Locomobile -Company . . Mercer Motors Company. ' illPfep MmmmiWmmr mml ' ' Simplex Automobile Company, Inc. lilllllBli . ife itl i .Mblliy! . ' ' ' ITsgSSS . . JlL-- I in ki r-r- - T, wn iwiMrt-iriPniiiIwil illliililliJ limwn , in-, I - i ""rrr raTgfc.ija-. , ?