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About Morning Oregonian. (Portland, Or.) 1861-1937 | View Entire Issue (May 19, 1910)
THE MORNING OREGONIAX. THURSDAY, MAT 19, 1910. ' 250 Manufacturers, Importers and. Jobbers Contribute Merchandise to This Great Jubilee Sale GRAE BROTHERS, rshmx field co -U-- " -It l-J ' M .III ft ! 7Afl ryw'M-A 5 11, I'd 7i ----.w.. mi zmi JOHN WYETH & BROTHER jtTe.dK. vietor Ik, Acnens stein t. ow.1N idsay'Thompson a Co, The Reaction to Conservatism Is Forcibly Manifested In the Enormous Outpouring of People to Our 60th Anniversary Sale Like Borne, this reaction was not accomplished in a day. It has taken years of PATIENT, EARNEST, UNCEASING EFFORT towards betterment in merchandising to bring Lipman-Wolf e & Co. to the rightful possession of the title, THE store whose advertise ments and merchandise are honest, and that title will rightfully be Lipman-Wolfe. & Co.'s AS LONG AS GRASS GROWS OR WATER RUNS. We felt all along that this reaction must make itself felt. We never DOUBTED for a moment the intelligence of the American Public. We were POSITIVE that Sensational Advertising, Boast ful Claims, Misrepresentation WOULD RUN ITS COURSE. We acknowledge that through our, conservatism, it has cost us hundreds of customers, and thousands upon thousands of dollars in profits because of our REFUSAL to change our policies. Yes, we have made mistakes and errors, but it is this discipline through which we advance. Do you think that we would risk our capital and energy by contracting for the largest and costliest business edifice in Portland, if we doubted for one moment the ultimate results, the integrity, the principle of our Business Policies? Not a Bit of It The opening of hundreds of unsolicited new accounts, THE RECORD-BREAKING SALES OF THE PAST YEAR PROVE THAT THE PUBLIC IS NOT BLIND, NOT INDIFFERENT. They encourage us by their LOYALTY. It is this CO-OPERATION that strengthens us, that spurs us on to merit every public confidence. The Reaction Has Come MERCHANDISE OF MERIT ONLY. CONSERVATIVE ADVERTISING. VALUE GIVING, SQUARE DEALING. The FOUNDER of this business thought them SOUND principles to BUILD on. We have never varied a HAIR'S BREADTH from his original ideas. Elegant Petticoats Values to $ 1 5 JUBILEE $5.85 If it were possible for us to send each of our customers one of these Petticoats for inspection we honestly believe that not one of them would come back. Please do not class these Petti coats in with the usual run of sale Petticoats. They are of a very superior quality silk, made in black, changeable and plain taffeta. Generously full and in a variety of styles. There is not a Petticoat in the lot worth less than $9.00 and many run as high as $15.00. Very few duplicates. A manufacturer's sample line. Raffia Shopping Baskets O f Selling to 75c Each JC These popular shopping baskets, fitted with leather han dles, that insure the basket five times the life over the old style with the straw handles. The regular prices range from 50c to 75c each. Jubilee price 39c Thousands of Dozens Pearl Buttons 500 CROSS BEST QUALITY fresh water shell A pearl buttons in sizes 14 to 24, Jubilee spc'-l, doz. iC ISc DOZEN PEARL BUTTONS, 8c 500 CROSS BEST QUALITY ocean pearl but- O tons in two holes, sizes 14 to 20, per dozen OC 15c DOZEN PEARL BUTTONS, 8c 500 GROSS BEST QUALITY ocean pearl but- C tons, self shank, 14 to 20 sizes, Jubilee per doz. O C Th ursaay s CUSTER CHEMICAL, CO. ubilee Contributions ROOM-SIZE RUGS, $19.95 BUY RUGS TODAY AXMINSTERS Regular $35.00 100 Rugsin beautiful Oriental and Conventional patterns, rich, artistic and refined styles, standard quality, Jubi lee price $19.95. .- Hartford, Bigelow, Superior Rugs d 1 Q Q C Immense Selection, New Patterns P y s J 5000 Yards Jubilee Price, 43c Linoleum Has Advanced Again 15 Per Cent. Just like the Spring floods, the wholesale price on linoleum is creeping up slowly and surely, until within a short time this real Jubilee price will be submerged. All th stores in Portland have advanced their price on linoleum. Call it luck or foresight if you will, we still own enough at the old price to be able to of fer it at 43c- Our patterns are selected with the greatest care. Neat, at tractive designs in effec tive color combinations. gs",f fer it at 43c- Our patterns Wy' are selected with the ILjp greatest care. Neat, at- -' flCGjTj KOaQ tractive designs in effec- IPflih tive color combinations. $4.00 Rattan Suit Cases, $2.95 Contributed by the Warner Manufacturing Co. Very light but very strong and waterproof, bound with leather cor ners, linen lined, strong locks and catches, the kind that will resist the roughest usage; always sold in our store for $4.00; for this Jubilee Sale, S2.05. Here's Great Silk Value for 63c 1 9-Inch Check Louisines ' Regular Price $1 JUBILEE, 63c There is no prettier or more serviceable fabric brought out this Spring or shirt waist suits. The new Louis ines come in checks, black and white, blue and white, oxblood and white and violet and white. Hats-Selling to $ 1 2.00 Jubilee, $4.00 Here is where we part with all profit and take a good loss We have about 100 smart hats trimmed in our own workrooms by our best milliners, they reflect the very latest styles in Summer fashions. For Thursday in order to maintain a busy department in this Jubilee Sale, we give, to our customers the choice of these 100 hats at $4.00, every hat sold means a substantial loss to us, but this is one of the instances where we cheer fully contribute our share in this great event. Values Reach Their Zeni In This Great $1 0.00 Suit Sale The suit department will be in a vortex of excitement when these $ 1 0 suits are placed on sale. There will be whirl wind selling. These suits exemplify thee orrect styles for Summer wear. Women of all sizes may be fitted. Fashioned of French serge, tropical worsted, tweeds, chain woven serge and other desir able fabrics. Some of them are severe strictly tailored others are embroid ered, braided or trimmed with satin. The skirts are made in all the newest plaited styles. -A conservative value on these suits would be to place the prices $20 to $30, some even higher. 500 Pes. New Neckwear, 1 7c Fresh, Crisp, Pretty New Styles See the window display and exhibition of stylish Summer neckwear. Pretty collars, jabots, rabats, side effects Dutch collars and pretty sailor collars. In the collection there is an endless variety of popular styles to select from. We feel sure that you will be tempted when you see the values at this great Jubilee Sale. . Gilt Clocks In Many Styles The manufacturer of these pretty boudoir and mantel clocks contributes 100 for this Jubilee Sale. They are gold - plated, perfect time keepers; come in an assort ment of shapes and sizes. $3.00 Clocks, Jubilee $2.38 $3.50 Clocks, Jubilee $2.78 $5.00 Clocks, Jubilee $3.98 Alarm Clocks Regular Price 75c ubilee, 54c h 500 American-made alarm clocks, nickel-plated, extra loud alarm, perfect time keepers. 30c White Cotton 1 Q Vests, Jubilee . . I JC Low neck, no sleeves, fin ished nicely, all sizes - JUBILEE HAIR GOODS BRAID PINS AT HALF PRICE Braid pins, circles, turnovers are still popular for the stylish hair dress now in vogue. For this sale we are offering plain and mounted braid pins at half price. 15c Coronet 20c Coronet 25c Coronet 35c Coronet 45c Coronet 75c Coronet $1 Coronet Braid Braid Braid Braid Braid Braid Braid pins 8c pins 10c pins 13c pins 18c pins 23c pins ooc pins 50c 35c Turbans for 10c Best quality turbans, come in all colors, made over a net covered frame, being light and comfortable. $ 3.00 Switches for $ 1.98 $ 5.00 Switches for $ 2.89 $15.00 Switches for $ 9.89 $22.50 Switches for $14.39 85c Vests 59c Ladies' Swiss ribbed vests, lisle thread, low neck, plain or trimmed yoke, tight knee or umbrella styles. 35c Jacquard Poplins, Jubilee, 23c This is a fine mercerized Poplin weave, with a fancy Jacquard stripe running lengthwise of the cloth, about 50 different shades.