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About Morning Oregonian. (Portland, Or.) 1861-1937 | View Entire Issue (June 2, 1908)
TJ1IS JUUKAIJMx U-KIiOUAlAN. TOJJSDAT, 1908. 11 BRILLIANT PAPERS AND DISCUSSIONS Advertising Men Open Their Convention in Commercial Club Building. TALK OVER POINTS RAISED Lively deliberation After Each Paper Is Read Seattle Next Sleeting Place During Yukon , Var Major's Welcome. Advertising men of the Pacific Coast met in Portland yesterday for their an nual convention. Delegates from all the Coast cities were in attendance and the convention opened under the most favor able auspices. Incidentally, it was the first convention the Commercial Club has welcomed in Its new building. Seattle will bo the next place of meet ing for the advertining men. They will he the guests of the Puset Sound City in June of the year the Alaska-Yukon Exposition is in progress. Special repre sentatives of the Seattle fair were in at tenrtapec at the meeting yesterday to in vite the advertising writers and they de cided to accept. Addresses on advertising that were un- ........11,, fntarnDtilllv TL'lrft Oil the pro gramme of the convention yesterday aft ernoon, and animated discussions 01 me papers presented followed their reading ly the delegates. There was a large at tendance at yesterday's meetings. Paper on "Truthful Advertising." "Truthful Advertising." was the sub ject of a paper by T. M. R. Keane. of Spokane, who was unable to be present and his address was read by R. M. Hall, of Portland. Sir. Keane held that the first duty of the advertising writer is to bring people to his store and the second is to keep them coming. He maintained that the advertising man has a great responsibility and should tell only the facts in presenting his inducements to the public. Mr. Keane predicted a great fu ture for the advertising business. William Bittle Wells, manager for Sun set in the Pacific Northwest, gave a paper on the topic "Magazine Publicity in Upbuilding the Pacific Coast." He said there Is probably no question of such vital importance to the Northwest as that of community publicity and that the movement is a manifestation of the spirit of the West for It means not only the desire to secure prosperity for the in dividual but shows a desire to help all. It means better streets, said the speaker, better buildings, brighter homes and bet ter conditions everywhere. Mr. Wells said no other two agencies have done so much along this line of betterment as Sunset, the Southern Pacific publication, and the Pacific Monthly. Good Store Management. Lewis M. Head read a paper by Harvey R. Young on "The Importance of Store Management and Salesmanship to Adver tising." sent to the meeting by Mr. Young, who is business manager of the Ohio State Journal. MK" Young, in his paper, called attention to the shlftless ness of store managements in some in stances and the unreliable character of their advertisements. Both were charac terized as evils to be corrected. John Hartog, ' manager of the Eugene Bureau of Publicity, gave an interesting paper on "Promotion Publicity That Pays." He held that to get replies to advertisements of communities is not enouph; it is results that must be ob tained. He said people of the right kind must answer the advertisements or the advertising is a failure. Boosters and Promoters. "Every promoter is a boosteV," de clared Mr. Hartog, "but every booster is not a promoter. A promoter plans, then boosts, while a booster speaks out of the fullness of his heart." He defined the duties of a promoter and said he was to awaken a slumbering community to work with it to beautify, to expand, and to get ail to work together to make the community more happy and prosperous. This paper aroused a great deal of Interest and a general discussion followed. J. H. Whyfe introduced the text of a bill which the Chamber of Commerce will nubmlt to tho next legislature, pro viding that counties and towns may levy taxes for advertising and promoting the resources of the different sections of the state. The plan received the commenda tion of the members of the organiza tion. Oeorge W. Kleiser read, a paper on "Outdoor Publicity.'' which gave the uses of billboards and the other forms of out door advertising that Mr. Kleiser's firm promotes. J. R. Dunphy. of Spokane, also read a paixr on "Real Estate Advertising," which told of the best means of arousing Interest in realty properties that are put on the market. Proceedings of Morning Session. Yesterday morning's session was called to order promptly at 10:30 by President F. J. O'Brien, who drew the attention of the advertising men- to the two lead ing business matters up for consideration, the reorganization of the association on a club basis and the proposition to ob tain the passage of uniform laws In the states represented by the association to regulate advertising, and providing pen alties for objectionable, pernicious, false or misleading advertisements. With a few words of Introduction Secretary B. I. Dasent was called upon to read the report of the last convention, which was held at Oakland. This report was adopted. C. N. Black greeted the visitors on be half of the Portland advertising men, saying he expected great good to come from this, the firstannual gathering of the Coast organization. He said the mem bers are very much indebted to the Port land Commercial Club for entertain ment while in the city. C. W. Hodson. president of the Com mercial Club, also welcomed the dele gates. "It is one of the compensations that repays a man who takes time from his business." said he, "to have the pleasure of greeting Just such organiza tions as this to our city. Every effort made along lines of publleity appeals to this organization. We trust your ses sions here will be as pleasant as pos sible and that when you go hack to your homes you will have1 the most pleasant recollections of the Portland advertising men's organization and the Portland Com mercial Club." A resolution of thanks to the Com mercial Club for its courtesy was intro duced and adopted. Mayor Lane gave the visitors a cordial welcome on behalf of the city. "I am glad to have you here at this" time, when we have our roses at their best." said he. "1 am a great believer in these gath erings and these organizations, for the Interchange of ideas will do a great deal of good. No two men have brains Just alike any more than they have faces alike. Each brain is different and men are bo end to have different Ideas that will do much good when exchanged with each other In these sort of meetings." A telegram of invitation was read from I. A. Nadeau, director of the Alaska-Yukon-Pacific Exposition, at Seattle, ask ing the advertising men to hold the 1109 meeting in that city. Prank L. Mer rick, of tho publicity department of the Seattle fair, was present, and urged the advertising men to accept and a resolu tion was adopted naming Seattle as the next place of meeting. Greetings were read from various ad vertising bodies in different parts of the country. Los Angeles sent a telegram and the National organization of adver tising men sent a handsome bouquet of flowers through the fraternal delegate, C. N. Black. T. M. It. Keane invited the association to meet next year in Spokane. Chairman O'Brien appointed the follow ing committee on reorganization: Messrs. Hall, Godenrath, Green, Merrick and An derson. The report of this committee was fixed as the irst order of businss tomor row morning. C. N. Black, chairman of the commit tee on affiliation with the National organ ization, read the report of the committee, which was adopted, and the committee continued. The report urged a closer af filiation with the National organization. Tom Richardson, manager of the Port land Commercial Club, was introduced and delivered an address on "Muncipal Publicity." He gave an interesting talk along the lines of the benefit to be de rived from advertising cities and com munities, and told what a good work Oregon is doing along these lines. He said the smaller communities of the state have raised $75,000 Tiurinfr the past few months to be spent in this kind of pub licity. He said the work of advertising men was putting on the "Made in Oregon" exposition, and also that the manu factures of this state have increased 37 per cent since that time. He said there is 15 times as much money spent for adver tising in this country as there was 23 Sears ago. His address was carefully listened to and liberally applauded. BANQUET IS A HUGE SUCCESS Advertising Men Eat, See Stunts and Have General Good Time. One of the most unique and notable banquets held In Portland in recent years was that given last night in the main dining-room of the Portland Commercial Club by the Pacific Coast? Advertising Men's Association. There were 400 guests, among the most prominent being Rear Admiral Swinburne and the officers from the cruiser Charleston and the gunboat Yorktown. The fun began with the first course and was fast and furious until long after the black coffee and cigars had been served. The dinner was unlike any other ever served, probably, in that so many odd features were introduced. There were stunts galore and a number of features such as the Gridiron Club at "Washing ton springs on its guests. There was not a dull moment and the most con firmed diners-out were highly entertained. As a house-warming for the Commercial Club's big new dining-room it served ad mirably, this being the first banquet served in the club's new quarters. C. N. Black, president of the Portland- Ad Club, presided and introduced Tom Richardson as toastmaster. Officers from the mosquito fleet in the harbor were present us follows: Rear-Admiral Swinburne, Commander Glennon, Lieu tenant Saylis, Lieutenant Constantine, Lieutenant-Commander Pollock, Lieuten ant Burehfield, Ensign Cooley, Ensign Kags, Ensign Joyce. Midshipman Bas sett. Midshipman Kenyon, Paymaster Wise, Doctor Loungebough. Rear-Admiral Swinburne' made an in teresting talk, telling the advertising men and their guests that the Navy will exist as long as markets are needed in foreign countries and such enterprising business men as those at the banquet keep push ing the trade of this country. "There has never been a War brought on by a Navy or a military man," said Admiral Swinburne. "All the wars have been brought on by you gentlemen. After you get through destroying certain terri tory you go on looking for new markets. "Sherman is supposed to have said, 'War is hell.' I don't believe he ever said it, but the business comes near to it. Just so long as you young men are looking for other markets, so long will navies exist. At 62, we in the Navy stop; you keep on going. I am glad to see you young men, alert and enterprising, here tonight." There were other stunts innumerable, all under the direction of the following committee of admen: W. J. Hoffman, C. F. Berg, E. R. Heillg, H. W. Little, Scott Bozortli, E. J. Jaeger and D. C. Freeman. Lincoln Hart had personal di rection of the different stunts. Many well known figures of the advertising pages Invaded the banquet room. State ment No. 1, as portrayed by the Ore gonian, half donkey, half elephant; President Roosevelt, as portrayed by. Bob Homans, of the Baker Stock Company; a negro woman, by Mrs. Sylvia Williams McGuire, and many others. A number of speeches were made. Ben Selling. President O'Brien, of the Coast Association, C. H. Jones. John Hartog. E. J. Jaeger, C. W. Hodson. President Whlteniore of the Rose Festival, Dr. J. Whitcomb Brougher and others making short talks. Early in the dinner a num ber ' of handsome young ladies entered the banquet room and pinned roses on the coat of every guest. Those in attend ance pronounced the banquet the most unique they had ever attended. ............ ....................... .... ...... ........................... T I J s v ft 4 5 i ' S '&5-t a, V 4,1 ". wJTi " vJ W f p gist, ,, hr95 - 41 r - Vt .4;-. . ;4 ? ' . i',T,-. .-- c . BAQIET HALL OP THE COMMERCIAL CLl'B, THE SCENE OF THE ADMEK'S BAftUET. i DINNEHTOF GHTERS Banquet Arranged for Indian War Veterans. TO BE HELD ON JUNE 10 Sons and Daughters of Indian- War Veterans Have Affair in Charge at W. O. AY. Hall Mayor Lane to Give Address. A banquet for the Indian War veter ans of the North Pacific Coast will be given by the Sons and Daughters of the Indian War Veterans, June 10 at W. O. W. Hall, Eleventh street, be tween Washington and Alder. Mrs. C. Henry Chambreau, president of the order, will superintend the ban quet and entertainment, assisted by Mrs. F. L. Benedict, secretary. The re ception committee Is composed of Mrs. L. M. Parrish, Mrs. B. A. Chambreau", Mrs. Otto Kleeman, Mrs."T. A. Wood, Mrs. S. E. Wishard, Hosea Wood and Chester Proebstel. Table No. 1 will be In charge of Miss Tillie" Cornelius and Mrs. Sarah V. Van Horn, assisted by Mrs. Maud Corn stock, Mrs. A. J. Fanno, Mrs. A. W. Moore and Mrs. M. Steel. Other tables will be presided over as follows: Table No. 2 Mrs. Charles D. Hop kins and Mrs. H. S. Boyd. Assistants Mrs. C. B. Stewart. Mrs. F. S. Stewart, Mrs. M. Young. Miss Bertha Wallace. Table No. 3 Mrs. Frank E. Watklns and Mrs. E. Morgan. Assistants Mrs. A. L. Berkly, Mrs. P. J. Packard, Mrs. G. T. MofTett, Mrs. George Storey. Table No. 4 Mrs. Harry Chipman Rnd Miss Emma Elgin. Assistants Mrs. N. Monical, Miss Maud Langhead, Mrs. W. O.. Waddel, Miss Helen Fanno. Table No. 6 Mrs. A. C. Gowdy and Miss Clara Kleeman. Assistants Miss Delta Watson, Miss Petronelly Connolly, Miss Louis9 Cotter, Miss Dorothy Price. Table No. 6 Mrs. G. T. White and Mrs. Hosea Wood. Assistants Mrs. J. A. McDaniels, Mrs. N. M. McDaniels, Miss White, Miss Helen White. Table No. 7 Mrs. A. Springer and Miss George Watkins. Assistants Mrs. T. C. Tatom, Mrs. Chester Proebstel, Mrs. A. E. Kern, Mrs. MeKee Bradley. Table No. 8 'Mrs. Minnie McGregor and Mrs. J. C. Proebstel. Assistants Mrs. C. T. Saling, Mrs. R. A. Lenny, Mrs. H. E. Easton, Mrs. G. E. Moser. Table No. 9 Mrs. Gus Brower and Miss Mary Johnson. Assistants Mrs. W. O. Malley, Mrs. M. Asplund, Mrs. Margaret Sales. Table No. 10 Mrs. S. W. Anderson and Mrs. William Cline. Assistants Mrs. A. Janard, Miss Aileen Tatom, Mrs. I. Cohen. Supply booths will be presided over as follows: No. 1 Coffee, milk, cream and butter Jtrs. I. S. Reynolds and Miss Florence Warinner. . v Booth No. 2 Meats, fish and salads Mrs. C. A. Proudfoot, Miss Anna Basler, Miss Delta Chambreau. Booth No. 3 Ice cream and cake Mrs. Chester Hall,. Miss Mary Van Atta, Miss Rose Basler. Booth No.. 4 Candy, fruit and cheese Miss Hazel Hoopengarner, Miss Calla Chambreau, Miss Virginia Llnney. After the banauet Mayor Lane will de liver an address, to be followed by a selection by the Veterans' Quartet, and the "following numbers: 'Reading. Miss Hazel Hoopengarner: selection. Veteran quartet; song, Mrs. George Watkins; re marks. Rev. J. H. Ghormley. The music will be furnished during the banquet by Emil Thielhorn's orchestra. Seattle Authoress a Visitor, I Among the visitors from Seattle, with the Pacific Coast Advertising Men's As sociation, is Mrs. Alice Harriman. of that city, the publisher and editor of "Pioneer Days of Puget Sound," "Chaperoning With Adrienne Through the Yellowstone" and other stories. Mrs. Harriman, who has never before visited this city in the Summei time, is enthusiastic in its praises, and caught her premier glimpse f the upper Columbia Rivtr, Sunday. Asked what she was doing along the tynes of literary composition, Mrs. Harri man said: "I have about finished a boys' story entitled 'Red Coat and Redskin,' in which the Canadian Northwest policemen are depicted in earlier days, and am now consulting with publishers in the East about one of my longer stories, of 75,000 words, the title being, 'A Man of Two Countries.' This latter deals with condi tions of Montana. I am glad to state that my little story 'Adrienne' Is now in its second edition." AUCTION CREDITORS TO RAISE AUCTION sins hi til Diirat EAST SIDE DECORATipXS ARE ALIi IX PLACE. Pennants Strung Across and Tele phone Poles Covered With Car nival Colors Kqrses Wanted. The decorations on Bast Burnside street, Grand avenue and East Morrison street are all in place, and present a most attractive appearance. Flags and streamers of carnival colors are sus pended from the trolley wires, and all the"poles along these streets are covered 15 feet from the sidewalks with carnival colors. At night when Illuminated with arc lights placed at Intersection streets the effect of the decorations is brought out to best advantage. Multnomah Camp, No. 77, Woodmen of the World, has erected a rustic arch at the intersection of Grand avenue and East Alder street, surmounted with flags. On the front of the arch facing Grand avenue are the words "Multnomah Camp No. 77, Woodmen of the World," in silver letters, .which shine forth with great brilliancy. At this Intersection the exhibition drill by Multnomah Camp team, assisted by uniform teams from other portions of the city, will be held next Thursday night, June 4. President C A. Bigelow, of the East Side Business Men's Club, said yesterda? that roses will be wanted in large quanti ties for the four booths that will be placed at intervals on Grand ' avenue. These roses may be left at the rooms of the Kast Side Athletic Clubs In the Healy building; corner Grand avenue and East Morrison street, and also at Love's drug store, corner East Burnside street' and Grand avenue, Thursday morning. Mr. Bigelow also would be glad to turn over these booths to any club on the East Side which would take charge of them for Thursday night. There will be no cost to the clubs except to gather roses and place young girls in charge of them. Any club which will take up this offer can place Its own name in conspicuous letters on the booth. All other arrangements for next Thurs day are well in hand. To the East Side Business Men's Club credit belongs for the preparations that have been made. Its officers and members have given time and money to secure the decorations and provide the fine programme for Thurs day night. The streetcar company and the contracting firm which had the. paving of Grand avenue in hand kept their word and got ready in time. Distributing Roses to Trains. EUGENE. Or.,'1 June 1. (Special.) Tho people of Eugene, besides sending a lot of roses to the Portland people for the Rose Festival this week, will distribute hundreds of bouquete of roses to the FORCED In order to meet their demands we will auction our entire stock of watches, diamonds, jewelry sterling and plated sil verware, cut glass and " Brauer's celebrated hand-painted china to the highest bidder. Buy your June wedding pres ents at this sale, at your own price. Auction sales daily at 2:30 and 7:30 P. M. A. KRUGMAN, auctioneer. Beautiful presents given away to the ladies at each sale 342 WASHINGTON SEVENTH passengers on the Southern Pacific trains as "they pass through Eugene. The work will be under the auspices of the Ladles' Auxiliary of the Eugene Commercial Club. The organization will endeavor to place a beautiful bunch of Eugene roses with each passenger: The bouquets will contain a card bearing the words, "Eugene U. of O." Torpedo Flotilla Has Rough Trip. ASTORIA. Or., June 1. (Special. ) The torpedo-boat flotilla, consisting of the Perry, Preble, Fox. Davis and Farra gut arrived in this afternoon and will leave up fhe river for Portland about 9 o'clock tomorrow morning. The vessels had a rough trip up the coast. PROGRAMME FOR THK WEEK. Tuesday. June t. 2 P. M. Opening ofvthe competi tive rose ' exhibit at the Oriental building-- ' J:80 P. M. Illuminated parade. "Spirit of the 'Golden West." c Wednesday. Jane 8. 10 A. M. Monster prte parade of floral decorated afltomoblles. Evening Venetian water earnlval, procession of illuminated public and private craft; all-day free ex hibit of rare blooms ty Rose Society at Oriental building-. ramroech concerts in evening- at Armory. Hiarsday. June 4. 10 A. M. Magnificent street tarad of floml decorated vehicles, competi tive floats, equestrian clubs, etc.. In cluding the marvelous Japanese "Cherry Blossom" procession. Afternoon 100-mlle automobile race; SO-mlle automCbtl. race. Evening East Side street carnival of mssqueraders and children's pa rade. ' Dsmrosch eonnerts at Armory, aft ernoon and evening. Friday, June S. Morning Business houses recep tions to Portland jilsitors.. Evening Allegorical end historical parade cf electric floats, including Chinese dragon;" grand ball at Armory. - Saturday, Jims 6. Morning Regatta on the river; crews from Victoria Vancouver and the University of Washington will compete. Noon Grand--pftrade of Woodmen of the World. Afternoon P. N. A. championship field meet at Multnomah Field; re lay races for high schools and public schools of the Northwest; valuable trophies to be presented for each event. Evening Pyrotechnics and mss queraders farewell to Rex Oregonus and Queen Flora. BY 00R $25,000 BY JULY FIR! COMPANY STREET, BETWEEN AND PARK HOPJCRS SWEDISH RULERS Kaiser' Takes His Guests to Jlagnlfi centMilitary Show. BERLIN, June 1. Emperor William gave King Gustav and Queen Victoria, of Sweden, a magnificent military show to day, the occasion being the annual Spring parade of the garrisons of Berlin and neighboring stations. Thirty thousand men of all arms of the service, about 8000 being cavalry, maneuvered In the two square miles of the Temple of Parade. The Emperor and the King of Sweden re viewed the troops on horseback. They were attended by several of the reigning princes of the minor German states with their staffs to the number of about 100, formirrg- a brilliant cavalcade. The Empress and the Queen of Sweden were on the left of the reviewing stand. ON'T "Go it brand stands for the highest qual ity Ham, Bacon and Lard which is the Oregon product and accept no other; the same is named A Columbia UNION MI PORTLAND, OREGON PIONEER PACKERS OF THE PACIFIC Sweeping the cob-webs out of the brain is not an easy for the man job m who eats anything he likes. Clear thinking ing go with a simple diet that does not clog the system or tax the digestive machin ery. Every particle of ihredded Wheat is easily and quickly digested by the most delicate stomach. Try it for breakfast for a week and notice the results. For breakfast heat the Biscuit in oven, pour milk over it (hot milk in winter) and a little cream. If you like the Biscuit for breakfast you will like toasted TRISCUiT (the Shredded Wheat wafer) for luncheon or any meal with butter, cheese or marma lade. At your grocers. AUCTION AUCTION where drawn up in four lines were the carriages of the diplomatic corps, includ ing Charlemagne Tower, the American Ambassador, and Mrs. Tower and many distinguished ruests. In consequence of the extreme heat, many of the soldiers were overcome, notwithstanding jthe se vere training, consisting of daily marches of from 15 to 20 miles, which they un derwent during the last three months. Hitchcock Starts for Chicago. WASHINGTON, June 1. Frank H. Hitchcock, one of the managers of the Taft campaign, will leave this city for Chicago tomorrow, where he will appear before the National committee in the in terest of Secretary of War Taft during the consideration of contests for seats in the National convention. Mr. Hitchcock had a conference today with President Roosevelt at the White House and later with Mr. Taft. blind"; know wnicn Most reliable is of even grade and is made of the best selected fat, carefully rendered and run off into new pails and hermetically sealed. Don't risk a new, untried shortening; remem ber that you will spoil enough in one trial of a. cheap shortening to pay for a whole pail of COLUMBIA' LARD. Sold by first-class grocers. SAT CO. Sweeping Out the Cob-webs. i .. I. .i""vn!:r.--' ZzJ .... and clean liv