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About Morning Oregonian. (Portland, Or.) 1861-1937 | View Entire Issue (Jan. 1, 1908)
TTIE MORNING OREGONIAN, WEDNESDAY, JANUARY 1, 1908. 3 "HlE FORI EUROPEAN PLAN FLAND H. G. BOWERS Manager Headquarters for Tourists and Commercial Travelers PORTLAND, OREGON PORTLAND'S ANNUAL ROSE FESTIVAL Floral Pageant Next June Will Be Most Elaborate in History of Pacific Northwest Plans Contemplate Participation of United States Government Br W. P. Strandborg. PORTLAND hopes to show the world what she can do in the artistic. ' the aesthetic and picturesque, as well as in the liberal arts, in the indus tries, commerce and business. To this end an organization of her most sub stantial men, known as the Portland Rose Festival Association, is planning a week's celebration for June 2-7, of this year, that bids fair to rank high with the foremost floral spectacles and brtl liant pageantry held anywhere in the United States. Indeed, there is good rea son to believe that the Festival next Summer will surpass any of those his toric carnivals, fqtes and fiestas, through which several of our prominent cities are claiming National prestige and pre-eminence. Unrivaled scenic grandeur, un equaled climatic conditions, and un limited natural resources, combined with that indomitable public spirit of Port land citizens, all making for such a goaL Portland was only feeling her way lowly and carefully when last Summer's Rose Carnival was given, yet it proved (he grandest celebration of its character the Pactflc Northwest had ever wit nessed. It was all planned and consum mated In less than one month's time, nd with a ridiculously small outlay of money. Less than $7000 was expended nd more than 60.000 visitors flocked to Portland during the three days. For the second annual festival for iheso celebrations are to be yearly events hereafter the planning and preparation was begun before the decorations had been removed from the streets, at the olose of tho last festival. The services of a dozen or more of Portland's really big men were enlisted in the interests of ihe project at once, and since that time Arrangements have been moving- forward with steady and sure progress. A whole week's revelry has been de cided upon. The tastes of old and young will be catered to; there will, be spectacle and pageantry such as the Pacific North west, or indeed, the whole Pacific Coast, has not yet seen. There will be parades of children, of military, of bands of In dians, of fraternal organizations, of so cial clubs, of automobiles and the like; there will be brilliant street spectacles of decorated and illuminated floats, alle gorical and historical, and the demon strations will take place on both land and water. In fact, the marine carnival Is to be one of the most elaborate events of the week. Up to the present time about JS5.000 has been subscribed to defray the e-inenses of the Festival, but additional pledges Bre coming in from time to time, and a renewed appeal for further financial sup port is now being made with gratifying results. It is not to be a local demonstration in any sense of the word, for the Cali fornia State Board of Trade has al ready pledged special excursions to Port land during the week, embracing every large city in the Golden State, which, of itself, is far-famed for its floral feasts. I .os Angeles, San Diego and Pasadena, where the greatest of these celebrations are held each year, have volunteered to send representative delegations here. The Hawaiian Territorial Government has been officially invited to come here and share with Portland the enjoyment of the week- The Governors, their mill tar' staffs and the congressional dele gation of every state in and this side of the Rocky Mountain country have been invited. The U. C. T. and the T. P. A., two ' great organizations of traveling men. have been enlisted in the cohorts of active boosters for the jubilee. The state medical associations of th Western states are likely to be guests of the city at that time, as are the bar associations. The bankers of Oregon have promised to come, and they will try to bring with them the financiers of surrounding states for a united Pacific Coast convention. The Hoo-Hoos, which is a most power iul organibzation in this part of the country, meet here In June, to show what the lumbermen can do when It comes to eelebrating. President Roosevelt, who has Wfecn . in vited to review the great American ar mada when It arrives in San Francisco Bay, and to lay the corner-stone of one of the buildings of the Alaska-Yukon-Pacific Exposition, at Seattle, next Sum mer, has been invited to be here, and the Congressional delegations of Oregon, Washington and California are all using their influence to persuade the Chief Magistrate of the Nation to do the Pa cific Coast the honor of another visit after an absence of four years. Pressure is being brought to bear upon the Presi dent to order the magnificent fleet now en route to the Pacific Coast to visit this port. Admiral Robley D. Evans having been extended a formal invitation by the Festival Association. In addition to this, the British Govern ment will be appealed to through the local consul and the British Ambassa dor at Washington to dispatch one or more English warships from the British naval station at Esquimault to Portland, for. the Festival week. Partial assur ance has already been had that the British Admiralty will offer no objection to a friendly call of the Pacific squadron to Portland, should the American fleet put in here at that time. . From all of this, it may be seen that with the proper financial and moral sup port of the people of Portland, the Rose Festival of 1908 will easily become one of the most memorable events In the history of the Pacific Northwest; that it will be come a demonstration National in char acter and significance, such as no other city on the American continent has ever been able to boast of. Some pessimistic souls have wagged their heads and decried the project be cause it cost too much money, but the men who are the real history-makers of Portland feel otherwise. They know and have expressed themselves as convinced that it will be the greatest advertisement the metropolis of the Pacific Northwest has ever had. The simple fact that what has already been said about it in the daily papers has resulted in the planting of every1 rose bush the local market could supply, shows the powerful influence it will create In the upbuilding of Portland. Its attribute of permanency means such vast possibilities ol' greater exploitation of our infinite resources, that its far reaching Influence cqpnot oe gainsaid, the mere item of rose-planting being sig nificant of itself. One nurseryman told the writer the other day that there had been enough rose sets sold as a result of the festival movement, this Fall alone, to guarantee 20.W0.000 blooming roses the first week of June. He added that there wasn't a 8-year-old set to be had in the city, and that practically all the 2-year-old sets were exhausted. So that if nothing more has been accomplished, the festival peo ple accentuated and perpetuated the claim that Portland is the home of the rose, the rose garden of America; and It is something to have that distinction. Forgetting for the moment the . forth coming festival itself, its promoters have secured a promise from the City Council that there will be a handsome appropria tion for an "Arch of Welcome" to be erected at the Union Depot, so that by day or night, the thousands of travelers who enter Portland's gates will be advised of the fact that Portland is the greatest rose center of the world. What the festival will mean in the way of advertising Portland to the four cor ners of the earth can only be conjectured. The entire publicity department of the Harrlman lines in Oregon has been en listed in the exploitation work of the fes tival association.' General Passenger Agent McMurray, who is chairman of the exploitation and publicity committee of the association has ordered that every time-table, folder, map, calendar and magazine advertisement of the Harriman lines under his jurisdiction shall have some mention of the Portland Rose Festi val. He has also arranged that the ad vertising matter in Eastern publications, which runs into the millions of copies each month, shall embody some mention of the celebration. The Sunset Magazine has promised to devote a special cover design and its leading article for the June issue, which will be out the middle of iiay, to the festival. Other transcontinental lines with of fices in Portland will Join in the general movement to route tourist traffic through Portland, either on the way out to the Pacific Coast or on the return trip Bast. Within the confines of Oregon it3lf, the coming convention of the Oregon State Editorial Association to ba held here January 17 and 18, will be asked to boost valiantly for the festival through the 200 newspapers represented, and from the favorable comment that has been made in many of the state publications during the last few months, the Indica tions are that all Oregon will join hands with Portland in making the week's jubi lee the most magnificent spectacular un dertaking ever devised in this part of the United States. Supplementing the exploitation work of the Oregon editors, the traveling men of the Pacific Northwest will work zealously among the merchants with whom they do business, with a view of securing the as sistance of every commercial body In the state In having every city and town of any importance prepare and enter a float in the all-Northwestern cavalcade, a street pageant which Is to be one of the most imposing features of the week's celebration, for the reason that the finest cash prizes and trophies are offered for competitors in this event. All in all. nothing that Portland, or the Pacific Northwest has yet done, ap proaches in comprehensive significance the Portland Rose Festival whieu will be held in this city- the first week of next June. FACTORY Grand Avenue and East Taylor Street, Portland. NEUTER BROS Manufacturers and Importers PORTLAND OREGON t SALESROOM t JS, "W. Cor. Fifth and Ankeny Sts. Portland. ACME MILLS GO. 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