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About Morning Oregonian. (Portland, Or.) 1861-1937 | View Entire Issue (Jan. 7, 1907)
5 Marks the Passing of the Ideals to Old City Into the New, and the T ransition New Standards of Industrial Supremacy. F Old rom CTIIEm6rXNG OREGOMAN, 3IOXDAY, JAMJARY 7, 190 T. TODAY Today is a bin day In St. Louis. ' The blR butliling operations of the W city of MIxsourl have reached high-water merle In the rnmplptlon of the handicimMit end most RuhMantlal wlioleM' bulni structure In the west. The Brown Shoe 1'omi.r.ny Will. OCCUPY TWO-THIRDS OF THE EXT I RE BROWN' BI.CX'K and It Em he II overt will have pace fricl equip ment r --tittles t handlr and fihlp Fifteen Million Hollars' worth of footwear per year. TU tW arpft will be more than three and ono-hiilf 3fr aeres. It is the largest, best nnd mot rt mplnely ej i I j.xci ul Idfnir In world tined for the distribution of nhoea from faaorlea to mailers, The entire build in linn been built and equipped to produce at reRier rronomlrn thmn lis,s heretofore been Known In the Ii n rt 1 1 i ti K C hoei, and la the. embodiment of everything that la nrst-claaa. niifl the Uovnnte of rut trade principle- "WHERE QUALITY COUNTS WE LEAD." Th completion of "The White House, on WnnhltiKtun Avenue" J therefore Indeen n epoch in Iho shoe history ot the United Ht. T.oulnar F)r will rer i and visitor to the World'i ember lha toposraphy of the business wcllon. Vp from the river across the first main Ipvel of the wholesale district, St. I-nuU reaches westward over Rradually rlstns 8 rounrt to Thirteenth street. a.t which point tv broad acclivity sweeps up to a natural Mimmlt at Seventeenth street and Wash Infttnn avenue. And there, upon the mont comnianrtlnf file in the heart of the MOUND CITS', looms thq tTlftantic airucture of the "WHITE HOUSE' the "capltol" of the fa- mous WHITE HOUSE PHOE9. for men- for women, - and home of "BUSTER H HOWN" ULUE RIBBON SHOES for boy a, for girls. It la not. too much to nay that the splen did edifice dedicated today -to all that- la best In modern business - enterprise la re garded by the people of St. Louis an a fit ting culmination to the triumph of Western manufacture In making their city "the shoe hop nf the world." . Take the hlh-speed elevator and run up to the roof and look around for yourself. Here you are, away up out of the smoke and dirt of the old town, overlooking the river, the Eads bridge and East St. LouU. Away below you north. south, east and went He the (treat metropolis of the Hout h wet -a panorama of commercial activity broad vintas of busy streets, and the throng ami clans of traffic. And near by, on the Fouth, Is this country's greatest Union Sta tion. The "WHITE MOUSE" overlooks them all. And more, for. in the BATTLE of Bl'Pl- NEStf strategical location counts as much In dollars and cents to the manufacturer, denier and wearer of shoes as does Artillery Klevatlon In the dadlv conflicts of war. and the situation of the Brown Shoe Company's new BtronRhold means much to the company and to the public In the economy of cen tralization. Immediate facilities In handling deliveries, quick ah ipments and prompt dis patch In the conduct of a. great business in all He detail. Going up Washington avenue through the grand canon of the wholesale district of St. Louis, the new structure la easily the most prominent thing; In si k lit, -and what la tin more grratlfyf n-, the most beautiful, for art la commercial architecture has -,r:fer .. '-'l-'-"' J-"'-'-J i Located' Eighteenth and Wash. Streets, in the City of St. T,ouis. Factnr- A and B. where are produced our WHITE HiirPB SHOES for men, for women, the shoes whlr-h were glvrn a Double Orand frlaie at the Louisiana Purchase Exposition at St. Iouis In 1 804, the only exhibit of shoes given such distinction. Mere are also made our I'SONA SHOES for women: re tailed nt 2.r.o to $:t.oo. WHITE HOVSE SHOES have HIGH GRADE, FINE SHOE CHARACTER which at once classes them in Style and up-to-date features with the best shoe productions of the United States. WHITE HOI'HB SHOPS for women are sold at S.0. 3.ftO and S4.00. W HIT K HOl'SE SHOES for- men are sold at H3.SO, W-OO and $A.OO. Annual producing- capacity in value, of WHITE HOUSE AND USONA SHOES, $3,505,000. ( " ( -7... 'I I 111 er "f "HOMES-TAKE" TLAXT (No. 5). Located on block bounded by Russell Avenue. Allen's Lane. Twelfth and Thir teenth Streets. In the flty of pt. Loulfl. r.clory I. where" are produced our ENTERPRISE SHOES for women and ehll. rtren. made In vlcl kid and box calf leathers, and In this shoe the Company 1 Hiving the greatt poRtbi trade values from the standpoint- of honest shoe construction, to Rive wearing merit and at the. peine time good style and fiutnsr qualities, at popular prices, ao a to make same great every -day sellers for the t rade. TTere also is made the PAR V A 1 ,1'IZ. our rrreat Evrj--Pav Woi U and t- liool Shoe Tor Women and Children sold ccordlnfr to sixes at 1 .25 to 2. Annua! producing capacity In alue. .of ENTERPK1SE, PAR VALUE and other branda. made In this plant, ,710,000, MANUFACTURING CAPACITY OVER fee--i Mwc- Past Yea" INCREASE! IN. SHIPivibe.xit until very recently been practically unat tainable, due to the spare requlrementg of nearly all such structures. But that the Brown Company has solved the problem Is apparent to the most, crit ical eye, and, the vast exterior of the big structure, from the solid granite basss clear up to the cornice edge, is done In the finest style of French Kena.lses.nee. the entire face In ivory-white enameled terra cot ta. The efTect la that of the most superb and splendid beauty of design, executed without a single lapse of detail to mar lta perfect ntilnJi. Large plate-frlana windows, with orna mental iron frames, give light and ventila tion, and all the windows of all the stories Sixteenth th street tildea, are also of the best plate srlaas. The construction Is absolutely fireproof, floor arrhes and partitions of hollow tile flrepronflTDT. -carried by steel columns, beams anil glrdrra on ratitlron bane platen sunk to solid rock or rest Ins; on a foundation of concrete. This steel structure Is calculated to carry a load of 3M pounds per square foot over ever- foot of 'floor surface on all noora. No modern building Is better built than this from the fireproof point of view, or more solidly constructed from curb tn cor nice. InsurlnR- at on e the fullest protection, to life, saft'ty of i-iock a and contents itnd Immunity from loss by fire or Interruption to business because of it. Great credit Is due and accorded to Al. bert B. Groves, the freneral and supervising architect of the "White Mouse, St. I.ouin. and to James Stewart A Co., of St. Louis, general contractors. FLOOR ARRANGEMENT. The floor arrangement Is perhaps the best example of "applied system" In a distrib uting house ever devised. jnve.nience, easy and rapid communica tion, economy, safety, labor-saving features of every variety are exhibited at every turn. Wast-?, both In time and substance, has been anticipated and eliminated ; hardly a useless step or an unnecessary movement is possible tn the great human and struc tural machine which evidences the experi ence, intelligence, forethought and foresight of the men who have made the Brown Shoe Company what it is and the great building which will help make it what It la to be In the future. BASEMENT AND PUB-BASEMENT. Here are installed the heating and eont init sysm. lighting system and power plant. HEATING AND COOLING SYSTEM. "The White House" above the first floor in heated by the latest improved vacuum system. The first floor and basement are heated by the most modern blast system. All t he air, before being heated. passes through the M-t"reery air washer, which In Winter is heated to a temperature of 70 degrees, and cooled In Summer to a temperature only two decrees higher than the water from the city pipes; which means tli at the temperature of the office, lobby and salesrooms wilt be kept at practically 70 degrees the year around, , LIGHTING SYSTEM. The "White House" Is lighted with about Jtooo incandescent lights from Its own power plant. An eight -panel switchboard In this plant controls the lights on each floor front the engine-room by a separate switch. This means that, if tha lights on one floor should bec me Incapacitated, the other floors would not be affected while repairs are beiia- marie. This system, as well as all motors for run ning elevators, carrier system, fans, etc., Is "WHITE HOl'PE EIIOES" FLAM (0. 2). it, ' 11 ' -1 Jr,'if- -v-c r-QTj i -?k5:.mfraism tats . -. TWELVE XJ V jLLiA. FOR 1906 OVER 1905 WnERE OUALSTY - , 7 1 . 'e--t. hi'f it. ft,,- J 1 !(' vi.. t - Jehi a ; m Eg &'h3i kr W$t N' V ! rzzi ns m &3 EES FBI htr-M f - r I - - - . ON WASHIINQTON AVENUE - AT SEVENTEENTH ST. New Home of The Brown Shoe Company r- Located Jefferson Avenue and Mullanphy Street. In the City of St. Tviuis. p.mctory jr where are produeed our now world-wide known BfPTER KKOWIf BI.L'E RIBBON" fmOES for itirls. sold arcordlng to Blre from .l.AO to 2 .BO ; aere are also made our. almost equally celebrated QUEEN B shoes for women, a shoe ot wearing merit and elegance ot appearance, popular retailers at 12.00 to J2.50. . 0 . Annual produrtng capacity: in value, of BISTER Tilt OWN BLU E RIBBON, SHOES for arirls and QUKEN H SHOES- tor women, SlOO.OOO. THE GEORGE WARREN BROWX, Prentdent. , I. H. SAWYER E. F SHAW Of Our WHITE HOUSE SHOES" Plant "BLUE RIBBON" Plant ..... .... - " BUSTER BROWN" Plant "HOMES-TAKE" Plant.. "MOBEBLY" Plant . : - Total ............ 0 .;. "BZTf T"0 MP Xj U 1 " " - V - THE BROWN BLOCK WHITE In Saint Louis - I "BLUE RIBBON'" l'LAKT (Xc. S). ST. LOUIS, U. S. Ac OPFKEItS AND DIRECTORS! JOS. If. ROBI.EE, MADE BY BROWN SHOE CO. Vlee-Preaident. A. M. ROBI.F.R W. V. ARMSTRONG RECAPITULATION Present Annual Manufacturing COUNTS WE 'r - X B i' ? j - ' T " ? - 1 55 ..... - i. : Here tnj ougnt arter iake our GEORGE E. fOUTHWint Secretary ond Treainrer, Capacity. .$ 3,505,000 ... 1,500.000 3,010,000 ......... 2,760,000 ... - 2,250,000 ,,.$12,025,000 LLION -D ILL ION DOLLARS run by its own MAGNIFICENT MORSE- POWER PLANT, which embodies every thing that Is latest and best. OFFICES, LOBBY ANp SALESROOMS. The general offices, lobby and salerooms, occupying; the main portion of fhe first floor, are handsomely fitted up with Enxllsh oak fixtures and desks to match, with plate glass and brass grilles and trimmings. The floor of the lobby and salesroom! will be THE 1XTERLOCKIXO RVBBER TILE, whlch probably Is the handsomest and bent floor In use today. The walls are wain- coted with DARK TENNESSEE MARilLE AND WHITE-ENAMELED B1UCK. The interior nrana-ement throughout serves th double purpose of spacious and commodious sjeneral-olTlee headqnrters with a view to pleasant and comfortable business surroundings, not for a moment forsettlns the wise economy of rapid, eany buMnpus -" -cresslbiltty and the value of time in handling amoolbly the enormous trade which flows In and out A the big doors all day long. 8HIPPINO DEPARTMENT. The ahlpplnR department occupies nearly one-half of the first-floor ttpaee. And here in the shipping department Is one of the studied features of the buUdlnjt, for the entire space Is arran like that of a (lrat-clniiA freight depot, with wtiat are pn!1d .Ini-kknifp" doors. elKht in number built along the entire 6t. Charles street side of the building. The goods routed for certain railroads are piled Inside of spec-1 tip doors, so the drivers of the shipping wagona always understand where they will receive ireignt ror me va- rtous roads. The sidewalk constructed on it. Charles street Is such that the wagoni may drive close alongside of the building and the doors rained out Of the way for the freight handlers; thus the cases ran be easily loaded on wajrons without having to be trucked and piled on a platform or sld- walk. as is now the general custom. This means economy and dispatch- in the ship ment of goods. "Ship immediately,'" "I need the goods riijht now; am waiting for them," the cry from many of the 18fiH customers of the Brown t?hoe Company, has now lost its ter ror for the shipping clerks and freight han dlers of the big concern. The years J 903. 1904, 1 905 have each shown a Rain In shipments of one million dollars over earh preceding- year, and for JiHWI the neual itjinual million grain has been surpassed hv a good amount, rogavrdlewa nf the Interruption In whipping on arnimt of moving operations during the last ten daj of December. It Is not much wonder then that these stupendous strides in growth and the un eeaning activity of a superh sales orminlza t Ion of One Hundred and Three live repre sentatives has not only necessitated the construction of new factories, but lias pro duced the reality of the finest distributing house In the whole history of the shoe busi ness of the country. All the world loves a winner, and it Is now an established fact that the sains force of the Brown Shoe Company is sweeping the country with good shoes from ocean to ocean, from Boston to San Franclaro, with their argument of quality-value and price, that Is as true as It Is important. The per fect system of the Brown, Shoe Company in sures first-class service to dealers, and co- lncidentally the greatest possible shoe value to the consumer. The "White House" 1s equipped with a pri vate Individual telephone central station. All the factories will be directly connected 4 ' ' ( ' f . 3 - J i&bttWWW III Kl i f -it: r- ; . f. -j rivs 'M -a e ra "BUSTER BROWN" PI.AST (No. 4). venteenth street and l.uras Avenue, tn the I'lty of Ft. Touls. , actorv K. our BUSTER HKOWT IIU'E KIBBON R1IOKS for hoys, now blns Located : produced. In l-at-li in an parts or this country, sold aceordliiR creat REPEATER SHOE for men, in the various ers at $2.50 to $3.00 per pair; nlun our famoim MOUND CITY LINE, which eonlnts of high top fhoes for Sportsmen. Prospectors and Surveyors, as well as rearulsr cuts for Railroad Men. These shoes are re tailed at S3.00 to SH.AO In regular cuts and from KS.oO to aa.oo tn the hitch tops. Annual nroduclns; capacity In value, of BVSTElt BROWN RT.TTE RIBBON .SHOES for boys. nd REFEATEB and MOUND CITI SHOES for men, fJ,010,000. ... .. . !Tr'T'''Tr.e"eMwa; . if t . v. UOBERLT PLANT O'o. -Factory O. -where are now produced our f amoua OX CALF SHOES lor men and boys. Th leather for thess shoes is made under our own spe.Mal ppeclfl"atlnns in supply the greatest value yet pnwlucfd In EVERT-DAY WORK SHOES for the American people.. It Is the Intention or our Company to make thle hrantl s. standard of Quality with the trade for which It Is especially constructed. This is our latest plant, which started operTlon Drc. 12, 1006. An nual producing capacity of this plane In value, f'2,250,000. OLLARS LEAD with this hulMlnir by its private individual wires. Telephones are so plac neetlons n t.o had with th flees without lo of time in traveling back ami forth, Hurry calls ror -lines from mr- chants In St Louis, or throughout the en tire rnuniry, inn he Immecl If t.-ty takii car. of throuRh lonK-i1l.uinci connection. AX A I" TOM ATI'" IARKIKR. especially fle- 8ifnfu lor the Brown Shoe Company, vl'.h a Capacity of ftOOO CASKS PER DAY. tuken KOOdn dl recti y from the sidewalk and deliv ers to any floor desired, at the will of the receiving clerk, on each floor the cases CRT) lif Conveyed to various location by gravity carriers, there to he placed in atix-k. I ' y on the elsrhth O r your culda steps off. to the left, and tell?! you ns you follow "im tiiBt here, Is ;he ASSEMBLY ROOM nf the company. Here will he held the now celebrated sem .annunl mi-etlnRS of the salesmen. wh-re "t ho men that sell the shoes" net tofrther, and it means a lot, this ASSEMBLY KOOM. to every man ot the Brown Shoe Company. There trade comments and criticisms ars cashed Into i-orrected er rors, weak. n esse broufs lit to 11k lit, atronjr points are emphasized, and everything1 that liolifst exchanne of experience and opinion Rn do to make niew? yhoei still hetter than heroc In done tn Hie ASKnmtly room. Olh.r ineetlnpa an: lieltl tiere, as occasion arlees. ana a seating capacity is provided to ac commodate the entire Bellini: force, together With all st a AT men at headq, uarters. THK ORAVfTV CONVKYUKS nrovlrlrd In the "VH IT B HOfSK" are a system of spiral fhutos, which almost instantly take goods from the various floors, after they have been packed, to the shipping depart ment. Open eases of Roods can also be conveyed by this system from the various floors to the pn'-kin-j department the equip ment hclnf? sufficient to handle practically any volume of buslnnfs. This Rrnvity convey or system was especially designed and con structed for the Brown Shoe Company. A PHALANX OK FACTORIES. Nowhere in the West, and probably no where, anywhere, is there any shoe manu facturing; concern so IntHltRently articulated in all its parts or as strategically situated; for. by its very, location, the management is enabled to gather at one grasp all the reins of the organ Izatlon. No shoe house, perhaps, in the world en joys quite- the satru- Ideal labor conditions peace in the ranks; willing workmen and work women and n loyal a. legion as ever served any fcood cause in anything. Skilled hands and good factory morale and good service,; and pond trratment all around. You can't help but notice this in your turn through the factory buildings ; the way the smile peeps out whenever you put a Question or ask an opera ti ve to explain some step or other in the process; and It's a mighty Kond thing, ton, for it helps mightily to ninke good workmen, ami that in turn helps good workmen make good shoes. Such, In brief. Is the storv of the "WHITE H()I'!K" in St. Louis, where Is located the vast establishment of the Brown Shoe Com pany, and you may picture it to your mind's eye if you will as a business power, with its staff militant . so to speak", in the heart of it. all Its divisions and contributing forces ready in. close position. A compact, organ ised, aggressive business army, supported by Loyalty, officered by Intelligence, regu lated by Economy, drilled by Experience, controlled by Judgment and lsd by Enter prise winning the Battle of Competition by the (Sword of Success, under the banner of the Square Deal and Honest Shoos. " 4 i m r-J ." , 1 to stEe. from o its.oo. ana in factory we fine shoe leather" In I Welt", popular retail ' 1 t - , - . r -A--.:-.- ?izlht'i-J"'-- s PER ANNUM PER ANNUM