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About The Ontario Argus. (Ontario, Or.) 1???-1947 | View Entire Issue (Nov. 4, 1915)
i THE ONTARIO AjlQTT9 THUBBpAY, NOVEMBEft 4, inifl. as THE ONTARIO ARGUS PUBLISHED EVERY THURSDAY Entered in the pontofllce at Ontario, Oregon, for transmission through the mails as Becond-class mall-matter. W.C. MARSH ADVERTISING AND SALESMANSHIP. A good salesman should know flic goodl he has to sell, know the objections To them, and know how they compare with ennipelitive goods as to quality and price. He must know the most effeetive ways to pre sent the goods to the customer, and know how to final ly make the sale. Every sale is the product of real salesmanship where the demand is not already creat ed. But if a customer went into a grocery store and said to a clerk, "give me a dollar's worth of sugar," the customer taking the sugar and the clerk taking the dollar, the clerk hire manifested none of real sales- wIUUIlNUip The real salesman is the one who attracts the at tention of the customer to goods for sale, creates in the mind of the customer an interest in the goods, then creates in the customer a desire to own the goods, and finally creates in the customer a determination to have the goods and a sale results. That's salesmanship. (Jood salesmen are trained salesmen filled with enthu siasm. Every salesman should he a student of human nature, know the customer's needs, and he guided ac cordingly. It is never good salesmanship to sell a customer something he does not want. The trouble with business it is overloaded with pOOf salesmenship. Does someone say there is noth- ing the matter with business i Lets see. Isn't there something the matter with business when Dun's and Mradst reefs statistics show that 95 per cent of the business men fail. It is verv evident that there is omething the matter with business. In 1907 84 per chants. Advertising, or salesmanship on paper, is the most viciously abused and neglected department of business. There is too much poor advertising. Sales always follow good advertising. (lood advertising and good salesmanship go hand in hand and should be guided by the same fundamental principles. PUTTING IT UP TO YOU. We would not weary our readers by being too insist ent upon any one subject, but the welfare of our commun ity should be uppermost in the minds of every loyal citizen and that welfare calls for a few very pertinent remarks at this time of the year. Between now and the li"tli of December many thous ands of dollars will be spent by the people in the purchase of holiday articles. The manufacturing cost of those ar ticles must of necessity go to the factories scattered broad cast over tin country. That cannot be helped. But there is another cost which should be seriously considered by every person who has any regard whatever lor the future welfare of this town and this community. That is the retailer's profits on the sales. To make this community prosperous and keep it so it is necessary that those profits be kept at home, and that can only be done by patronizing merchants who live here and conduct their business here and spend their own mon ey here. No citizen has the right to feel that it is all right for liim t send his money away from this community because "he is only one person and his money will not be missed." It is just such people who are building up the great centers mA population by strangling the rural business interests all . m rail i 1 11 ' over tins country. 1 hey are the people who produce nam I times in the country towns ajid farm sections of every state because they are millions in number. Let us bring it right home to you. BuppOM every per son In this town and the farming Motion around here should buy all their goods from business houses located in other sections of the country or state. How long would our stores hoop their doors open, and how long would you be able to buy even a pin or a nail in this town And if everybody kept on sending their money all out of the town and community, how long would it be before we had no more money to send, and when we found the conununity pauperized where would we turn for relief f Tin. i !. .fit . .(' I. ii ii I iiwlnutHi'U Iwitli t'tiitn jiwl tiiun . , HW - " ". ...v...v " -. wmmm .,.... p represent the money that is kept in circulation at home. If those profits are sent away we cannot expect long to have any money in circulation in our midst, for other peo ple in other places will have it; and we will be getting poor er all the time, and our community will be getting deader and deader, until in time no one would care even to live here. Certainly no sane person would want such a condition of affairs to exist here. But what is the remedy, you say ? It is both sane and simple. Quit doing your shoping out of town and buy goods of the home dealers. That is, buy evervthing you can here. Don't be carried away with the false idea that you can buy cheaper somewhere else, for you cannot. If you want shoddy and worthless goods you can find plenty of city stores and firms who thrive on selling country people just such rotten stuff at a few cents less than you would pay your home dealer for a good article that he is willing to guarantee. But you cannot buy a reliable article else where any cheaper than you can buy the same article right here at home. We are pushing the "buy at home" slogan in thir. com munity and we want you to join us. We are not doing this am order to enrich the local merchant, but we are doing it to protect the future of this town and our farming com munity and the people among whom we live. We want to "keep prosperity at home," and we want you to help us in our work by doing your share, and you can do that by buying at home and keeping all the profits at home. It is a serious problem that confronts us in the near future, and we should grapple with it as becomes men of brains and determination. Shall we trade at home and keep prosperity in this town? Or shall we continue to make city millionaires who wouldn't give us a five cent picec if we were hungry for bread? Remember, brother and sister, this applies not only to your neighbors, but to YOU as well, if you happen to Km one who has been doing your shopping in other places. Will you join us, "for the future of our town? " If you know of a good item of news be sure there are others who would like to know it. Tell us. RELIGION AND GREATER ONTARIO. (Ps. 107 Prov. 14-:W.) A greater community is impossible unless the princi ples of righetousness are incorporated in the lives of our manhood, and I do not mean by this enough righetous ness to create decency. If "righteousness exalt eth a na tion and sin is a reproach to any people," it is folly to hope for the construction of a great and lasting society winking at sin and trying to prevent its more odious forms, (bid does not compromise with sin. He forgives it because He proposes its destruction. Every nation now known to history has gone down be fore this the greatest enemy. "Fools make a mock at sin but among the righteous there is favor." Prov. 14-9. To this contention let me summons not only The Word of (Hod, but of four men whom American people have seen lit to elevate to the highest office to any cit izen. George Washington in his farewell address said: "Of all the dispositions and habits which lead to poli tical prosperity, religion and morality are indispensa ble support." In vain would that man claim the tri butes of patriotism who should labor to subvert these great pillars of human happiness, these finest props of the duties of man and citizens. Whatever may be conceded to the influence of re fined education on minds of pccular structure, reason and experience both forbid us to expect that National morality can prevail in exclusion of religious principl es. - TJ' .1 1 -MM -.-j Tl I Ckt ...... i.1 in Mcrvimey s auuress reoruary zz, iqv&, in uie University of Pennsylvania he quoted in his oration before that distinguished gathering, the above words of Washington and it was but eight days after the ex plosion of the Maine. But the assassin laid low our McKinley. Cleveland, in his McKinley memorial address be fore Princeton University, warned that noble body of educators against the tendency of religating the church to the back ground and exalting culture. Ex-President Roosevelt was a great expounder of righteousness in the nation, the city, the home and the individual. Time only forbids the witness of a multitude of statesmen to this fundamental truth, but may I give you just one more i Woodrow Wilson when visited by two business men in his Princeton home as to whether he would con sider the race for the Presidency for the Inited States and after he and his wife listened to their appeal, ask ed the privelege of going to themselves for a few min utes and consider it. After their return one of the men said to Mrs. Wilson, "It took you some time to consider the matter." Yes, said Mrs. Wilson, " You see we are Christians, and we were praying to (lod a bout the matter, and we fool that (lod wants us to make the race." (Continued on Page Four.) PRINTING Helps Business pWERY man who has made a suc cess of business has been lavish with printers ink. Many a man is judg ed by his Stationery -Well printed letter heads, envelops and bill heads in dicate a Live Wire in any business. ' 'Perfect Print ing" is our motto," Let us print your WEDDING INVITATIONS We will do a neat job of it for you. Are You Planning to Give a Party? Invitations, Reception and Visiting Cards - promptly and correctly printed- call and see our many samples. Circulars printed neatly and quickly -They will reach the buying public -Let us quote you prices. ENGRAVING - We re present some of the lead ing engraving houses and we invite you to call and see our samples for Christ mas and New Year. AH i-.ii'l . hi. nil- to special order .mil delivered 0-t;iiiler I'Mmt. I ' The Ontario Argus PA ftffl TIIflErl v rf