PAGE EIGHT
IKK DAILY ( A n u JOURNAL, SALEM. OKEGON. SAT URDAY, APRIL 5, 1919.
In
. y it - Mo., . bit V It
GREAT ADVERTISING
AGEMTS HOLD JUBILEE
(Continued from Pa;e 1.)
rbtUirately bound t.;id illustrated auto
gravid buok bore the inscrintion:
'To F. Wayland Aver, who made a
motto and has lived it, who evolved a
principle mill has practical it. who act
u iileal and has UlaiacJ it."
The agency was the first to adopt the
pen contract plan, with a fixed com
luissiua, since adopted by practically all
ether agoucies, which quickly revolu
tionized American advertising and
laced in ou a hiiih plane. Tue p'an
originated by N. W. Aver k Mou con
cedes the right of an agent to a reason
able profit and places the agent and
the advertiser on the ssuie aide of the
counter at sellers. The modem adver
tising agency ia as different from the
old us a department store is from a pack
peddler.
The Ayor agency made the first suc
cessful venture into advertising a staple
a- a brtimled, trade inuked product.
That ens with Vmeda Hiscuit. Since
then they have developed such famous
products as "Domino Sugar," ''i'rin
Albert Tobacco." "Camel Cigarettes."
'Kato Corn Syrup," " Hires liotit
IWr Beer," nud "1M7 Uugcis Ilros."
Anions other well kuuwn products ad
vi iliscl by Ayi r are "I'nited States
Tires." " National Cash Registers,"
"Stein way l'iunus," "Life-Saver
Alinis," 'Netli Tohiuaa Clocks." "lllue
Mio Me Overalls," "Dixon IVncils,''
jmd "t'c;nk!iu Fountain I'cns."
1 i : ; v i : i u won ils place as t no ion-most
advertising agency in the country, N.
W. Aver b S fn has set its aim upon
still greater thiujjs for advertising busi
iies. Recently it started un anvi rtis
ing cumpi.ign to "Advertise Advertis
ing," ioiutiug out to the render of the
duilv newspaper the benefit to be do
med from reading ca'ii'ullv every ad
vcrtiseinoiit.' 'J'Imh cuinpuiyn provides
for one niece i.f toitv inh cope once at
week, over a period of lit least
weeks. According to uiiiiuunceiiieut made
at the baniiiet, by William M. Armi
Ktend, member of the firm, over nine
hundred nowspupeia have accepted tlw
ciiiiipniun.
A glimpse into the future of mlver
lining was given by Wilfred V. Fry, an
other member of the firm, ia u talk ou
"The Next Fifty Years."
Numbered among thw gucst:i nt the
linn(Uet wuro representatives of each of
the clients of N. W, Ayer & Hun, taid
the four hundred oinplo.ves of the firm.
J'ngo boys and page girls were ranged
behind tint chuiis of Hie speakers as
living "place cards." Kscunced behind
the cliair of Mr. Tuft was a In lug pie.
tin re of O. 0. 1'.
.ltehijid Mr. Holt, of the Ladies' Home
Journul, was "Color l'uge" lit bluck
fneo makeuii. I'nging Mr. Jot dun, of
the Jordan Motor far company, wua
"Miss l'lay Boy" in ehinuctoiistic
"Jordau Arrow" costume. 'Behind Mr.
Kingsbury, of the American Telephone
6 Telegraph Cu., stood r. "lineman."
Mr. Hubst, of American Sugnr tame,
was announced by a package of ''Domi
no Kugar."
The history of X. W. Aver ft Son, as
told by Mr. Aver, recnlled to publish
crs and advertiser present, many of
whom lmd been in tint business for over
f if I v yours, the early struggles of ad
vertisiug for a respected plucc In busi
ness. At the time the ngomcy was
founded In IMP, advertising was eon
finecl to n very f.-w lines such as patent
medicines, lobneoa, seeds nud agricul
tural iuipleinentH. There were only a
few (M'-nt dnilv newsnn tiers it ml the.
' hlv magnr.lnoi wore Bnlaown,
N. W.' Ayer & Hon sturted without
vmplovos, In seven years there wora
twontl. In 1lo:i they numbered L'OO, and
tmlnv they number nearly 400.
The firm early minuted the motto.
"Keeping F.vcrlustiugly at It livings
fsin iess, " and wilh a beginning of 1.1,
OiMl (he first year todt.y it points to un
an mint business of mane millions. With
in ten yours it hud taken (lie lead
aio-mg advertising Hmn-ica In the
tniiiiMit of business placed, ami lias kept
.. .;V .
i ! Xf ! I
i ; v. hi , t
! '-I i
f I
i
I
l L
m OlOJM J or j
Ths House if RcMilty
The "Siop" wiere sbp?E is
We are showb? "Exclusive
Merchandise" asd our prices
ap'eiiare
are tm
LATEST PARISIAN FASHIONS OF BLACK VELVET. j
Left, black velvet gown trimmed with jet black beads, j
Right, gown of black velvet with a blue-black embroider- j
ed tunic. The belt is of blue velvet, with buckle. They,
are the creations of Paquin, one of Paris' famous dress;
ftv i artists.
11 .
Dresses, Coats, Suits, Capes -and Dolmans
Our lines embody a splendid extensive and exclusive selection of smart new
models. They include "Dolmans" the hit of the season, in the newest cloths and
weates. Three styles,
Butterfly Dolman, Chicken Dol- if
man, Novelty Dolman
Are very new creations, the last word. Our buyers this season have most certain
ly out done themselves, not only with the "Dolmans" but with the most exquisite
W aiets, Stylish Suits and Coats :
and the New Swagger Capes
We invite you to come in and inspect o.u- showing, whether a purchaser or not
TURNER BOY SCORES THE
ASSERTION THAT MEN SEEK
TO REMAIN IN U. S. ARMY
to I lie Capital Journal ; Yiito in the national army newt uiudfl
In a letter
teeming with wruth at the suggMtiou inure than $;I0 a mouth pocket money
that must of the men in the A. K. l' . bel'ore he enlisted! They are the bct
would he content to spend the rest of men that the stntea hiiil. Men with
tbeir lives in the army, with expenses i ability and hiaiii power, who gave tip
paid and ttto a month pocket money, good positions and all the comfort) of
John W. ScuiflVicT. of Turner, who is lifn to serve their country. And H.U5
new with tliu American urinv of oci w-1 pocket money per wci did not look
put Jitn, ,tukts occasion ty deny flatl'lkr high to them,
tho assedlions contained in an alleged j " l!ut our punpose lis, been fulfilled
iutorview with un Aniericnn officr and wo are nnitioits to go home and wo
in Franco. The interview iu question ; are not ashamed to say so, or to tava
was written by Cameron Mac Ken.io others know it.
and printed iu the Vuris edition of th. " y,m mt know that this national
Now Vork Herald of Fcbrutuy 19. ltnrmy is aot made up of men like om
hss been condemned by practically the f our old regular that got into the
whole A. K. F. (service not because their country call-
"After reading Mr. I'nnieion Mae-! ed, but ibecnuse the r thought army life
Ken.ii!' article of February 1!) I win the easiest ta fcad and to whom every
say that the ine represents just th":l."i honently made, without renponsiOil
opposite nt' the feeling in the army of ! ity attached, looked Jiig.
occupation,'' . bitterer write. "If I Shown to th World
ho is urn niiny coir, pondciit that has I "Thoso were men not used, or not
spent nil of hU lime in the H. (). 8. I .fit to match their knowlelgo with tho
nnd believes Unit they, with the M. 'ever Hncnasin'tlr fcarder ipiestion of
1. u and Y. M. f. A. won the war, 'muking a living tar theinselvea
then destroy tins letter. Tnere is nv a wile or family.
uso talking to yoa. (1 mean this Mr.
MacKeunie.) Hut, ou the other hand,
if you want to tell the tiulh, comn up
"Hut we men have shown the world
that we s'ould do any thing expected
of us. We trained officers, non com-
hiro Instead of inlcrviewing off ii'els i missioned off icei. ami nlher m. n i.ce.l
in I'aris and listen to whut we hnvicd in the mnrhf and in every placo
in ay. ion hiu ue auie to wine uooh;they Jiava shown tbst tlicy are at least
ou tlm Inlorinutioa you receive. jas .0, rh the regulars. In no inatanee
" Uo you really and truly ibebevo-- have they failed.
I mean .Mr. Muchcnme- that a pr i "It wjs one of the wonders of the
j world, this great national army. Men
it ever since. Hjncr its founding the I taken from all positions in life and
agency has pi. ill to publishers more tliuu ' made good under Jit'ticultiiM and
t!OI),0!Mi,omi. nhowed ia many instances their super-
l UHlTli'VEllllS
, tr iMii'li'it'iiieium
4 At 7:i '! r "I"" i i i:lt;iii!iiiit'i'i'i'i'n'i.:i"s!-inS. . h.i , -.,iiiUaui.t..3r vii-v:
p-n.4. v t J.-J iliii ..'iitlililltl.tMi.il
iii.lillil.iii.iiiiilih;tn
. 4-
1
"5. 5
I '3
-y
Tho all -yot-round soft drink.
Leadership, onco establisliod,
h slreii-ffiliened and confirmed
by its fclloVtOfs and imitators
Bevo's leadersliip h proclaimed
by .he largest rear ard ihzt
ever followed a leader.
Sol J everywhere -FamiliiM suppliod hy
grocer, ilrtilst nnd ddKr."'iltor
t corUUliy Invltfd to inpeit our plan.
ANHEUSER-BUSCH ST.LOUIS.
!. -'sJ:
j : 9 mm
5591
TV??"
m4
V ' I m .ft
ilUVtCsl
This cut skawx one of our lines of
CORSETS. -Tkis department is one of
which we are justly proud, carrying 4
f the leadei'6. We can correctly corset
any figure.
Nemo, Bon Ton, Sa
Royal Worcester
SMS and DRESS GOODS
Suffice to say tut stock is replete with new cloths
of accepted shades and weaves. All priced right..
c ; ''V
Easter Togs For Beys
The boy deserves his
EASTER SUIT and SUN
DRIES equally with the
girl. Our line of BOYS'
SUITS is the best made in
America.--A big claim,
but they' are the "Xtra
good" kind, that says it all
I i o.' J- L
We cany everything to dress up the key, and all
GOOD GOODS.
Shirts, Hats
Underwear.
4
Men's correct style Hab
erdashery is one f eur
departments that is kept
up to the minute.
You can always do better at
v iloooe.
The house that has some
thing new every day. We
can please everybody.
Why not yeu? '
4
"""tttfttminm..
titi.iii-Ulilllll
:::
-
:.J
m
N A.
I'
Uliimiitit r ilk IIni'li,
Wli.ilcsidc liivtieinliiis roll I I..VM1, UHR.
Dim." .1. Fry.
W iitIkmi-c M.eii.r .NAM M. UIS I'.
11
-f-
iority. Hut now titer ire ng'r tiaifs
awaiting these mra of t antioaal
army. Great coinuirrcial aad ilitiial
questions aie yrlsinf tad lwitiii
settlement and we ara cteaaisj and
rebuilding rnuds ia Gerasaa tillsjet.
instead of putting alt of aur remit-ces
back of the Foiled Stale.
What Sank U Tats?
"You wiotc I men tki Ur. Ua
Kennie '1 do not believa tkat tk av
erage American officer, certainly up
to the rank f lieuteaaat' asd sa oa.
Where, do you get that officer .below
the rank of licuteimntf Just wkera do
you got the rest of the fcuak you art
trying to give us( Every foldirr that
I have sHken to thinks your article
cidiciili us and I could pick the same
to pieces, but do ant feel tkat aa ar
ticle like, yours deserves a much of
my time. 1 hjve treveled aver quite
a little of trance, Ilelgiuin, lamembuig
nnd (icnnnnv and all one eaa hear f
pe tally since the armistier win sign
ed, is 'When ate we goin houief
1 ou do not ask a friend after not hav
ing seen him for a leng tiiuo iu a civ
ili.ed manner, 'How are ou,' or tome
thing like that, hut 'Whan are you go
ing home,' or 'What "a the dope," or
'That lucky division is home.'
''If you think I am wrong just put
a couiien in vnur paper regarding the
iipiestiou of going home and see who
i wins, the men nnrious to go hack to
the states or the ones willing to stay
'here and let the army regulate their
lives and give tlicin t'M) pocket money
'per month in exchange.
"Taking the payroll ot our regi
ment as a basis, I have found that men
under the rank of commissioned offi
cers only rcecio an nvcrage of $1
pi r m. mill and the same condition pre
vails in most outfits. How far that
money reachfc! in France or over here
i yen know yourself.
I "It is a good thing that we have
jone paer with the proper spirit back
jof us, the ( hicngo Tribune. And e
'nil hoK that your good pajwr will
take the lame stand tor the boys as
Id'.d the I li;ia:u Tribune, with its U
!!fin. Hrin.tr home this buys toot
seet,' And it w II not be forgotten
y the boys in the A. K. F. A. O.
"This officer that yon received
your information trom knew better
than to have his uame mentioned, if
he really existed. He surely never een--nred
mail nnd got his opinions from
the men. It probably a only a
Inam of an idciilist .reported in l'ar a.
liaas lie wrote about,
"I taiak your article an insult to
trery deceat Kni intelligent American
ia tka aatiuaal army, and that you
onfkt to kave ike article recalled and
apologize through your paper and
kurnbly ej tae pardon of our 'dough
boyi . '
"Tan tl aot know them as well aa
t da, according to your article, or how
da yen explain the court martinis and
priaoaerf ia ,iail ia Wittlich since the
armiafice, if all our boys are just
hurst i h ( with satisfaction and glad-
aevs.
"Tou speak of our chances to see i
things; you do not see much when you
hike day after day with a full pack
and equipment front France to Ger
many. After arriving here you get a
I'ti hour pass about once in every six
weeks. Then your holiday in Treves
begins. Every sort of fun is stopped
by the M. F. 'a and all von hear is
'dua't do this' and 'don't do that,'
or your holiday will be followed by
a little court martial. A "furlough is
very hurd to get and in these villages
there is nothing to see whatsoever.
"I beiieve I hive said enough to set
you thiuking nnd 1 wooid be glad to
answir any mirations that would give
you different ideim bout the boys ofj
the national army than the ones ex
pressed in vour nrtiele of V'ebruarv
III."
JACKSON HILL ROAD
WORK HALTED BY SUIT
Jackson hill is something more than at
13 per ccBt (eras). The bill has been
known to trayallers since the day of tho
stag roach as it is said to be tho ii:i-
point ia (s talley. The new rami
atauad tha kill as smvcvid by tho
Ihiifhwiiy ttepHrtsiMit Kill nil bo of
j water.
Action Is Brought Agaiast
heariinf on the rsd and Mr. Oorpatein
Judge And County Ceurt Bj ; mt Z ?7Z?,
P rnmcfoin "ni tia" ,,oI,'ll "l all work until aft-
I , VUipSiCUl. !er April the date of the hctring.
, Among those who are familiar with
Suit has been filed against Judga the situation, the oninicn is ueaeraRv
Bushey and tho Marion county court by expressed tkat the property of Mr. Corp
1'. t'orpsleiat, who owns soma prune stein would be greatly enhanced by tho
tracts near the Sunnyside school house, hard surfaced highway passing thtuvgii
asking fnr a review of the order for one corner of one of his tracts. Orrtt
laying out a new road t0 avoid the marily these writs asking fof a raview
Jackson hill road south 0f th eity. . ate just preliminary proceedings to dam
.nr. vui-miein, woo is luinoermau in, age suns.
Arizona, in his petition alleges tnut he
HUNGARIANS
(rontinue,! from Page 1.)
tent may not be interpreted as a po
litical maneuver against the allies. I
reply we were working for this sys
ten long bifore the allies started their
maneuvers n gainst us.
"Our prcgram provides for monnpo
li .n t inn of internal commerce by the
state. lntcri.at.eiiHilv it in free trade;
the exchange of goods on n compensa
tional rasis.
"The mi'ry in Russia has deli her- j greut
atel
onel tiett'.ns ot Tile
Hhiou I met there, can
:his. (lielu Kun furmerlv nio un
to I. con Trotsky.)
"We will try cmh to send our repre
sentatives to ali foreign governments,
including the alln s. '
knew nothing of the order of the court
by which about a half acre off one cor
ner of a tract of land belonging to him
was to be cut off by the new road
around Jackson hill, surveyed bv the
highway department.
The writ of review was granted yes
terday bv Judge Kelly at Albnnv and
the case will come un for a hrarine i.
I fore Judge Kelly Mimida" April at
; Kaiem.
fit his suit nuainst the county court,
Mr. t'orpstein alleged tliii the proceed
ing were erroneous and that his proper
ity had been seriously affected by lfav
lug the In. i .t suilaced highway cut oil
sometliiug less than haif ail acre.
in the survey of the roaT. (he high
way department ass well as the counly
eourt regarded the !tu-fils or n nard
turfaccd highway through the property
as greater than the amount of land tak
en for a tio foot rond.
t'ha les II. Taylor and the estate of
""iitrke Kodgers, both agreed with the
countv that the road would prove of
benefit and neither asked anv
Following raid across the Rio
Grande river during a bliiidiliv lr.il
storm by Mexican bandits Wednesday
I night, a troop ia command of Captain
iMatlick overtook and killed five nf this
bandits, recovered the horses and cattle
stolen iiu.l returned to the America
side.
been greatly exaggerated. Col-1 li. mages of the countv. In fact, no par
corroborate
aide
Lieutenant A. C. Chandler, r.si-dant
l"Pe profcsMtr of oolov at Oregon Agricul
tural college, is making a study of rat
Inr any Iro'ii the place a-d cor.di- itanii,- in France.
Ami rii an army, ties interested have filed any objection
ex-ein,ig Mr. ( orpslein.
The result of this suit and the xntiit
ing nf the writ for n review will resit;
in the holding tip of all work on th,
road around the Jackson hiil un n urn-r
April LS. The new road will oxteno
about three miles but will be rather r x
H,nMe iu co.istrm tinn n it wi:i jn
lude a iinmber of ruts, fi l, am'
bridges.
Tlic re.rd r.s new located over t!i'
"CAN I BE
CURED?' SAYS
THE SUFFER
How often hn-.-e you lie-in ,
cry from ihe tietims of !i r,
hapa the disorder has j-.i,,. i ... f. , .
help, but oftencr it is j i, b, ltK i;:
stages and Ihe paim snd . i In me e
naturc'a first 4f;,., fr . ,. .., ;
despair. Find out the u .-c
nature ail the kelp r..u , . . "
will repay yon win - l:h ' i;.
the kidiioy. The kj! c ..
overworked -rs.:s of i;,e (,
ana when tlo-v bt !l -
tittering end t It ,-..C. -.J J r-. ..
that cor,.-rar,-y n -. i -i ! t -tcm,
ererr tl ir r 51 ,. ,
MKDAI, II- j. .. (. 1 , .
irlve aluint icin j;..i.. ;.. .
tie and LI.id'i.r tn- i1 ;
dred ailuu-i.' . TI .
W'dy from j.aia i:i s' ; .
sure to pH COI.n '' '
the r.ame on every i . :
sealed psckpgs. !i,:,
Ihcr d., t- t )-!' .
1 11 . 1
1.
I . t f