I HE DAILY CAPITAL JOURNAL. SALEM. OREGON
WEDNESDAY, NOVEMBER C. 1018.
- . . ; - ; ; ; ; :
I ' - Morale Is Winning the' War!
4N American is capturing a Hun not because he
is any heavier or stronger or older or bigger, but
I just because he has the fighting spirit which his
ftnemy is losing. :
I That's morale.
! "Where are those Germans? Let's get at 'eml'
iyelled an American before Chateau-Thierry. He was go
ng under fire for the first time. He was wild lo get there
. "We are constantly on the alert and are afraid the(
Americans are going to attack," wrote a German to his
iwife. He was captured before he could mail the letter,!
"The men are so embittered," wrote another Hun1
? that they have no interest in anything, and they onlyT
iwant the war to endno matter how. We are only slaves
f the Government." Now he is a prisoner, too,.
! Every despatch from Fran9e brings new proof of
American fighting spirit
i a M a a a .a m l!
stones of individual valor.
Morale makes Americans
glad to fight for freedom. The
lack of it makes Germans
!hate to fight for Prussia.
Our soldier knows he is a
jfree-born fighter. He is no
'slave of any Government.
,jHe is part of a nation waging
war. He wants to fight. He
i needn't be driven into battle. t
j He yells: "Let's go!"
t That's morale! Let's let
them keep it! Let's keep
them keen and fit and confident!
General Pershing finds
that 900 men who have a
hut to spend their evenings in
are more effective' than 1000
Why you should give twice as much as
you ever gave before !
The need is for a turn 70 greater than any gift ever asked for
since the world began. The Government has fixed this sum at
$170,500,000.
By giving to these seven organizations all at once, the" cost and
effort of six additional campaigns is saved.
Unless Americans do give twice as much as ever before, our
soldiers and sailors may not enjoy during 1919 their:
3,600 Recreation Buildings
1,000 Miles of Movie Film
100 Leading Stage Stars
2,000 Athletic Directors
When you give double, you make sure that every fighter has the
cheer and comforts of these seven organizations every step of the way
from home to the front and back again. You provide him. with a
church, n theatre, a cheerful home, a store, a school, a club and an
athletic Geld and a knowledge that the folks back home are with him,
heart and soul 1 -
You have loaned your money to supply their physical needs.
Now give to maintain the Morale that is winning the wart
men without it.T Napoleon called morale three times as
important as other factors in war.
" The strain comes with the first swift change from civil
to military life, when these organizations give your man a'
place to meet his family, books to read and study thc'(
hospitality of American homes, when whole cities are re-y
adjusted to the new conditions created by having a can
tonment nearby.
It comes later, too, when a man - has been off in some
lonely camp for weeks, when the war itself seems miles
away, when letters are irregular and home seems some
where in another world, when a man has lived out in a
gun-pit or a dug-out, has slept in filthy straw, when the
bodies of his friends lie just t beyond him, out in No
Man'sLand..: ':v-.".: ' -J .
That's' when the men and women of your organiza-
' tions overseas, can show our,.
fighters that they aren't for
gotten, that home is follow
ing them up to the guns.'
Sports, entertainment edu-;
. cation, religion, warmth, and
cheer and friendship these j
are the forces that are work
ing to keep morale up to a'
victory pitch.
On you, this week, depends
this question of morale.1
These are, the seven recog
nized activities through which 1
the Government enables you
to stand behind your fight
ers. Their value depends on
just how much you, as an
individual, will give to help
them hasten victory. Give as
you never gave before! Give;
for morale!
2,500 Libraries supplying 5,000,000 books
85 Hostess Houses
15,000 Big-brother "Secretaries"
Millions of dollars of home comforts
C? HAt'L CATHOLIC WAR
FIVE