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About Daily capital journal. (Salem, Or.) 1903-1919 | View Entire Issue (May 18, 1918)
THE DAILY CAPITAL JOURNAL, SALEM, ORE. SATURDAY. MAY 18. 1918.
Valley Motor Company
Two New Overland Models
llaxweB Coast Dealers
Receive Their FuD Share
In Allotment of Cars
! JUST ARRIVED. THEY ARE BEAUTIES
Another Carload Maxwells I
TTC!T TXT ' It
tlliilimniniiiliiiiiimiiiiniilllllintt't' mimnittM -
WE HAVE DELIVERED TWO
BUSINESS STARTING OFF GOOD
Corner of Front and State Streets
(Special to tlin Capital Journal)
under the sea.
This invention and its remarkable
ability wag described and discussed in
the leading periodicals of the country.
Tim motorists of Salem aro singular
ly fortunate- in having a garage pro-
Local motor car cwiiera whose cars jgreemve enough to appreciate the ad
nm cqmpped with elcrtric starting
uuj lighting ejstenu will 'bo interest
ed in a remarkable device just install
ed by the Auto Kleetrie Nevico Co., 14
south Commercial which they recent
ly purchased from a largo Chicago con
cern, A most interesting demonstration
ta made allowing AMr.lI, this instru
ment, in ation attached to a car at
the. gurage recently it was weird to
we the almost human Intelligence- of
I'lho AMIBU w it tudicaltiiig- arrow
(.lowly moved this way or that on tho
dial showing certain conditions normal
or tho location of troitlilo or faults in
the electric- system on tho car.
. No doubt imany would say that, it
"was impossible; for any device to au
tomatically indicate tlie sent of troii
Me, but they said of the aeroplane and
Hho Bubniarinei umt twairiulo vot
vanuiwe of owning such an instrument
and they should show their apprecia
tion in a substantial way.
Tha Auto Klectric Service Co, will
make lheo tests free of charge once
a month which will probably indicate
the beginning of some trouble which
fan lie quickly corrected and save a
big expense later. AM'RU not only tells
tha lOkUhiou and kind of trouble but
also how to repair it. -
So our -ear owners need not lay up
their cars or go to the trouble and ex
pense of sending parts back -to the
'luaikers of the electrical equipment.
It is said that serious derangements
of electric starting and lighting sys
tems haw been located and repaired
in SO minutes through the AM'UU.
The Auto Eleetric Co. people eepm
very much interested in showing the
nating to see it dn action. We surely
are liviug dn a progressive a?e.
Jot has spread through the ranks
of Maxwell dealers along the coast. Af
W. J. LaCasse, Pacific eoast supervis
or, wnt from one eity to another he
left a wake "of grinning, enthusiastic
Maxwell dealer who are saying that
"TUoy have more than their share."
The good sews is ears enroute, of
course. So successful was La Cks.se in se
curing the cooperation of th Maxwell
factory to care for the Coast demands
that 891 passenger tars and trucks were
on ears rolling to the Coast on the first
day of May.
"Th, expedient manner in which this
shipment was arranged places our deal
ers in a position that is enviable," said
La Casse. "When you stop to realize
the couditions under which the entire
motor manufacturing trade are laboring if
you will appreciate the magnitude of
tho accomplishment. Think of 891 pas
senger cars and trucks roling to a sin
gle territory at the same time. We have I
had big shipments rolling before this,'f
but I believe that the Maxwell drive! I
of this spring will break all records,
"The treat Maxwell organization of t
. 1 . ..1 i 1 .1 . c
uKaii-us utivD iH-ca clamoring jur cars
for the past thirty days. I have been
going from one end of my district to
th.9 other, giving this man as few ears
as he could get along with to supply
people who were going to use their ma
chines for strictly business purposes, as
the supply was so limited that wv felt
it necessary to put that limit on deliv
eries. Now, with the present numbeto
jof cars en route from the factory our
i dealers can turn lose and sell Maxwell
cars to their heart's content.
i "Thev will hnv enru Inr a wlulp
anyway, and al the factory is asking
is that the dealers place these cam
where they wil be productive. We want
ROYAL COR n.
.AND FABRIC TITLES
WHEN IN TROUBLE PHONE FOB OUR FREE SERVICE CAR IT
COSTS YOU NO MORE TO BUY A TIRE ON THE ROAD THAN AT
OUR STORE. WE CARRY A FULL LINE OF OILS, GREASES, GASO
AUTO SUPPLIES and VULCANIZING
219 N. COMMERCIAL ST.
PHONE 66 I
Tire Prices Were Higher I
Eight or Nine Years Ago
iais has been improved through the in
troduction of superior methods of drying
and mixing crude rubber and through
the development of new methods of the
storing, drying and rubber coating the
. Despite the fact that automobile rubber fabrics.
tires have recently been increased tenl The process of assembling the differ-
p"eTeeiit in price because of war condi- ,ent PartJ.of thf ar' and of vulcaniz
T , , . m. ing the tires, have been o greatly im-
turns, the tinted States Tire company . ' lQ1n. , tl ' r.M
. i : L i , . ...... ... r ' .
uqrcu iur l.u!,hu-m puiusrs iu ucip; points out mat tuese nign, war-iime maj0 might be. considered revolution
speed up our war activities. The prin-j substantially kss than tire ary. Furthci. labor-saving machinery
users paid eight or nine years ago for. "l appliances nave greatly autea ia
tires which were in construction and
m. II. Harjwle of Brooks, drove
home in his new Elgin "6" Friday.
Ray Forking is the proud owner of a
new Elgin "0".
P. E. Striekler of Stricter and Jour
dan, general merchandise morchants
purchased an Elgin "6" Friday.
JIMMIE DUNDEE WON.
they're flying in the air and sniling instrument to any one and it is fuscl-
Haernmento, Cnl.', May 18, By a
whirlwind rally in the fourth round.
Jimmy Dundee of Oakland won the de
cision over Joe King Leonard of Den
ver who had the first two rounds eas
ily; last night. Jimmy Marshall of this
I iv t
ciplc argument I used with the fac
tory to securo this large shipment was
to show them the tremendous (expansion
of business on the coast and to show
that a great proportion of tMs added in
dustrial activity was devoted to war
necessities. That was enough, The fac
tory gave us lars when other sectiou.1'
were going without thorn.
"Tho Maxwell factory will go into
bringing down the price of tires.
materials much inferior to the tires of
The records of the United States Tire
company show that in 1910 the com
pany 's plain tread tir.o, size 34x4, which
is the standard of comparison for tire
prices,, cost the consumer $48.30, and
the production of the Mar.well tractor that tho same style of tire reaches the
as soon as its present' go"crnment orders' consumer today for $33.05. This means
are completed was announced by La! that the tire of 1910, which would today
Caesse. He haid that the M.txwcll peopl'j bo considered antiquated, cost the con
had contemplate 1 putting the I tractor on sumer about forty-six per ceut . morB ' carg oa tiie ii8t
Six hundred and twenty-one used
cars were offered for sale in or of
New York 's great Sunday papers on Ap
And there were but nine Chevrolet
tlie market before this but for the gov
ernmcnt work, which complete'.' ehok-
than the splendidly constructed tire of.
I The ininroveinents in tiro construc
tion hav0 taken place along three es
sential lines: materials, the preparatory
itment of tho materials, and the pro-
ed their factory. The orders for Untie
Sam are nearly completed, and the fac
tory will immediately take on tractor
Droduction. It is not exnected that the'
government will curtail either truck or cess by which tthe treated materials are
tractor production and the Maxwell peo-1 brought together into the final product,
pie aro taking advantage of th pe-1 A great deal of progress has been made
culiar conditions of the automobile trado1 with respect to each one of these es-
to introduce their tractor at a timo s ntials.
What a magnificent tribute to the
car you are selling, what a splendid
What better proof could there be that
the Chevrolet is meeting with the nsocs
of the motorists?
Here is tho best selling argument im
aginable. It doesn't come from .us, tho manu
facturer. It doesn't come fru.u you, the dealer.
It comes from the consumer the own-,
or. And it is silent proof of his satis
faction in the car he is driving.
Think of the thousands of Chevrolet
cars in use in greater New York a
most critical city.
And but nine Chevrolet owners desir
ing to dispose of their machines. It is
true, too, that wVn a used Chevrolet as
offered for sale, the owner, as a rulo,
wants a good round sum for his car.
The word "Chevrolet" is seldom
seen in "For Sale" columns.
Nothing we or you might say, could
add to this public statement.
It is conclusive
For it comes from the court of last
resort the consumer the owner.
A whole raft of political candidates
are not going to be able to wait foi
lime 8 before going iuto total eclipse.
when dealers will push tractor sales be
cause of their inability to aeeura do
livery of passenger cars.
'"The addition of the tractor to our
present line will give our selling organ
ization an oportunity to distribute u low
priced, powerful farm tractor,1' said La
Casse. "With tho Maxwell tractor, and
the Maxwell truck, which is promin
ently dominating its class, our dealers
can lay aside their worry of the war
period, as the government will not, in
our opinion, curtail the production 'of
these two lines."
city got an earned decision over Mick
ey Riley of Texas. '
Today is the day to buy War Savings
Stumps with the interest coupon from
jour Liberty bond.
The materials which enter into con
struction of plain-tread tires are rubber-
compounding ingredients and cot
ton fabrics. The rubier, especially
plnntatinon rubber, is coming on the
market in a much more uniform condi
tion, which makes it possible for manu
facturers to turn out a tire of more uni
form quality. With respect to com
pounding ingredients, a number of new
and better materials have been discov
ered. Cotton fabric is also greatly su
perior to that which was used in 1910,
bocauso better constructions of tho fab--!"
bave developed to suit the special
needs of tires. In addition, these fab
rics are now built .according to very
"artfully drawn specifications which
-re very restricted and insure a uni
formly high grade material.
The preliminary treatment of mater-
The quality of an article is usually classed by its price and in most instances
this is true, but there are. Exceptions to most rules.
Tlie "FOUR NINETY" CHEVROLET selling at $763 f. o. b. Salem (war
tax to be added) is an exception to the above rule Where is there a car,
selling: for $200 more than the "Four Ninety" Chevrolet that has these high
grade features Willard storage battery with rubber insulated cells the
highest type of starting and lighting battery made Warner transmission
same as used on cars selling as high as $3,000; Brown Lipe differential,
recognized by all builders as the best made and used by the leading high class
manufacturers; Demountable rims, One-man Mohair top (high grade), Tire
carried, foot and robe rails every convenient feature found on cars selling
up to $2300, are all on this "Four Ninety" Chevrolet at a price every one can
afford to pay.
Let us demonstrate this "Four Ninety" Chevrolet to you, then get a
demonstration with any car selling up to $1,100 and you will see the differ
ence and appreciate this wonderful "Four Ninety."
You get real service on the Chevrolet Our shop force work on Chevrolets
only. Our parts stock is complete and we want you to inspect it we have
nothing to cover up.
.See the. BABY GRAND the larger Chevrolet now on our floor.
lalem Automobile Co.
Brackett & Gray
These Boys Are
BUT THEIR SHOP IS
279NrCommerciaISt. Phone 1100
246 State St., Salem, Oregon
A. I. EOFF
C WilllM D
As Light Goes Through Glass
Just as light rays penetrate through glass, so
current passes freely through Threaded Rubber
Insulatton. pearly 200,000 tiny threads in each
insulator mark the path for the current flow.
The hard rubber stands guard against the
lormation of short circuits between battery
,,?hcrf anoth" reason why the Still Better
rd Battery with Threaded Rubber Insula
' is worth so much more than its slightly
t cost. It's the one and only battery with
3one Dry" principle that is your absol
nrf of getting a battery as new as u-
i . .. u aciuiy.
AUTO ELECTRIC SHOP
418 Court Street
DEGCJE & BURRELL
There are a lot of fellows who Ibink they can correct
trouble in the electric system on a car by tinkering
with it. They think they know a lot about electricity.
Just give them enough time and they'll find the
troublemaybe. But you pay the bill for that
We know a lot about electric starting and lighting
systems, because we have
THE ELECTRICAL WIZARD
which automatically locates any trouble in any
starting and lighting system cm any car yours is
no exception. Bring it in if your electric system is
out of order. We won't tinker we won't waste
Your bill will be small compared to the real serv
ice we will render you. We wil). make our test with
AMBU. It will tell us the trouble and we will
quickly repair it.
The result is guaranteed.
. ..m...m 4
- ...-J tl
T ' V
h - Ms
C5i -POST mbC posy
Auto Electric Service Co.
148 S. Commercial St Phone 348