BALEif. PREQ021 SATURDAY, SEPT. 1. 1917. ;j P?2f J. C. PEfJNEY COMPANY THE GOLDEN RULE SHOES ARE BETTER AND COST LESS Daring the past four months we have been supplying our patrons with Shoes at prices far below the wholesale market price. Our early purchases and the great quantities we use in all our stores has enabled us to do this. Had we been on a par with the one-store merchant and bought shoes In small quantities we would have to pay the prevailing market prices and would have been forced to raise our selling prices ac cordingly. Fortunately wc new own and have in stoc more shoes than we ever hare anticipated carrying. Just now when the prices of shoes are going sky high we could raise our prices materially and still be under regular retail pilces the one-storo merchant is compelled to a&ic. BaSg-c. ... - But We Are Not Going To Do This. We Have Never Taken Ad vantage of Our Patrons and We Are Not Going To Begin Now. Wa wil take our legitimate profit and the savings between our low prices and the high prices you will have to pay elsewhere will go straight into our patrons' pockets. It is true we have had to advfonce the price some but our advances are slight compared with the wholesale market would wggest and warrant THE RISK OF GETTING POOR SHOES IS ELIMINATED WHEN YOU TRADE WITH J. C. PENNEY COMPANY ww Bnoee axe tmut to our own specifications and we know that they are all leather, except in some- or ine cneaper graces, wnere we aie nm horn fiber counters, which wear better than a cheaper leather counter. We urge you to take advantage of this opportunity to supply yourself with goefj gfcoea. You will get better quality, better service and save a lot of money. The descriptions given in this ad are accurate and truthful and every pair is exactly as represented: :: Ladies Staple and Fancy -Shoes ; ; In Gun Metal, Kid, Patent Leather ;; with Mat, Kid and Cloth Tops; in : : button, lace, blucher and polish; in : : all new sprinef lasts, and with anv I style heel you wish. Ladies' Gun Metal, button or lace, Cuban or low heels $2.49, $2.69, $2.98 and $3.49 Ladies' Patent Chrome, black cloth top, circular roxed, lace, $2.49, $2.98, $3.50 Ladies' Patent, grey cloth top, French heel, button or lace, $2.98 Ladies' Black Kid, mat top, Cuban ueei, swage lasi, . , ....... . $2.69, $2.98, $3.49, $3.98 t Ladies' Fine Glazed Kid. lace, turn I sole, high cut ; . .$4.50 and $5.90 t Ladies' Kid Button, stage last, t remix or Cuban heel, ........ $2.69, $2.98, $3.49, $4.98 i Ladies' Gun Metal Button, Cuban or low heel, plain or cap toe, $2.98, $3.50, $3.98, $4.98 1 Ladies' Kid, welt or turn sole, but ton, plain toe, a very stylish and comfortable shoe $4.50 t Ladies' "Rcstshu," flexible welt sole, kid leather, stock tip, med ium or low heel, combining com fort and style $4.50 t Misses' and Big Girls' Low Heel bnoes m Kid or gun metal, lace or button.... $2.49, $2.98, $3.50 I Ladies' Cloth Top, kid button, Cft- Dan or low neel, good value $1.98 Children's Shoes Infants' Soft Sole Shoes 49c Child's Black Vici Kid, cloth top, single sole, cap toe, button, 8V to 11 $1.23 liy2 to 2 $1.49 Gun Metal, mat top, button, 81: to 11 $1.39 Gun Metal, mat top, button, 11V to 2 $1.69 Child's Kid Button, patent tip, 8l2 to 11 $1.49 Misses' Kid Button, patent tip, to 2 $1.79 Child's Kid Button, foxed, 5 to 8 . $1.49 Child's Kid Button,' foxed,' ' 8y2 to 11 $1.79 Misses' Kid Button, foxed, ll1 to 2 $1.98 Child's Gun Metal, mat top, stock ' tip, 8i3 to 11 $1.79 111, to 2 . $1.98 Child's Patent Leather, mat top, button, 82 to 11 $1.79 lli2to2 $1.98 Boys' Shoes Solid Shoes for Sturdy Boys Youths' Gun Metal Button, 8i2to 11 $1.98 Boys' Gun Metal Blucher, 1 to 2 $2.69 Boys' Gun Metal Button, 1 to 2 $2.49 Boys' Gun Metal Blucher, 22 to fi $2.98 21' to 6 ...$2.98 Black Nichrome, 1 to 2 $2.98 2'. to 6 $3.50 Boys' Boarded Kangaroo, full double sole, sewed and nailed, 1 to 2 $2.69 2i2 to 6 $2.98 Boys' Tan Nichrome, two full double soles, viscolized, sewed and nailed, 1 to 2 $2.98 2V2to6 $3.50 Boys' Velour Calf Button, . 1 to 2 $2.98 Boys' Velour Calf Button, 2Y2to6 $3.50 Boys' Box Calf Blucher, 12V2 to 2 $2.49 Boys' Box Calf Blucher, 2y2 to 5Va $2.98 Men's fine Dress Shoes at Prices You Can Afford Men's Dull Calf, blucher or button, double sole , $2.98 Men's Dull Calf, blucher or button, double sole, cap $3.50 Men's Gun Metal, blucher or but ton, all lasts $3.98 Men's Kid or Calf, button or bluch er, any style toe , . .$4.50 Men's Extra Fine Shoes, all leath er, button or blucher, Goodyear Welts ..$4.98, $5.50, $5.90, $6.90 Workinnnen's Shoes at Working men's Prices Men's good, heavy Work Shoes, with Alamo oak soles that will stand hard wear, sizes 6 to 11, .... $2.49, $2.98, $3.50 and $3.98 4 If The Store Where You Can Outfit the Whole Family Under One Roof for Less Money H COMING EVENTS September 15. Begistratioa day for all women in Oregon. September 17. Opening day f Oregon State Sahool for the Deaf. September 24-30 State Fair. September, 28, 29 Begistra tion day 'Willamette University. October 1. Public Schools open. October 2. Opening day Wil lamette University. Oetober 5. Opening day for Oregon State School for the Blind. Miss Lena Belle Tartar, 160'a N. Liberty St. Instruction in the Old Ital ian Method of singing. Pupils enroll ed at anv time. Phone 33(5 or 2208M. 10-1 o Balph Harris of this city is scheduled to give a talk in Portland next Tuesday evening before the Rotary club, speak ing on "Canada at War." It is protiauic that arrangements will be made for Mr. Harris to deliver his address in this city at an early date. He is a son-in-law of W. A. Liston and has recently lo cated in this city, coming from Canada. Active steel ranges with, polished top and nickle trimmings, all plain, pret tiest in town, lowest prices too. Bii ren's Furniture Store, 179 Commercial street. A man writes the Commercial club that he has $10,000 real money and con siderable business experience, and that he is looking for a location in a retail er wholesale line. Any one who might be interested in communicating with one having so much ready money might call at the Commercial club for information. Our Wall paper at ten cents per roll is a marvel of value. Other bargains too, in the better grade. Buren's Fur nituro Store, 179 Commercial St. Miss Crystal and Miss Dolores Mills daughters of Mr. and Mrs. W. H. Mills, 1295 Marion, arrived home last evening after having spent several weeks visit ing their grandparents, near Centralis, Washington. Miss Grace Thrall, of Cen tralis, accompanied them to Salem and will be a guest at the Mills home for several weeks. It costa 10 to 25 per cent more to sell you coffee in can that you throw awav. Buy i'rosh roast coffee. Phone fi7, Win. Gahlsdorf. Ernest Walltrip, formerly a Salem ite, who has been living near Puget Sound for a number of years, is visiting friends here. He left the Sound country when the saw mill strike began and ex pects to go back when it is over. Ho has been visiting nt Dallas and expects to so to Albany and other points before going back north. The Charles B. Archard Implement Co. wants a man for warehouse work Monday morning Sept. a. Apply at store. o Clyde Mason, formerly of this city, now living nt Seaside, is in the city for a short time visiting friends and rela tives. He is on the return journey home from Bend, where he has been spending a few weeks vacation getting an east ern Oregon tan. He came across the Cascades to Lugene by automobile. o Labor Day Sunday will be observed in Willson Park in a union meeting with the following addresses: "The Church and .the Working Man"; by the Hev. P. T. Porter; "The Attitude ot the La bor Unions Towards the I. W. W. Move ment," by Arthur Lawrence; "Labor's Responsibility in the Present Crisis", by President' Carl Gregg Doney of Wil lamette University. The meeting has been called for 7 o' clock in the evening. ij Everything is now ready for the an nual hop picking and specials are being run up the valley from Portland. The Oregon Electric had on two extra sec tions today and will run two more to morrow, going as far as Talbot. It is es- DO YOU KNOW WHETHER YOUR CHILD HAS PERFECT EYESIGHT? A little chap of ten put on glasses for the first time in our office the other day. He gazed around a moment and then in a voice of wonder exclaimed, "Why mother I can see," and his mother broke-down and wept. Never in his life had this youngster seen correctly. He had been backward in school and had been punished for it. He had headaches and had swallowed many a bitter dose unnecessarily. When he was nervous and irritable it was attributed to "temper." Of course his mother did not know, and he did not know that it was all because his vision was only 50 perfect. They found it out by accident, and now the mother blames herself because she did not have his eyes examined long agojust as regularly as she did his teeth and throat. Perhaps you have a son or daughter who stands in need of glasses. Perhaps you do not suspect it. If you are not sure it is up to you to find it out. Do not handicap your child by depriving him of perfect sight. Remember, al most nine out of every ten children have imperfect sight. Now is the time to act before it is too late. I will make an examination free, and will not recom mend glasses unless needed. Perfect professional services and 34 years of experience guarantee your absolute satisfaction. Our .charges are moderate in the extreme. No drops or drugs used as they are dangerous. DR. M. P. MENDESOHN, 209-210-211 United States National Bank Building. Phone 110 Desirable Positions far Voting people in business and witk the IT. S. Government were ever go plentiful as they are w, but one must have the lumper training to bo available. Opportunities came to everybody but can be grtopcl only by those who aro prepared to render the service required. Those who are not now aUa to do the work of a book kanper or stenographer should lane no time in getting ready. Many Will Enter thin school this month to begin a ooarso of study that will return substantial dividends through out life. Send for catalogue or caS let us talk it over. CAPITAL BUSINESS FCOLLEGE SALEM, OBEOON I All Around To wn Dr. M. P. Mendelsohn fits eyes cor rectly. U. 8. National hank building, tf On account of all schools beginning late, the Willamette law school will not open until Mondav October 1. This is j also the opening date for the city scuoois. Dr. D. X. Beechler, dentist, 202 U. S. bak bldg- Fifteen years experience. Most modern office equipment in thn valley. Sundays by appointment. tf The funeral of Mrs. George W. Eoff was held this afternoon from the chapel of Higdon and company, and was con ducted by the Rev. William Short. Kur ial was in tho City View cemetery. 1 - o Dr. O. L. Scott, the Chiropractic, will b out of the eitv on a vacation from August 20 to September 3. 9-3 Visitors will be taken care of at the state fair and to see that visitors are! properly directed a committee has been, appointed by the Comniercial club of which William McGilchrist. Jr., has been appointed chairman. Mr. and Mrs. O. E. Terwilliger, grad uate morticians and funeral directors, 770 Chenieketn St. Phone 724. Trunks, bags and suitcases, a good assortment, all . underpriced. Huron's Furniture Store, 17! Commercial St. from the fact that it is a "made in Oregon" poem, and for that reason should bo read by all Oregouinns. o Teeth extracted free at convention of Salem dentists to be held September 5, H and 7. Call at Dr. Hartley's office lT. S- Hank bldg. or phono ISO between f and 5 for appointments. o The club will open for the 1917-18 season tonight. . Howling and Pocket Billiards. I., i 1 r; 4MMMMMMHMIHM li! MONDAY LABOR DAY dt ::! !B I G Those who would like to rent rooms during fair week should list them with tho Commercial club. In listing rooms' the name, auurcss, price size of room and conveniences should be given. Tele 1 hone Ivan U. Me Daniel, manager of the Commercial club, 3U2. Dr. L. Q. Altman, hoineopathist, 296 N. Liberty, l'hone 147. .. Terwilliger Funeral Home (home of like. Lady einbalmer. Phoue t-4. Prairie Belle, a story of frontier life told by K. L. Sharpe of Philomath, in a rythmical poem, has been published in book form and can be procured at Patton's. The author has told a path etic story in such simple form that its charm is enhanced by the style. It is a story of tho plains, Indians, cowboys, and of course love; and will repay perusal. It will have additional interest The Rev. Harry E. Marshall will oc cupy the pulpit of the First Baptist church Sunday morning and evening. The morning sermon will be on "Old Wine," and the evening, "Xanman" Mr. Marshall will begin his fall even gelistic work at Portland, Sundav, Sept 9. o Miss Elizabeth Levy, teacher of vio lin, has moved her studio from 1311 State street to 5H3 Court St. l'hone 244. tiraatcd that at least 1000 from Port land will go into the hop yards. Tickers there are in abundance as it is esti mated that 60 per cent of the acreage in hops in the valley has been plowed up. from various reports, the yards this year are in first class condition with but little foliage. While the patriotio women of Marion and Polk eounties, members of the Hcd Cross are working right along, they are gradually increasing the membership of their auxiliaries. Within the past .few days, memberships have been received at headquarters as follows: 3 from Me hama; 4 from Three Link auxiliary of Salem; 2 from Eastern Star, Salem; I from Aumsville; 4 from Belle Passe auxiliary of Woodburn; 6 from Marion and a general membership from the Rev. John Ovall. Te month of August was a fine month for harvesting as every day was sunshiny with only tree partially cloudy The wind was from the north 26 days and from the south five days. The aver age maximum temperature was 86 and the average iriinimum, "". The last mois ture that has fallen in Salem was July 28 with an official record of .02 of an inch, which is little more than a trace. The last real rainfall was on June 30 with au official record of .22 of an inch. Monday being Labor Day the average citizen will be called upon to change the eustomary routine of life about as follows: No banks open; postoffice gen eral delivery and stamp window open from 9 until 10 a. m.; Salem Public library closed; state house and county officials off on a vacation; business houses but one morning delivery of mail; barbers working until noon; stores oo just as the proprietor thinks best: several groceries to close at noon; mem bers of labor unions do not work at all; and everyone who can gvt away is get ting away for two days. Very little business will be transacted as when the banks take a holiday, things rather quiet down. Some one once said that competition is the lite ot trade. If this be true, there will be considerable life in the bread business of Salem beginning next Tues day as the Haynes-Foster Baking com pany ot Portland has made arrange ments with seevral grocers to handle its bread. One grocerymau this morning said tne new rum was coining m on account of the general complaint rgainst the present conditions. , While there will be competition among the big bakeries who bake entirely by machine it may be said that the home hand-made product is still on the market giving from 27 to 28 ounces for 13 cents in two loaves. I 6'k Farm Loans 6 Five and seven year loans with privilege to repay $100 or multiples on any interest date. Vermont Loan & Trust Co. 314 Masonic Bldg., Salem, Ore. raxi cm M I r fruin 77 ami J 0 1 M SafetY Q I and Baggage PHONE "77" . Formeilv 13 or 2010-457 State Bed wool wanted, in exchange for new mattresses or other goods. Bur-; en's Furniture Store, 179 Commercial! street. o The fishing season has been bad along .1 . t to w. s. ritts wno nas just returned from a trip along the coast. About the only fortunate fishermen this year are those located at the mouth of the Col umbia river. - - . b Help win the war, can food, a com plete line of jars, caps aad rubbers. Wni. Oahledorf. l'hone 67. DOINGS at RIVERSIDE DIP DANCING Big Fireworks Display Other Attractions You'll be sorry if you miss it. I Hear one of Salem's mot pop- ulnr Baritones, sing with the J.lnzz Rand. Dancing afternoon and evening. I Bring your picnic dinner and f siend the day. Free tables and 4 wood. Aud still the nickname battle rages. Foolish! When your fond papa and mamma sent you away to college did they select for you a nickname and tag you with it as thev bade vou adieu,' They did not. They left all that to the When in SAXEM, OREGON, Stop at J BLiGir HOTEL Strictly modern, $1.00 a Pay. 100 Dooms of solid ceuifurt. The only hotel in the business district. ffCttk cz J! DAVIES' PLACE : 147 South Commercial Da vies' Pure Ice Cream. All Kind of CANDIES. 'AH Good Good For All" Phone 590. fc jc ijc sjc )(c s)c jjc sfc sfi sjs jjc fc s(c s)t The Capital Junk Co. Pays the Highest for kinds of junk Phone 398 871 CHtfMEKETA ST. aU Used Furniture Wanted Highest Cash Prices Paid for Used Furniture B. L. STIFF & SON, Phone 941 or 508 other young brutes with whom you were, destined to herd for about four glor ious years. So, whv uet await the re turns from the trenches School Is Only a Month Away. Bring the children in for careful eye examination. Our advice will be accur ate, honest and candid. MISS A. McCULLOCH, Optometrist, 208-209 Hubbard Building, Phone 109. ''Optometry Means Eye Service." Kfy tH