Daily capital journal., April 23, 1917, Page FIVE, Image 5

FIVE
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THE PATJ.Y CAflTAL JOUKNAL. SAT-EM. PRECOX. MONPAY. APRIL M. 1917.
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GEORGE C. WILL
DOES KOI RAISE FRiCES
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In AH Styles
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Make your home complete by the addition of a Yictrola
It instructs, inspires, soothes, entertainsIt's impos
sible for you to be disappointed if it's a VICTROLA-
The Home of Everything in Music
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of
The Large Store
c.
432 State Street
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XI
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How To Procure
Military Information
Headquarters of the Western depart
ment, II. S. army, at San Francisco, is
sues the following:
Notice has been given from above
headquarters that letters seeking in
formation on military subjects should
not be addressed by name to General J.
Franklin Bell, who lias recently been
in command of the department. lie has
pone to New York and if mail be ad
dressed to him by name it will have to
go to New York and be returned to San
EVancisco before it can bo attended to.
All communications from California.
Oregon, Washington, Idaho, Nevada,
TTtah and Montana, which states are in
the Western department, and, in addi
tion, Arizona and New Mexico, should
be addressed to the Commanding Gen
eral, Western Department, San Fran
cisco, Cal.
.Such an address will bring a prompt
reply to any one requesting informa
tion or corresponding concerning mili
tary matters.
FOE DEFENST CONFERENCE
Conscription May Be
Required to Get Labor
Portland, Or., April 21. Conscription
of labor will be necessary for the gov-,
ernment to carry out its program of
bu lding one thousand "sea jitneys" a
year, according to the opinions of local
lumbermen and shipbuilders here to
day. Bankers, sawmill men and shipbuild
ers mot late yesterday and discussed
the government's 6hip plans and Ore-;
gon 's share in the construction of the
vessels. With sufficient lumber, sites
and machinery for the construction of
a great number of ships, the only fea
tures that worry those interested in
ship building is the lack of men and
possible delay in Securing some sup
plies. PA VINO CONCERN'S STOCK
DIVIDED AND MULTIPLIED
Washington, April 21. Secretary of
War Baker, chairman of the Council
Of National Defense, today telegraph
ed the governors of all states aSking
each to send a delegate for a national
defense conference to oe held in Wash
ington, May 22. -
ONEGA IS SAFE
Faris, April 21. The armed' Ameri
can merchantman Onega arrived safe
ly at a French port, it was announced
today.
The Onega is a steel screw stcameT
of 3,636 tons, owned by Barber and
Company, New York.
A meeting of the shareholders of
the Warren Brothers' company waB
held in Boston yesterday to authorize
a change in the capital stock from
90,000 share3 at $50 to 45,000 shares
at $100, par value, for both preferred
and common issues. The capitaliza
tion consists of $2,000,000 of 6 per
cent preferred; $500,000 of 7 per cent
preferred, and $2,000,000 of common
stock, worth in the market from $10
: to $12 a share. Arrangements were
! made at the meeting to list the
I shares on the Boston stock exchange,
j Beports submitted showed that con
tracts for 1,374,000 square yards of
Htulithic paving had been obtained
since January 1, of this year, com
pared with 700,000 yards for the cor
responding three months of last year.
HUBBARD ELECTS TEACHERS
At a meeting of the school board
Monday night H. H. Dirksen was elect
ed for the seventh and eighth grades
and Miss Euth Rosebrocbe.-of Marion,
for the first primary. Mr. Dirksen is
this year teaching the White school
aud is conducting a very successful
school. Enterprise.
Expectant Mothers
Relieved of Pain
Women Use Prescription of
Famous Physician
Flour jumped 60 cents a barrel,
( $11.20 in Portland Thursday.
to
i-,ice the days of our first parents
in the Garden of Eden, women have
borne the pain and discomfort of
childbirth. Science on its part, has
worked to modifv and to relievo in
part, the dreadful suffering at such
a time.
The preparation known as "Mother's
rriend" is applied by the mother- to
be her self, externally, night and
morning. It relieves the tension on the
muscles, cords and ligaments of the
abdomen, and the expectant mother is
made much more comfortable. Tho cri
sis is one of much less pain and dang
er. Thousands of women who have used
it successfully state that they cannot
say enough about the good "Mother's
Friend" did for them and refer par
ticularly to the absence of nausea or
morning sickness.
Ask your husband to get you a bot
tle from the drug store. If you wish
a valuable book for mothers, write the
Bradfield Regulator Company, Dept. F,
340, Atlanta, Ga. It is free and will
be sent at once.
Some New Facta and Fignm Throw
Flood of Ligat on this Subject
The rising rost of living is the great
universal hardship of the prewnt day.
So great and so many have these rise
been that Tew iieople Mop to realize
that there have been any exceptions
to the general rule. But the fact in
that there have been numerous excep
tions and all of these exceptions belong
Ito the same great class that of na
tionally advertised goods.
The present agitation on the high
, cost of living has led to some iuvesti
l gatious which have brought out a lot of
tacts hitherto unknown to the public.
I Some of the most important work in
j tl.i? line is beiiiK done by the Associa
tion of National Advertisers, an organ
! i7.atiou of 20 of the leading advertisers
of the country; Mr. Sullivan, the secrc-
tary -treasurer of the association, has
j given out son e vitally important facts
conccrnirg the relation of advertising
to selling cost.
"The old idea," said Mr- Suliivan,
"that the co-t of advertising raises
prices dies hard. But the business man
knows better. He kuowa that jelling
goods is costly business no matter
what the goods or what the selling
methods. And he knows that anything
which creates demand on a. large scale,
and thus makes selling easier, is bounit
to reduce selling costs aud thus helps
to reduce prices.
"But evidence is lietier than argu
ment; 'facts die better than theories,
and we have been at great paiug to col
lect the facts. We have secured an im
mense amouni of data from our mem
bers which proves that advertising does
reduce selling costs and thus tends to
reduce the selling price of advertised
goods. Let me quote a few examples:
"The makers of a famous photo
graphic camera, when they began adver
tising 28 years ago, made one camera
which took :i 2 1-2 inch picture and
which sold at $25. Today they make a
far better camera which sells for $10.
Another, which took a 4x5 picture, sold
for $ii(). Today they sell a far better
one for $20. And so on through the
line.
"A prominent hat manufacturer has,
by means of advertising, reduced his
selling cost seven cents per hat. Re-
suit tno buyer gets a lint ot better
quality at no increase in price; Iliis
despite increased cost of raw material
and workmanship.
"When the manufacturer of a fa
mous breakfast food specially began
advertising, his goods sold at 15 cents a
package. Today the package is 50 per
cent larger and the price has been re
duced to 10 cents- . Again advertising
did it, the sumo causes producing the
same results.
"The producer of another well known
food specialty is selling his goods at 25
per cent less to the wholesale grocery
trade than four years ago.
"Twenty years ago a nationally ad
vertised shaving stick iMas sold in a
chap metal leatherette, covered box. To
day a stick containing 20 per cent more
soap is sold in a handsome nickel box
at the same price.
"Then take the most conspicuous ex
ample of them all the automobile
business; and compare the $5,000 of
$10,000 cars of 10 years ago with the
equally good cars of today, selling for
a fraction of the money.
1 ' And so on through a long list. In
every case, the manufacturer either has
been able to lower the price or improve
the quality at no increase in price."
How has he done itt By means of
advertising, which has created demand
on a larger scale and thus permitted
production and distribution on a large
scale. Result improved manufacturing
efficiency and reduced selling costs.
And all of this in the face of a steady
increase in the cost of labor and raw
materials which, with advertising elimi
nated, might in many cases have
doubled the price of the goods.
"A triumph of economical market
ing" is tho only possible verdict for
advertising in the 'face of these facts.
for Men and Boys
important point, the
HART SCHAFFNER & MARX
$20 $25 $30
BISHOP ALL WOOL CLOTHES
$15 $20 $25
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h st'le success f
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is due to the quality of materials and
fine tailoringwithout these things
the style would not stay stylish, the
suit wouldn't fit you long. Good style
calls for high quality, remember that.
NO WOOLEN SHORTAGE AT
THIS STORE
There's a lot of talk aOout wool
shortage may be so in some places,
but not at this store. You never saw
amore beautiful collection of all
wool fabrics than we have in these
new spring suits.
SALEM
WOOLEN MILLS
STORE
BOBBERY AT HUBBARD
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The Big Joy Show Tuesday, Wed., Thurs.
Uncle Sam's Favorite Son
GEO. M.
In His Greatest Comedy Stage Success
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roadway Jones'
Wednesday night about 1 o'clock
three holdups came near making a haul
in Hubbard.
They evidently began operations at
the meat market on South Third street
Here they gained an entrance with a
pass key and took about $2 in change
left in tho cash register. From here
they wen.t to E. W. Hoffmann's jewel
ry store.
K. M. Pierce occupies the room di
rectly back of the store and was
awakened by a flash light. He was in
stantly alert but was looking into a
gun barrel and was commanded to keep
quiet. Soon two others came to the
front door and proceeded to move the
safe, using a truck gotten from L. L.
Herschberger's seed warehouse. The
safe was taken cast of the 8. P, tracks
to the Hovenden warehouse and was pil
ed with sacks to smother the sound of
blowing the safe. The man standing
guard got nervous at the delay of his
partners, stepped to the front and K.
M. slipped out ana gave tne alarm, as
soon as enough men arrived the safe
was returned to the store. There were
three of the robbers nnd their deliber
ate manner would indicate experienced
hands.
The loss at the jewelry store was
' about $20. There is no clue to the rob
ibers nor the direction they traveled
I Enterprise.
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I NEWTON-RASCHE WEDDING
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Men's Hats
$3 and $5
Ml mi mm am im hfi K in
Their nmnv friends extend congratula
tions. Hubbard Knterprise.
EAST HlfBBARD NOTES"
Mrs. Nora Hostetler who has been
living in Portland, is visiting her par
ents Mr. and Mrs. A. P. Troyer, and
other relatives. '
Mr. and Mrs. Christ Ilontrnger of
Woodburu were dinner guests of. Mr.
and Mrs. Simon C. Yoder last Tuesday.
Grandma Kauff'man of near Needy
is visiting at the homo of Mrs. Dan
Erb several days.
Wilma Yoder and little son liussel.
visited at the home of L. D. Yoder last
Saturday night. -
Mrs. John rJgli has been seriously
sick the past week witn rnoumausm.
Mr. and Mrs. Simon Miller ami
Grandma Schroek of Bethel visite
Mrs. Dan Erb last Tuesday.
Grandma Emmert visited ,f. K. Leh
man and family several days this week.
Mr. and Mrs. Menno Bontrager and
children who came from Iowa, are liv
ing at Woodburn sow. They attended
services at Zion last Sunday Enterprise.
University Notes
Among the Willametto folk who went
to McMinnville and took an active
part in the convention of tne .Intercol
legiate Prohibition association was
President Carl Gregg Doney. In the ev
ening session, J-riday, fie delivered nis
address, "War and religion."'
In the conference session, Saturday
afternoon, Pern Wells, the state secre
tary, led in the discussion "i.onduct
ing a successful membership campaign'
Miss Wells also gave a toast at the con
vention banquet. Her subject was "A
nation coming to its own."
In the first annual O. A. C. relay
carnival staged at Corvallis, Saturday,
Willamette was represented by Brazier
Small, Allan Bynon and Sylvester Bur
lei?h. None of the men placed. Mult
nomah won all the chief events. The
Willamette men entered the dashes and
hurdles. Most of the varsity's best
track men are with company M.
Svlvester Burleigh. Allan Bynon and
Wnrren Booth attended the O. A. C
dance at Corvallis, Saturday night.
reserve otticers training corps, oim-i i mtuics win uc; puimMit-u in mu uonw
adet students, gmiduaf.es military j papers.
....i u .wl ,.4-1..... fnlntu llu.uit h.iv- J 1 hi I.IKH tnir pnuMiilrrultle immlipr nr
MlllUUl", ttllll vimi niuu' "'"I ..... ... . .... ...... -
ing military training preferred. ''candidates located at any ouo pluca
'All of above must make nppli-n-.; and no officer in viilnlty ono will be
tion for commission in officers reserve j sunt. Advise these headquarters if no
imps, and be certified to those head-i of l icer is available in your vicinity.
quarters by a. commissioned officer ot i mi are urgert to graduate any gori'
tho regular army. Necessary blanks are j iors duly certified as qualified for at
being furnished various officers : tendance.
throughout tho department, whose " We want your best men. Bell."
Mr. Harry Newton and Miss 8ophie
Rasehe were married at the Methodist
parsonage at Woodburn Wednesday ev
In a telegram received Saturday by
Proniilent. Donev from Major General
.t franklin Hell, commander of the
western department of the United
States army, the enlistment of all ca
pable seniors 'is desired for attendance
at tho reserve officers training camp
now being established at the Presidio
at Sun Francisco.
This is the message:
"War department has suspended fur
ther appointments to line section offi
cers reserve corps of training camp
now being established at Presidio, Sun
Francisco.
"Camp begins May 8, duration three
months. Desire) to secure attendance
2500. Those 'completing satisfactorily
the training course will be commission
ed. "Object of war department is to se
lect first 10,000 which implies the 10,-
ening at 8 o'clock, Be v. Decker' per-: 000 ablest leaders, selected from the
AN ECONOMICAL, DELIGHTFUL LIGHT TLACE TO TRADE
Women9 s Man-Tailored
Spring Coat Models
Of a Grade We Are Proud to Offer
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GEO. M COHAN
i n DROA D WA YcJOtiES
gTCRAFT PICfUBES
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Same
Prices
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"Home of the Big Stars" j
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mtamridh atAr-VwMii.'Aiiirnfih anhMi mmimtmi iiUiii i ii ba
forming the cereinonr. Mr. and Mrs
j Clyde Jones of Hubbard an l the Misses
nascne, me iinur s ni-iicm, ui uuli
burn attended. They at once drove to
their home north of town where a sur
prise awaited them. When they step
ped into their new home, shared by
Mr. and Mrs. Clifford Newton, thev re-
I ,l.,l. a l,..Uofi,ll
jof friends who has been wailing. A
J I number of useful articles for the culin
ary department were presented. A dmm
tv lunch of sandwiches, cake and lem
onade was served.
The bride is a graduate of the Wood
burn high school and both arc members
of the Woodburn Methodist church.
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I ,i,i, nffioor (he first OllB half
million troops.
"Following are eligible, subject to
minimum age limit. 20 years, 9 months,
maximum age limit 41 years.. Members
ASK FOR and GET
IHiorsick's
The Original
EVlaSted TMk
Substitutes Cost YOU Sama Pries.
BIG
REDUCTIONS
ON THESE
COATS
This, group offers a
variety of delightful
coat models from which
to make your choice.
Come in to see our large
stock of these new coat
models. Notice the man
ner in which the little
as well as the big details
have been perfected. No
made - to - order gar
ments could boast of
more attention.
We are making a big
reduction on these coats
on account of the backwardness
of the season. We take our loss now in order to
clean up our large stock. These special prices are
25 per cent to 33 1-3 per cent lower than regular
value: . , :.
Black and White Check Coats $ 4.35
Plaid Coats, assorted colors $ 5.25
White Chinchilla Coats $ 6.90
White Chinchilla Coats (extra heavy) $10.50
Poplin Coats, blue, tan, gold or green $10.50
Wool Velour Coats, all the new shades, $10.50 to $18
SEE OUR WINDOW DISPLAY.
. SEND IS VOIR MAIL ORDERS-WE PAY POSTAGE
4i6 State 5t
$ALEM-0REGONl