Daily capital journal. (Salem, Or.) 1903-1919, January 31, 1916, Page SIX, Image 6

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f News of Marion County
Mr. R. O, Suinll in expected tinnie
foon. He has been visiting relatives in
the east.
There is lots of sleighing and coasting
doing on now while the snow is on. No
accidents have happened yet.
Mr. mill Mrs. Bert Kedmnn, of Parish
flap, spent Friday with .fr. nnd Mrs.
Jas. Trester, of Laurel Hill.
Mr. and Mrs. Thonins Winn, Jr., visit
ed Mrs. Winn's mother, Mrs. .Ijm Trus
ter. Inst week.
Robert Brown nnd wife of near
Turner, were in town Saturday doing
some trading.
Hugh Kucnbli, of North Snntinm,
trought a load of potatoes to tow n Mon
i'ii p Trnar v;u;i.l ,,t Hw.iitn J"' id 1 i t h .
Harry Prui.k' home Thursday of last
Miss Dorcas Arrell, who- Ims been
visiting at the K. K. Arrell home, re -
turned to her home nt Independence
Mondav morninir.
Mrs. Thomas Winn. Sr., returned from
the. deaf school Sunday where she has
been with her son, Roy, who has been
seriously ill with pneumonia, but is
Mr. Munro was culled to his home
in Portland on nccnunt of the health of
his daughter, Miss Dora Monro, who is
well known here. She will have an'
operation on her ear which was affected .
from her late illness. I
Miss Carrie Ward, formerly of Ihisj
place, was married to Mr. Reuben l.eej
of Lebanon, nt Albany, January 25,
111 Hi, After a visit to the bride's folks j
they will be lit home to their folks audi
friends at the groom's home, 12 miles
southeast of Lebanon. I
About 21) guests gathered at the S. S.
Swank home Friday evening giving Mr.
Swank n surprise, the occasion being in j
lionor of his birthdav. Curds were the
feature of the evening, nil joining in
tho games. I.nnch was served at II
o'clock after which the guests departed
wishing many happy returns. Record.
Mrs. II. Diif-ier is now al Long Beach i
California, where she may letnain some:
time hoping to benefit her healtii.
l.oenl dealers .ire said to be paying
$l.2."i lor the best potatoes obtainable
in this district. Some potatoes lire saidj
to have been frozen during Ihe "late!
lamented cold spell."
Win. Stone, of Oregon City, has filed
his declaration of candidacy fur the1
republican rouiiuitiou for county at-!
C. I. Stafford, a dry goods merchant
of Oregon City, is out for the reptile,
limn nomination for assessor of Cluck-,
nmas county. j
At a recent meeting of tiie stock-j
holders of the Fitst State Bank of Don-i
aid the following officers and direct
rs were cliosen: Itouty .orn, presi
dent; .las. I'. Feller nnd C. .1. Kspv,
vice-presidents; C. A. Ad hum, cashier.
W, R. McKay, Henry .orn, .Ins. I'. Fel
ler, O. .1. Kxpy Hint C. A. Adams, direct
ors. The basketball game here Thursday
night between Aurora anil Wilsonville
was won by the latter I en in by a score
of 27 to 7. The gnme was a good one
though it is said the home team was
outplayed through the whole game.
The game Saturday night at Hubbard
between Wilsonville and the Hubbard
quintette also went to the Wilsonville
team easily. Jack Ohlert was among
the Auininitos who snw the g.une.
( ibservcr.
Mrs. Willis, who has been suffering
with pneiiniiiiiin, since Monday, is much
better. '
Kennedy from near the Lone
Klder school northeast of Aurora, spent
Tuesday in Hubbard on business,
Mrs. Hazel McDonald retpmed to
her home in Vidn on Wednesday, hav
ing been called here by the sickness
and death of Mrs. B. F. Canto.
I'ncle Dick Thoinns returned Tuesday
after spending 10 day with his brother,
Hud ,at Silvertoii. He is more for
tunate than many of the young men in
Hnbhurd, he has escaped the grip.
Mr. Clarence Phillips, formerly prin
cipal of the Hubbard school, no
Scot Is Mills, was in Hubbard a short
time Monday. It is rumored he is
candidate for county superintendent of
Rev. F. C. Butler and Jay V. Fike g'
to Ciinby Friday evening to net as
judges at the Cnnliy Silvertoii high
Behool debute. Rev. Butler will go on
to Portland thnt evening to get a train
for Tolt, Wash., where he will preach
on Sunday.
S. J. Ki'.uffmau had the misfortune
to step on a rusty spike Inst Wednes
day, the ll'th, which pierced his rubb
boot nnd nenrly did the same to his
foot. A physician was called at once
and from present indications no serious
injury win result. He was using
rrutrhiM this week when in town
Contain no acid and thus keep th
Cracking. They combing liquid and
J oiil hlf tho effort for a brilliant
j all the family children and adult.
! keep them neat.
Monmouth Items
(Capital Journal Special Service.)
.Monmouth, Or., Jan. 31. The com
mon council of the city of Monmouth
met in regular session, Tuesday even
ing, January '2, at 8 o'clock.
There were present, Mayor J. t,.
Murdock; eouncilmen, James (loodinnn,
I). M. Hampton and II. ('. (Mien; Re
corder W. (i. Brown and Marshal Frank
.1. Morehind. A petition for a light to!
mi- ui.iiuiiru it i uif iiiierseciltin or j
I'owell and East Streets was read and
referred to the street committee. The
street committee was instructed to see
to the cleaning and opening of the
ditch on the Butler place north of
.Monmouth where the eitv sewer opens;
.' There i one particular "citizen " of
; Monmouth who is an ex-soldier and
wh draws a pension of $':, per month.
. TImh certain ox-soldier also draws fr
; - to :ion per year from the county
('"urt (which is republican) under the
head of "indigent soldier." This man
, has onlv himself and wife to support,
owns his residence nnd dresses better
iin-ithnn the average Monmouth citizen.
I he voters nnd taxpayers stand around
on the street corners and luck aliout
taxes and high cost of living and yet
most of them are not aware of this
and other similar "appropriations."
lr. F. O. O. Schmidt of the (ierrnan
department of the I'niversity of Ore
gon gave a very instructive talk on
the "Teaching of (iemian in Secondary
and Kleinontiirv schools" on Inst Mon
day, before the language classes of the
Normal school.
The Monmouth High school basket
ball team will meet Ihe first team of
the McMinnville High school in a
match game here Saturday evening.
'Monmouth has as yet not seen defeat
and ns Ihe McMinnville boys recently
j defeated the Jefferson High school
I team of Fortland a fust game is ox
i 'ted.
I This week will end the revival nieet
,' ings at Ihe Christian church. Ten ml
1 ililions have been secured to dale, rnng
i ing in age from IS to SI) years,
j Mr. Irving Bachelor, lecturer, nature
; lover and humorist will deliver an ad
dress Saturday evening in the Normal
chapel, entitled "Keeping up with
Lizzie,'1 which is taken from his book
by Ihe same name. As the bonk has
been widely read by .Monmouth people,
they aie looking forward to Ihe even
ing of the leclure.
The Ladies Civic Club met Friday
alteninon. Several subjects of general
interest were discussed by the different
Mr. W. .1. Mullicv, Sr., has received
the appointment as registrar for
district and is busy daily registering
F. ,1. Kihval'ds nnd Win. Riddel), Sr.,
both prominent stock raisers of this
vicinity, have just received their unlnr
nlizalion papers, although they have
both voted in this precinct for years.
Construction work on the new line
of the "Valley and Siletz Railroad ' '
has been halted by the recent snow
storm, and snowslides in that section.
Snowslides are reported almost hourly
and as this liinkes the work too danger
ous it has been censed until the snow
The musical program given by the
High school Tuesday evening was an
euterlaiiiiiig one, well rendered, and
much credit should be given to Miss
Baker the music instructor, and also
to the students. There was a large
crowd in attendance ill spite of the
"wintery" wenther.
Miss .lenne Anderson left today for
Astoria, Oregon, where she has accepted
a position us teacher in second ami
third grades of the school at that place.
Miss Anderson hns niaiiv friends
who will miss her from our midst
who will rejoice in her success.
Monmouth and icinity was visited
with another snow this week nnd ns it
is still snowing at this time of writing,
king winter bids fair to hold sway for
some time.
The Normal (Hoe Club presented a
sacred cantata " Ruth" on Thursday
evening in the .Normal chapel, to a
crowded house.
Buffalo, N. Y
them while thev
, Jan. 111. Attacking
were repairing an nil-
tomobile on Orchard Park road near
here early today, a negro killed Mrs.
Charles Toiper, aged 117, and her son,
Frederick, and mortally wounded her
daughter, (Irnce.
The negro used n hmcltsmith hummer
in his fiendish attack. Robbery Appar
ently was his motive, for Mrs. Telper's
purse was empty. Finger prints, it is
ev Itei'l i.il will irivn n elm, I,. liiu t.l.tn.
I titv.
San Francisco. Jan. 31. (iildo" I'm
Fii-ldela bragged to a stranger that he own
ed ."ion. He doon t any more, though.
leather .oft, protecting it againat
pte in a patte form and require
Luting .Sine, Eny to for
Shin your ahoct at home ami
BufUlo, N. Y.
j kto stop rheumatism
Kneumalism is a tormenting
Kneumalism is a tormenting and
j stubborn malady. .In some cases it
yields to treatment which is without
! avail in other cases,
i The darting pains, lame muscles or
stiffened joints only disappear by grad
ually expelling the uric acid, and so
many thousands have been relieved by
the blood-enriching oil-food in Scott's
Emulsion that you should give it a
faithful trial. Scott's Emulsion acts as
a powerful blood-purifier by increasing
! the red eornuscles and it strengthen.
the organs to carry off the ucidswhicU
cause the trouble.
Try Scott's Kimilsion. It cannot barm.
It lms helped thousands and may iTc ex
actly what you need. No Alcohol.
Scott & Donne, Bloomficld. N. J. 15-29
R. L. Chapman was in Portland this
week attending the uutoinobile show
.mil while there purchased an automo
bile hearse for use in his undertaking
Dr. F. M. Hellwarth, of Falls City,
was a Dallas business visitor Thurs
day. Kea Craven returned Thursday morn
ing from a short business trip to Port
land. Linn Nesmeth, of Portland, deputy
collector of internal revenue of this
district was .i Dallas business visitor
Wednesday. Mr. Nesmetii is a Polk
county boy ami formerly resided at
('. B. Sundberg, manager of the local
telephone company is confined to his
home by illness.
Miss Caroline Burch, of I'ickreall,
was a Dallas visitor Wednesday.
Mr. and Mrs. Kverett ( i will ami fam
ily have returned from Modesto, Cal
ifornia, where they have been spending
the past several mouths.
Dr. A. B. Starhiick vistied his par
ents in Kirtlnnd, Thursday.
Rev. Joseph lloberg of McMinnville,
was a guest, at the home of his daugh
ter, Mrs. Kill J. Metzger this week.
Mr. ami Mrs. (ieorge Vick, of Salem,
were Dallas vistiors the first of tne
Mr. and Mrs. Arthur Starr are in
Portland this week attending the auto
mobile show.
Waller Young was a business visitor
in Salem the first of the week.
Rev. C. II. Diinsmore, of Independ
ence, was a Dall.is visilnr this week.
Rev. Dniismore has announced ids can
didacy for county clerk on Ihe repulp
lical 'ticket.
Paul Hunter is in Portland this week
attending the automobile show at the
Health Is Worth saving, and Some
Salem People Know How to
Save It. I
Many Salem people take, their lives
in their hands by neglecting the kid
neys when they know these organs need
help. Weak kidneys are responsible
for a vast amount of suffering and ill
health the slightest delay is danger
ous. Use Doan's Kidney Pills a rem
edy that has helped thousands of kidney j
sufferers. Here is a Salem citizen's
W. C. Johnston, gardener, 1021 Mill!
street, Salem, says; "After soverall
medicines had failed to help me, 11
used Doiin's Kidney Tills and got great i
relief from kidney and bladder trouble.
I still use Dunn's Kidney Pils onco in'
a while when a cold settles in my I
buck and kidneys nnd tho kidney secre-j
lions become disordered. I always geti
quick relief. You may continue pub-!
usiiing tne endorsement I have given
Dunn's Kidney Pills before."
Price Otic, at all dealers. Don't
simply ask for a kidney remedy get
Bonus Kidney Pills the samo that
Mr. Johnston had. Foiiter-Milburu Co..
Props., Buffalo, N. Y.
Hero is
the kind ot a friend that will
Brushes the gray
from the skies till
they re blue,
Chases the shadows
with gloom,
that Mlci
Helps you look up to the light And the
(lives you fresh com age ami valor of
To take up your duty ami fulfil your
Here is the kind of
riend you should
Helps you forget there
is woe,
is grief, there
Makes a new world for you brightened'
with gleam, I
Helps you believe in the truth of the!
di earn. I
Cheers you mid comforts you till your
heart sings
With joy of life's better and beautiful I
tilings. j
Here is tiie kind of a friend you should!
I cherish
Comes to you cheery when other hopes'
' perish,
I lloli!', you see Minshinc .igaiii on your
I way,
Brings yon too taith and tho strength
j ot the day.
' Makes you feel summer again in vour
, No matter
j mav roll
how darklv the shadows
Here is the kind of a friend you should
love ' ,
(lives you more faith in the skies tip
Heals you of heartache Hid lifts from
lies air
When only the loss and the sorrow
are there,
Lightens your burden nnd helps you
keep sweet
No mutter how grave the misfortunes
you meet.
Baltimore Sun,
Independence, Or., .Inn. ill. .Miss
(iretclien K reamer daughter of Mr. and I
Mrs. O. A. Krv.imer of this city, a grad- j
unto of the Slate Normal last wi-ek left
for Astoria where she has a position in!
'the public ,v hools to teach music.
By Henry Wood
(United Press Staff Correspondent.
Rome, Jan. 20. -(By mail) Tho
Duke of Genoa who "subs" as King
at the (jtiirinnl while Victor Emanuel
is at the front, is fast proving himself
a formidable rival of the latter for the
affections of the Italians people. King
I Victor, however, seems in no way dis
I turbed. Bight months ago he asked
! his august uncle to come down to Rome
jand "sit in" for him. Until his return
j f rom the Italian front this week thi)
ning nnd not even returned to Home
to see how his "sub" was getting
away with the job. There is perhaps
no other royal family in Kurope whose
members would do such a thing. The
House of Savoy now includes, besides
King Victor and the Duke of (lenoa,
the Duke of the Abruzzi, the Duke of
Aosta and the Count of Turin. The
five are cronies. Knrh has had the
rigid military or naval training re
quired of every male member of the
House and each is considered compe
tent to be king. Victor would just as
soon trust one ns the other. He chose
the Duke of Genoa because he was the
eldest. He figured the younger ones
could better serve Italy in their respec
tive positions us military and naval
commanders. The choice met with dis
approval only from the Duke himself.
"I know 1 am getting old," he said
wistfully to the court functionaries.
who welcomed him to the throne, "but!
my hand would rather have grasped the!
sword than the pea that must sign royal
decrees." !
King Victor has ever been known as!
the most democratic sovereign in '
Kurope, although perhaps the title of i
Soldier King would heller suit him.
His "sub" has gone him one better
for democracy and won for himself the :
sobriquet of the Civilian King.
The nearest the Duke of (lenoa came
to accepting any of the kindly per-'
quisities that go with his job, is at 4'
each dny when he goes for his drive 1
in the country. Four cavalrymen sur- !
round his carriage am! a corps of,
bicycle guards follow. The police I
won't let him drive unless he accepts
this escort. j
In the evening he makes up for it ;
by walking about the streets of Rome,
in civilian clothes, accompanied onlv i
by his chief uid-rtc-cninp. lie traverses
the principal streets and window shops
as he goes along.
It was while amusing himself this
way one evening that Ihe Duke saw a
street cur collide with a fat woma.i.
Of all the men who leaped to her as-1
sislanee, the Duke got there first. She.
was quite uninjured but the Duke,
bundled her off to a hospital before
she knew who had helped her. j
Half an hour later, when the Duke
returned to the Quirinul ho sent his
aide to the hospital to niaf.o certain j
she really was not injured. !
When the Duke comes down to:
Rome to "sit in" for his nephew as,
king he does not bring his family with ,
him. His nearest relative here is hist
sister, (Jueen Mother Margherita and .
he never tires of-visiting her hospitals!
ami charity works with her. j
The Duke comes nearest to being
king on Thursdays and Sundays, when
the ministers bring the various decrees j
to him for his vicarious royal signatur". I
It is then that he gets first hand in - j
formation from the prime minister, the
minister of war and the minister of j
marine on the conduct of hostilities.!
The minister of marine especially
never fails to bring him some news i
about his son, the Prince of I'dine.
who is commanding a squadron of sub
marines. The Duke's new job brought back to
public memory the fact that his wife
is a German princess. She and all of
tho children however, are loyally
Once a week the duke tries to get
away and go home to see them. It was
while waiting for the train once io
bring him back from one of these home
visits that a distinguished army officer
commiserated with htm that the war
kept them both separated from their
"And Your Highness, when do you!
think the blessed w ar will end I de
manded the officer. "Not until we are
victorious," declared the mine as no
boarded the train and started back to
his throne. j
The newly elected directors of both,
the Farmers' Fire Relief Association I
and the Hop Growers' Fire Relief As-
socintion of Hutteville, Oregon, inet
Saturday at their offices at Hutteville.
Tho boards organized by re-electing all.
the slime officers. Tiie Farmers' Fire
Relief bonrd consists of John Murray
(reelected for 2 years), t hus. Kiiea-
sting (re-elected for 2 years), Henry
Zoru (elected for I year), and .1. P.
Feller uid V. R. McKay (holdovers).
The officers chosen by the directors f
Saturday are .1. P. Feller, president;'
John Murray, vice-president; A. Keber.l
treasurer; and X. B. Cook, secretary. j
Aurora Observer. '
Cheap substitutes cost YOU same prica.
Salem's Handy Repair Guide
"ft Stitch in Time Saves Nine"
The Capital Journal Guarantees the Following Firms Reliability
Save the pieces of your broken Fvpolelnr' Mntnrfirinc
we'wm save1 you"mon!;y.rt3 n,,d Shoe Repairing while txceisior motorcycles
And we'll save you the time v . Ivcr Johnson and Exeelsior
you might waste waiting for a IOU W311 Hicycles; Repairing; Accessories;
sw part Tires; Oils; Motor Overhauling
Oxy-ncetyle.ue welding makes our ia
the broken part good as new. yp DftAT CHAD
Estimates cheerfully furnished. l dUUI MllI fl or j
vick brothers garage, 3og STATE ST Morse & Kamsdeii
260 N. High Salem, Oregon " Phone 1687 221 S. High St.
Springs Made and Modern Shoe Repair Co.
impaired Capital Journal Advertising
Welding and brazing of all kinds will repair, buy or sell anv- A7A ri.4 Clt-nnl
all kinds of Auto Repairing iilLi LOlnl JllWl
and painting all work guaran- thing. Recover tho lost or
ee' restore found articles.
22) JtJ;tHerschb,a,ck n " Shoe Repairing
229 State St. Salem, Ore. r
Ewwuiub jjm ju imiwniwwwpiMKMiE ug.j i. iPjiwinan whiuiih jujij wm mmrmmmmmmmmmmmmBmgrvtmsmjmnn mi .imw'MUM. mumimmm
irlfci.n.'rf.,M-IMi. .; t. hlM f- j, .-..j..,. ; , .. rinr''t-lfcnlMj ti ' ii iti fi t ' it ' i urn mmv
Gotham Fads and Fashions
By Margaret Mason.
Sleeveless nighties, ankle short
Are the new alluring sort;
In them Sue's so sweet a sight,
'Tis a shame to douse the light.
New York, Jan. 2!). The newest
nighties are hound to be a source of
vexation to those unfortunates whose
vaccinations are thus laid bare either
by the lack of sleeve or the lack of
length. But who can deny that they
are adorable? It takes little material
but lots of art to evolve them and a
little nerve and lots of chnrm to
wear 'em. About the only way you
can tell a nightie from a chemise these
days and nights is by inches. The
chemise is cut just above the knee and
the nightie just below it. It is true
that most of the nighties actually blush
for their own .shortcomings and this ;
beautiful blush pink dyes them whether
they be of sheer batiste crepe de chine ,
or the new wash satin. It takes lots!
of sibilants to describe them and but !
little else sheer, short, sleeveless and
simple will do the work and there you j
have it. Just to be consistently short !
in every respect the new nighties are1
also short waisted and the empire
waist line is shown on all the smartest j
models. Narrow lace edgings outlining j
the nrmholcs and low neck line; briar,
stitching in pink or blue, touches of
The following poem was written by
Robert Southey, the English poet, over
a century ago. The lesson it imparts
is as timely now as it was than. The
subject of it was the famous battle of
Blenheim, which was fought August l.'l,
1704, but it might as well have been
any other great battle.
The Battle of Blenheim.
It was a summer evening
Old Kasper's work was done,
And he before his cottage door
Was sitting in the sun;
And by him sported on the green
His liitle grandchild Wilhelinine.
She snw her brother Peterkia
Roll something large and round, j
Which he beside the rivulet.
In playing there had found;
lie came to ask what he had found i
That was so large and smooth and
Old Kasper took it from the boy
Who stood expectant by;
And then the old man shook his head,
And, with a natural sigh
'"Tis some poor fellow's skull,'' said
"Who fell in the great victory."
"I find them in the garden.
For there's many hereabouts;
And often when I go to plow.
The plowshare turns them out; !
For many thniisniul men,'' said he. j
"Were slain in the great victory." i
"Now tell us what 't was all about,"
Young Peterkin he cries; .
And little Wilhelniiue looks up
With wonder-waiting eyes
" Now tell us all about the war,
And what they fought each other for."
"It was the Knglish," Kasper cried,
"Who put the French to rout;
But what they fought each other for
T could not well make out; ,
But everybody said." ipiothe he,
"That 't was a famous victory."
"My father .lived at Blenheim then,
Yon little stream hard bv;
Thev burned his dwelling to the ground
And he was forced to fly;
So with his wife and child he fled,
Nor had not where to res; his head."
"With fire and sword the country
'round ,
Was wasted far imd wide;
And many a childing mother there, I
And new born baby died; 1
Bet things like that, vou know must be
After a famous victory."
"They sav it was a chucking siu'it ;
After the field was won .
Fur many thousand bodies here I
Lay rotting in the sun; !
But things like that, vou Know, must be!
After a famous victory."'
"limit praise the Duke of Marlborough !
won, :
I smoking or embroidery in pink or bine,
'are nil the ornamentations permissible
i on these shaste little sleeping garments
! of the moment. They must be highly i
I hygienic, allowing ns thev do for so
much fresh air, but one shudders to
think how soon these ducks of nighties
will become an extinct species along
with the Do Do Bird and other rare
avis if thev keep on dwindling away
to nothing in this reckless way they
have begun. As for caps to top the
dishevelled matutinal locks of milady
fair, they are getting reckless too.
Time was when a boudoir cap meant a
coquettish little morsel of ribbon and
lace and net, or at most, pastel tinted
bits of chiffon or crepe de chine.
Nowadays one must be. coiffed like a
gypsy or one of the li'mi-iaa ballet in
vivid lined silks twisted in turban
shapes, or wierd and oriental head
dresses. One cunning model that turns
you into a snow maid or a fluffy white
kitten is made of white wash satin
gathered up into a rosette on lop of
the head and topped with a fluffy ball
of swansdown. Fluffs of swnnsdown
alternating with a tiny French ribbon
roses frame the face. These swansdown
trimmed caps are also charming when
combined with satin of delicate tints
and are verily far more fascinating
when up on my lady's head than when
down on the swan's.
And our good Prince Kugeue."
"Why, t' was a very wicked thing
Said little Wilhelniine.
"Nay, nay my little girl!" ipioth he, j
"It was a famous victory.
"And everybody praised the duke
Who this great fight did win."
"But what good came of it ut lust?'
tuotli little Peterkin.
"Why, that I cannot tell," said he,
"But 't was a famous victory."
(Coos Bay Times.)
" Advertising pays.
"One hundred and thirty thousand!
dollars invested in advertising brought,
tl.t.OOII.IIIIO to one insurance company in
one venr. ,
"The man who does not advertise is
the one who bears the expense of the
other fellow's campaign; that is to say,
that advertising so reduces the cost of
distribution that tho advertiser sells'
more goods at less expense than the
These were some of the statements i
of Charles F. Berg, of Portland, who
spoke before the class in advertising
at the state university.
"The Kconomic Justification of Ad
evrtising," was the title of Mr. Berg's
"Does advertising pay?" I
This was the current running through!
the theme and the speaker backed each I
rcmnrk and statement with an iibuiid-
mice of facts which proved conclusively j
that advertising through the columns
of the daily newspaper, periodical and
magazine is profitable for the adver
tiser. The value of an advertised brand, a
trade murk, a name that has beenl
placed before the public in such a way
that everyone knows the article and
knows thnt it stands for superiority in
tiiat particular nrticle, was one of the
values of skillful advertising on which
Mr. Berg laid great stress. The success
of large companies who had put their
wares on the market was given as an
illustration of consistent advertising,
"Annually millions of dollars' worth
of labor-saving machinery are sold
through the medium of the press." In
tioiutinj how valuable is advertising
to the man of rum! districts, through
the columns of his weekly and his
metropolitan daily, plus the pages of
periodicals and current magazines, Mr.)
Berg said:
"Farmers hnve growing needs to be
supplied nml they have money to spend,
yet they can neither supply their needs
nor spend their money nt home. Fur a
manufacturer to send salesmen to'call
upon the farmers would be slow end
expensive, but the press briiors th
pianofactnr.'rs ' messages to millions of
farmers ned the mails take the order
to the factory, where the supply and
demand is cii-i'i-dinated to the edven
ate of the producer and the saving of
the consumer.
"The mn ii." he s!d, " seeking tho
economic justification of advertising
can do no better than to id seive the
Well known Chinese doctor, lias
successfully treated all diseases
in the past year, see testimon
ials on file the Oriental Herb
Co., 640 State Street, Salem.
Out-of-town patients treated by
symptomatic diagnoses. Send for X
diagnoses blank. i
When la SALEM, OREGON, stop at
Strictly Modern
Free and Private Baths
RATES: 75c, $1.00, $1.50 PER DA?
The only hotel in the business district.
Nearest to all Depots, Theatres and
Capitol Buildings.
A Home Away From Home.
T. G. BLIGH, Prop.
. Both Phones. Free Auto Bus.
success of those who do advertise, ami
in so doing compare the price and qual
ity of the advertised goods with tho
price and quality of the unndvertiseil
lines. Many advertising campaigns fail
because the promoters are penny wise)
nnd pound foolish A man driving an
automobile does not economize on gaso
line when lie comes to a hill, but ho
throws on the throttle, advances tho
snark and bowls over the steepest grade.
Tf wo were to retard the snark nml
pinch on the gns, ho would stop before
much headway was mnde. The same
principle applies to advertising. There
must be enough of it. Yon nmst ad
vance the snark and gas, for business
is nil uphill; there are no level anil
smooth grades."
Tortlud, Ore.. Jan. SI. 'With snow
still falling today, Portland hs com
pleted a solid month under a blanket
of snow. Not for many years has snow
remained on the ground for a month
here, and the period of the pres""t
cold snap exeeels anything since the
Tee nenin b'ncVs the Columbia t!"t.
Onlv the litiskv little tu"s were nble
to navigate todav. Several shins em
held nn nt the month of the river be
cause the floating ico keeps tliem from
crossing the bar.
Pasadena, Col., Jan. 31 Pasadena so
ciety wns aghast today at Rev. Matt
Hughes' denunciation of modern dances.
He said the ball room steps were often,
immoral in the extreme, "wost"fei
vital forces" and "would call for ar
rest by policemen if attempted in day
light in a public, place."
'Washington, Jan. .11. Warn
ings of further floods in tho
Ohio, Mississippi unit Arkansas
river vallevs, with tho predic
tion that thev will he loni con
tinued were issued today by the
wenther burenu.
Pacific Coast Jiiicuit
PoitliB-L Crtjoa
BUI 65 .
ij The goodness of
jj the cracker depends
j upon freshness. J
tv Snowflake Sodas J
El s?s. arc aways I
I! SK. fresh and I
- crisp. i