Daily capital journal., November 11, 1915, Image 4

Editorial Page of "The Capital Journal"
Tin'KSIUY KVKXINO,
November 11, 191").
CHARLES H. FISHEB,
Editor and Manager
PUBLISHED EVERY EVENINO EXCEPT SUNDAY, SALEil, OBEGOX, BY
Capital Journal Ptg. Co., Inc.
L. S. BARNEK,
President
CHAS. II. FISHER,
Vice-President
DORA C. ANDRESEN,
Sec. and Treas.
SUBSCRIPTION RATES
Daily by carrier, per year $5.00 Ter month.
Daily by mail, per yeur 3.00 Per month.
.45e
.35c
FULL LEASED WIRE TELEGRAPH REPORT
EASTERN REPRESENTATIVES
New York Chicago
Ward-Lcwis-Williums Special Agency Harry. R. Fisher Co.
Tribune Building 30 N. Dearborn St.'
The Capital Journal carrier boys nre instructed to put the papers on the
porch. If the carrier does not do this, misses you, or neglects getting the
(aper to you on time, kindly phono the circulation manager, as this is the only
way we can determine whether or not the carriers nre following instructions.
Phono Main 81.
CIRCULATION VOTING CONTESTS
At the meeting of the Business Men's League of the
Commercial Club Tuesday night the popular voting con
tests conducted by newspapers were severely scored.
It was the general opinion that contests were to say
the least annoying to the businessmen and people of the
community in general, and were an unnecessary method
of promoting a legitimate newspaper circulation.
The Capital Journal reached the same conclusion
after the experience of a couple small contests last year,
one- among tne newsboys only and the other in cornunc
tion with a number of business houses for a Shetland
pony. The prizes were not expensive but we found that
subscribers were bothered for the vote coupons and wor
ried over subscriptions until they became disgusted with
such methods of soliciting. We have cut out these
contests entirely and find that circulation based on the
merits of the paper is much more to be desired.
Expensive prizes like automobiles are still less desir
able, since those who do the most work generally find in
the end that some one who can command a good-sized
sum of money steps in at the finish and virtually buys the
best prizes. That is about the only way the publisher
nas oi getting even and he usually iigures on such an
outcome. An article reprinted from the Editor and
Publisher on this page gives a very fair insight into the
way the so-called popularity contests are managed, show
ing how the candidates are systematically deceived by
the contest manager and induced to work to the last when
they have not the slightest chance to win a prize. It is
well worth reading, and those who have been duped into
participating in such a contest will readily recognize the
methods by which they were "strung" along, until the
prize was carried off by some one selected to win in con
fiideration of a stated sum of money to be deposited in
the ballot box' in the closing hours of the contest.
Nearly all publishers of newspapers have tried these
contests and most of those engaged in legitimate news
paper work have discarded them for good after one or
two trials.
Subscriptions to the third war loan of Austria-Hungary
according to a dispatch received by the Austrian
embassy in Washington, had up to Monday, amounted to
$900,000,000. It far exceeded the expectations of the
government said the dispatches, "and presented evidence
of the country's unbroken economical strength, even
while England was admitting the seriousness of the
financial situation. It is indeed a wonderful showing.
If the Mexican news is true, Carranza is reversing the
custom so long observed in that country of extending
forgiveness to a conquered foe with the aid of a firing
squad. He is reported to have given amnesty to 3000 of
Zapata's army who recently surrendered. If he contin
ues along this line, he may yet bring peace to Mexico.
BuRipplinfRhu
THE GOOD OLD WAYS
Some intelligent women were discussing methods of
education, old and new. Strangely enough, or, perhaps,
naturally enoughfor there is apt to be reaction from
one extreme of thought to another the concensus of
opinion seemed to be that some of the old methods were
not so far wrong after all.
It is all well enough to talk about making work pleas
ant and allowing the child to express himself in his work
and play. These and a good many other kindred phases
sound well.
But these women agreed that there is still a place for
the old "learning by rote" system of acquiring knowledge.
When it comes to multiplication tables, for instance,
the most direct and effectual method is to learn by heart
to repent and repeat a given combination until the
answer becomes merely a reflex action. A lot of this
sort of mental equipment is necessary to all of us, and
the only way to get it is by hard work just old-fashioned
drill or drudgery, if you want to call it that. I
But a little drudgery isn't bad for anvbodv: and
whether it is good or bad for us, life holds a lot of it for
most everyone. All who have achieved much have known
drudgery, and did not shrink from it.
It is a good deal like the problem of mastering music
or art; technique is attained only through hard drill and
drudgery. After technique is gained individuality, if
there is any, will express itself in rich harmonies of
sounds and colors but not before.
The learning to do things thoroughly is the soul of
real education. The training of one s self to do well
whatever is to be done is the first half of high achieve
ment. Drill means discipline as well as drudgery, and
discipline is another word which everyone has to learn
the meaning of sooner or later, and the sooner the better.
FOOL FASHIONS
In summertime the girl wore furs, which must have
been distressing, and much discomfort then was hers, or
I am badly guessing. I will remember Susan Jane wrap-
pad up in seal and ermine, when everything
upon the plain in sizzling heat was
squirmin'. And yet she uttered no complaint,
most martyrlike of creatures, although the
heat dissolved her paint till it ran down her
features. Some brand ne wfad in winter
wear she'll spring, we well may trust her;
when blizzards frolic she will bear a fan
and linen duster. We'll see her in the hnwl-
jffV A inS storm, a simple flynet round her, and
Ujjj she will say she is quite warm, when snow
ana hailstones pound her. Girls would
commit, in Fashion's name, all crimes, clear up to treason;
at her decree the modern dame abandons sense and rea
son. (And here the hausfrau says to me, "The men are
just as silly; they'll go as far, at Style's decree, as any
blooming filly. The hat you wear gives me. the b'ues, your
shirt has gaudy primping, you're aways wearing pointed
shoes, although they keep you limping. Your linen collar
saws your ears, your pin has plate glass in it; you'd better
quit this handing jeers to women every minute.")
Search of American
Steamer Not Illegal
. Washington. Nov. 11. Search of the
American steamer Zealandia m Mexi
can waters last week, it appeared
strongly possible this afternoon will not
cause a protest from the administration
statu department officials said.
The I'rogreso consul reported that a
nriiisn party searched her and was still
lying ott the harbor apparently an on-
pprtunity to seize her when she came
nut Just what the occasion for the
search was, has not been revealed.
' v'Jf, however, as appears to be the
cade, the Zenlandia remained in Mexi
can waters longer than is justifiable
for a belligerent and if the British
suspected her of being a belligerent
they had a right to search her, it was
This interpretation was based on the
theory that with Mexico helpless to
maintain her rights as a neutral, a bel
ligerent could remain in Mexican wat
ers indefinitely without risk of internment.
MAKE YOUR HAIR CURLY
AND WAVY OVER NIGHT!
Popular Subscription Voting Contests
And the Way They Are Conducted
To curl the hair, without at the same
timfl linrniiiir tlii lit'. nl I, .....l.i..-
equals plain liquid silmerine. If a little
uj'j'inrti iu wiw n,nr wicn a cionn
tnntli in-null lw.f'nrn fir!. l.n 1.....!!.
est wavy effect imaginable will bo in
evidence in the morning. It will also
be tound an excellent dressing for the
hair.
This simple method is not to be com
pared with curling by means of n hot
iron because, instead of injuring the
hair, it. is really beneficial. A few
ounceB of the liquid, which may be pro
cured at anv dree store, will' nut I'm-
months. One can curl the hair in any
style desired and the elfect will be one
of perfect naturalness, The best wny
is to divide the hair into strands unil
moisten each of them from root to tip.
Thf nilir will lian,.41C..ll.. t
without the least greasiness or sticki
ness.
GRANGES MAY CONSOLIDATE
The growth of the Monmouth
grange since its organization several
years ago, and tho extending of its
scope in farming activities, has led
to talk of consolidation with granges
at Lewi8viIlo and Buena A'istn of the
Luckinmute valley. No definite ac
tions has been taken, but tho advant
ages of consolidation have- been wide
ly discussed. Tho grange movement
bus been widening in Polk county
since the meeting of the State Grange
at Monmouth in 1013. Dallas Observor.
LADD & BUSH, Bankers
CAPITAL
Established 18G8
?300,000.00
Transact a General Banking Business
Safety Deposit Boxes
SAVINGS DEPARTMENT
The Capital Journal takes little stock
in popular voting contests, conducted
by uvwspapert) to boom their sub
scription lists. As a matter of fact, the
subscribers pay for the prize awarded,
and the rightful winner does not al
ways get what she wins. We prefer to
make a low subscription price, cutting
out tho expensive prizes, and give our
patrons the direct benefit of the re
duced price of the paper.
Few persons, outside of newspaper
offices, know just how these contests
nre conducted, so that the following
article which appeared recently in the
f.ditor and I'ulilisher will be of inter
est to our renders:
II. 11. I'ris, circulation manager of
tne l-.l fuso (Tex.) Herald, whose lucid
and voluminous condemnation of cir
culation contests was given room ac
cording to its strength, in The Kditor
and I'ulilisher of November 7, writes
that lie has received numerous communi
cations from all over the country re
garding his article and favors us with
a few more intensive words ulong the
same line.
It will be noticed that Mr. I'ris has
not materially altered his opiuiou re
garding contests.
"Long experience mid careful in
vestigation have made me opposed to
voting contests to secure newspaper
circulation, for many and gooil reasons.
I have never yet seen such a contest
that ended satisfactorily to the publica
tion or to the people interested. Con
duct it as fairly ns you can and you will
make enemies that I firmly believe are
of sufficient harm to the paper to off
set any advantages that niuy accrue us
a result of temporarily increased cir
culation or inflated revenue. This is
my principal objection, but there nre
others and greater ones.
"One of the very strong objection's
to such n contest is that it is usually
put on by some 'specialist' who is a
stranger to the community and without
financial or personal Interest in your
paper. The sole object of the 'spe
cialist' is to make as much money from
the contest ns possible, ns soon as
possible, mid his methods nre too often
those that reflect in nn unsavory man
ner upon the puper for months after he
has closed the campaign and gone to
other regions. The reaction comes and
the paper feels it. For the time being,
the contest may add several hundred
or several thousand subscribers to the
list, but it is not a substantial circula
tion, not a circulation that stays, and
the methods resorted to by tho 'spe
cialist' in concliing the contestants nre
such ns to universally place it in the
category of things that should bo sup
pressed. " 'I have given this matter much
thought, iu personal contact, and afar.
I have been connected with papers dur
ing the conduct of such campaigns and
afterwards; I linvo closely studied the
operations of such eouU'sts on opposi
tion papers and in every way tried to
see all thnt is good in them, and have
failed tn every particular. I would
outlaw them all. The work of securing
newspaper clrcnlntlon is legitimate and
can be conducted upon business prin
ciples, and this is the only method thnt
la permanently successful. Tho circu
lator of the paper should direct the
work of all his agents or employes, and
he can do it iu such a wny that it will
not be of temporary, but of lasting
benefit. In this way, lie is able to look
after the interests of tho pnper nnd of
those brought into the fold ns sub
scribers, neither of which interest the
contest mini has at heart. It is a
mistake to 'farm out' a paper's good
name to the traveling 'specialist' with
his voting contest schemes.
"So much odium has Keen attached
to these contests thnt many of the
Stnto Legislatures have taken up the
matter with a view to the passage of
statutes prohibiting them. At the lust
annual convention of the I. C. M. A. on
tho Great Lakes one of the delegates
made tho statement that Florida had
already put the official bun upon such
contests. In Texas, the last session of
the legislature had the matter up for
consideration, IfUt tho law was defeated
by the efforts of one or two publishers.
One of these had a contest in progress
three months later, and, before it was
over, he received his lesson. The mini
conducting the contest swindled a num
ber of tho contestants and slipped out
of town with the last day's receipts in
his pocket.
"As I said iu the beginning, the con
tests nro bad enough if conducted hou
estly, but when they nro not nnd this
is usually the rule rather than the ex
ceptionthey nre littlo, if any, short of
criminal, hven a contest conducted as
rainy as possible more than likely will
bring out charges of unfairness, of
swindling and of selling out. The dis
appointed ones will invnriiibly chnrge
fraud. So much of it hns been prac
ticed that they have n right to be
suspicious, hence I say that any paper
conducting such a contest is' taking
chances on losing the good will of n
large number of people, and is laying
itself open to severe criticism and
charges of dishonesty.
"Tho plans of tho professional con
test man the 'specialist' they so often
call themselves are scarcely ever laid
upon anything except deception. Let
us tako an example: The contest man
ager comes to town and calls upon the
newspaper which is interested iu a
voting contest. The ' malinger f the
paper and the contest man como to nn
agreement as to the amount of monev
to be put into prizes and the number
of new subscribers that must be se
cured. The newspaper is safe, of
course, as the contract culls for the
collection of a certain sum of money.
"The deal closed, the contest man
hunts up girls to enter the voting cnu
test. It is easy to get a list of 100 or
200 contestants. He gives to all of
them nbout tho same Hue of talk:
'Now, Miss So-nnd So, there is no pos
sible chance for you to lose. I know
yon will win tlie grand priio, The
other girls in the contest arc 'dead
ones.' You are the only live one iu
the bunch.' If it is not this, it's some
thing similar nnd tho same thing to
all.
"True, as In every profession or vo
cation, there arc some honest contest
mnnngers, but the requirements of the
contest system make fair dealing al
most impossible. Out of the 100 or
2O0 nnmes thnt appear as workers in
the contest advertisements, only a
jc sjc
HOW YOU CAN QUICKLY "
REMOVE HAIRY GROWTHS
(Aids to Beauty)
A well known beauty specialist ad
vises this treatment for the removal of
hair from the fuce. Mix into a paste
some powdered dclatone and water, ap
ply to hairy surface and after about 2
minutes rub off, wash tho skin and
everv trace of hair has vanished. This
method is quick and entirely safe. To
avoid disappointment, however, it is
well to mnko certain you get genuine
dclatone.
small number are active after the fifth
week of tho contest The others, for
one renson or another, havo dropped
out. Tho schedule of votes is printed
each day, but from the number of the
votes one ennnot get an idea as to the
running. Tho contest mnn generully
runs the names of the girls who are get
ting discouraged at the head of the
list, and keeps the winners far .down.
To do this he issues 'hold back' re
ceipts, tO Pllt them in the hnllnt hnr nn
tlfc last night of tho contest, Tho con-
icst niu n tens these hard working girls
to get these secret 'hold buck' receipts
for votes when they turn in their sub
scriptions. Ho also instructs each one
of these girls not to toll anyone how
mnllV votes slip in ltnllitir II.,
not wish this information to get to the
Other contestants. rinUMitmioiitW' tl,n
contest manager is the only one who
knows what tho netunl voto is.
"Wheu the contest is drawing to a
close, if tho contest mnn has not al
ready 'fixed' it with one of the con
testants to win the grand prize, he
will pick out the girl who has the
father, brother, or friend with tho nec
essary money, nnd tell him that the
girl has only one chance to win nnd
that it tukes i(i(W0, $700 or H00 to win
the first prize. Tho man with the mon
ey, if he is easy, then nsks: 'Can vou
guarantee- the first prize if I put that
money in tho box on the closing night?'
The contest man's answer is: 'Mr.
Mn.miil.Mn II n,i I.. l.n4 I
and your girl does not win, I will give!
her an automobile, same mnke, nnd '
model ns wo offered for the grundl
prize.'
"The contest mnn has it now nil
'fixed.' Miu Nn.nml.Nn Mill th.
gYlind prize. But on the day before the
close of the contest, Mr. Contest Man
ager looks up ench of the girls in turn,
and-tho same story goes to all. It is
this, or something 'similar: 'Now, look
here, Miss So-aiul-So, you want to
come across with at least so much
more business to enable you to get a
look in on this grand prize.' With
this line of talk he 'senres the life out
of them' nnd they get busy. Not nil of
them, but most of them, get what they
cu from their friends, and they them
selves put in a bunch of their personal
money before the close, each being led
to believe thnt she has a chance.
"Then tho judges start counting
votes. Within a few hours the win
ners are announced. Miss So-and-So
wins the grand price. This is the girl
who had tho father orbrother with the
money. The other girls, who worked
day anil night fur over two months, re
ceive the small prizes nnd go home dis
appointed, physical wrecks from hard
work and constunt worry."
PROVEN SWAMP-ROOT
AIDS WEAK KIDNEYS
The symptoms of kidney and bladder
troubles are often very distressing and
leave t'ne system in a run-down condi
tion. The kidneys seem to suffer most,
as almost every victim complains of
lame back and urinpry troubles which
should not be neglected, as these dan
ger signals often load to dangerous kid
ney troubles.
Dr. Kilmer 'b Swmnn-Root which soon
heals nnd strengthens the kidneys is a
splendid kidney, liver and bladder rem
edy, and, being an herbal compound,
nas a gentle neniing effect on the kid
neys, which is almost immediately no
ticed in most cases by those wiio use
it.
A trial will convince anyone who may
bo in need of it. Better get a bottle
from your nearest drug store, and start
trentmcnt t once.
However, if you wish first to test
this great preparation send ten cents to
Dr. Kilmer & Co., Binghnniton, N. Y.,
for a sample bottle. When writing be
siiro and mention the Sulem Daily Cap
ital Journal.
GIGANTIC RELIGIOUS REVIVAL
Portland, Ore., Nov. 11. A gigantic
religious demonstration in which every
protestiint church in the state will par
ticipate will be held New Years even in
celebration of state-wide prohibition,
which goes into effect with the nd
vent i plans announced today are car
ried out.
Between now and .Tanunrv 1. mini
erous prayer meetings will be held
throughout the state at which supplica
tions for the unsaved, a census of whom
will be taken in the meantime, will be
offered up.
Used Wlionever Quinine is Needed
Does Not Affect the- Head.
Because of its tonic and laxative ef
fect, LAX ATI VK BROMO Ql'INTNE
will bo found better than ordninry
Ouinine for nnv purpose for which
Quinine is used. Does not cause nerv
ousness nor ringing in head. Remember
there is only one " llromo . Quinine."
Look for signature of E. W. Grove. 25c.
HUSBAND CANNOT MARRY
Snnknne. Wnsh.. Nnv. 11 A fnrtiinn
of ()00,000 will bo lost to the husband
of Mrs. May Arkwright Hutton, first
Dr. W. A. COX
PAINLESS DENTIST
303 State Street
SALEM, ORE,
Your Teeth
SHOULD be treated as
your best Friend.
THEY deserve con
stant care and
highly skilled treatment.
'pHEY will repay , ev-
ery dollar expend
ed upon them with a
high rate of interest.
MY office is equipped
with the latest
and most modern appli
ances for PAINLESS
DENTISTRY.
1 ADY attendant al--
ways present.
Phone 92G.
woman delegate to a democratic nation
al convention, who died hero recently,
if he marries again, according to tho
terms of her will, filed here. If ho
does marry the estate will be distribut
ed among relatives.
THIS WEEK ONLY
. TEN LOADS
11 Wood
AT
AT
$ 1 .50
Prompt Delivery
Spaulding Logging
Company
NEW TRAINS
AND IMPORTANT SCHEDLUE CHANGES
On the
Oregon Electric Ry.
On and after Sunday
November 7
fi
New Daily Local Trains
No, 63, leavo Salem 7:10 a. m., arrive Albany 8:00, Corvallis 8:24,
Hnrrisburg 8:53, Junction City 9:01, Eugene 9:30; and making local stops.
No. 14, leave Eugene 11:15 a. m., Junction City 11:40, Harrisburg 11:50,
Corvallis 12:12 p. m, Albany 12:50, arrive Salem 1:43; making local Btops.
CHANGES IN SCHEDULE NOETHB OUND.
Portlnnd Local No. 6, leavo Salem 7:13 a. m. instead of 6:30, arriv
Portland 9:10 instead of 8:30.
Portland Local No. 14, leave Salem. 1:43 p. m. instead of 1:50, arrivs
Tortlnnd, Jefferson St., 3:45 instead of 3:30, North Bank Station 4:00
instead of 4:10.
Limited No. 10, will run as at present leaving Snlem 4:00 p. m., but will
not make local stops Eugene to Salem.
SOUTHBOUND
Limited Nos, will leave Salem 10:15 a. m. ns at prosent, but will stop
onlv at East Independence, Albany, Corvallis, Harrisburg, Junction City
and Eugene.
Corvallis Local No. 7, leavo Salem 12:55 p. m. instead of 1:00, arrive
Albany 1:30 instead of 2:05, Corvallis 2:20 instead of 2:32.
Local No. 9, leave Portland, North Bank Station 2:03 p. m. instead of
2:10, Jefferson Street 2:25 instead of 2:30, Salem 4:25 instead of 4'35,
arrive Albany 5:20 instead of 5:35, Corvallis 6:02, Eugene 0:45 Instead
of 7:05.
New Folders will be available Saturday.
3. W. RITCHIE, Agent, Balem, Oregon
4
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