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Check the Measurements
Leg room, depth and width of seats with those
of any car selling from $1000 up to $1400 you'll find
this is a "big" car in inches as well as "immense" in
efficiency. Note up-to-date streamline body design,
left hand steer, center control and other features of
the highest priced cars.
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Car that i
IT IS predicted by shrewd judges that
the Maxwell "25" $750 car made by
the Maxwell Motor Company, Detroit,
Mich., will within a year be the fastest
selling automobile in the world
And this isn't such an extraordinary prediction
when you consider the many very remarkably good
points of the Maxwell 25" and the present
phenomenal demand.
A prominent writer who has intelligently studied
the subject said recently that the time is coming
when most families in the United States will own
an automobile.
In many places Maxwell u 25$" are used not
only for pleasure purposes, but for business reasons
as well, thus rendering a highly efficient double
service.
etti:
1C
ace i&verywuere
The Maxwell "25" Car is unique. It occupies a di. )
tive position.
It is in a class by itself. It hasn't a real compfv
because it gives what other cars do not give. It pos3
more advantages that benefit you, price considered, of cc.4
The Maxwell "25" Car has all the fine points of If
priced cars and none of their weaknesses.
It is truly a marvel of engineering genius. It is thoro
trustworthy in every detail of construction and equipC
It is made from the best materials that brains can devisJ
money buy.
The Maxwell "25" is a light, practically indestrue
car of extraordinary capacity, power and'performancit
symbolizes speed, power and economy.
The cost of oil, gasoline and tire maintenance is J&
as to be positively amazing. This has been proved repef
The Maxwell "25" is more than just merely a rft
is a superbly constructed, roomy 5-passenger autom
It is a real full grown car, a beautiful, smooth', swiftd
eminently satisfactory streamline automobile. i
The Maxwell "25" is unfailingly responsive. It at once
attracts favorable attention and flattering comment.
When you buy a Maxwell "25" you do not have to be
ashamed of it; you do not have to apologize for it; it isn't
a car that's perpetually joked about.
When you buy a Maxwell "25" you get a car that looks
like one that costs double the money, and acts like a car that
sells at twice its price.
Its operation is easy and economical. You are not com
pelled to dig constantly into your purse. It isn't a car that's
a source of worry.
It minimizes cost saves you money.
The Maxwell "25" is a real joy. It is a car that stands
up and delivers at all times and under all conditions, no
matter how trying. It is always right there at the right
time. It gets you to your destination and back in the
shortest possible time and at least cost.
It has plenty of smart style; it is a fast and sure hill
. climber; in fact, its hill climbing performances are marvel
ous, as records prove.
The Maxwell "25" $750 is the car that you should
own.
Our object in running this, the world's largest automo
bile advertisement, is to vividly impress you, to try and
convey to you at a glance what a truly remarkable car
the Maxwell "25" is I
We could have compressed this advertisement into half
the space, but that wouldn't have satisfied us, nor would it
have impressed you in a big way.
Big. things should make big impressions.
And as the Maxwell "25" is a big thing in automobile
advancement the very biggest in its class we want
your attention now at once!
But after all, perhaps the best and most convincing
way to impress you is to show you the Maxwell "25" it
self! A shipment has just arrived, and we are very eagerf
indeed, to show you these beautiful cars, to demon
strate to you their many points of superiority.
Come and let us take you for a ride in a car that runs
swiftly, beautifully and ideally as an exquisitely made watcht
These Detailed Specifications Prove Positively rfy Much Big Value You Get in the Maxwell "25" at $750
; '
The Maxwell "25" has absolutely every essential quality, and abso
lutely every necessary feature found in the very highest priced
cars.
In actual economy cf operation, in real ability to keep out of the
repair shop, it not only equals but surpasses most cars which
cost five times its price.
The Maxwell "25" weighs 1685 pounds. A wonderful "tire economy
car." Has 30" x 34" tires, front and rear, permitting rear
tires to be shifted to front wheels to give extra long service.
The motor is cast enbloc; 3f" bore; 4H" stroke; adjustable valves
completely inclosed. Extra large crank shaft; bearings of bronze
with babbit; lining. ,
Motor water cooled, viU not overheat.
More Power for Its Weight Than All
Higher Priced Cars
The Maxwell "25" has a real "25". horsepower motor which develops
more power in proportion to the weight of the car than the engines
of most $5,000 automo'oilc3.
The Maxwell "25" can pass uicst any car on hills "ia high." It is a
phenomenal hill climber.
Costly High Tension. Magneto Like 3
Highest Priced Cars j
The Maxwell "25" has a Simms high-tension magneto, whic!y
delivers the spark direct to the spark plugs in correct titfhU
means no coils no make-shift master vibrators no 1
lsm that requires frequent delicate adjustments. The rto
works right, and stays right. M
Transmission 4 Speed Selective Sliding!
Gear, Center Control f
The Maxwell "25" has a 4-speed selective type traramissiofc 3fds
forward and 1 reverse. The main shaft has Hyatt Roller
ings at front end bronze bushing babbitt lined at rear. Bst
cble cone clutch lined with motobestos. It takes holnly
without sudden gripping, and without undue noise.
Control Brakes of Extra Strength J
The Maxwell "25" has left-side, 16'' steering wheel. There Lty
of room for a big man to drive without being cramped-11
and throttle control rods are inclosed ia steering column.
There is a foot throttle or accelerator pedal with foot rest. Trans-
. . . . i i i i
mission (Control lever IS in center or car uu is opvraicu bj
the right hand.
The service brake Is contracting and the emergency brake ex
panding. They act on 12" brake drums bolted to rear wheels.
Unfailing, Economical, Springless Atomizer
Type Carburetor ,
The Maxwell "25" has a Zephyr Carburetor Atomizer Type. This
gives unusual high mileage per gallon of gasoline without con
stant carburetor trouble. Starts and runs right in any weather,
and controlled from the dash.
Lubrication Improved Splash System with
Oil Saving Pump
The Maxwell "25" has splash lubrication with a sturdy, slow-moving
plunger pump. This saves oil.
Capacity A Real 5-Passenger Car of Comfort
The Maxwell "25" is a real 5-passenger car. It carries S grown people
comfortably. There is plenty of leg room.
Phenomenal Easy Riding Qualities
The Maxwell "25" has 4 semi-elliptic type springs. The front
springs are 32" long. The rear springs are 40" long, fixed at
front, shackled at rear, and mounted on a rocking seat. Abso
lutely no expensive shock absorbers or auxiliary springs
re needed.
. Fullest Equipment Complete and of
Unusual Quality
The Maxwell "25" has a perfectly fitted top with envelope. The top
has the famous "Jiffy Curtains," which fold back in the top and
can be let down in an instant without getting out of the car.
Full equipment of handsome lamps, Prest-O-Lite tank, full set of tools,
jack, pump, Stewart speedometer, etc. At the rear of the car
there is a strong, good-looking tire-carrier.
You have no extras to buy.
with the car.
Everything comes
FFRRY AND1H1GM
REES
F
GSM
CO
r
Salem,
(fWp"On PHONEf MAIN2959
rT,rT
Maxwell "25-4" Town Car, $950
These sturdy Town Cars have a seating capacity for 6 persons-2 in
the driver's seat and 4 in the rear. Landaulette type. This is the ideal
car for hundreds of kinds of steady daily service.
These Maxwell Town Cars are light, flexible and strongly constructed
in fact, indestructible. They keep maintenance cost down to the mini-'
mum mark.
If you want a car for hire purposes, for taxi uses a car that will stand
up and deliver a car that will make money for you day in and day out
this is the car that you should buy without hesitation.
In thousands of sections throughout the United States, particularly
in the rural regions, there are many splendid opportunities to profitably
operate a public hack or taxi. This is the car that renders real ideal ser
vice because of its durability and low upkeep cost. '
Ask us about this Maxwell "25" Town; Car. Price $950, plus the
freight.
Maxwell "25" Roadster, $725
A two-passenger car of imposing appearance, same specifications a
the touring car. Just the car for the doctor or man whose business
demands a car for quick and constant use.
An ideal equipage for the family of two or for the larger family to)
supplement the big high-priced car for handy runabout purposes.
Turtle deck is removable and express deck as shown can be fitted,,
making a splendid car for the business or man who wants a light delivery
conveyance.
Price of Roadster with either deck $725 plus freight, or $750 with,
the two decks.
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Maxwell "25" Roadster with Express Deck, $725
See Description under the Roadster
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