rAbK MX.
DAttT CAPITAI JOURNAL. SALEM, OREGOS. TUESDAY, APRIL 11, 1911.
The Great UNDER-PRICING SALE
WILL BE HELD THIS WEEK AT THE BIG CHICAGO STORE
This SALE is gotten up specially for the purpose of fast selling and quick distribution of goods for our EASTER TRADE. QUALITY
STYLE and LOW PRICES are the three steps in the ladder of success. Before you buy, we ask you to go to the other stores and
get their prices; then come to the Chicago Store and see the money you can save. We do the volume of business and can afford
to give you prices that no other store in Salem can touch. We have the proof here all we ask of you, is to compare quality and
prices and then see for yourself who is entitled to your patronage.
Come Here for the Best Values
The Chicago Store never gives premiums, discounts or
any other such inducements for the purpose of trying to
make business. Our store has always enjoyed a steady
growth under the principles of offering the Best Goods
for the Lowest Possible Price, It is only long-profit
stores that has to resort to such tactics, marking the
prices up and then giving 20, 30 and 50 per cent dis
count off, What enormous profits such institutions must
be making, Do your trading at the Reliable Chicago
Store that always gives you the Rock Bottom Prices,
NEW SPRING
SUITS
like the picture, The prettiest Garments in Salem now
on sale and at prices that will make lively selling, Come
and see the values and compare them with elsewhere,
SALE PRICE
$8.50, $10.50, $12.50, $14.50
Wonderful Values
The Bargains we are kiving in millinery are surprising every
customer Come and see the crowds of busy buyers,
New Spring
Millioeirv
NOW ON SALE
At prices so low that we can not attend to half our custom-
PTC An OVlr-J Ctaff nf CoIqc-IoIqo nniii Am n I mm J 1 1 f?
to your wants more carefully, In the history of Salem, CWt
, , , . . fi c?m
meie was never seen sucn crowds ot customers as we had $ffsjjf
in this department for the past three weeks, the whole se-
cret is in the values we are giving and the low prices, Stylish Paris Models now.on sale at prices that
will surprise you, $5,00, $7,50,, $8.50, $1 0,50 and $12,50 TRIMMED HATS NOW ADVERTISED AT
$2.50, $2.95, $3.50, $4.50, $5.90 AND UP.
We cannot afford to give discounts off on our Goods our profits
are too small, We depend entirely on a Big Volume of Business,
How would it look to you if we asked $1.00 for a Waist and then
take off 50 per cent? That is easy done when the price is marked
up to $1.00 when it is only really worth 50 cents, Come and see
the values we are giving in
STYLISH SHIRT WAISTS
Our line of New Spring
Shirt Waists is complete,
They represent the latest
styles and designs shown
in .Silk, Linen and Lin
gerie, Go to any store
in Salem, get their prices,
then' come and see the
difference, All prices,
49c, 69c, 75c, 98c
And Up-
LUUS UUl U L B Ul li-UlO I SI (IIHS THHT ran OttnrH n rr i,o
you up to 50 per cent on your purchases
New Spring Muslin Under
wear Now on Sale
We, show the most complete line of New
Spring Muslin Underwear in Salem
goods of merit and quality, sold at small
prices, Princess Dresses, etc, Gowns
from 39c up; Corset Covers 15c 25c and
35c; Princess Dresses 65c, 75c, 98c and
up,
We are now giving the greatest Bargains -we ever offered in
Ladies' Elastic Ribbed Summer Underwear,
LADIES'
SUMMER UNDERWEAR
Now on Sale
We can show you medium and light weight
in all classes of Underwear, You may ask
for Wool, Lisle and Silk.
Ribbed Vests
8c, 10c, 12 1 -2c, 15c and up
Union Suits
25c, 35c, 49c and up
Jar
No discounts at the Chicago Store, but
look at our prices and the sterling values
we give you,
KID and SILK
GLOVES
NOW ON SALE
3000 pairs of Kid and Silk Gloves now in
stock and ready to show you all the new
shades to match your Spring Suits or
your evening costume, Sale price
Pair, 25c, 35c, 49c, 75c,
98c and up.
If you want values that will surprise you in
Ladies' Dress Skirts
Come to the Chicago Store, We made a very lucky
purchase in Dress Skirts that are up to the hour in
style and quality, We show all colors and the
newest materials,
This Lot of Skirts is worth $6.00, $8.00, $10.00
NOW ON SALE
$3.45, $4.50, $4.95 Big Values
Seo the prices we are sell ing Domestics at, How could
we afford to give discounts off on the following prices?
See if you can beat these prices at discount shopsi
GREAT
DOMESTIC
BARGAINS
Stiunlard Percale, yd ..Be
Standard Calicos, yd . ,5c
Standard Apron Ginghams,
yard 5c
Standu-U Outing Flannels,
yard 4c
Itloachc-d Muslins, 9c qual
ity, yard 6 1-4 c
Sheetings at Mill Prices,
75c fulLslze sheets . ,39c
Soiled White Bed Spreads,
Halt Price
Towels from 3c up
Look out for the Discount Shop, We told
the people a year ago that they could not
do business without Schemes, Come to
the Chicago Store for honest values and
Rock Bottom Prices,
MEN'S SHIRTS
3000 Men's Shirts now on sale, The
greatest assortment in Salem and at
prices you can't beat, 65c Working
Shirts, best quality, now only 39c, Dress
Shirts, 49c, 65c, 75c and 98c,
N
The Chicago Store is Salem's Leading Store for Fashion
able buks and Dress Goods, and we guarantee our prices
no matter where you try. '
ew Spring Silks and
Dress Goods
S headq!;arters for fine Sil ks and Dress Goods. There is no store in this part of the '
world that shows a more cpmp ete line of these goods than we do-all shades, makes and
weaves, we can show, you both in foreign and domestic goods, Our prices are so close that
we cannot afford to give you 25, 30 and 50 per cent discount-it sonllonlrof t stores
that do business that way, If you want new goods and rock bottom prices, come
Price, yard, 25c, 35c, 49c 75c and Upwards.
Greater C,:11C80 ' StOf 6 Oregon
The Chicago Store does the business in
Corsets. We are Salem's agents for the
. Nemo and
warners Ku si-
Pro of
Corsets
We carry every style and make
m these celebrated corsets,
We can fit all forms, the prices
are very reasonable,
98c, $1 .25,
$1.50, $1.75,
$1 .98 and up.
C 1
J W i
mm
r .' u i
a
M
"the new