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DAILY CAPITAL JOURNAL, SALES!, OREGON, SATURDAY, APRIL 1, 1911.
PAGE THKEa
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""MMM ! ... V
EA
TE
OPENING
R
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w mmh
The Beauty of the Easter Season Reflected in Our Store in, the splendid i
Gathering of Spring Wearables.
Fashion has proclaimed her rule of dress for the Easter Parade. Our store answered "Ready. Suits and
dresses and such like, join the chorus of Spring and Easter, chanting "new and beautiful, new and beautiful
And our price marks, they are the same dependable
value-giving kind you have always found at our store.
Everyone of you must surely have something new for Easter. If not a suit then dress, gloves, a hand bag
one or other of the dress-accessories. You will find that we have anticipated every requirement. And
while each item accurately reflects the latest style-dictates the prices are fair and graded to suit all purses.
We bid You Welcome to Our EASTER OPENING. ' Come.
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The Appropriate
Dress for the Eas
ter Parade or any
other Occasion
We might mention such modish
styles as the raised waist line and
narrow skirts. We might note the
favored fabrics like voile, foulard,
marquisette, satin. But you could
glean no idea of the beauty, the
smartness, the tempting diversity 'of
our collection of new Spring dresses.
Then, see them. . You'll like the
price tags too.
Possibly it is a Coat
you have Decided
on for Easter
Cloth, satin, pongee whatever
material you have selected you
will find here, developed In many at
tractive models according to the
latest of Fashion's decrees. Many
new suggestions in fabrics, colors,
styles.
Elegance the Mark
of the New Suits.
It is in most cases the elegance of
artistic simplicity. The modish
tweeds worsted, serges are 'usually
Salem's Leading
fashion House
Uo Go SMpley
Company
plainly tailored, or with perhaps a
contrasting mote of braid.
Every latest style-note la reflected
in our collection of auIU fabrics,
colors, models. And our character
istic valce-glvlng prevails lire also.
pake the Little
Ones Ready for
Easter
We can fit them out from head to
toe, fresh and sweet as Spring Itself.
Every need of theirs, for Sunday
best, or romping you can find here
In the newest styles. Prices will
equally gratify Mother's purse.
Women Will Ap
prove these Pretty
Waists
Whether it is a trig mannish
waist, or a filmy mass of laoes and
exquisite i handwork there is In
these new waists, a note of distinc
tion In the cut, and in the trimming
that will appeal at once to the
woman who understands. New
Spring models for every occasion of
wear for every limit of purse.
New Underwear
that will Appeal to
the Critical
Because of the unvarying dainti
ness of Its designing, the skillful
cutting and finishing, the excellence
of material, you, should select such
underwear as the right foundation
for the Easter gown. -
Originality the Keynote i
of the New Handbag
The shopping bags, leather, satin,
try or beaded! show many novel
shapes as well as the dozens of other
sorts of bags. Tou surely must car
ry one with the new Easter costome.
You Must Not Attempt I
the New Gown without $.
the new Corset
We have in readiness 1911 models
in Warner's Red fern and Modort
front lacing Corsets. Style plus
comfort Is the mark of the new
Corsets.
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(Send personal and social Items to The Capital Journal at any time,
nd more extended notices for the ho clal page on Saturday).
Mrs. P. W. Steusloff requested the Miss Emily Jeffreys' this week. It
Prlsdlla club women to meet at her
home last Thursday In costumes be
fitting the club name. A quaint ap
pearance the gathering made in
dainty kerchiefs, caps and aprons.
A banquet, that was given at six
o'clock, Included the "Protectors"
as well as the Priscillas.
Five hundred was the game for the
being Miss Kittle Habord's birth
day she was made guest of honor
with a candle decked cake and
numerous, gifts of astonishing simil
arity. All of this was a most happy
surprise for Miss Habord.
Five hundred was played with Miss
Effle Mae King scoring highest for the
prize a well equipped work bag.
evening. Mrs. F. W. Steusloff win- Simple refreshments were served ai
nlng prize for high score. During ter cards-
the evening a vote was taken to elect
the best personified Priscllla. Two Mrs. H. E. Bickers with her
Ballots were cast, in the first, each daughter, went to Portland last
nan voted for his wife but on the Monday where they visited with
second ballot Mrs. Cary Martin was friends before going to their new
8ton the honor and a lovely. brass home in Pendleton, Orgesn. Mr.
andle stick. ' Bickers is leaving today-with the ex-
. pectatioii of opening an office in
The Meum et eum club met with that city for the conducting of an
d.Shin of Beauty Is a Joy Foreia
DXX IXUX,GOURAU73
Oriental Cream
OR MAGICAL BEAUTIflER
Wn'Mtirahanttraraii
4.
Insurance and real estate businetes.
During their three years' stay In
Salem, where Mr. Bickers has been
the efficient superintendent of the
State Institute for Feeble Minded.
They have entertained frequently
and a charm and dignity always
pervaded their hospitalities. The
very best wishes of a host of friends
will follow them to their new home.
The Rev. John E. Hatch, who has
spent a number of years In South
Africa, will talk at the men's meet
ing of the Young Men's Christian
association tomorrow afternoon at
four o'clock, Mr. Hatch is a fluent
speaker and the knowledge he has
gained of the customs and beliefs of
the earth, makes his subject one of
intense interest. A musical program
has been arranged In connection with
this lecture.
Mrs. William H. Burghardt, Jr.,
returned to Salem last week after a I
short visit with her parents In Ore
gon City.
Last Wednesday afternoon In the
presence of a large number of people
the Rev. Joseph Hoberg lifted the
first spade full of "earth which
marked the site of the Jason Lee
Memorial M. E. church, on the cor
ner of Jefferson and N. Winter
streets. Rev. John Ovall of Port
land opened the ceremony with
prayer, following this the Rev.
Joseph Hoberg, whose venerable
presence filled the spectators with
affection, gave a short address of
Interest. As the earth was turned
the voices of the people joined In
singing that grand, old' anthem,
"America." After the ceremonies
( were closed a banquet was given by
the ladles of tne Aid society, In the
present church building..
Judge Msreland gave an address
In the evening on Japn Lee his
life and Its worth. The present
minister, Rev. Stewart, is accom
plishing much In the way of build
ing up the congregation and making
successful the plans of this new
church edifice.
Hft.6
ma A'rusnuTM ah tznuD compiexioi
' It to tbs doty of trtry woman to preserrt her
beauty, and eatba most beautiful must protect
Dun. and wholesome is something every woman.' The Misses Gertrude Luthy and
desire and which can be readily obtained by using' Elizabeth Denny, teachers of the
GOURAUD'S ORIENTAL , Thfii HayMVlle school, conceived the idea
mended by Thl t Znl of giving an entertainment quite un
Jnen of fashion for over half a century. It' usual for that section of the coun
renders'the skin like the softness of velvet, leavv
tag it clear and pearly white.
OOURAIJD' ORIENTAL CREAM cures
Skin Diseases, relieves Irritation, soothes and in
vigoratea the skin, beautifies and improves the
complexion and cannot be surpassed when pre
paring for arming attire.
POR SALE BY DRUGGISTS AND FANCY OOOD8 DEALERS
FRD. T. HOPKINS, Proprietor, 37 Great Jones Street, New York
I tt s
try, to raise money for am organ.
On Saturday evening the school
house was the scene of much pleas
ure to the number gathered there.
A fortune teller whose palm was
crossed by many young men and
maidens brought frowns and smiles
all unmindful of everything except
ing the "coin of the realm.. An
attractive tea garden helped swell
the funds but the gem of the even
ing wae a playette, "A Clergyman's
Courtship,' given by Mrs. Harry
Jones, the Misses Ruth and Jemn
ette Ingersoll, Elizabeth Denny and
Emeline Ludl, Chester Armstrong,
Gustane Anderson, Paul Gronke and
Rolland Armstrong, which, threaded
Its way through mirth and trials, to
a victorious end. A well planned
supper closed this very successful
affair.
'
Mr. Charles -Littler of Forest
Grove, was a Sunday visitor with
Mr. W. D. Littler of this city.
Mr. and Mrs. J. A. Sellwood re.'
turned to Salcra last week Friday,
from Portland, where they have
been in attendance upon a sister who
was dangerously ill, but is now con
valescent. , I
Mr. and Mrs. J..G. Relgelman en
tertained for week end guests Mr.
and Mrs. Edward Richard, Miss
Sybil McDowel and Mr. Edward
Rayworth of Portland. The party
s motoring through the Willamette
valley and the beautiful Spring
weather is making the trip d most
enjoyable one. " ,
Mrs. W. H. Bachmeyer who visit
ed Mrs. A. A. Underhlll last week,
left on Monday morning for her
home in Gresham, Oregon..
Mr. and Mrs. Osborn, of Oregon
City, LeRoy Crouchley of Portland,
the ' Misses Grace Snipes, Francis
Penn.Essie Prime, Masle Meagher,
Evah Maplethorpe, Will Bechtel, Neal
Littler, Clarence Cory, Angus Fraser,
Emmet Pury, LeRoy Ostranger and
Edwin Mayer were asked to Miss
Beulah Maplethorpe's on Tuesday
evening of last week for a joyous
celebration of her birthday. The
rooms were gay with flowers and
bright faces. Music and games
filled the evening until time for re
freshments which proved to be a fine
supper and was served by Mrs. Map
plethorpe and her daughter, Evah.
Miss Maplethorpe was the recipient
of many lovely gifts in honor of her
natal day.
The last entertainment of the Y.
M. C. A. course Is to be given next I
Wednesday night when The Dunbar
Male Quartet and Bell-ringers will
return to Salem. Their former en
gagement was of such merit that a
good house is certain to greet them.
There are two hundred bells In the
set which they use, weighing from
twelve ounces to thirty-four pounds
each. Their demonstration with
these musical bells is very wonderful
and quite worth the price of admis
sion to hear. The singing and mono
logues are splendidly given.
The Y. M. C. A. boys are rejoicing
In a recently organized Comera club.
The members intend to make a thor
ough study of the fascinating art of
photography. '
The Thomas Liveleys are home
from an extended California trip.
Mr. and Mrs. George Rogers and
Mr. and Mrs. J. Baumgartner with
their families, were week end guests
of the Frederic Thielsen'e at Derry
Orchard. ' "
Mrs. Mary Montgomery Talbot, as
representative of the Portland branch
of the State Consumers' league, ad
dressed an audience of women last
Saturday afternoon at the Congrega
tional church.
Mrs. Talbot was accompanied from
Portland by Mrs. Harris Barckley.
The subjects of pure food, clean
work and good sanitation ' upon
which she spoke, appeal to all who
have an Interest in sociology. Amer
ica is not the only country that
recognizes the necessity of consum
ers' leagues. Germany, France and
Switzerland have leagues with head
quarters in Berlin Paris and Berne.
There are many cities In twelve of
our states whose manufacturer's are
authorized to use the label of clean
and healthful ' conditions. This
league is in the Infancy of its work,
(Continued on Page 6.) -
U ME E
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