'OAUSV OAPITAb JOUBNAIj, 8ALKM. OREGON, TUESDAY, MAY 17, 1010.
pace tntnnie.
Is Like the Tail of Halley's Comet
Continually dropping off, owing to the inroads the Chicago Store is making on their business. They were compelled to giye a discount
of 20 per cent off in order to keep hanging on. It is easy to mark the prices 20 per cent up over the selling price and then take it off.
The scheme may work for a little while, but not all the time. The Chicago store has clearly demonstrated to the people that our prices
are right, evenNwith our competitor's 20 per cent off. We never done as big a business as we are doing now. You can't fool the people
all the time; they get next quick. We now say we will give prices that will make our opponents still hang onto their 20 per cent to hold
a meager share of their trade. We sell goods retail at lower prices than our competitors
pay for them wholesale. See if you can beat the following prices anywhere in Salem:
No pre-hlstoric garments shown at the Chicago
Store. We show only 1910 newest materials,
styles and designs.
i
, Ladies' Tailored Suits
Now On Sale
The best values that were ever shown In Salem. We
caa prove it, when customers go all over town and
come back and say that wo carry the best line of
ladies' stylish suits in Salem. Beautiful Pongee
silk suits, high-class tailored wool suits, and the
very newest styles In wool and silk one-piece suits.
The only way wo can demonstrate to you Is to
como to our store and see for yourself. Our low
prices will do the rest.
$15 and $20 Suits Now Only
$7.50, $9.50, $10.50, $12.50
How do our competitors' prices look when you compare them
with these?
9c Heavy Bleached Muslin, now yard 5c
12y2c Heavy Dark Crash Toweling, yard 7V2C
"50c Bleached Table Linen, now yard l29c
12y2c Pretty Fancy Cretons, now yard i8 1-3c
12y2c Fine White Cambric, now yard 8 1-3c
8 1 -3c Outing Flannels, now yard 4c
10c Bleached Outing Flannel, now yard 7V2c
25c Linen Suitings, all colors, now yard 15c
15c Huck Towels, 32 inches long, each 8 1 -3c
I22c Chambreys, all colors, yard 8 1 -3c
Wonderful Values in
3Lci
We show a complete lino of Ladles' Pongee Silk
Coats, Rubberized Silk Coats, Black Silk Coats,
Long Covert Coats, and 34 and 3G in. Spring
JacketB. If you are in- search of anything in this
Jiho of garments It will pay you well to como and
take a look through and get our prices. Wo aro
selling lots of them and the reason Is, our styles
and prices are right. Wo also will refund you your
money if you can buy tho samo garments at loss
prlco elsewhere 1910 newest styles.
Prices $3.50, $4.50, $5.90,
$7.50, 9.50 and up
Our Competitors Are Out Looking for Suckers. The Bait They Use is 200. Look Out, You May Get Caught
Add the 20 per cent on and then take It off. A new kind of
addition, isn't it That is the way our competitors do business.
See if They Can Match
10,
Our Prices
Yards of Fine Wool Dress
Goods Now on Sale
Our stock of wool ,dress goods comprises tho ,newest and best
shown in tho Willamette Valley. You can find all classes of
dress goods and all colors that aro new and fashionable here.
Thousands of yards to make your selection from. Suitable for
street and evening suits. We can suit all pocketbooks. Sale
price
Yard, 25c, 35c, 49c, 65c, 75c, and np.
Salem's Bnsy, Busy MILLINERY SHOP a he CWca Stoe
Offers greater Inducements to
cash buyers in this line of goods
than any millinery department in
the Willametto valley. We do a
wholesale and retail millinery
business and it is on account of
tho largo quantities we buy that
wo can offer you such bargains in1
nil kinds of flowers, feathers"
foliage, shapes, ribbons and all
other kinds of millinery necessi
ties. If you aro skeptical come
and look around and see for your
self the millinery business wo do.
Wo turn out dozens of trimmed
hats every day.
Children's Trimmed Hats
25c, 35c, 49c, 75c md 98c
Misses' Trimmed Hats
75c, 98c, $1.25 and $1.49
Ladies' Trimmed Hats
$1.50, $1.95, $2.25, $2.50
$3.50 and up.
'man
Tho quality of our goods andlow
prices is whatjteeps us busy all
the time.
LstClieS
Lingerie
eirt
Waists
Now on Sale
We have Just received a beauti
ful ilne of ladies' lingerie shirt
waists, made of fine India Linen
and Frenoh Batiste. Glassy
waists, tuokod and planted and
trimmed with fine embroidery
and Val Laces. They ware made
to 8.-11 for $2 each, but our New
Y-irk buvr got a spot ouk price
fm i.iiit; a large quantity. They
are wonder.
Sale prloe 98c
Did you ov6r stop to think what enormous profits dur com
petitors must be making when thoy can afford to glvo 20 per
cent off to their customers? Look out for these long-profit
fellows, buy your goods at tho Chicago Store, that gives you
rock bottom prices all tho time, and that no competition
can boat.
Look at These
Pricei
36c Silk Finished Mercerized Madras Waistlngs In beautiful
styles, yard ,-gc
SHEETING, Sheets and iMllow Cases, also Bleached Muslin!
at MILL PRICES,
Standard House Linings, now. yard a&.
5000 yards EMBROIDERIES, now on sale, wondorful values
Yard 3c, 5c, 6 l-4c, 10 l-2c, up
We aro cutting tho prices now so low that the 20 per cent off
merchants must hang on the 20 por cent to try nnd'keop somo
of their customers. No 20 per cent off at the Chicago Store,
but come and see the crowds. Tho p'ooplo aro wise; thoy
know the houso that gives tho ''Honest" value.
Prices
Slaughtered
$2 Pine Percalo House Drosses, now j j 2g
85c White Embroidered Shirt Waists, now gc
$1 DIrcctorIro Corsets with Hosq Supprotqrs, now "49c
Our' competitors 20 per cent doesn't bother Salem's Silk
Houso much when It comes to selling silks. Wo never, did
f
ouch a big silk business as wo aro doing this year. Our
buyer In Now York says wo must be In tho wholesale, busi
ness wo are disposing of silks so quick, We are now offer
ing wonderful
15
Values
Ladlos' Dress Skirts, now on salo',
98c, $1,25, $1,49, $2,50 and up
Boys' Percale Waists, 3Do values, now only j
Cc and 7o Vol Laces, now, only yard 2c
ALL GOODS EXACTLY AS ADVERTISED.
THE GREATER
SALEM, OREGON
In PONGEES, RAJAHS, FOULARDS, FANCY BLACK AND
WHITE' CHECKS, TAFFETAS,, SOFT.'siLKS, ROUGH
SILKS, MESCALINES, PI3AUtlDE SOIES, SHANTUNGS and
do'zous of others, In. all the latost shades, styles and designs,
WHEN YOU WANT to buy Silks right como to Salem's
SILK HOUSE THE CHICAGO STORE, that does the busi
ness In Silks.
' i
PRICES, YARD .25c, 35c, 49o,'65o AND UP
The utoro that innkae tho prices
is hore, with the right values
all. the time.
Ladies'
Linen
Suits'
Now on Sale,
Wo ore offering wonderful val
use in ladioa linen suits in all
the popular hlghclw tailored
milts, priced at very low prieee.
$5.00 VALUES AT $2.49
$6.00 VALUES AT $3.90