DAILY CAPITAL JOUBNAI, SALEM, OREGON, Tl ESOAV, Aritll. 20, 101 0. WE DO THE BUSINESS AND CAN AFFORD TO SACRIFICE PRICEs7 THE NEWEST GOODS ALWAYS IN STOCK nnv. VOXIIX. CyIi.3Bii jT.E1. $ j $ . -I i and while it lasts we will make a hot Hot Pace for Our Competitors. No 20 ln OFF AT THE .CHICAGO STORE, but here is our price and see if you can match them in Salem at those so called reduction sales. It is easy to give 20 o on goods that is 15 and 20 years old. If we had that class of merchandise, we would call in an Auctioneer and dispose of them at 50 cents on the dollar or any old price. No Hot Air Circus Methods or Moss Back 100 per cent profit goes at the Chicago Store. Clean cut business methods is our style of doing business. Make our competitors come down off their high horses when they are getting too much profit and shrink ing up in business. , We cannot afford to give 20 per cent on our goods when we make only 8 and 10 per cent. It is the volume of business we do that keeps us growing, not those long profits that these old fashioned houses stick on to so tenaciously. Be with the house that is .with you and helps to keep the profits down in Salem. All we ask. is to do a little figuring, and see for yourselves who is entitled to your patronage. Note the prices carefully. t. FASHIONABLE MILLINJ For Ladies, Mis ses9 and Chil dren. The great est showing in Salem and at that this depart ment js always If I 1 RY Ivo succeeded in capturing a lot of trimmed, npw styllh hats for our 1 i 'IF gf l y c pltpquy ddparuntift at bnrgaltt lirlcos. Tho- fellow that sold them wanted the money had. bo we made d rtaal ami they nro hero nnd ready for you at about half what you have to pay olsowiioro for thbm. i SI YLISH LARGE HATS . IN ROUGH STRAW Handsomely trimmed with flowers ribbons. Very new. values for 7 II I Y Soecialtie s Wo curry ovorytulug In tho millinery lino and do a retail and wholcsalo business, If you want a Bhapo, llowora or feathers to mako up ytjur own hat. wo uro at your sorvlcq and will give you prices just as cloao as yilji oa"v BoE-lii, tho whqleaalo housa. We. Uuy all .Hinds of millinery in ' largo qunnUUos, whleh enables na to elvo you nrlooa that YOU QAN- not out bushwhhub . Flowers--?Bunoh IOc, 15$. 25c and up. x Shapes at all prices. Feathers from 25c and up, . Ostrich Plumes from $2.50 up. HOW DOES 20 LOOK When Compared With These Prices 85c Fancy Dress Silks now yd. . . . 39c 75c Wool Dress floods now yd: . . .35c $1 27k Swiss Embroidery, yd . . 48c 45c lisle filpves, all colors, pair . . .25c ladies' $1 White Muslin Underskirt . .49c ladies' $1 Directoire Corsets, . . .49c With Hose Supports Attached ladies' $1.50 flonse Dresses, now : .95c ladies' $5 Dress Skirts, now .r . .$3i5 j:.50 DUCK SUITS, NOW . . . . $2.75 12 12 Fine Sheer Indian linon, yard . 7 He 7 12 Fine Persian Challies, yard . . 4c 10c loom Dice linen Napkins, each . . 5c 5 cent Standard Safety Pins, Doz., . ' . 2c 5 cent LUSTER SIIK, BALL, . .. . 3c 200 Yards, Spool Cotton, a Spool" . . 1 l2c Muslin and Sheeting at Mill Prices 12 12 Dress Ginghams, yard, . . . 813c 8c Thread Lace 3inch Wide, yard . ,3 20c Dutch Collars, now only ... IOc Men's 35c Summer Underwear, now . . I9c M Children's 35c Rompers, now only . :19c Remnants, Dresc Silks, Half Price Remnants, Woolen Dress floods, Now Half Price 35c Fancy Lawn Dressing Saques, . I5c Remnants of Calicoes, Ginghams and Outing Flannels at Less Than Half Price V- L. All Goods Sold Exactly as Adver tised . , 3.9 $7.50 Lingerie Dresses, $8.50 Lingerie Dresses $10 Lingerie Dresses Shrewd buying from manufacturers that wanted tho money badly Is' the reason we. can offer you such bar gains. Beautiful Lingerie, Mull and Swiss Dresses, handsomely trimmed with laces,' medallions and embroid eries; this season's newest crea tions; white, pink, and blue; a won derful bargain for 3.05j and $ 4.50 ,95 . s -iai In Wool, Pongee Silk and Linen. Wonderful Values 4 $15.00 Wool Suits now . . $9.90 $25.00 Wool Suits now . -r $13.90 $7.50 Linen Suits now . . $3.50 $8.50 Linen Suits now . t . $4.95 $20.00 Pongee Silk Suits now $13.90 . $27.50 Pongee Silk Suits now $16.50 All these suits are .new arrivals, bought at a very close price. They are the latest creations and newest fabrics; Tunlck skirts, 34 In. Jack ets, shawl collars, silk lined and , handsomely finished throughout. - They are wonderful valiies aUthosj prices,. One Piecs Silk Dresses. Wool Dresses 4 and Linen Dresses. Now on sale at wonderfully low prices owiug to good buying. They nro worth moro than' double tho price wo ask. All new- and atyllsa garments, handsomely tailored and trimmed throughout',- ' - , ; ; - , " $12.00 Wool Dresses now $6.90 $20.00 Wool Dresses now . $12.50 $15.00 Silk Dresses now $8.90 $18.00 Silk Dresses now' $10.50 One Piece Linen Dresses now $3.50, $4.50 and $6.50 4 y