DAILY OArTTAft OV3tAIt, fALKM, OBBOON. WKDNB8DAY. SEPTEMBER 18, I MM.
u
I
8KNIW,K ADVERTISING.
For Home years there has been In
progress all over' tho country an ed
ucational movement, aimed to create
new readers of advertisements. It
became obvious ' to 'all progressive
newspaper manBjjflira1 that, mere cir
culation, as reprtfeented by numbers
of eoptes prints art M wm net
the deciding factor In fixing the right
kind of an advertising medium. In
the final analysis It became a ques
tion pi hpy many of a newspaper's
readers 'were. In the hablL ot reading
and answering Advertisements. It
feilewe4 tbt good deal of effort
thai had toen expended formerly Ih
ttscttring new subscribers' was wore
,'rofltahly .employed In persuading
'yie old ones to become sabitmall
rmia of advertisements. Thla ed
ucational work Is bearing excellent
fruit and today there arc modo peo
ple la thw fcortmuBHy whose pur-
PROGRESS OF WILLAMETTE
MEN MWND THE GUNS
Something, Doing 'm 'the Catuptw. i university. .'The family. twill reside
The' werk excavation for thj on "Winter street Injthe home fortn-
Eaton Hall on the' campus of Wll- erly occupied by Prof. H. J. Clem-
lamette university has begun. A.ents.
large tool house has been erected New Professors.
and the markers that have been J During the present week Prof. At.
placed give somo Idea as to the bIzo'E. Peck of Ima Falls, Ia Prof
of the structure te be erected, j Frederic Cramer of Ohio, and Prof.
Dean Kimball Returns. I Mondenhall of Chicago, tho new pro-
Dt, n, D. Kltnball of tho" school of , feasors In Willamette university will
tkeology has returned from a pro-,arrlvo In Salem. These additions to
Jeflged trip In the cast. During-his tho faculty will glvo the 'strongest
absence he occupied pulplle at Bos-. fncultyover seen at the university.
ton, Mass., and Cambridge, N. Y. Prof. Sherwood of. WlNatriBtte
Considerable tlmo was also spent oh university preached at Roocdald'Sun
the Atlantic const. Tho dean also day morning for tho pastor, Rev. H.
100
Doses $1,1
tl I 1 1 1 1 1 ! I 1 1 1 1 1 H M 1 1 1 M I 1 1 1 1 1 w I H4-
visited the Columbia Rlvor confer
ence nty Wanatchoo. Wash. .. Tho
clii' at storV tk Influenced or) school will open September 28 and
,oVorneil by advertising than over. tho p'utWkJs brlaht for a largo on-
iftrlncr nlaat.
before. The result ls,of course; that
newspaper advertising has become Jo
be far more elTcctlyj! that josuHa
from It aro not only' sUrobntthat
there aro Usually quick! and. easily
tr,aceablo to tho ad. which produced
them. Itthas becomo possible. to
very nearly gauge ,and measure ha
anidunt and khnd of awjfaperad-,
, vertlslng which will be'reqiilred for
a' (!? purposeto carry through
jloijwirtlcuhir store sale ror to In
traiWeo, projector product, float n
business venture, rejuvonato a run
down storo or soil a piece of proper
ty. Tlm wasfwhon merchants Imag
ined that It wns good "advertising to
merely keep tho natno and location
of a store In tho public oye, with nn
occaclonal generality concerning tho
store's alms nnd purposes. Thlt
probably Borvod as woll ns anything
In tho claH when pooplo did not gen
erally rend advertising, nor lot It
Influenco their buylngs and soiling.
Under now conditions, howovor,
people nro rending advertisements
In pursuit of Information concerning
the particular nrtd specific things tho
storoa offer. Thoy oxpoct to find In
a store advertisement descriptions
and prices of the particular thing
that Interest them at tho moment.
The advertisement which does not
contain this Information may be well
written may bo calculated to loayo
a pleasant Impression ot n store or
n buMnesR, but It will not sorve di
rectly and promptly to sell the
goods. On tho other hnnd an ndvor
tUement, not half so woll written,
but containing facts, Information
AND PIUCES, will soil goodB, will
bring results, will accomplish
things, It tnkes moro spaco, of
cotirao, than tho nd. which does not
soil tho goodsbut tho advertising
bill Is nlao easier to pay.
o
A Burnt Child,
dreads tho fine. The drond Is wholo
somo, but not tho burn: that can bo
healed nnd Instantly ro1lvd bv nil
plylng Ballard's Bnow Liniment. Ho
Eroparod for accidents by kooplng a
ottlo alwnyn In tho houo. Host for
sprains, bruises, cuts, scalds, rhou
matlim, nouralgln, bunions any
and all achos and pains. Price 3 Be,
BOo and 11.00. Bold by all doalen.
' ' ' -o
There are many men who do not
placo a true valuutlon upon tholr
wives until they have loit thorn, and
nro obllgod to lilro only moderntoly
Interested housokoopurs to whom
they must pay real wngos.
I. ' '-U - ' '
Washington nnd Oregon ar hav
ing a clash over Columbln rlvor nail
ing. Kncli wants to run tho who'o
rlvor.
f j
DoWHt's L:ttlo Marly Risers are
small pills, easy to take, gontlo ani
euro. Bld hv nil dniRKlsts.
OAVOX1XA,
A. Warm.
Rcv. II. C. McCain recently, of
Gardner has moved' to" "Safcmarid
will nrilflr tho KlmSnll '.coJldgeVof
theology.
,
Prof, Matthews,
.7. TV Mftthdws, A; M., has
tcrlng class.-
Inauguration I'oitnoiied. J
Tho Inauguration of Dr. Fletcher Prof
Roman as prolldunt of Wlllametto Balled from-England, where 'heMma
university 'has been' announced'" to Bpont tho summer and'wlll arrive. In
take place on Friday of next week Salem enrly noxt week. Prof. Mai
n oonnectlon wlththo Oregon con-, thewf-wlll' hnfenftor tnch mathe.
Krenco.BOfwln. ' This" Is An error. mntlc3. hid philosophy clnsses being
Tho Inauguration will probably tn.ko taken by Prof. Edwin Tauschf Ph
placo In Novombor and will bo at- D.
True only of Hood's Sarsaparllla, tho
one great blood purifier and general
tonic. This remarkable medicine baa
effected many radical and permanent
enres that are tho wonder of tho world
It eradicates ail humors from pimples
to scrofula, '.
I00 Doses $1
In usual liquid form or In chocolated
tablets known as ganaatabw. lOOdoseaH.
tended" by ..prominent educators of
the northwest.
Presldrnt V. Ilonmn, D. D.
Dr. Roman hns roturncd to Salem
from a two-weeks' tour In Idaho
and Wellington in tho Interests of
New Corporation.
Rogue River Electrical Construc
tion nnd Hardware ' Company ; prln
c'pal office, Mcdford; cpltal;'fitocU,
10,000; Incorporato'rs, J. It.1 Fitz
gorald, E. E, Kelly rnnd JO. Me Sola-by.
HOnnlty Hop.
Aro you Just, barely getting
around by the aid ot crutches or u
cane? Unless'you have, lost n limb
or havo'.n "deformity If your, trouble
Is rheumatism, lumbago, sprain, stiff
Joints, or anything or like nature use
Ualalrd's Snow Liniment and In no
tlmo you can throw,, away your
crutches and, be, as well -"as 'anyone.
Prlco 2Gc, 50c and.' $1.00. SOll Uy
all dealers.
P. H. D'ARGY, OwRf , V K. L BERNARD, Lessee and Ifo
- PROGRAMME-r-
v-
-CRONOrIIONE,
I Duet from Pagllaccl
Hoorfae,
Portland.
hooray,, athletic day at
Gambling
'jiir Ilfo ngnlmt 25ccnti Is JUBt ex-
" Tin.. rr n Tiler. t t
n t t. nilnAiin'H.'n '!. r- lail'y wllttl yu nro doing If you nog
fOno of tho attractions 'of tho Or- , .,.,. nr ,0,rt.on tho cllCBt ln.
cgon conferenco noxt week will ber.(.,id of-treating It with Ballard's
Ro'v. Dr. Illff of Philadelphia. IIorn ''hound Syrap. A 25 cent bottle
l a brother of tho fnmoun cnttl?,o m s spionaiu reineuy win euro nn
church.
Prof, Von ICsHclien,
Prof. Florlnn Von Esschon, A. M
recently nrrlved In Salem with his
wlfo and two sons. Tho professor
corn on from St. Louis to take tlio
At tho Salvation Army hnll lmt
evening tho child of Captain nnd
Mrs, Oshorn of tho local corps was
formally dedicated to God by Brig.
Gon. Jenkins of Portlnnd. The
gonornl nlso preached an Interest-
chnlr of chemistry In Wlllnmotto Ing discourse
COMMON SENSE
AND A TABLET
Do Away With Dyflpopshi, Stomach
TrouMo and Itfciko MchIs
A PlettHure.
When your stomnoh goes on a
strlko nnd masM meetings of Indig
nation aro hold all over your hotly,,
then It Ih that you ahould sit up
and tako notice.
It Is cloarly and only a question
of common Honco -Is this thing
FROM A CIVIL WAR VETERAN.
or:ltinry cough, hcnl tho lungs and
net in n tonic for your entire system.
king of Donvor, nnd has had n won-
tho university. Ho addressed tho dorful enroer as a pioneer pronchnrg0i,j by nil dealers.
Columbia Rlvor conroronco and dcd. In tho Rockies. Ho Is a ventnbm
rated n now MothodlBt church In rylone and Snlpmltca should hear
Wnahlngton. Ho will soon rolurn to him In largo n'imbors.
Washington to dedicated another t DtMllrntions.
T!:e Portland doctors arc knifing
ench other.
Tolls How Ho WiiM Cured of Rhou-
iimtlsm Afttr Fifteen Yearw
of Suffering.
Mr. John D, Luughlln, whOno ad
drei Is R. F. D. Ntf. 1 Rnrhs City,
Martin Co., Ind., Is known nnd high
ly respected throughout that county
nnd has lived on IiIb present farm for
03 yoaro. During tho Civil war Mr.
Lnughlln sorved In Company II, 27th
Indlnna Volunteers' and his alcknos
wns tho direct rbsult of tho hard
ships of the war. After years of
pain ho found a euro In Dr. Williams'
ciilkM I)yipep.ila. Tako away, by' IMnK '" n'm 'B emoiu biioiim
abuse, over eating, excesses nndj,, rcna ''' ovor' rhoumntlc sufforor.
high living, tho things which tho' "' W,,B l8ohargod from tho army
Btomch noedfl nnd you havo dyspop-i1" Boptombor, 18Ct, n physical
sla and IndlgoBtlen: thou other mnI-'wrock wolghlng only 97 poundB,"
ndlos follow thoao this la common ho myH' "a,ul a00n nl,or ,ccnmo
uawui. BorloiiBly nlllloted with rheumatism.
Tho ntnmnoh Is willing enough hut M ,0l nnd.nnklw wore .wollon nnd
you won't lot It do Itu work. You "? nrm woro ,lrftWU "H stlrf and at
tako nwny tho materials which aro U,0B l '' not " '" op thoy
so nocossary for It to use. Mt- HfoleBH. Thoro woro darting
(llvu bnck theso mnterlala and dys-J lmlns that Bhlfted from ono pari of
pepBla and Indlgoitlon fleo and tlu;m' ho' to nnothor and kopt mo In
wholo muchlnory of man begins ,,,l8ery M t"0 imc- At night I
slowly to movo and do Its work. COll,,, ,,ot B,cl' nnJ "' cnrt
Whnt tho stoinch needs Is norvo troubled mo. I wns frequently con-
foroo, fluids for Its dlgestlvu gltiudB,
unurishmeut nnd power, All theso
nocesittlOH It tnltea from tho blood.
If dyspepsia glvca nothing to tho
lined to my bed.
"I tried sovornl doctors but got
llttlo help and no oucouragemont
from them for thoy said I could not
blood, tho blood gives nothing to the oxpoct to live for moro than a year
stomach. or 80 ovon w,,n t' l,eRt of rtro
This U common Miuo'nlao. puro. "''vised me not to try nnd work. I
almnlo and unalloyed. thou tried many remedies but with
Stunrt'a Dyspepsia Tablets aro
llttlo benefit until I began to uno
T
II B e'.ork of todny who
saves la tho proprietor of
tomorrow.
A few year of small avlngt
will glvo you a good bank ac
count, and a habit or thrift and
economy. Those, taken together,
woiui a business of your own.
It paya to lo prepared when
your opportuulty cornea along, H,
gin now and deposit your savings
Wlta pa.
A Traveling Mnn's Evpcrlcnrc.
"I mus. toll you my expor'onco on
nn oast bound O. R. & N. R. R.
train from Pendleton to La Grande,
Or., writes Sam A. Garber, a woll
known traveling man. 'I was In the
smoking dopnrtment with somo
other trovllng men when ono ot them
wont out Into tho conch and enme
bnck and said, "There Is a woman
sick unto dcntli In tho car. I at once
got up and wont out, found hor vory
111 with crump colic; hor hands nnd
nrma woro drnwn up so you could
not straighten them, and while n
dcathllko look on hor face. Two or
three ladles woro working with hor
nnd giving her whiskey. I wont to
my suit caso and got my bottlo of
Chnmborlain'H Colic, Cholern and
Diarrhoea Romedy (I novor trnvol
without It), ran to tho wntor tank,
put a double doso of thr medlclno In
tho glass, poured somo water Into It
nnd stirred It with n pencll: then I
had quite n tlmo to got the ladles to
lot mo glvo It to hor, but I succeeded
I could at onco aco tho effect and I
worked with hor. rubbing hor hands,
nnd In 20 minutes I gnvo hor anothor
doso. Dy this tlmo wo woro almost
Into Ln Grando, where I was to leavo
tho train. I gnvo tho bottlo to thfa
husband to ho usod In enso anothci
doao should bo needed, but by tho
tlmo tho trnln ran Into Ln Grando
sho wns all right, and I recolvod the
thanks of every passenger In tho
cnr." For salo by Dr. Stono's drug
Btoro.
i.
Vocal Solo
Animated Pictures
Illustrated Song
ED. WEtt;
"Dutiful Sea-
No.
No.
'"When Women it
"Roses Bring Dreams of y-
anss GRAY. , .
CRONOPHONE.
8. More
Miss ZoWw-
ANIMATED PICTURES.
. "No Moro Rcrvnnfo w. ...... N
,. ". "Veterans ot wr"
1 r A TTTVETr:TT TtJ rf
Introducing Mr. Horbert Carlyle andMlss Heidol, in u
"A Little Nonsense."
CRONOPHONE.
' ."My Wife Won't Let Mt"
MISS jOOSU'i.'UW Am liiVJiltBX-X' VAISE, ' -;
if fSv AmiuuixJEa I'lc-u'ujnias.. if.
"Running the GuBtomB" .. .'. . ., .n . .v. .v r"
r "" p CRONOPHONE.
"Frocks and Frills" ". .7. Robert Ear!
ANIMATED PICTURES.
"Unfiled Lovor" ...,,. ,..,... . . , .
I Special Added feature MR. HARRY HOLMES, The
Man Who Makes You Laugh.
f Entlro chango of program every
Monday nnd Thursday. ADMISSION 10.
in 1 1 1 1 1 1 1 1 1 1 1 m 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 n i n 1 1 1 1 1 1 1 1 1 tnl
T Duet
TWO CARLOADS
PIANOS
Just received by Geo. O. Will were
bought by him 'whllo ho was East
visiting tho factorfes.
Personal inspection and close buy
ing in largo quantities onablos him
to placo musical Instruments at prices
beyond tho reach of competitors. Cull
at tho
Will's Music House
121 Commercial Strcot.
ttfjfrmwm$
A red day.
through.
EiigQiio Doha pnssoil
Kodol will. In n vory short tlmo,
onnblo tho stomach to do tho work
It should do, nnd tho work It should
do Is to digest all tho food you ont.
It makes tho stomach sweet and It
Ib plenwiut to tako. It Is sold hero
by all druggists.
A man without a scintilla of dis
cretion or of brnina would not think
ot trying to kiss a girl beforo sho
wns ready, qvon If It woro posslblo
to find a girl in that sad plight.
Grent Chinese Doctor
L. M. II l M
Has modioli! hlc w' I cur any
known dltoase. Ho inal.us a special
ty of, and guarantees to cure Catarrh
SAVIIGS DEPARTMENT
CAPITAL NATIONAL
BANK
common somo nrossnd by high now- I)r- WUHmn1 I'Ink Pills. I had been
or Into tablets. In thoso tabloU aro BICK ror ft,,0,t 1B ,,nr otton I road
powerful onsoneoa which go Into the nl,0t theao pills and bought two
-a . i i ItnYAL fni n Iflnl Thaan Viitltm.l we
Biomncu, uigesi loou. siop gns iuuk- " '""i- ",v Asthma Lunu Throat RhBumatlam
i ..-..... .... ..i.. .i ..i.u somo nn 1 kent on tnklnir thnn, until ' rtou,,", uu"" roai, imeumausm.
h. (iivuiii. uvuw"K iMi uiimuu - " I Dobltltv Stomach I.iVfir K'lrtnnv
the gastric Jukes, nro absorbed by,"; ''B ep them on hand "" 'v ZLnt ? Z
swollen Borenow, broken llmbj;
Smallpox; Epidemic; all kinds of
Rolls, Lost Manhood, Female Weak
ness, Hernia Troubles and Paralysis
Consultation free. Care of Ylck So
Toiig Co., Chinese drug and' herbs
153 High St., upstairs. Salem, Or
Grand Opera House
J. F. CORDRAY, Manager.
ALL THIS WEEK
GEORGIA HARPER ANI) COMPANY
In a ropertolro of good plays. Prlceo
50c, 35c and 25c. Scnts now selling
TONIGHT
"SHE COULDN'T MARRY TWO.'
A Dollghtful farco comedy.
Gold Dust Flout
Mndo by THE SYDNEY POW
ER t'O.MPANY, Sidney, Ore
gon. Mado for family use.
Ask your grocer for It, Bran
nntl shorts always on bund.
P. B. WALLACE, Agr.
Huie Wing Sang ft
Wo mako up all kinds of wrapyerl
and white underwear, waists and Vi
monas and skirts; all kinds
gontlomen's and ladles' furnlih!:!
goods; all kinds ot silks and drt
goods; hose, suits, pants, oxtnii
blankets, neckwear, matting, rtiim
ware, trunks, omhrolddry and lid
otc.
aSJO N. Commercial St. Salfm, (
lllllllimil IrHHH
II firaber Bros,
to tako ocwslonally If I fool I need
n tonic. I gained In weight aul
havo dono as much work as most of
my neighbors. I often recommond
Dr. Williams' Ptuk Pills for I can't
help Bpoaklng well ot them."
Dr. Williams' Pink Pills are ?
tonic for tho blood anJ nerves and
havo proved oipeclally helpful to
women and growing girls. They
woro used extonBlvely In private
medical practice and, proving ef
ficient In a wdo rango of disease
and absolutely safe In all cases, were
OOOOOOOOOO
MISS REATRICE 811ELTON
tho blood and thus glvo It strength
to furnish u bettor Until for digesting
tho noxt meal. Every phyalclnn
knows whnt comprises theso tablets;
every druggist hns tho santo know
ledge also. Thoy aro natural corn
men settso digesters which do tho
work for tho stomach quickly and
woll Every drug storo iwrrlou
thorn, 50a per package Send us
your uamo and addres and wo will
send you a trial package by mall
free. Address F. A. Stuart Co., 150
Stuart Rldg., Mcrshall, Mich.
Looks as though a stormy matri
monial llfo might naturally bo expec
ted out In Oklahoma of that couple
who gave their names at tho mar
rlage license as Molly Cloud und Jim receipt of price, 50 cents per box; o
Rig Thunder. Of course thero wlM ax boxes, $2.50, by the Dr. Williams O OOOOOOOOOO
O Teacher of Panof Organ and o
O Ensemblo Classes, uutll Octo- O
O her 1, In Chicago taking ad- O
plnced upon general salo with dlrec-'O vanced studies. o
ttona for use propared by the doctor O o
tteU. iO First National Rank Rldg Studio O
Those pills are sold by all drug- O
guts, or wm ne sent, postpaid, on o Residence StHdle: 315 Marion O
strwt.. imioho iaet),
bo some squalls
DeWltt's Kidney and Bladder
Pills are for weak back, backache,
rheutnatl pain. InnammatlOH of
Medicine Company, Schenectady,
Y.
O
ij
:i
PLUMBING
AND
GAS FITTING
Will give prompt ntttntloa
trt all orders, guarantee 0
! ! work to civo satisfaction iw
; ; to bo up to the sanitary itaai'
ard.
WE WILL BE PLK.WFJ1
TO GIVE ESTIMAIH
ON CONTRACTS
rail nt nur shon on Llbfy
T street, back of Ba'rt Je
T Store. Phone 550
HIlHIlttHH
'on.,
THE BEST ROAST THK
FAMILY EVER HAD
Can be obtained from our prlmn
tender and juicy beef, mutton or
pork. AH our meats are selected
'ro-W,Ne choicest, and prepared fo.'
the table to suit the demands of Ike
fastidious. Our prices are lower for
quality than you can Ind at ay
place In Salem. ' "
N.
I.
Tlwy Tnko thtt Kloks Out.
tho bladr and all other annoy-1 t VX 3 7 i?C- T if
Hr sold by all drugglatt. ,RK SlusUctjQB, Thof uke lae
flXMVtt'HT kinks, out of etgntack, liver and
. iwiEZl dii.uk hove', without fpss nr friction."
.y"TSL3B" ,yi N. II. Brown, of Plttiteld, Vt
yJVW7-r:. "Guaranteed satisfactory at J C,
cVZ7&&rti4' .Perry's Aruc Ur. tic
'iw .
IB
f r r t - a
I?) 1 r 1 ? 1 I V, UHUli,
nrbi wibb uvery, ie l',ioiwai. - ,put
' i
nt Boarding Stables
Largeet stock of new vehicle
tewn.
The OM Cisi SfiUes
st-
-.
Ceraer Ferry i4 Uterty ttreeU.
PrrWra, GIDtaw A e4t&t!tr
CASTORTA
Per Lduts aad CkilirM.
At KM Yw Kan AJwi?s h&
Sers ta
mte jf
ctfz
ImCKOKT
DflRR
CtS Re
MM Wff"
Icons. C
CROUP
WM"X
""' "tMkU
$OHCTH0AT
XH SO AT 41
-
W1 "
''Jr-m-"
lSAWiii
t IV, Sm'